Here at Lightning Labels we are the first to admit that ordering custom-printed labels can be challenging. That’s why our knowledgeable customer service representatives make a point to answer questions using plain language, not highly technical, industry-specific jargon. And they are only a phone call away!

To give you a heads up on placing your label order, however, we have compiled the most common questions we receive about ordering labels, and provided several links to additional information available on our website, http://www.lightninglabels.com. After having reviewed this information, if you still have questions about ordering labels, please do give us a call at 1-888-685-2235; or email us.Remember, we’re here to help!

#1 - What is the minimum order?

Our minimum order is 100 labels per version (i.e., 100 labels per unique label design). For instance, if a cosmetics company ordered custom labels for lip balm tins in four different flavors, they would need to order at least 100 labels per flavor of lip balm for a total minimum order of 400 labels.

#2 – What do you mean when you say you can ‘gang artwork versions’?

To gang multiple versions means to run labels with different designs that are the same size and material together in a single press run. We are able to gang multiple versions of label designs in order to offer you the benefit of volume purchasing. Running as many labels as possible in a single press run results in cost savings for you, the customer.

You could conceivably have dozens (or even hundreds) of different labels – each for a separate product or variation – and these can all be printed in the same production run. Remember – digital printing means “no plates”, so it makes more sense to design separate labels where applicable than to “overprint” variations or add small identifying stickers to your products. Fees for ganging versions are built into our online quoting system.

#3 - What type of file do I need to send?

Our digital presses print directly from Adobe Illustrator EPS files. If you cannot provide your label artwork designs as EPS files, please contact us at 1-888-685-2235. Before sending us your artwork, please review our artwork specifications online.

If you anticipate that your order will consist of multiple artwork versions, please feel free to send us your first couple of artwork design files for review. This will allow us to check that you are formatting them properly and eliminate the possibility of you wasting a lot of time designing label artwork that does not meet our specifications. And if you do happen to be headed in the wrong direction, you can rest assured that we will point you in the right one.

#4 - Can you design my label for me?

Absolutely! We offer in-house label design services at the rate of $60 per hour. This service is billed in 15-minute increments, with a minimum charge of $15. Please note that we do not design logos or illustrations.

#5 - What if the size and shape of the label I need is not available?

If you need a special size or shape of label not listed on our website, please give us a call at 1-888-685-2235 and we will provide you with an accurate quote for your custom order. While we have around 900 cutting dies already in stock, we can custom order a die for almost any shape or size of label. Most custom die orders cost $100 to $500 per die.

#6 - How long will it take to get my labels?

We ship most orders three business days after final proof approval. While we do not accept rush orders, we offer time-saving options such as PDF proofs and expedited shipping.

#7 - Are there press setup fees?

Because we use state-of-the-art digital printing technology to print all our label orders, we do not use press plates. Other types of printers often charge hefty fees for making press plates, setting up their presses, and mixing inks - tasks not involved in digital printing.

#8 - Does the number of colors used affect the pricing of my label order?

Absolutely not! Whether your label design uses one color -- or 100 colors -- the price will be the same. This is one of the main advantages of having your labels printed by an all-digital printing company such as Lightning Labels.

#9 - How can I save money?

There are several ways you can save money when ordering custom labels without sacrificing quality. For a comprehensive list of ways to save money on custom labels, please read the article Save Money When Buying Labels in the Fall 2008 edition of The Lightning Flash; or read the article online. In the meantime, here are a few tips to get you started:

• Consider standardizing the sizes of your labels. This will allow us to print more of your labels in the same press run, and we will pass the cost savings on to you! Also order a label size that works with our in-house dies instead of ordering a custom size that requires a die to be special-ordered. We stock around 900 label dies in-house, including ones of unusual shapes and sizes.
• Carefully check your artwork files before you send them to us. Because fees for artwork revisions can add up quickly, it is a good idea for you to make sure all text is worded exactly the way you want it to be printed and is spelled correctly before you send us your artwork files. You should also proof your design files for color, resolution, artwork placement, and compliance with our artwork specifications. You can review our artwork specifications on our website.
• Order as many labels as you anticipate needing in the near future at the same time, as opposed to placing several smaller orders. Because your cost per unit decreases as your order size increases, this can save you a lot of money in the long run./span>

#10 - What materials should I order for my labels?

When deciding what materials you should order for your labels, there are several factors to consider, including:

• The type of container the labels will be affixed to.
• How durable the labels need to be.
• Your budget.
• Whether the labels will be applied by hand or a machine.

We recommend ordering a free sample pack from us. This will allow you to see the differences between the various materials we offer for yourself and determine the best combination for your products. To order a free sample pack, fill out a simple form on our website; or give us a call at 1-888-685-2235.

These are only the most common questions we are routinely asked about ordering custom labels. We understand you may have many more, and that’s okay. If so, you may be interested in knowing that Lightning Labels President Steve Smith has written an excellent guide to ordering custom labels. And of course, our knowledgeable customer service representatives are only a phone call away at 1-888-685-2235.

(Christy Correll)