Monthly Archives: January 2012

  • Timberland Shows Commitment to Saving the Land

    Consumers have become accustomed to using nutrition labels to guide their food purchasing decisions.

    Because of that familiarity, Timberland chose to convey its environmental impact using a similar label. The initiative began back in 2007 and has become a notable feature of the company's apparel. A variety of statistics, such as the chemicals used to create a product or the number of trees planted, are conveyed through the labels.

    Speaking with Triple Pundit, Timberland's vice president of social responsibility, Mark Newton, explains that the motive behind the labels isn't to gain bragging rights but to show that the clothing brand cares about its impact on the environment.

    "We're not trying to put this stuff on there to show off green attributes. There is more than just green involved," Newton asserted. "We use it to draw attention to the fact that we care about these things and bring the customer into the conversation."

    A variety of brands and companies are taking similar approaches. Even carpets, for example, are now touting the use of green materials and manufacturing processes.

  • Brain Food: New Drink Promotes Citicoline Content

    Nawgan Products, a St. Louis-based food company, has launched a new line of "brain enhancing" beverages and dietary supplements, The Wall Street Journal reports.

    The product's label says the beverage is "what you drink when you want to think" and Nawgan is even inviting consumers to put the claim to the test by offering mental tests on the company website. The complementary product to Nawgan, called Go GungHo, has a similar claim, saying the consumption of the gel packets will grant "ninja-like focus."

    As the Journal notes, both products contain citicoline, which is an organic molecule that occurs naturally in the brain. "Scientists believe citicoline speeds up formation of brain cell membranes and may boost production of neurotransmitters essential to brain function," the paper explains.

    When companies make claims on their products, it's crucial that they consider the validity of these statements. Misleading quotes will not only affect consumer sentiment, but they may also draw unwanted attention from regulatory bodies such as the U.S. Food and Drug Administration as well.

  • Food for Thought: Manufacturers Need to Be Careful of Claims

    Whether it's from the Food & Drug Administration or consumer advocacy groups, food manufacturers are increasingly seeing the claims made on their labels challenged.

    For example, Gorton's Beer Batter Crispy Battered Fish Fillets advertised the fact they contained no trans fats, making the product seem healthy despite the fact that it has high fat and sodium content. Similarly, Nutella claims it is a tasty part of a balanced breakfast, but may contain 70 percent saturated fat.

    However, the FDA recently cited Gorton's, while Nutella faces a class action lawsuit. As the Richmond Register suggests, this highlights the increased scrutiny food manufacturers are facing from consumers, federal organizations and even competitors over their labels and packaging, and the importance of being transparent when making claims.

    Claims on labels, such as being low in fat or containing reduced calories, can help sell products to consumers. But with consumers growing increasingly more conscious of these strategies, it's paramount for food manufacturers not to betray the trust of their customers.

  • British Brewer Boasts Local Brand on New Labels

    Frog Island, a beer produced in Northamptonshire, England, will now be showing some regional pride.

    A revised logo notes where the brew originated, the Northhampton Chronicle & Echo reports. The logo was designed by the food networking group Made In Northamptonshire, an organization that aims to promote local goods. The organization hopes to make it apparent which products are local, thereby helping consumers support nearby businesses.

    Frog Island is only one of the many products featuring the designation — the emblem can be attached to any products or promotional materials used to sell Northamptonshire goods.

    "I think it's a great idea, we will be using the logo. More and more people are saying local food is really important, I suppose I would say that anyway, but really they are," Jonathan Chaplin, head of Northamptonshire-based Village Orchard Flore, told the news source.

    Brands throughout the world are beginning to show some national pride in an effort to generate additional local sales. For example, Parisian product manufacturers now include a "Made in France" emblem on their goods.

  • AHA Gives the OK to Pig Out On Pork

    The American Heart Association has given pork its approval as a heart-healthy food, with producers now able to display the AHA graphic on labels and packaging.

    As Packaging Digest notes, the National Pork Board has long advocated pork tenderloin as being just as lean, ounce-for-ounce, as boneless chicken breast. The recent AHA designation adds a further incentive for Americans to make pork a regular part of their balanced diets.

    "I always tell my clients that the key to staying on track with a healthy diet is to find wholesome foods that you enjoy. When you like what's on your plate, you are more likely to feel satisfied and far less likely to fall off the healthy-eating wagon," Michelle Dudash, registered dietitian and Cordon Bleu-certified chef, told the news source.

    For food manufacturers, designations such as the one from the AHA can bolster the perception of a product. With consumers looking to make better food choices, the appearance of advocacy labels on products can make them more appealing to shoppers.

  • Shot Through the Heart: Doctors Ignore Injection Warnings

    Despite an update to the warning label, physicians are still misusing a steroid injection produced by Bristol-Myers Squibb, Bloomberg reports.

    Several months ago, Bristol-Myers changed the label on its steroid Kenalog, advising doctors not to inject it near the spine because of several medical risks — including death. However, doctors either aren't paying any heed to the warning or don't know it was changed, because many are still administering it improperly.

    "Neither Bristol-Myers nor the U.S. Food and Drug Administration publicized the revision, even though the FDA is reviewing the safety of epidural steroid shots. While not required to alert doctors or patients, the FDA has broadcast changes to other drugs' prescribing information," the news source notes.

    Kenalog is most frequently given to patients with neck and back pain.

    Warning labels serve a purpose, so it's crucial for companies to make them noticeable. This will prevent scenarios where people use products incorrectly, as is the case with the new Kenalog labels.

  • Plastic Packaging to Remain Popular

    Despite a number of companies trying to to be more environmentally friendly, the global plastic packaging market is expected to remain healthy.

    A new report from Visiongain suggests the global plastic packaging market will reach $196.42 billion this year, with environmental issues, changing consumer needs, high disposable income and improved packaging products leading demand. Emerging economies will be the core markets for plastic materials, Package Design Magazine reports.

    "The plastic packaging market is also benefiting from the advent of biodegradable plastic and bioplastic. The researchers note that these materials gained an edge over other packaging materials because they are easy to recycle, reduce and reuse, and raise a package product's eco-friendly profile," the news source adds.

    Consumers take note of how companies produce their goods. Using eco-friendly labels and plastic can improve brand reputation, which may translate into better sales later on down the line. Several major brands, such as Coca-Cola, have begun using bioplastic to produce their goods.

  • Chocolatiers Sweeten Results Using New Labels

    Chocolate manufacturers have been using new labeling strategies to garner more sales, Confectionery News reports.

    Lu Anne Williams, head of research at Innova Market Insights, noted several changes that chocolate manufacturers are making to their labels and packaging. Most of the alterations revolve around customer perceptions — brands are trying to make their products seem more natural or organic and less processed.

    For example, she explains that several brands are now labeling their chocolates as being "pure" or "true to nature." Meanwhile, other companies are trying different strategies, such as making ethical claims.

    "It's not a choice anymore. Consumers will take it for granted that every company is doing something better," Williams told the news source. "It communicates that a lot of care has been taken into the production of the ingredients and that really does translate to a product that is very simple and pure for the consumer."

    Establishing a positive brand reputation is crucial to selling any type of product nowadays. According to new research from Weber Shandwick, more consumers are paying heed to which companies produce the products they buy.

  • Packaging for a Global Audience

    Globe packaged a "handle with care" boxNowadays, many Americans are pushing brands to think of the environment, both in the creation of their products and packaging. However, this isn't a concern globally, which may give brands more leeway as they produce their goods.

    For example, many foreign countries prefer metal packaging, which is driving investments in metal industries. Recent innovations in the production of metal are key factors, which with brands in the food, personal care, beverage and healthcare industries using the material for their product packaging.

    As Packaging Digest notes, metal containers offer a variety of unique features, ranging from improved storage to low production costs. Moreover, Continue reading

  • Confusing Consumers: Nutrition Labels Can Be Hard to Read

    According to the Centers for Disease Control and Prevention, approximately one-third of adults in the United States are obese.

    Many of these overweight individuals know that making smarter food decisions is crucial to staying in shape. However, a significant number of these consumers have trouble reading nutritional labels and are skeptical of claims made by food manufacturers, according to a recent Nielsen poll.

    More than half of respondents (59 percent) said they have difficulty understanding nutrition labels. Meanwhile, only three of the 10 food claims analyzed were considered to be truthful or believable by consumers.

    "Consumer-friendly nutritional labeling can be a powerful marketing tool as consumers are hungry for easy-to-understand information. Clearly there is a need and an opportunity for more education to help reduce the skepticism that is apparent around all parts of the globe," the research asserts.

    Food manufacturers are trying a variety of other strategies to make it more apparent which goods are healthy. Some have begun assigning point scores based on nutritional values, while others are color-coding packaging.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.