Monthly Archives: August 2012

  • Campbell's Soup Cans Offer Inexpensive Warhol's

    Campbell's Soup Labels to Feature Andy Warhol

    Campbell's new line of cans will feature labels that will allow consumers to purchase an Andy Warhol for just 75 cents. The soup company is introducing 1.2 million cans at Target stores starting September 2 with the pop artist's paintings on the labels.

    The company was not always willing to embrace Andy Warhol and his depiction of the soup can. When Campbell's initially came across Warhol's paintings, the company considered suing him. Around 1964, Campbell's realized the paintings were being revered by the public, so rather than demonize the artwork, the soup producer embraced it.

    "I have since learned that you like Tomato Soup," William MacFarland, Campbell's marketing editor at the time, wrote in a letter to Andy Warhol. "I am taking the liberty of having a couple cases of our Tomato Soup delivered to you."

    Campbell's even paid Warhol $2,000 later that year to do a painting of a Campbell's soup can for a gift to the retiring board chairman Oliver Willits.

    New Heavyweight Wet Strength Label
    Andy Warhol's iconic labels are not the only news in packaging. A new 60-pound heavyweight wet strength label has been introduced for large glass and plastic containers used in food, beverage and condiment applications.

    The new product provides label graphics to be captured by manufactures while providing quality and durability.

  • Recall Drives Two Moms in the Raw 'Nuts'

    Two Moms Issues Recall Over Peanuts Not Listed on Label

    Two Moms in the Raw from Colorado is voluntarily recalling packages of Pesto Sea Crackers because an ingredient was not declared on the product's label. The packages were distributed across the nation from July 2, 2012, to August 6, 2012.

    The product Gluten-Free Pesto Sea Crackers in four ounce packages may contain peanuts that were not listed as an ingredient. Peanuts are a major food allergy and those who have peanut allergies may endure a serious or life threatening reaction if they were to come in contact with these products.

    The Pesto Sea Crackers are enclosed in a brown semi-synthetic packaging that has a transparent section showing the contents. The label is green, white and blue and has blue, green and red print writing. Anyone with the affected product and peanut allergy is encouraged to contact Two Moms in the Raw for a refund. There have been no reports of illness from ingesting the Sea Crackers.

    The recall began when the company was notified by its ingredient supplier that pine nuts used in the product may have been contaminated with peanuts.

    Hummingbird Wholesale Didn't Have Peanuts on their Label
    Two Moms in the Raw was not the only company issuing a recall over peanuts not being on product labels, the Food Poisoning Bulletin reported.

    The affected product was Hummingbird Wholesales Pine Nuts, which might have contained undeclared peanuts, the source reported.

  • Reduce, Reuse, Recycle: Earn Money For Schools and Nonprofits

    Tom's of Maine Announces Recycling Initiative

    Tom's of Maine, a provider of oral and personal care products, recently announced an initiative that will help give product packaging a second life.

    Tom's of Maine Natural Care Brigade is a collection program that helps consumers avoid putting recyclable products in landfills.  The company also announced the Tom's of Maine Less in Landfills Sweepstakes in coordination with the initiative. The sweepstakes allow participants to earn up to $1,000 for the school or nonprofit of their choice.

    "At Tom's of Maine one of our core values is to make packaging as recyclable as possible," said Susan Dewhirst, goodness programs manager at Tom's of Maine.

    Through the brigade, Tom's will accept toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, no matter the brand. For each item, participants earn points that can translate to gifts or money for their school or nonprofit.

    Packaging News Shows Aluminum Cans Being Recycled
    According to the latest packaging news announcement by the Aluminum Association, the recycling rate for aluminum cans increased 7 percent in 2011 in a year-over-year comparison.

    The industry goal is to reach a 75 percent recycling rate by 2015. The 2011 rate accounted for 61 billion recycled cans, more than double of any other beverage container.                                                                             

  • Safeway Claims Kona Labels Were Changed As Debate Brews

    Last Year's Safeway Label Lawsuit

    Last year, Safeway was hit with a $5 million class action lawsuit in Northern California because the supermarket was profiting off an inferior Kona blend coffee that contained less of the Hawaii-grown coffee than the label indicated.

    The lawsuit was filed a year ago, and Safeway wrote a letter to the Kona Coffee Farmers Association indicating that the company would change its labels to reflect the actual percentage of Kona the coffee contained. Kona farmers called for a boycott of all 1,700 Safeway stores across the nation.

    The Department of Agriculture asked Safeway to voluntarily comply with Hawaiian law that the grocer was not subject to and change labels that indicated the actual percentage of Kona coffee, which needed to be at least 10 percent.

    Safeway Changes Kona Labels
    Safeway has made good on its promise to change the Kona labels but the Kona Coffee Farmers Association said the grocer still has not fully complied with the changes.

    Bruce Corker, a member of the association board of directors, said Kona officials have been in Safeway stores and have not noticed a change.

    "Given the product shelf life, packaging used before the (changes) may still exist on store shelves or elsewhere in our distribution chain," said Brian Dowling, Safeway vice president of public affairs.

  • Out With the Old, In With the New Designer Whey Packaging

    Designer Whey Feature New Packaging

    Designer Whey Protein underwent a new look to its packaging recently in coordination with its reformulated product featuring 100 percent natural sweeteners and flavors. The company is also offering lower calorie recipes and providing expert advice on fitness and nutrition to help combat the obesity epidemic in the United States.

    Designer Whey products are geared toward active female consumers and provide excellent sources of calcium, vitamins D and B, and help with weight loss.

    "This refresh is the culmination of months spent understanding what is most important to our consumers," said Grace Jeon, CEO of Designer Protein. "We are speaking about the active women who could use another 6 hours in the day, but they figure out how to 'get it done.' Nutrition and wellness are important to keep fueled, but advice on easy integration of sustaining this balanced lifestyle is also important."

    Jeon added that Designer Whey was able to capture the healthfulness of the product with the sleek new look of their packaging.

    Whey Issues Recall For Incorrect Labels
    More recently, True Nutrition voluntarily recalled some of its Whey Protein products because it does not list milk as an ingredient on its labels. Although whey by definition is derived from milk, the company is covering all its bases with the recall to ensure consumers with dairy allergies know exactly what they're putting into their bodies.

  • California To Vote On GMO Food Labels

    Proposition 37 in California would require all foods to contain labels indicating that they were genetically modified.

    According to the Los Angeles Times, those in opposition to the proposition received $13 million last week in addition to the $12 million already collected throughout the year to fight the label requirement. Proponents of Prop 37 haven't been as fortunate, having raised only $3 million thus far.

    The biotech giant and maker of Round-Up ready herbicides, Monsanto, contributed $4.2 million to the opposition campaign.

    If California were to pass Prop 37, it would be the first state to require GMO labeling on crops or foods that have been processed with genetically engineered ingredients.

    What The People Want With GMO Labels
    The Mellman Group's study, "Support For Mandatory Labeling Of Genetically Engineered Foods Is Nearly Unanimous," showed Americans support making the labels mandatory.

    The study showed that 90 percent of voters supported requiring labels on foods that have been genetically engineered or contain genetically engineered ingredients.

  • Meat Labels A 'Tender' Issue

    Safe Food Coalition Writes USDA Advocating for Mechanically Tenderized Meat Labels

    Meats that have been tenderized mechanically have been implicated in E. coli breakouts over the past 10 years, raising questions about labeling. Food labels that distinguished between meats that were tenderized mechanically and those that were not have been in the works since 2009, but a food safety advocacy group wants them required now.

    The Safe Food Coalition recently called on the U.S. Department of Agriculture (USDA) to implement the food labels, which would also include safety instructions on how to properly cook meat.

    "Without a label to identify mechanically treated meat products, along with information to help mitigate the risk, the unsuspecting purchasers of these products - whether they are restaurant cooks or consumers - will have no idea that the product that they have selected needs additional protective handling and preparation," said the Safe Food Coalition letter.

    HallStar Receives USDA Biobased Label
    Four of HallStar's products have received the USDA Certified Biobased Product Label, which indicates the items meet the department's necessary requirements for renewable bio-based ingredients, Packaging Europe reported.

    Goods that are made with whole or significant parts of agricultural, forestry or marine materials are eligible for the labels.

  • Heinz Looks To Dip & Squeeze Out Lawsuit

    Heinz Being Sued For Dip & Squeeze Packaging

    Scott White, an independent inventor, filed a patent infringement lawsuit against Heinz, alleging that the ketchup manufacturing company stole his idea for its Dip & Squeeze packaging.

    "This is another frivolous lawsuit and we will aggressively defend our position and demonstrate that the allegations are groundless and without merit," said Michael Mullen, Heinz vice president of corporate and government affairs. "As a leader in proprietary packaging innovation for more than a century, Heinz worked for years to develop its patented dual-function Dip & Squeeze package."

    White said he invented the package after being frustrated with problems while eating fast food with condiments. He said he invented a container called the CondiCup, for which he filed a patent application in 2005. White said he developed a plan to pitch his idea to Heinz after reading a news article about the company attempting to reignite its relationship with McDonald's. However, he says that after meeting with the company he was turned away, only to learn four years later that Heinz was using the Dip & Squeeze packaging, the Wall Street Journal reported.

    Kraft's Take On Patent Packaging News
    Kraft encourages inventors to file patents before finding their inventions in packaging news like White did. Kraft states that an award up to $5,000 could be awarded to an inventor, if the individual submits an idea that isn't protected and the company decides to adopt it, the Wall Street Journal reported.

  • The Secret's Out About Victoria's Secret Packaging

    Hosiery Giant Being Sued for Misleading Consumers with Packaging

    Victoria's Secret was recently slapped with a $15 million lawsuit by Zephyrs for allegedly selling knockoffs with hardly any changes to its packaging.

    Zephyrs, which used to supply hosiery to Victoria's Secret, recently filed a complaint in an Ohio court, saying Victoria's Secret packaging featured Zephyrs' products but the actual product inside was of a lesser quality.

    "Victoria's Secret changed the product in the packaging but didn't change anything else except Made in Canada on the back of the package," Joseph Gioconda, of Gioconda Law Group PLLC, told Women's Wear Daily. "It used to say Made in Italy."

    Zephyrs alleges Victoria's Secret is looking to cut costs by selling a cheaper product than the one on the label, and that puts their reputation and business at risk, to the tune of $15 million it seems. The hosiery has noticeably different features, including cheaper lace trims, irregular borders, missing heel reinforcements and less durable construction, according to Zephyr.

    Bath Salts Still on Market as a Result of Misleading Labels
    Despite recent law enforcement efforts to curb the sale and possession of bath salts and other synthetic drugs, many remain on the market hidden under misleading labels.

    Now New York is taking matters into its own hands, as Governor Andrew Cuomo announced new health department regulations that make the purchase or sale of these drugs illegal. Individuals in violation of the new law may receive fines up to $500 and jail stays of up to 15 days, Buffalo News reported.

  • Verde Valle Cans Canned Beans with New Pouches

    Verde Valle Introduces New Packaging: Popular Beans in Pouches

    Verde Valle recently launched a new line of refried and whole beans packaged in a pouch. The multi-layered pouch retains more of the food's flavors and nutritional value, the company says.

    The new packaging has already outsold canned beans in supermarkets throughout Mexico. The pouches are offered for four of the company's flavors, including Tex Mex, Original Recipe, Low Fat and Black.

    "This is a very exciting new line for us," says Alan Konecny, Isadora's regional sales manager. "The beans are really delicious; in fact, studies in Mexico have shown us that customers widely prefer the homemade flavor, texture, and aroma to beans that are 'preserved' in a can. Plus, they microwave in just one minute. Our customers are going to love the quality and convenience."

    Packaging News at Kobrick
    Verde Valle was not the only company to recently make packaging news headlines. Kobrick Coffee Company recently introduced a new line of packaging for more than 30 specialty blends, espressos and single-origin coffees.

    A line of signature cups was also created, as a part of the company's rebranding strategy.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.