Monthly Archives: January 2013

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    Make Sure Your Brand's Custom Labels and Stickers Are In Tune with Super Bowl Consumer Trends

    stickers and labels


    Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to take advantage of Super Bowl 47 on Sunday, February 3 to promote their products by revamping their labels. Consider celebrating professional football's big event by incorporating America's favorite sport into marketing efforts. While football may not be everyone's cup of tea, the Super Bowl has larger numbers of viewers every year. While many other televised events see fragmented viewership audiences, the championship game brings a variety of demographic groups together in front of the TV scre Continue reading >
  • Ways Custom Stickers can show your 'sticktoitiveness' on Valentine's Day

    Custom Sticker Printing

    Surprise the sweet one in your life with something out of the ordinary. Use custom stickers to add a bit of spice, sassiness or friendship to Valentine's Day. Your message and look are limited only by the imagination. The sticker can contain a famous quote (e.g., "How do I love thee...?"), a heartfelt personal message of friendship or love, or even a one-of-a-kind visual.

    Consider putting your lips to paper. Apply lipstick or other suitable medium and press your lips on something that can be digitally printed. You can then send out Valentines to everyone you care about featuring this personalized image.

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  • Proposed Food Label Regulations Stuck In Approval Process

    Food labels that impact health and safety are often given prioritized attention from regulatory bodies. However, at least one proposed rule overhauling beef labeling in the United States is mired in the White House review process.

    As reported by The Kansas City Star, a labeling change introduced by the U.S. Department of Agriculture for beef tenderized by mechanical processes has been under review by the White House for more than three months. Federal guidelines dictate that regulations should be under review for no longer than 30 to 90 days.

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  • Citibank Introduces Custom Stickers In Euro Nation

    First it was plastic, and now it's custom stickers. Forget cash and coins, people all over the planet are paying with alternative methods made possible by new advances in technology. Now, consumers can simply use their smartphones and bank-issued stickers for contactless payments.

    Include Czechs among those who can now use stickers to pay for goods and services. Domestic consumer can use the stickers for ordinary purchases at point of service (POS) terminals now that Citibank will begin issuing free stickers for consumers that sign up for one of the bank's new credit cards being offered in the countr

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  • FDA Research Supports Overhauled Food Labels

    Think nutritional food labels provide enough information to consumers? Think again, as the U.S. Food and Drug Administration (FDA) is reportedly weighing its options to revamp the nutritional labeling system after new research suggested a label change would help consumers.

    A recent study illuminated difficulties consumers had with reading labels and suggested two possible solutions: dual-column labels that provide both single serving and total package nutrition information, or a single label declaring the information for an entire container or package.

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  • Sticker Labels For Energy-Efficient Cars

    Drivers often place custom stickers on their cars, including bumper stickers, registration tags and parking permit decals. But none of those uses are as innovative as what California has done recently.

    As of January 1, the state allows owners of energy-efficient cars to apply for car stickers that would let them drive in carpool lanes without co-workers in the backseat. The state has made 40,000 Green Clean Air Vehicle Sticker available for cars that qualify under California's Enhanced Advanced Technology Partial Zero Emission Vehicle (AT PZEV) requirements.

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  • Study Looked At Standardization Of Food Labels

    Consumers flock to products with organic or healthy claims on food labels. However, the market for such labels has exploded and fractured the many claims and labels made on foods in the process, making it more difficult for consumers to identify honest claims. The notion is especially applicable to labeling for Canadian whole-grain products, which a recent study examined.

    An article in the journal "Appetite" reviewed front-of-package labeling for whole-grain breads in three supermarkets in the Toronto area and found a lack of label standardization.

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  • QR Custom Stickers Part Of Marketing

    If you're in SoCal and see a car drive past with QR sticker labels on its doors, don't pinch yourself, you're not dreaming. The unusual sight is all part of Chevy's new marketing plan for its series of electric cars that uses QR code stickers to inform customers about vehicle features.

    One model included in the new marketing ploy is the Chevrolet Spark EV. The automaker has rolled out six prototypes of the Spark, all fitted with a QR code sticker on the driver-side door. The car is currently road testing in Southern California and has a QR code big enough for a passerby to scan with ease.

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  • Eco-Friendly Labels On The Rise

    As consumers portray more health- and ingredient-conscious shopping habits, a recent study found the number of eco-labels in the food industry is expected to increase in 2013.

    Currently, there are more than 200 seals and logos on the global market that represent an ecological or ethical ingredient or sustainability attribute, according to the Organic Monitor. The research entity stated that "mushrooming" eco-labels has resulted in a $75 billion industry. More than 84 countries have introduced national standards for organic products, and most have organic logos.

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  • Panel Meets To Make Labels Better

    Full-wrap labels have been a key development in recent product marketing. Shrink-wrap bottle labels that cover nearly every space on the product's packaging have given marketers more room than ever to build their brand and display health claims.

    But it's also posed a bit of a problem when recycling those bottles. Around 80 percent of all polyethylene terephthalate (PET) - which is the most recycled plastic - bottles have full-wrap labels, but some challenges have been met in the recycling process. In order to find solutions on how to better label and improve the recycling processes, a 30-member panel recently met to brainstorm on the idea.

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