Monthly Archives: August 2009

  • Is There Wine in the Afterlife?

    King_tut

    Apparently King Tutankhamen thought so. Just to make sure, though, he packed his own. Commonly known as King Tut, he ascended the Egyptian throne at the tender age of nine and was believed to be in his teens at the time of his death in 1352 BC. But that didn’t stop him from enjoying the world’s oldest alcoholic beverage! Wine jars were discovered among the objects buried in the catacombs of his tomb, intended to accompany funerary meals that would ensure a pleasant afterlife. The jars contain some of the world’s oldest wine labels. Not only are they among the most ancient wine labels on record, they are some of the most detailed. The Boy King’s wine labels displayed enough information to meet the present day requirements of some countries’ wine label laws. One label, for instance, read “Year 5, Wine of the House-of-Tutankhamen Ruler-of-the-Southern-on, l.p.h. in the Western River. By the chief Vinter Khaa”. King Tut apparently not only wanted to ensure he would be able to drink wine in the afterlife, but he wanted to know exactly what he was drinking. Did he want to be able to pull out a particularly fine jar of wine for  one of those very special occasions one experiences following death? We will probably never know … What we do know is that reds were apparently Tut’s wine of choice, according to the scientists that studied residue left in the jars.  Among the residue, they found the chemical that imparts color to red wine, malvidin-3-glucoside, according an article published at Scientific American. This discovery was not exactly shocking, as many ancient Egyptian tomb paintings depict red and purple grapes being pressed.

  • Image Placement on Packaging Influences Consumer Perception of Product, Study Says

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    00116 Oreo Cookie Box 16oz 3Health-conscious shoppers who find themselves in the snack aisle are most likely to toss a package of cookies or crackers in their cart that has a product image at the top or left side of the packaging, according to a study featured in a New York Times article published Aug. 17.

    The University of Miami Business School study, which will be published in the December issue of The Journal of Marketing, concluded that consumers perceive product images placed in either or these locations to be healthy or light. In contrast, product images placed at the bottom or right side of their packaging are viewed as being rich or heavy. Of the 270 cracker and cookie packages included in the study, the images of rich, full-bodied products like decadent double chocolate chunk cookies were placed in the lower or right front portion of the packaging most of the time. Light, “healthy” products were placed in the top or left portion of the packaging 66% of the time.

    The New York Times article’s implication that these findings arise from the way the human eye approaches images was challenged earlier this week by The Package Unseen’s blog post about the packaging design study. The blog post’s author notes that the cookie industry is dominated by a handful of large companies, and theorizes that their design systems are more influential on the packaging design in this category than how the human eye approaches images. To me, this is like asking which came first, the chicken or the egg?

    At any rate, I am looking forward to examining more of the research when this study is published in full. In the meantime, you might want to experiment designing your product labels based on the research that has already been released.

  • Serialization Coming to Pharmaceutical Labels

    Drug-label There was a great article last week in Packaging Digest that described the slow move to serialization in the pharmaceutical industry. California, under their ePedigree law, has mandated that all drugs must carry a unique identifier for every bottle that is sold by 2015. In Europe this mandate is happening much sooner - in Turkey it begins next year and in France in 2011. What this means is that all pharmaceutical labels will soon be have to be printed digitally. Digital label printing is the only way you can print a unique code on every label. These codes are going to be very complex in order to stop counterfeiting. They will most likely be what is called a 2D barcode that can contain a great deal of coded information in a very small space. I expect as digital printing technology advances and as consumers demand more traceability with the products they buy that we will see serialization move beyond pharmaceuticals into other products. By the end of this coming decade I expect most products on the supermarket shelf to have some kind of unique identifier on the labels. But the pharmaceutical industry is leading the way and providing much of the technology that will eventually flow into other products. Related Posts Food Recalls and Serial Number Labels QR Codes Coming to Wine Labels Photo by Alex Dodd.

  • Wine Tasting Journals : Ultimate Promotional Item for Vineyards, Other Wine Sellers

    If you are someone who sells wine, you likelyNomad_journal_wine kno w how challenging it can be to find promotional items relevant to your industry. If you hunt hard e nough, however, you will find that there are a few great solutions to this problem. I am particularly fond of the idea of vineyards promoting their wines with wine tasting journals branded with their corporate logo. Branded wine journals also make great corporate gifts, and are the ultimate wine accessories to offer your customers, especially those looking for special gift ideas for their favorite wine lovers.

    Here are a few wine journals that can be personalized to promote your unique brand:

    Small_wine_journal_renaissance_art Nomad Wine Tasting Journals offers vineyards the option of having their logo embossed on the leather cases they sell for their wine tasting journals. They come in a 5”x7” undated format that has room to record details of wine tastings, trips, purchases, dining experiences, and special trips. Each Nomad Wine Tasting Journal includes 120 pages (enough for 30 daily entries) and has also has space for recording up to eight wine tasting entries per vineyard toured, and several pages for pasting favorite wine labels.

    Renaissance Art’s Small Wine Journal consists of 160 acid free 5-1/2”x7-1/2” pages. Its leather cover,  whiNorwood_promotional_products_wine_journal_2ch comes with comes in a range of color and closure options, can be embossed with your logo. Each journal includes a free custom-printed title page, and is packaged in a made to order gusseted chenille pouch.

    Norwood Promotional Products sells a tri-fold journal with room to record tasting notes on more than 100 wines, and its cover can be custom-printed in up to four colors with the image of your choice. The journal is 6”x9” closed; 12”x9” open.

  • Vote in Package Design Magazine's Annual Makeover Challenge

    Intro Every year Package Design magazine runs a makeover challenge. This is where they take real products, this year it is Casa Visco, and assign four design agencies the challenge of doing a complete packaging makeover. Then people vote on which of the four makeovers they like best. The current Casa Visco packaging pictured above is somewhat uninspiring and has an inconsistent look, so it provides an opportunity for a vastly improved look. The four design firms all produced very different looks, and they were all a vast improvement over the original. I voted for the Beach Packaging Design entry - the new product labels are all crisp and clean and I love the diecut "spoon" that shows the product in the jar. They have also done an interesting thing with the barcodes, something we highlighted earlier this year. Anyone can vote in the contest until September 30th. Winners are announced in the November issue and I will let you know the winners then.

  • Bar Code Takes Center Stage in Delistyle Packaging Design

    Award-winning graphic designer Enric Aguilera proves that the simplest designs are often the most effective by creating these packaging designs for gourmet food purveyor delishop. Instead of blending the bar code into the label design by making it as small as possible and positioning it to wrap around the backside of the product, he does the very opposite.

    Aceite-deli-shop-24-650x385Snacks-de-chocolate2-650x451
  • Product Branding - It Begins With the Label

    NaturalSundae Most small business owners don't think about branding very much. We assume that it is for the big companies like Coke and Pepsi to worry about, not something that a small business just trying to survive needs to concerns themselves with. Wrong. If you are selling products then you are creating a brand. Your brand is what differentiates you from your competition in the minds of your customers. Now, here at Lightning Labels we are not branding experts, but we do look at hundreds of labels every day and we can tell those companies that thought about branding when designing their product labels. The photo above is from a company called Natural Sundae, who make natural aromatherapy products. If you look closely at the labels you will see a consistent look between their product lines - this is a key ingredient in creating a strong brand. To learn more about branding here are some resources: The Practical Guide to Branding (from Business Week magazine) Branding Blogs (from Label and Narrow Web magazine) Brand Packaging magazine

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.