The widely used social media networking site Facebook is using adhesive window decals to promote its new "text to like" campaign.
Social media news blog Mashable confirmed yesterday that select local businesses have already started receiving the stickers in their mailboxes. Each window sticker features a large "like" icon, the Facebook logo and icon, the online address of the business's Facebook page, and instructions for letting other Facebook users know that you "like" the business via text messaging.
It turns out that the "text to like" feature is available not only to these targeted businesses that have received decals in the mail, but to anyone with a custom URL on Facebook. I tested this myself by sending a text to 32665, Facebook's mobile messaging number, with the words "like LightningLabels" and received a confirmation message almost immediately that it had worked.
So if you have a Facebook page for your business with a custom URL, you don't have to wait and see if Facebook sends you a free window decal for your storefront in order to promote your business using this new feature. You can have your own custom window decals printed up with instructions on how your customers can show their support for you by sending a simple text message. And you might also want to consider having them made up not only for your own storefront, but for your customers as well. As my friend Jen put it, everyone likes to get a free toy in the mail. Her business received its "text to like" decal from Facebook yesterday. She was pretty excited about the surprise.
Facebook is not the first Internet company to encourage local businesses to promote their online presence with window stickers. In December, the search engine giant Google sent more than 100,000 window decals to the most popular listings in its Local Business Center database that featured QR codes. Companies stuck these postcard-sized sticker to their front windows. Anyone walking past one of these businesses could then scan their smart phones over the Google's QR sticker to instantly pull up information on their mobile browser about the business such as reviews, photos, and coupons.