Monthly Archives: January 2011

  • Real Estate Drives Business with QR Codes

    One New Jersey real estate agency, Exit Realty Gold Service, has begun incorporating QR codes onto its business signs, brochures, print ads and yard signs.

    If a consumer is passing a house with the business' yard sign in the front lawn that features one of the codes, they can point their smartphone at it to obtain information including price, a narrated virtual tour, neighborhood and local educational information, agent information and interior photos.

    "Having QR codes on our marketing material allows our clients and potential buyers to get accurate and timely information as quickly as possible," said Lyle Wolf, sales associate and one of the owners of EXIT Realty Gold Service said to Denville Neighborhood News.

    QR codes have made their mark in Japan and Europe, but are just beginning to take hold of advertisers and marketers in the U.S. Big businesses have utilized QR codes within advertising, with more scannable ads appearing on subways and in print ads.

    Many small, local businesses have started embracing QR codes as well, such as Chicago-based Scan For Deals, which recently put up 600-square-foot billboards throughout the city to drive local sales, NBC Chicago reported.

  • New Zealand and Australia Call for Alcohol Warning Labels to Women

    New Zealand and Australia are both one step closer to seeing warning labels on alcohol containers with a push made by the Alcohol Advisory Council.

    The council has called for a label to be placed on alcohol containers and at the point of sale for unpackaged alcoholic beverages, warning consumers of the dangers of consuming alcohol when pregnant. This change is meant to help prevent fetal alcohol syndrome.

    "Not having this basic information displayed on the product sends a signal to women that alcohol mustn't be that much of a problem during pregnancy - a message that is contrary to both ALAC and official Ministry of Health advice to avoid alcohol during that time," said Dr. Andrew Hearn of ALAC.

    "There is no known safe level of alcohol consumption during pregnancy," he added.

    The Trans-Tasman Australia and New Zealand Food Regulation Ministerial Council also recommended that warning messages be placed on alcohol labels. However, this is only as an element of a campaign that targets the heath problems that are associated with alcohol.

  • Research Shows Consumers Pushing for Reduced, Sustainable Packaging

    More than half of all consumers in 20 nations find their grocery products to be over-packaged, according to a recent study conducted by Research and Markets. This feeling is dependant upon the industry and product sector, but consumers are pressuring the packaging industry to develop sustainable packaging solutions.

    Many consumers view product packaging as burdensome to both themselves and the environment, and French and UK consumers are the most likely to view grocery products as over-packaged, according to the report.

    Having a minimal effect on the environment is one of the key features in determining how a consumer will judge a package, and sustainable packaging often influence's a consumers product evaluations.

    Consumers' negative perceptions on packaging have pushed much of the sustainable packaging debate thus far, both within the U.S. and internationally. Consumers are continuing to push for reduced packaging, recyclable and compostable packaging. 

  • Coca-Cola Among UK Brands to Pledge to Reduce Packaging Waste

    Among the most recent companies to sign a pledge to reduce packaging waste in the U.K. are Coca-Cola, Kraft and Procter and Gamble.

    All three companies signed the Courtauld Commitment, which is set into practice by the Waste & Resources Action Program. The initiative has companies aim to reduce the carbon impact of their grocery packaging by 10 percent, reduce household food and drink waste by 4 percent and reduce grocery product and packaging waste by 5 percent, according to the website Environmental Leader.

    Other companies to jump on board with the endeavor include Associated British Foods and Premier Foods. This brings the number of UK companies committed to reducing their packaging and total carbon foot print up to 48, the source said.

    Packaging waste in the UK is a top-of-mind concern among consumers and the government. Recently, a grocery store faced a lawsuit for selling a high-end meat product with too much packaging waste.

  • California Ruling Allows Consumers to Sue Over Misleading Labels

    The California Supreme Court has ruled that residents who purchase products with misleading or false labels can sue the manufacturer without having to prove the product was overpriced or did not work. The decision resolved a long battle between California consumers and businesses, as exemplified by a lawsuit between them and Kwikset.

    Kwikset had put "Made in the U.S.A." labels on locksets and sold more than two dozen products with this labeling, even though the products had been assembled overseas or had foreign parts. Three consumers who purchased the locksets were unable to sue due to Proposition 63, which bars consumers from pursuing legal action in the event that they are not hurt or have not lost money, The Los Angeles Times reported.

    "Simply stated: Labels matter," Justice Kathryn Mickle Werdegar wrote for the court, the source noted.

    "Whether a particular food is kosher or halal may be of enormous consequence to an observant Jew or Muslim. Whether wine is from a particular locale may matter to the oenophile who values subtle regional difference," she added.

  • Falsely Labeled Bath Salts are Actually Synthetic Drugs

    A wave of synthetic drugs is being falsely sold under bath salt labeling and a number of brand names. The "bath salts" are sold in envelopes and named Red Dove Bath Salts, Cloud 9 and occasionally are marketed as stain remover or plant feed.

    In reality, no matter what the label reads, they are not bath salts at all, but synthetic cocaine and contain mephedrone and/or MDPV, which mimic methamphetamine and cocaine. They have popped up across the U.S. and are legal at the moment, because the labels read, "Not for human consumption" - a warning some buyers have ignored.

    The drug gives users euphoric feelings and extreme energy, but it also increases anxiety and causes some users to suffer from hallucinations.

    "Some people get even chest pain or cardiovascular collapse," said Dr. Josef Thundiyil, a toxicologist in the Orlando Regional Medical Center emergency room.

    "It's appealing to kids because it is legal, because you can get it on the internet. Whenever it's new and on the internet there's the appearance that it might be safe, when in reality we actually don't know that it's safe," he added.

    The drug has been prevalent in the UK for years and was just recently was banned there.

  • Research Indicates Less Americans are Reading Nutrition Facts Labels

    American consumers have shown a decreasing interest in reading the nutrition facts labels that appear on food products, according to research conducted by The NPD Group.

    In 1994, as a result of the Nutrition Labeling and Education Act, food packages were required to feature nutrition facts labels. The labels needed to include serving size, calories, nutrients, total fat including saturated and trans fat, cholesterol, sodium, total carbohydrates, dietary fiber, sugars, protein, vitamins A and C, calcium, iron and the Percent Daily Values for each. Currently, the Food and Drug Administration is reviewing guidelines for front-of-package labeling.

    The NPD Group has monitored eating and drinking habits of U.S. consumers over the past 30 years via its National Eating Trends service, asking consumers their level of agreement with the statement, "I frequently check labels to determine whether the foods I buy contain anything I'm trying to avoid."

    After the NLEA was passed, 65 percent of consumers completely or mostly agreed with the statement. Since 1995, the percentage has decreased, ranging anywhere between 50 percent and 61 percent.

  • Video Game Warning Label Act Proposed in Congress

    California Representative Joe Baca introduced the Video Game Health Labeling Act to Congress that, if pushed through, could result in warning labels similar to the Surgeon General warnings on cigarette packages.

    The labeling would read, "Warning: Excessive exposure to violent video games and other violent media has been linked to aggressive behavior," and would be included on all games rated "Teen" and above.

    "Just as we warn smokers of the health consequences of tobacco, we should warn parents and children about the growing scientific evidence demonstrating a relationship between violent video games and violent behavior," said Representative Frank Wolf, the bill's co-sponsor, Forbes noted. 

    "As a parent and grandparent, I think it is important people know everything they can about the extremely violent nature of some of these games," he added.

    If passed, this labeling would be in addition to the video game industry's current ESRB rating system, which gives games overall ratings such as "E for everyone" and descriptors like "strong, brutal violence."

  • Food Industry Plans to Roll Out Nutrition Keys on Front of Packaging

    The Food Marketing Association and Grocery Manufacturers Association have developed new front of label nutrition facts, called nutrition keys, in response to First Lady Michelle Obama's call to create easier ways for shoppers to make healthy food choices.

    Large icons on the front of product's will list the amount of calories, fat, sodium and sugars in a product. The label may also include "nutrients to encourage" - potassium, fiber, protein, vitamin A, vitamin C, vitamin D, calcium and iron. Smaller packages will only feature a calorie count, according to The Los Angeles Times.

    "We developed this as an effective way to bring nutrition to the front of the panel, so consumers can begin to build a healthy diet right from the start," said Pamela G. Bailey, president and chief executive officer of the Grocery Manufacturers Association, to The Washington Post.

    The labels will not replace the traditional labels on on the back of a product, but are meant to be an additional source of information. Nutrition Keys labeling should be seen on packaging by the year's end, The Los Angeles Times reported.

  • Our Lightning Fast Service is Now *Super Lightning Fast*

    Lightning Fast Business Man

    Limited Time Offer

    We pride ourselves on getting your custom label order out the door within 3 to 4 business days following proof approval. Through Feb. 14, however, the turnaround time on all orders under $3,000 is only 2 to 3 business days. This offer applies to all of our custom printed products, including labels, stickers, and adhesive window decals. Continue reading

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.