The Los Angeles Galaxy soccer team has teamed up with Shasta Beverages for a new promotion that will feature the club on product packaging and labels.
The promotional effort will also leverage SnapTags from SpyderLynk, which are quick response code-like graphics. When fans scan SnapTag images on the containers and labels, they will be able to access tips from the LA Galaxy that teach them how to perform tricks such as balancing soccer balls.
Buyers will also be able to use the technology to upload videos of their own soccer tricks for other Galaxy fans to see. Whoever has the most popular video for that month will receive $1,000 and a six-month supply of Shasta.
"Shasta is excited to use SnapTag technology on our packaging and materials to engage our consumers," said Abbey Glaser, director of brand management at Shasta Beverages. "Our Shasta Flavorstyle promotion powered by SnapTags gives fans an easy and immediate way to connect with us and bring to life the fun and flavor of the program."
Beverage manufacturers frequently partner with popular celebrities, properties or other organizations to promote their goods. For example, Brisk recently teamed up with Star Wars to for a special labeling deal.