Monthly Archives: February 2011

  • Tropicana's New Packaging Attempts to Reclaim Market Share

    In an attempt to win back market share from Coca-Cola, PepsiCo has begun selling its Tropicana Pure Premium orange juice in clear carafes. The change in packaging marks a major shift from the company's traditional coated-paper cartons. However, the nation's largest orange juice brand claims that this is a "natural step," as it saw a positive response in terms of sales of its low-calorie Trop50, which is sold in similar bottles, Reuters reported. 

    This is the company's second change in orange juice packaging. In 2009, it redesigned its logo from the iconic straw and orange to a much more plain design, but eventually changed it back to the old look after sales dropped and consumers voiced complaints.

    Furthermore, last year, in an effort to cut costs, the brand reduced its carton size from 64 ounces to 59 ounces.

    According to the source, Tropicana claims 28.2 percent of the market for orange juice and orange juice blends sold at supermarkets. However, its volume dropped 9 percent in 2010. Coca-Cola's Simply Orange now claims 13.9 percent, as its volume rose 11 percent last year.

  • 'Local' Food Labels Mislead English Consumers

    Almost a fifth of all foods bearing a "local" label in England and Wales are misleading consumers, according to a recent study. Local Government Regulation inspectors examined 558 items throughout 300 shops, restaurants, markets and factories, the BBC reported, and found that 18 percent of the local claims were "undoubtedly false" and 14 percent were unverifiable.

    Labels on products such as "Welsh lamb" were found to actually be from New Zealand. "Somerset butter" was from Scotland and "Devon ham" was from Denmark. Additionally, the LGR found that claims on ice cream marketed as being from local sources was actually produced from a well-known manufacturer and that "fresh local cream" was a in fact a cream substitute containing vegetable fat. "Yorkshire chillies" in sausages were supermarket bought and "West Country fish fillets" were fish that had been filleted in China, although the fish had in fact been caught in the West Country, the BBC reported. 

    "Councils are working with businesses to make sure consumers have the information they need and that they are not being ripped off," said Councillor Paul Bettison, LGR chairman to the source.

    "Many people want to support local businesses or choose food that has not traveled from the other side of the world, so it is vital that they have accurate information to help them make their choices," he added.

  • Heinz Announces Sustainable Packaging via Coca-Cola Partnership

    In its first partnership of this kind, H.J. Heinz is teaming up with Coca-Cola to introduce more sustainable packaging for the brand's ketchup bottles. Heinz will use Coca-Cola's plant-based bottle technology for its ketchup packaging, marking the first change the company has made to its bottles since 1983, according to Packaging Digest.

    Coca-Cola's PET PlantBottles bottles are partially produced from plants, with a lower reliance on non-renewable resources in comparison to more tradtional PET bottles. PlantBottles use sugarcane ethanol from Brazil and are currently available in nine national markets including Canada, Mexico, Chile, Brazil, Japan, Denmark, Sweden, Norway and the U.S. Coca-Cola aims to make all of its packaging to plant-based by 2010.

    "The partnership of Coca-Cola and Heinz is a model of collaboration in the food and beverage industry that will make a sustainable difference for the planet," said Heinz Chairman, President and CEO William R. Johnson to the source.

    Heinz's PlantBottle will appear in June with all of its 20-ounce bottles. Its packaging will be identified by a unique logo, on-pack messaging and a label reading, "Guess what my bottle is made of?"

  • Woman Sues Police Department Over Stickers Used in Drug Arrests

    Three years ago, when the Middletown, Pennsylvania, Police Department performed a drug raid on a house, they slapped a "Say No to Drugs: BUSTED" sticker on one of its windows. Although Deana Perry was never convicted of a crime, despite multiple arrests, the sticker has yet to be removed from the West Emaus Street house, where she resides.

    Perry was arrested and her charges were later dropped. However, despite going to federal court and claiming that the bright yellow sticker is in violation of her constitutional rights, she has yet to see any actions. Perry's lawyer, Dennis Boyle, said that Perry wants the police to be barred from identifying people as drug dealers before they are ever even seen in court, according to The Patriot-News.

    Following the raids, Perry was charged with drug possession and child endangerment. However, the charges were dropped once her husband admitted that the marijuana and drug paraphernalia in the house were his.

    Stickers such as Middletown's "Say No to Drugs" label have been in use since the 1990s, according to the source. Police hope that by using them, the element of public shame will deter people from illegal drug use and activity.

  • QR Code Scanning Up 1,200 Percent in 2010

    In the second half of 2010, quick response code scanning increased by 1,200 percent across all of North America, a report by Mobio Identity Systems revealed. According to Mobio, Generation X and females make up a large percentage of those users scanning QR codes. Additionally, the number of users making mobile payments via QR codes has dramatically increased.

    These findings indicate that brands and retailers ought to begin integrating QR codes into marketing initiatives and packaging, according to an interview in Mobile Commerce Daily with Mark Binns, chief marketing officer of Mobio.

    "By adding a QR code to a marketing campaign the brands are creating interactive media," Binns said to the source. "They can deliver video, web properties, digital coupons or even sell their products directly through a formerly static media."

    "For packaging, the opportunities are vast. One use case is to deliver recipes through the QR code, for example, scan the QR code on a bag of pasta and receive instant recipes using that product on your phone," he added.

  • Frito-Lay to Unveil Second Solution to SunChips Sustainable Packaging

    Frito-Lay unveiled biodegradable packaging for its SunChips line in April 2009, much to consumers' dismay. The bags' stiffer material was noisy and the brand received so much negative feedback that it was forced to switch back to its original packaging by October of that same year, according to The Associated Press.

    "It was interesting we got a lot of extremely positive feedback ... but on the same hand we heard one overwhelming complaint," said Brad Rodgers, manager of sustainable packaging for PepsiCo advanced research, to the source.

    However, in an effort to preserve the sustainability of the packaging PepsiCo - which owns Frito-Lay - has been working to find an alternative solution. Now, it will once again release sustainable packaging, that it hopes will make big noise as a quieter solution.

    The new packaging uses a different adhesive than its predecessor to create a noise barrier. Additionally, it measures in 70 decibels of noise, in comparison to the previous design's 80 to 85 decibels, roughly equal to a crowded city street, the source reported.

  • Replenish Sustainable Cleaning System Recognized By Edison Awards

    This year's Edison Best New Product Awards has recognized The Replenish Reusable Bottle System as a finalist. The brand's product is nominated under the packaging segment of the awards' Energy and Sustainability category.

    Last year, Replenish released its cleaning product - a 98 percent plant-based, ultra-concentrated multisurface cleaner - that comes in the company's reusable bottle system. Replenish designed its all-in-one bottle to allow consumers to measure, mix with water, store and spray cleaning products by using Replenish's replaceable concentrate pods. Replenish claims that its pods reduce both plastic waste and carbon dioxide emissions by 90 percent and save consumers an average of 50 percent over more traditional, pre-mixed cleaners.

    "The innovative, human-centered thinking behind Replenish's bottling system, its value proposition for consumers and retailers, and its economic and environmental impact caught our attention as a truly remarkable and meaningful new innovation this year," said Thomas Stat, a member of the Edison Awards Steering Committee.

    "An Edison Award has always been a symbol of innovative and responsible thinking in honor of Thomas Edison's life and legacy which was rich in technical prowess, entrepreneurial spirit, and economic stewardship. We believe that Replenish honors this legacy in all the right ways," he added.

  • New York City is Going QR Code Crazy

    The city of New York may soon begin integrating quick response codes into construction permits, Health Department letter grades and other city information. Mayor Bloomberg is supporting the effort as a way to make attractions more accessible to tourists.

    Restaurants may see the codes first, with the Health Department considering their integration as a way to provide consumers with all the information behind a restaurant's score. The code would be displayed at an establishment's door.

    "The Health Department is exploring the possibility of putting barcodes on restaurant letter grades that would take consumers directly to a restaurant's latest [inspection] results," spokeswoman Erin Hughes said to The New York Daily News.

    The Buildings Department is also jumping on board with the initiative and will put the codes on construction permits, allowing passersby to access information on the building, current renovations and to see if the owner has any building code violations.

    Additionally, the city's Sanitation Department has QR codes on its trucks, which bring anyone who scans them to an ad that promotes recycling, the source reported.

  • Dscoop Launches Slick New Website

    Visit the New Dscoop Website

    Dscoop's new website is as as easy to use as it is easy on the eyes.

    Tailored towards members of the Digital Solutions Cooperative, a global community of HP Graphic Arts users and experts, Dscoop.org's new features include:

    • Customizable user profiles
    • Personalized news feed and digest emails
    • Discussion forums and listservs
    • Ability to edit membership directory listings
    • Integration with major social networking sites such as LinkedIn and Twitter
    • Mobile app downloads for iPhone, Android, Blackberry, and Palm devices
    • A resources archive that includes past conference proceedings, Dscoop Quarterly issues, and webinars

    Continue reading

  • New Labeling to Reflect Pregnancy Risks Associated with Antipsychotics

    Antipsychotic medications will now bear new labeling in an effort to warn pregnant mothers about the drug risks that may impact their unborn babies if ingested. According to the U.S. Food and Drug Administration, certain drugs used to treat psychiatric disorders, including bipolar disorder and schizophrenia, put babies at risk for withdrawal symptoms.

    The new labeling will reflect the risk for extrapyramidal signs, or abnormal muscle movement, as well as other withdrawal symptoms in newborn babies whose mothers took the medication in their third trimester of pregnancy, WebMD reported. Medications include Abilify, Clorazil, FazaClo, Fanapt, Geodon, Haldol and a slew of others.

    However, the FDA warns that patients currently on these medications should not stop taking them without consulting a doctor first.

    Withdrawal symptoms associated with these medications include agitation, abnormally increased or decreased muscle tone, tremor, sleepiness, severe difficulty breathing and difficulty feeding. Some newborns' symptoms will subside within several hours or days and therefore won't require medical attention, but some may require longer hospital stays, the source reported.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.