Exploring QR Codes
How can QR codes help you?
After learning about what they
are and how they work,
coming up with creative ways
to use QR codes to improve
your company’s sales and
marketing is a new opportunity.
Now, through using this
technology, the door is wide
open to provide more information
about a particular product, promotional offer or your
company.
QR codes are only one of several types of 2D barcodes, yet
they are the most popular worldwide. Currently, the US is
somewhat behind Asian and European countries in implementing
new ways to use QR codes. Capitalizing on their seemingly
unlimited uses and flexibility is gaining ground here as
well, though.
We talked in last month’s newsletter about product label
design; using a QR code will definitely have an effect on this
as well. For example, how much information you want to
include will influence the size of the code. (Codes can carry as
few as 35 characters or up to 7,000 numeric characters). The
size of the code will, of course, take up real estate on your
labels and has to be considered when designing them. Plus,
until the US consumers become savvier about using QR codes,
you will want some human readable content with information
about what is on the code printed on the label as well.
QR coding is a new approach which is
picking up momentum, yet it still has the
advantage of being a novelty. Whether
you choose to include QR coding in your
primary label, or add it as a secondary
label to your packaging, get creative
with it. Using this as a marketing tool
will not only draw customers to interact
with your website, but will ultimately
result in increased sales.
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