Monthly Archives: November 2008

  • The Wraparound Product Label

    12incheslabel I just stumbled across this unique product label concept from the land down under. The product is called "12 inches" and it is a fresh fruit syrup that is marketed to bars and restaurants for use in mixed drinks. It is named after the height of the bottle, and yes, you guessed it, the length of the product labels are also 12 inches. The packaging was honored in the 2008 Australian Graphic Design Awards, and I agree it is a striking design. There is a different color for each flavor and this also matches the color of the contents perfectly. The package designers really thought outside the box when coming up with the packaging concept. Who says that a product label has to be a horizontal or vertical label? By wrapping around in a diagonal fashion and with the big number "12" displaying prominently, it really catches the eye. If you are considering creating a label such as this one, here at Lightning Labels we can easily print labels up to 17.5" long.

  • LL Installs State of the Art Prepress System

    HP Logo Eskoartwork We have had engineers from HP-Indigo here the last couple of weeks installing our new prepress system from HP & EskoArtwork. The HP-Indigo Label and Packaging Server has been designed from the ground up to work with the HP-Indigo label presses and it is sweet. It comes with a high performance RIP to prepare graphic files for the press, it provides strong color management capabilities, integrated Adobe Illustrator plug-ins, and makes variable data jobs much simpler. The bottom line is that it will allow us to produce labels more quickly and with even higher quality than before. We are creating production jobs on this new system every day now and we intend to phase over all jobs from our old system over the coming weeks.

  • Use a Personalized Holiday Label for Gifts

    Flagstaff Star Every year Bookcliff Vineyards, a Lightning Labels customer, does a special Holiday wine label (pictured above) to help raise money for a local charity. It is a nice Holiday tradition and we are happy to print these beautiful labels. The Holiday season is just around the corner and if you want to make an impact with your customers this Holiday season, then I have a suggestion. Why not create a unique personalized gift for your customers with personalized labels. With today's digital label printing technology it is very easy to produce labels such as wine labels with a personal message for each customer. You can partner with a winery like Bookcliff Vineyards and a digital label printer to create a memorable holiday gift. There are many other holiday gift ideas other than wine. You could do personalized cookie tins, soaps, lotions, hot sauce, coffee bags. Of course, we will happy to do the personalized product labels for any holiday gifts you choose.

  • A Giraffe is a Tall Horse

    Tallhorse

    Mike Carter reported on his Serious About Wine blog today about the Tall Horse selection of wines. This South African wine has beautiful labels as you can see above, but what I like most about it is the shape. They have mirrored a label design and shape perfectly so that the bottles have a very striking impact. The designer here has decided to go to the extra expense of a special shaped label in order to attract the attention of wine buyers.

    While we offer over 800 different label sizes, sometimes to add impact to your labels you want an unusual shape that is unique to you. Obviously this costs extra, because a special die will have to be ordered, but sometimes it will be worth the cost when you can create a striking design that will enhance your products appeal on the shelf.

    The labels also create interest with their name and the illustration. The simple drawing is obviously a giraffe but the wines are called "Tall Horse." There is a story behind this that dates back to the early 1800's and a gift of a giraffe from the Sultan of Egypt to the King of France that the French called a tall horse. A good story and a great label design can go a long way towards selling more product and Tall Horse Wine is a great example of that.

  • The Best Packaging Design in the World

    Pentawards_Winner

    The 2008 pentawards winners have been announced. This is a worldwide competition for creative excellence in brand packaging design. The Best in Show award went to this champagne bottle where everything is upside down. The bottle is sold in high end liquor stores where the bottle is enclosed in a sleeve to help it stay upright.

    There are some truly great packaging showcased with these awards. Anyone interested in package design should go and check out the Dieline's special web site that showcases all the winners.

  • Vote Today

    Ivotedsticker

    Vote today. Whoever you support, it is important to get to the polls today if you haven't already voted. In some countries people have to risk their lives in order to be heard. We are lucky to live in a country where voting is safe and relatively easy.

    If you want to learn something new about this election and how you can apply the lessons to your business read Seth Godin's blog post today.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.