I just stumbled across this unique product label concept from the land down under. The product is called "12 inches" and it is a fresh fruit syrup that is marketed to bars and restaurants for use in mixed drinks. It is named after the height of the bottle, and yes, you guessed it, the length of the product labels are also 12 inches. The packaging was honored in the 2008 Australian Graphic Design Awards, and I agree it is a striking design. There is a different color for each flavor and this also matches the color of the contents perfectly. The package designers really thought outside the box when coming up with the packaging concept. Who says that a product label has to be a horizontal or vertical label? By wrapping around in a diagonal fashion and with the big number "12" displaying prominently, it really catches the eye. If you are considering creating a label such as this one, here at Lightning Labels we can easily print labels up to 17.5" long.
Monthly Archives: November 2008
We have had engineers from HP-Indigo here the last couple of weeks installing our new prepress system from HP & EskoArtwork. The HP-Indigo Label and Packaging Server has been designed from the ground up to work with the HP-Indigo label presses and it is sweet. It comes with a high performance RIP to prepare graphic files for the press, it provides strong color management capabilities, integrated Adobe Illustrator plug-ins, and makes variable data jobs much simpler. The bottom line is that it will allow us to produce labels more quickly and with even higher quality than before. We are creating production jobs on this new system every day now and we intend to phase over all jobs from our old system over the coming weeks.
Every year Bookcliff Vineyards, a Lightning Labels customer, does a special Holiday wine label (pictured above) to help raise money for a local charity. It is a nice Holiday tradition and we are happy to print these beautiful labels. The Holiday season is just around the corner and if you want to make an impact with your customers this Holiday season, then I have a suggestion. Why not create a unique personalized gift for your customers with personalized labels. With today's digital label printing technology it is very easy to produce labels such as wine labels with a personal message for each customer. You can partner with a winery like Bookcliff Vineyards and a digital label printer to create a memorable holiday gift. There are many other holiday gift ideas other than wine. You could do personalized cookie tins, soaps, lotions, hot sauce, coffee bags. Of course, we will happy to do the personalized product labels for any holiday gifts you choose.
Mike Carter reported on his Serious About Wine blog today about the Tall Horse selection of wines. This South African wine has beautiful labels as you can see above, but what I like most about it is the shape. They have mirrored a label design and shape perfectly so that the bottles have a very striking impact. The designer here has decided to go to the extra expense of a special shaped label in order to attract the attention of wine buyers.
While we offer over 800 different label sizes, sometimes to add impact to your labels you want an unusual shape that is unique to you. Obviously this costs extra, because a special die will have to be ordered, but sometimes it will be worth the cost when you can create a striking design that will enhance your products appeal on the shelf.
The labels also create interest with their name and the illustration. The simple drawing is obviously a giraffe but the wines are called "Tall Horse." There is a story behind this that dates back to the early 1800's and a gift of a giraffe from the Sultan of Egypt to the King of France that the French called a tall horse. A good story and a great label design can go a long way towards selling more product and Tall Horse Wine is a great example of that.
The 2008 pentawards winners have been announced. This is a worldwide competition for creative excellence in brand packaging design. The Best in Show award went to this champagne bottle where everything is upside down. The bottle is sold in high end liquor stores where the bottle is enclosed in a sleeve to help it stay upright.
There are some truly great packaging showcased with these awards. Anyone interested in package design should go and check out the Dieline's special web site that showcases all the winners.
Vote today. Whoever you support, it is important to get to the polls today if you haven't already voted. In some countries people have to risk their lives in order to be heard. We are lucky to live in a country where voting is safe and relatively easy.
If you want to learn something new about this election and how you can apply the lessons to your business read Seth Godin's blog post today.