One New Jersey real estate agency, Exit Realty Gold Service, has begun incorporating QR codes onto its business signs, brochures, print ads and yard signs.
If a consumer is passing a house with the business' yard sign in the front lawn that features one of the codes, they can point their smartphone at it to obtain information including price, a narrated virtual tour, neighborhood and local educational information, agent information and interior photos.
"Having QR codes on our marketing material allows our clients and potential buyers to get accurate and timely information as quickly as possible," said Lyle Wolf, sales associate and one of the owners of EXIT Realty Gold Service said to Denville Neighborhood News.
QR codes have made their mark in Japan and Europe, but are just beginning to take hold of advertisers and marketers in the U.S. Big businesses have utilized QR codes within advertising, with more scannable ads appearing on subways and in print ads.
Many small, local businesses have started embracing QR codes as well, such as Chicago-based Scan For Deals, which recently put up 600-square-foot billboards throughout the city to drive local sales, NBC Chicago reported.