Monthly Archives: September 2012

  • Meat Hungry For New Packaging

    Tropical Traditions To Offer New Packaging

    Tropical Traditions recently partnered with Landaal Packaging Systems to offer sustainable packaging for grass-fed meat and dairy products. Tropical Traditions was searching for a way to avoid polystyrene shipping containers for their products and found a better environmental option.

    "We were searching for an option to replace the common polystyrene coolers for a temperature-controlled package for our refrigerated products," said Jon Leever, director of Business Development for Tropical Traditions. "Landaal was able to provide us with an excellent replacement; a packaging foam product that is biodegradable, and compostable. The thermal protection is comparable to polystyrene packaging.

    Leever added that Tropical Traditions customers have been very pleased with the environmentally friendly packaging. He says because the new packaging is biodegradable it is a far better option in maintaining a clean environment when compared with polystyrene.

    Beef Jerky Packaging Renaissance
    Tropical Traditions is not the only company changing its meat packaging. Numerous beef jerky companies are rolling out new images.

    Jack Link's is offering new white packaging in place of its traditional red to try to appeal more to women, Krave is rolling out new packaging for its Sweet Chipotle and Pineapple Orange flavors and Slim Jim recently launched its Steakhouse product line.

  • What’s The Verdict on Creating a Customized QR Code?

    How Adding a QR Code to Your Custom Labels Can Enhance Aesthetic Appeal and Conversions

    Have you seen those boxes of fuzzy dots arranged in a square pattern like the one below popping up all over print media? Create your Custom Labels with a Customized QR Code These images, called QRC (Quick Response Codes), are useful bookmarks for smart phones to open a webpage or landing page. It has become an increasingly useful tool for consumer advertising initiatives. In addition to the added consumer convenience, these codes increase conversion rates for marketing efforts. They also have the added functionality of allowing companies to better track how effective their print media ads are. QR codes provide value on both the consumer and adverting ends. Compounding these advantages with the ever-increasing number of smartphones and tablets, the proliferation of QR codes will only continue. So how best to leverage these little squares?

    Consider Adding a Custom QR Code to your Custom Product Labels

    It seems logical to turn the QR code’s real estate into something visually appealing and useful. Creating a customized QR code on your custom product label can have a synergistic impact.  According to the infographic, little research has been done until now. This infographic study shows that 90 percent of respondents said they would scan more codes if they were customized. I also liked the smash up of a customized vs. standard QR code. The customized code immediately pops visually and includes a product image. I certainly would be more inclined to scan the customized code. Also, according to the study, only 11 percent have seen a custom QR code. Therefore, there is opportunity to differentiate your company’s labels from your competitors' with a customized QR code.

    The Many Applications of QR Codes

    Give your graphics department a call, or jump on Photoshop yourself, and include a QR code in your next custom labels order. According to Mashable.com, there are several applications. Add them to any print advertising, flyers, posters, invites, TV ads, and more containing:

    • Product details
    • Contact details
    • Offer details
    • Event details
    • Competition details
    • A coupon
    • Twitter, Facebook, MySpace IDs
    • A link to your YouTube video

    If you are ready to add QR codes to your custom label or stickers, request a quote and order by Sept. 30, 2012 to receive 15%* off new label orders! Use code CELEBRATE. Good luck label makers! As always, we can’t wait to see the great design ideas you come up with!

    *15% off CELEBRATE offer valid on new label orders. Does not apply to reorders. Maximum discount is $1000. Free ground shipping applies to orders in the U.S. and Canada. Applies to regularly priced orders only. Enter code at checkout. This offer cannot be combined with any other offers or promotion.
    What Do The Numbers Say
    by infolicious. Browse more infographics.

  • Coca-Cola Packaging 'Plants' Future

    Coca-Cola to Ramp Up PlantBottle Packaging

    Coca-Cola recently announced plans to increase production on its plant-based material used in its PlantBottle packaging.

    "The benefits of sustainable innovation are only fully realized when commercialized and put in the hands of consumers," said Ronald Lewis, vice president, procurement & chief procurement officer at The Coca-Cola Company. "In 2009, we introduced the world to our PlantBottle package - the first recyclable PET plastic bottle made partially from plants. Today, Coca-Cola has sold more than 10 billion PlantBottle packages around the world that are less dependent on petroleum and have a lower carbon impact."

    Coca-Cola will be partnering with JBF Industries to expand production. JBF will be building the world's largest facility dedicated to producing bio-glycol, the key ingredient used to make the PlantBottle. Construction will begin at the end of the year and will last two years. It is estimated that upon completion the facility will produce 500,000 metric tons of the material each year.

    Heinz PlantBottle Packaging Helps Environment
    Heinz, the famous ketchup producer, also uses the PlantBottle packaging. In July, the company announced its Join the Growing Movement Campaign, inviting consumers to download a smartphone application and scan one of the bottles.

    Those who scan the bottles will be helping the environment, as Heinz agreed to plant a tree for every scanned label. The company says it will plant up to 57,000 trees as part of the campaign.

  • Universal Packaging Smarter With Age

    Universal Packaging Gaining Popularity

    Universal Packaging is not just gaining popularity, it is forcing its way into the industry. More brands are casting a wider net using more inclusive packages as a means of capturing a larger number of consumers.

    The idea is to use packaging that appeals to the broadest demographic. Through innovative designs, packaging can be cleverly pertinent to the masses.

    One of the major considerations for packaging and marketing experts is the aging boomer population. By 2015, people aged 50 and older will represent 45 percent of the U.S. population, according to AARP.

    "Baby Boomers are entering a stage of their life where their vision and dexterity gradually begins to decline," says Phil Stolz, business development manager, new products, Berry Plastics. "Consumer-friendly packaging addresses this issue without impacting other beneficial aspects of the packaging aesthetics and functionality."

    In order to market to this wide-ranging demographic, larger fonts and graphics will be utilized, along with easy-open features. All demographics can be targeted with these tactics, but boomers in particular will be drawn to this refocused packaging effort, because they often face diminishing eyesight and dexterity challenges.

    Almond Nature Valley Sweet & Salty Nut Granola Bars Recalled For Packaging
    Consumers are also being informed on General Mills Almond Nature Valley Sweet & Salty Nut Granola Bars packaging, but because of a mistake, not font size.

    The company recently issued a voluntary recall for the granola bars, because they may contain peanuts, an allergen, which was not listed on the product's label.

  • Lightning Labels Customers Targeting Demographics With Unique Packaging

    Research Identified by Lightning Labels Shows Packaging Plays Crucial Role in Appealing to Age Groups

    Denver, CO, (October 10, 2012) - The world continues to get faster and decisions are often made at the spur of the moment, but Lightning Labels, a custom label and printing company, identifies recent research that shows the significant impact of packaging decisions on consumer choices.

    "These days, packaging designers aren't people who construct a container simply to house a product," says Business Development Manager AnneMarie Campbell. "They are marketers, futurologists, scientists and social observers, developing a desirable item and establishing the quality of a brand."

    To be successful, brands need to know their customers inside out. What colors, shapes and sizes do my customers prefer? Are they environmentally conscious? Are they interested in sleek, modern designs, or simple, practical packaging? Or both?

    Knowing customer preferences is key, as is developing packaging and labeling strategies that help companies distinguish themselves from competitors.

    Packaging is a brand's way of advertising 24/7. It is always available for the customer and attempts to win them over through unique design, tactile materials and eye popping shapes. If a brand is able to create distinctiveness through a product's package, the company gains a competitive advantage in the market. This means businesses have to be forward thinking, utilize their consumers' insights creatively and know their target market.

    Appealing to Gen I
    Generation I refers to the children of the youngest baby boomers. When it comes to identifying this generation's purchasing preferences, whether food and beauty products or cutting-edge technology, it's important to remember that these individuals were born in the age of the internet. Although research on this demographic is still ongoing, many companies are finding that to adequately market to the iGeneration, compelling product packaging and labels are required that not only grasp the child's attention, but also his or her parents' focus as well.

    General Mills Kix cereal straddled the line between the parent and child with its advertising slogans, "Kid Tested, Mother Approved," printed on every box. Combining a clear and strong marketing message with new technological label features, such as QR codes, stimulates both child and parent interest.

    Targeting Gen Y
    Also known as millennials, Generation Yers have birthdays ranging from around 1985 to 2003 and are nearly 75 million strong. This generation grew up with computers most of their life and are therefore especially responsive to internet campaigns and social media. They process information quickly, are brand loyal and respond to outside-the-box humor packaging and advertising efforts.

    After extensive research, Campbell's found that millennials prefer slightly more exotic soup flavors, so the company embarked on a new flavor campaign. Instead of Chicken Noodle, Campbell's decided to target millennials with Moroccan Style Chicken and Creamy Red Pepper with Smoked Gouda. To gain further in-roads with the demographic, the company's research revealed millennials think items packaged in pouches are fresher than those packaged in cans. Enter Campbell's Go soups line of soup in a pouch.

    The Lost Generation Xers
    This market is often overlooked, falling in line behind the larger baby boomer generation. But that's not to say the 44 million Generation Xers shouldn't be targeted by product packaging. These individuals were born between 1965 and 1975 and are therefore in their peak earning and buying years. They are older and are considered more mature than Generation Y and therefore value savings more and are generally independent.

    The Baby Boomers
    A recent study by Symphony IR showed that boomers spent more than $160 billion on packaged goods last year. This group is 80 million strong and their impact is only expected to increase on the consumer packaged goods market and retail and healthcare industries in the near future.

    The group is not homogenous, though, so targeting them as a single entity is not effective. They do not want to be referred to as old and are good at depicting the value of advertising. The demographic values packaging that will appeal to its youthful side, while offering real benefits from a product.

    For those who are ready to update their product packaging, Lightning Labels is running a four-day sale that starts Thursday, October 11, 2012: Save 10 percent on orders placed online. Simply use promo code ONLINE10 at checkout. The promo code ONLINE10 is valid only on new label orders placed online and does not apply to reorders. The maximum discount is $1,000 and free ground shipping applies, but only to regularly priced orders shipped within the United States and Canada. This offer cannot be combined with any other offers or promotions.

    About Lightning Labels:
    Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker and label projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

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  • Kroger Offer Simple Truth to Organic Packaging

    Kroger Rolls Out Natural Packaging

    Kroger recently announced a new line of in-house packaging. Simple Truth and Simple Truth Organic will now replace the company's Private Selection Organic and Naturally Preferred product lines because the now-replaced offerings' labels were confusing to customers.

    "While organic products are available in most conventional grocery stores, our customers told us that labels can be confusing, and there's a general belief in the marketplace that organic means more expensive," said Mary Ellen Adcock, Kroger vice president of natural foods. "At Kroger we understand these challenges, so we're offering our shoppers the Simple Truth Organic brand, an easy, more clearly labeled and affordable way to buy organic products."

    The new labels will be implemented on a variety of Kroger products, including milk, salads, dried fruit, sodas, yogurt, chips and quinoa. The packages are clearly marked with Kroger's green circular logo.

    Expo Awards Brands For Packaging
    A recent natural, organic and healthy living event brought in more than 21,000 people and 1,550 exhibits from more than 96 countries, offering various packaging awards to brands and products.

    The 28th Natural Products Expo East, a premier tradeshow and conference, reflected on reasons and ways in which consumers are drawn to the natural product marketplace.

    Angie's Kettle Corn by Angie's Artisan Treats won the Best Packaging award, while Sea Sprinkles by Seasnax won Most Innovative.

  • Packaging Sees The Light With Opaque Milk Bottle

    Milk Packaging Reduces Light and Preserves Flavor

    Lehigh Valley Dairy farms recently released new packaging designed to protect milk's purity by blocking the amount of light that can enter.

    According to a Cornell University study, in as little as two hours, fluorescent lighting in retail display cases can break down the vitamin A and B2 in bottled milk, causing changes to the product's flavor. The new opaque bottle at Lehigh Valley Dairy farms not only reduces the amount of light that can penetrate the bottle, but helps preserve the nutrients and flavor of the enclosed milk.

    "We are a local company committed to the health of the communities we serve," said Frank Mariello, general manager, Lehigh Valley Dairy Farms. "Our business depends on the well-being of our consumers. That's why we at Lehigh Valley Dairy Farms developed this Pure Protect technology – to help give families the best possible product we can."

    Water Packaging Looks Like A Glacier
    Icelandic Water Holdings also changed its packaging, opting for a more innovative approach for its new bottle design.

    The new bottle and white label lend to the product's origin and allow it to stand out in stores, where it looks like a piece of ice floating on the shelves.

  • Women's Energy Drink 'Flirts' With New Packaging

    Flirt Energy Drink Gets Packaging Overhaul

    Flirt, an energy drink designed as a healthier alternative to typical energy drinks for women, recently underwent a packaging change. The drink has zero calories, zero carbs and no sugar or preservatives and now has new packaging that will parallel its mentality.

    The drink will be enclosed in a redesigned Rexam 12-ounce Sleek can with more enhanced graphics and a vibrant pink color that will help the company stand out against the competition on store shelves. The company chose the can for its sustainability and shape, lending to the functionality of the energy drink. The product is available at select retailers across the East Coast.

    "Flirt is far superior to typical products in the isotonic category in that it delivers the perfect punch of an energy drink but without the negative side effects of harsh stimulants," said Heather Pingrey, CEO, Goddess Energy. "Flirt goes beyond being an effective and needed energy drink for females; it embodies the concept of empowering women. Through our partnership with Rexam, we are able to bring it to market in a great-looking package that will attract everyone's attention."

    Sprout Foods Improves Packaging
    Flirt is not the only company with packaging news, as Sprout Foods recently announced new toddler puree snacks and more convenient packaging.

    The Sprout Foods' product line now includes acai, raspberry, blueberry and blackcurrant, in BPA-free, eco-friendly packaging with a choke-free, twist-off cap.

  • Chocolate Packaging To Wear Halloween Costume

    Seattle Chocolates Features Halloween Packaging

    Seattle Chocolates recently announced new packaging that is sure to frighten during the upcoming Halloween holiday. The company is releasing two limited-edition, all-natural truffle bars including Dead Sea Salt and Bloody Orange, which will feature unique packages that are sure to delight friends, teachers, colleagues and trick-or-treaters.

    "Our products are beautifully packaged in stunning gift boxes and bags," reads the company's website. "Luxuriously smooth, unique, all-natural truffles are tasteful treats you can feel good about giving and eating everyday!"

    The popular Seattle Chocolates' San Juan Sea Salt Bar is receiving a Halloween makeover with the Dead Sea Salt Milk Chocolate Truffle Bar with Sea Salt & Toffee. The chocolate bar will feature toffee pieces, sea salt and creamy milk chocolate. The Bloody Orange Dark Chocolate Truffle Bar will feature a candied orange peel that combines rich chocolate with fresh navel orange peels.

    Seattle Chocolates is also offering a five-ounce Halloween Assortment truffle bag including Peanut Butter, Toffee and Espresso Truffle featured in fall-colored wrappers.

    Bratwurst Recall Over Label
    Another packaging announcement is sure to scare but not for the fun of Halloween. Makowski's Real Sausage is recalling 10-pound packages of cooked white bratwurst 4-1 and 3-1, for an undeclared milk ingredient that was not on the product label.

  • Chew on This: New Stride Brand, Packaging To Inspire Teens

    Stride Gum To Feature New Packaging

    Stride Gum is launching a new gum brand and packaging effort to encourage teenage consumers to embrace their individuality.

    The new iD Gum packaging features an innovative folding pack that has a magnet to keep it closed. When consumers open the pack, they'll see original artwork from emerging young artists from across the globe. There are 18 new designs in total.

    "Today's teens are really looking for that emotional connection with their brands and are hungry for new ways to explore and display their creativity and individuality," said Stephanie Wilkes, vice president of North America confections at Kraft Foods, the parent company of Stride. "The uniqueness of ID gum - from the artwork to the packaging to its online gaming experience - takes discovery and personal expression to a whole new level."

    The flavors of the gum include BerryMelon, Peppermint and Spearmint.

    Johnnie Walker Features One-of-a-Kind Label
    What do whisky, South Africa and labels have in common? Johnnie Walker of course. In another unique marketing campaign, the company is opening a "one bottle" store in South Africa that will feature a world-class bottle of whisky. 

    Johnnie Walker is featuring a one-of-a-kind bottle with a platinum label that will be the only item on sale in the Johannesburg location. In order to purchase the 18-year-old whiskey, a person can bid in the store or online. All the proceeds are being donated to South Africans Against Drunk Driving.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.