In the 6+ years since we started Lightning Labels, we've continually fine-tuned our processes and procedures to achieve a simple set of goals: to provide the very best quality product labels in a very fast time frame at a reasonable price. These goals can sometimes compete with each other, so we’ve had to become more focused on having the customer provide us with what we need to allow us to fulfill as many orders as we can without adversely affecting the quality.

For instance, a customer might feel that we "should" be able to work with inadequate artwork, or we should be able to magically deduce what their individual needs are, but this approach can only lead to mistakes and delays for everyone. We prefer to take the view that the partnership requires equal input from both sides, so if we ask you to help us in achieving our mutual goals, please don’t feel that we’re trying to be difficult (or worse, just plain lazy) – we’re simply trying to get as many orders right and as quickly as possible for all concerned.

Cheers,

Steve Smith
President