Monthly Archives: November 2011

  • Too Much of a Good Thing: Could Boastful Labels Reduce Use?

    A new Brigham Young University study has found that persuasive packaging and labels may actually encourage consumers to use products less often.

    Big-name brands frequently include powerful claims on their products' labels and packaging. However, these testimonials may cause consumers to believe they don't need to use as much of those products to achieve the desired effect. For example, consumers may clean less often with a spray that claims it kills 99.9 percent of bacteria.

    This means that while this labeling technique may help move items from shelves, it could also lead to fewer purchases overall.

    "Powerful cues in packaging allow customers to conclude that products are more effective than others," Darron Billeter, the BYU Marriott School of Management professor who ran the research, says. "Through these cues, customers conclude that using a little of the product will 'go a long way.'"

    Securing sales in the first place is crucial to the success of any brand. However, it may be wise to consider how claims on labels could affect consumers.

  • EPA Suggests Holiday Shoppers Think of the Environment

    The U.S. Environmental Protection Agency is urging Americans to consider the environmental impact of gifts they buy this year, The Cypress Times reports.

    Consumers can determine the energy efficiency of products by looking for eco labels, such as Energy Star, Design for the Environment and WaterSense, on the goods they purchase. Buying products with these designated identifications will not only help the recipients of gifts save on energy bills, but it will also reduce their impact on the environment.

    "[Energy labels make] it easy to choose gifts that can help anyone on your list save energy and protect the environment," the EPA explains. "By using these products this holiday season, consumers can cut their energy bills and harmful pollution while helping keep our environment healthy."

    The EPA also suggests skipping the wrapping paper and utilizing reusable gift bags when possible.

    Energy-saving programs, such as Energy Star, are slowly gaining traction worldwide. For example, India recently instituted a similar initiative that will govern the sales of laptops and other consumer electronics.

  • Not All Fun and Games: Parents Should Look at Toy Labels

    Cherie Sage, state director of Safe Kids Kansas, has urged parents to read the warning labels on the toys they buy for their children this holiday season.

    Most toys are very safe, but it's still important to make note of the warning labels. According to data from the Consumer Product Safety Commission (CPSC), in 2009 there were more than 186,000 emergency room visits stemming from improper toy use — up more than threefold over 2005.

    "Warning labels and manufacturers' instructions tell you how to use the product safely," Sage told KDHE. "If the manufacturer sets a minimum age or other restrictions, there's a reason. For example, a label reading 'not appropriate for children under 3' may be present because the toy poses a choking hazard, not because it's too difficult for a 2-year-old."

    Likewise, toy manufacturers need to be careful when making recommendations for their products. Informative labels are crucial to avoid being on the wrong end of a lawsuit.

  • Laptops in India May Soon Need Star of Approval

    Brands hoping to sell laptops in India may have new labeling policies to deal with, as the country is looking to mandate Energy Star-like labels.

    Right now, the star label program is implemented on a voluntary basis. The labels denote energy efficiency, with a five-star rating signifying savvy energy use. However, the Union Power Ministry's Bureau of Energy Efficiency is looking to take the next step with the program and make it mandatory.

    "Ordinarily, a period of five years is allowed in the voluntary phase before labels and the corresponding energy efficiency standards are made mandatory," Mr. Narayanan, head of the energy efficiency firm Energy Management Center, told IBNLive.

    Star labels are currently compulsory on products such as frost-free refrigerators, air conditioners, tubular fluorescent lamps and distribution transformers. Televisions, laptops and ceiling fans, on the other hand, are currently using the program on a voluntary basis.

    Energy efficiency is quickly becoming a central issue for many electronics manufacturers. Consumers want products that aren't going to have a negative impact on the environment, and taking advantage of these programs is one way to capture more sales.

  • Buzz Kill: Government Explores Tougher Wine Labeling Policies

    Government agencies are looking to create stricter wine labeling policies, which could force many vintners to radically alter their bottles, the Miami Herald reports.

    One proposal suggests wine labels feature "serving facts," while a second would require major allergens to be listed on the bottle. Finally, a third proposal would impose new regulations on the use of common industry terminology, such as "estate," reserve" and "vineyard."

    "'Estate' should only be used on bottles if the fruit is in fact grown, produced and cellared on the property it claims. It is otherwise misleading to consumers and takes away from the charm of these hard-working wineries," California resident Jackie Ross said. Ross was one of the consumers asked to weigh in on the proposals by the Alcohol and Tobacco Tax and Trade Bureau.

    The wine industry has been looking to enforce other regulations on itself. For example, many wineries don't want other companies to be able to claim their products are made in a popular area — such as Napa Valley — if they are not.

  • WindMade Labels Pick Up Steam

    More companies are beginning to use the WindMade label, which denotes that they were made using wind energy, on their products.

    Any organization that uses a minimum of 25 percent of wind power in the production of its goods can include the WindMade logo on its labels. Companies can sign up on a global, regional or facility level, and have demonstrated the procurement of wind power, Energy Efficiency News reports.

    Several of the world's largest corporations, including Motorola Mobility, Deutsche Bank, PwC DK and Bloomberg, have begun using the consumer label. The WindMade label was originally launched back in January and gained widespread support among several environmental organizations, such as the World Wildlife Fund.

    "Consumers are ready to act … 67 percent of 31,000 customers globally have told us they would favor WindMade products," Morten Albaek of turbine manufacture Vestas told the news source.

    The American Wind Energy Association recently recognized Vestas for the creation of the WindMade program, which is a first in the wind power industry.

  • Obama Lends Support to Cigarette Label Effort

    Although the courts sided with tobacco companies to thwart a cigarette label initiative from the Food & Drug Administration, U.S. President Barack Obama has supported the concept.

    In a new White House web video, President Barack Obama claims tobacco companies fought the program so adamantly because they don't want to be honest about the health consequences of using their products. While the country has done a better job of reducing the number of active smokers, Obama notes there is still room for improvement.

    "Tobacco remains the leading cause of preventable early deaths in this country," Obama says in the video. "We also know that the best way to prevent the health problems that come with smoking is to keep young people from starting in the first place."

    The label law would have forced tobacco companies to place gruesome warning labels on the product cartons. Supposedly, the stickers would have taken up to 50 percent of the packaging space. However, the courts said the labels were a violation of free speech.
     

  • No California Love: Resident Sues Companies Over Labels

    A California resident is taking product manufacturers to task for labeling their products as being "all natural" when they allegedly contain synthetic ingredients.

    In total, more than 65 product manufacturers were targeted. The latest brand to be included in Tamar Davis Larsen's lawsuit is King Arthur Flour, which she claims cost her money because she paid a premium for the mix thinking it was "all natural" as advertised on the label. Instead, the product contains synthetics, such as ascorbic acid, disodium phosphate and potassium carbonate.

    As Food Navigator USA notes, several Californians have launched similar suits in recent months, "including a suit filed in a southern California district court against Kashi and two class action lawsuits against ConAgra for marketing its Wesson range of cooking oils."

    The use of the "all-natural" moniker recently came under question from the U.S. Department of Agriculture. The organization admitted the way the term was used — particularly with meats — could be misleading. 

  • Improving Pharmaceutical Labels to Avoid Deaths

    A recent poll reveals that 60 percent of people using prescription drugs have made errors in taking medications. An estimated 100,000 people in the US die every year because of medication errors, and those mistakes are the fourth leading cause of death in the country (msnbc.com). These deaths are preventable, and better pharmaceutical labels may be one of the best methods of prevention. People who take several different medications at various times, in various doses, on empty stomachs or with meals may have a difficult time remembering all the directions involved. And, when several people in one household take prescription medications, it is easy for someone to take another person’s prescription by mistake—the orange and white bottles all look the same! If pharmaceutical labels were easier to read, people could avoid making potentially dangerous errors when they take medications. Studies of pharmaceutical labels have shown that the pharmacy name was usually the most prominent item on many medication labels, and information for the pharmacists' use was sometimes printed with bold print, highlighting and color, but instructions and warnings for the patients were printed with black ink in smaller font sizes. It should be a simple matter to reverse this practice by enlarging the print for the most important information on the pharmaceutical labels and decreasing it for less vital details like the pharmacy name. Additionally, most pill bottles are round and narrow, so patients must keep rotating the bottle to read the label. Continue reading

  • Are You Nuts? German Courts Crack Down on Nutella Labels

    Nutella was recently targeted by German courts for its unclear labeling policies, The Local reports.

    The brand's products use two different serving sizes to make its spread appear healthier. When listing the share of vitamins, the label says consuming 100 grams will provide 78 percent of daily requirements. However, when listing fat and carbohydrate content, the label says consuming 15 grams amounts to only 7 percent and 3 percent of daily values, respectively.

    For consumers looking at the nutrition facts casually, it's easy to make the mistake of only observing one serving size.

    "Complaints from consumer protection organizations against the firm were upheld by a lower court, which said the labeling was misleading, but [Nutella producer] Ferrero appealed the decision — and said on Thursday it would do the same against the latest ruling, taking the case to the Federal Courts of Justice," the news source notes.

    In the United States, regulatory bodies are attempting to make nutritional values easier to understand and see. Different initiatives, such as the Facts Up Front program, have devised various ways to convey this information more clearly.

1-10 of 43

Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.