Monthly Archives: January 2013

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    Kick Off Super Bowl Season with Game Day-Ready Stickers and Labels

    Make Sure Your Brand's Custom Labels and Stickers Are In Tune with Super Bowl Consumer Trends

    stickers and labels

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    Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to take advantage of Super Bowl 47 on Sunday, February 3 to promote their products by revamping their labels. Consider celebrating professional football's big event by incorporating America's favorite sport into marketing efforts. While football may not be everyone's cup of tea, the Super Bowl has larger numbers of viewers every year. While many other televised events see fragmented viewership audiences, the championship game brings a variety of demographic groups together in front of the TV screen. While the Super Bowl became the most-watched show in history in 2010, the next year beat its own record, and 2012 set an even higher record, according to Forbes magazine. "The Super Bowl is a great time for marketers to try new things with their custom stickers and labels," says Lightning Labels' Business Development Manager AnneMarie Campbell. "The football championship can fill the marketing lull between New Year's and Valentine's Day and remind consumers about a brand's offerings. People get very excited for the Super Bowl and love seeing the spirit reflected in the goods they consume. Lightning Labels can help brands create a fun, high-quality, eye-catching design that puts their products front and center on game day." Because Super Bowl Sunday can feel like a national holiday, it's no wonder marketers jump at the chance to spruce up their products with a little festive cheer. To ensure products don't get forgotten this season, make sure package labels are prepared for the big game.

    Digital Label Printing Makes Marketing a Cinch

    If manufacturers fear that giving products a temporary makeover will leave them with empty pockets, they will be thrilled to learn about the affordability and easy process that comes with choosing digitally printed labels. Lightning Labels' digital printing uses the latest technology to create high-quality, colorful labels that give products a winning look. No matter how large or small the order, Lightning Labels can help companies keep costs down. With Super Bowl Sunday quickly approaching, Lightning Labels understands companies need products' revamped packaging quickly and provides a speedy turnaround on all custom label and sticker orders.

    Packaging Tips: 2 Ways To Increase Super Bowl Sales with Custom Stickers and Labels

    To help brands best reach consumers during Super Bowl season, consider these packaging tips:

    1. Make Your Product Part of The Football Celebration

    Consider marketing the brand as an important part of Super Bowl Sunday. Maybe the products help clean up game day spills, are a great side dish for a plate of wings or are a healthy alternative to football food. Packaging should describe the important role your products play. Consider adding images, background colors and text to catch game-watchers' eyes in stores and online.

    2. Try Limited-Edition Packaging

    Many brands have seen successful sales outcomes by marketing their products with limited-edition packaging. Try new colors, text and images to turn product containers into collectors' items. Lightning Labels works with manufacturers to find the perfect look for both long-term and temporary promotional label designs. Lightning Labels is offering a special February Sale for those ready to optimize their products and packaging with custom labels and stickers: Take $75 off orders of $750 or more through February 8, 2013, using code VDAY75 at checkout. Enjoy sweet savings before Valentine's Day.  The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions. About Lightning Labels: Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

  • Use Custom Stickers to Sweeten Valentine's Day

    Ways Custom Stickers can show your 'sticktoitiveness' on Valentine's Day

    Custom Sticker Printing

    Surprise the sweet one in your life with something out of the ordinary. Use custom stickers to add a bit of spice, sassiness or friendship to Valentine's Day. Your message and look are limited only by the imagination. The sticker can contain a famous quote (e.g., "How do I love thee...?"), a heartfelt personal message of friendship or love, or even a one-of-a-kind visual.

    Consider putting your lips to paper. Apply lipstick or other suitable medium and press your lips on something that can be digitally printed. You can then send out Valentines to everyone you care about featuring this personalized image. Place the sticker on a card, present, or other Valentine's Day package. And, you also can create a digital version of the image to include with an e-card, post on Facebook, and the like. In this day and age of stock images, your personal "imprint" can enliven the impression you make on all recipients.

    Here are additional thoughts about using custom stickers this Valentine's Day:

    1. Make the presentation more memorable than the present. Inexpensive presents that include heart-warming, fun, shiny custom stickers on the wrapping can be very well-received. Without spending a lot of money, you can buy a bunch of Valentine's Day items, adorn them with your special custom stickers, and put smiles on the faces of those who get them;
    2. Put a funny line or funny face on the present. A nondescript jar of something sweet (e.g.,  honey, preserves, or marinade) or  something salty (e.g., bath salts or other item featuring a bath and body product label) can gain some panache with the addition of a custom sticker;
    3. Make them the present. Create a variety of custom Valentine stickers featuring different graphics and content and make these a gift to one or many recipients. (These can be kind of like the candy hearts with messages on them.) Because custom stickers can be easily personalized, they offer an “old-fashioned” print standby that complements all the digital photos out there. People can place stickers on their refrigerators, put them in a scrapbook, etc. Again, uses are only limited by the imagination;
    4. Use them to decorate. Use custom stickers in addition to, or in lieu of, other Valentine's Day decorations. For a romantic touch, consider stickers with various messages mixed in with those rose petals in the boudoir.

    Custom Sticker Printing is Fast and Affordable

    The same technology that creates digital label printing works equally well for custom stickers. Because custom sticker printing is fast and affordable in small quantities, you can still get them done and in your hands in time for Valentine's Day. In fact, Lightning Labels is offering a special sale for those ready to optimize their products and packaging with custom labels and stickers: Take $75 off orders of $750 or more through February 8, 2013, using code VDAY75 at checkout. Enjoy sweet savings before Valentine's Day! With this offer the maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.  

  • Rule For Beef Food Labels Waiting On White House Action

    Proposed Food Label Regulations Stuck In Approval Process

    Food labels that impact health and safety are often given prioritized attention from regulatory bodies. However, at least one proposed rule overhauling beef labeling in the United States is mired in the White House review process.

    As reported by The Kansas City Star, a labeling change introduced by the U.S. Department of Agriculture for beef tenderized by mechanical processes has been under review by the White House for more than three months. Federal guidelines dictate that regulations should be under review for no longer than 30 to 90 days.

    Future For Food Labels Uncertain
    After being evaluated for a longer time than is acceptable by federal standards, the food labels for mechanically tenderized beef products face an unclear future. In December, the Office of Management and Budget had extended its review period for an undetermined length of time.

    Proponents of the labeling change are urging accelerated action based on the risk mechanical tenderization poses to consumer health and safety. Such processes, which include automated needles or knives being driven into beef, can push dangerous pathogens that can cause E. coli poisoning far down into the meat.

  • 'Czech'-Out Made Easy With Custom Stickers

    Citibank Introduces Custom Stickers In Euro Nation

    First it was plastic, and now it's custom stickers. Forget cash and coins, people all over the planet are paying with alternative methods made possible by new advances in technology. Now, consumers can simply use their smartphones and bank-issued stickers for contactless payments.

    Include Czechs among those who can now use stickers to pay for goods and services. Domestic consumer can use the stickers for ordinary purchases at point of service (POS) terminals now that Citibank will begin issuing free stickers for consumers that sign up for one of the bank's new credit cards being offered in the country.

    Sticker Labels Placed On Phones
    Citi said sticker labels will be sent to consumers who obtain any one of five qualifying new credit cards offered by the bank. Stickers can be placed on the back of a mobile phone or key fob to facilitate an easier and more enjoyable purchasing experience.

    "Payments using contactless stickers are faster, more convenient and are secure as well," said Milan Reznícek, Citibank credit card product manager. "They can be used at any of the rapidly increasing contactless payment terminals available in the Czech Republic."

  • Changes Coming To Nutritional Food Labels?

    FDA Research Supports Overhauled Food Labels

    Think nutritional food labels provide enough information to consumers? Think again, as the U.S. Food and Drug Administration (FDA) is reportedly weighing its options to revamp the nutritional labeling system after new research suggested a label change would help consumers.

    A recent study illuminated difficulties consumers had with reading labels and suggested two possible solutions: dual-column labels that provide both single serving and total package nutrition information, or a single label declaring the information for an entire container or package.

    Single Servings Could Be Eliminated In New Labels
    The recommendations for the enhanced labels stem from a report carried out by the FDA's Center for Food Safety and Applied Nutrition. In it, 9,000 online survey participants were asked to evaluate nine modified nutrition labels against the current format for four fake products. One group used the standard single column model, the second used two columns and the third listed nutrition information on the entire package.

    Results led researchers to suggest a labeling overhaul to focus on dual columns or entire package information. It also examined whether larger font and language changes would positively impact consumers' understanding.

  • California Goes Green With Custom Stickers

    Sticker Labels For Energy-Efficient Cars

    Drivers often place custom stickers on their cars, including bumper stickers, registration tags and parking permit decals. But none of those uses are as innovative as what California has done recently.

    As of January 1, the state allows owners of energy-efficient cars to apply for car stickers that would let them drive in carpool lanes without co-workers in the backseat. The state has made 40,000 Green Clean Air Vehicle Sticker available for cars that qualify under California's Enhanced Advanced Technology Partial Zero Emission Vehicle (AT PZEV) requirements.

    The state has also created a class of white clean air stickers that can be placed on cars with pure zero-emission certification and use alternative fuels like 100 percent battery electricity or hydrogen fuel cells.

    Replace Old Window Stickers
    The green window stickers offered to eco-friendly California motorists take the place of a now erstwhile program that placed yellow stickers on hybrids, which ended in mid-2011.

    Now, 2013 makes and models - including the Chevrolet Volt, Ford Fusion Energi and the Toyota Prius Plug-In - all qualify for green stickers, while cars like the 2013 Fiat 500e and the Honda FIT EV can display white window stickers.

  • Whole-Grain Labels In Canada Not Wholly Accurate

    Study Looked At Standardization Of Food Labels

    Consumers flock to products with organic or healthy claims on food labels. However, the market for such labels has exploded and fractured the many claims and labels made on foods in the process, making it more difficult for consumers to identify honest claims. The notion is especially applicable to labeling for Canadian whole-grain products, which a recent study examined.

    An article in the journal "Appetite" reviewed front-of-package labeling for whole-grain breads in three supermarkets in the Toronto area and found a lack of label standardization. Presently, the study deemed such labeling initiatives for whole-grain breads as only "voluntary and unregulated."

    More Information Needed On Food Labels
    Research found that 21 percent of breads had a reference to whole grains on the front of their packaging, and that claim was better than any information that could be inferred from nutritional food labels, researchers said.

    The study also theorized in the absence of mandated labeling requirements that voluntary labeling strategies among whole-grain producers seems to target premium customers willing to pay more for a reference to whole-grain composition on packaging.

  • Chevy Energizes Volt Campaign With QR Code Sticker Labels

    QR Custom Stickers Part Of Marketing

    If you're in SoCal and see a car drive past with QR sticker labels on its doors, don't pinch yourself, you're not dreaming. The unusual sight is all part of Chevy's new marketing plan for its series of electric cars that uses QR code stickers to inform customers about vehicle features.

    One model included in the new marketing ploy is the Chevrolet Spark EV. The automaker has rolled out six prototypes of the Spark, all fitted with a QR code sticker on the driver-side door. The car is currently road testing in Southern California and has a QR code big enough for a passerby to scan with ease. Scanning the code will then take users to an official site that provides updates on the vehicle's progress.

    QR Sticker Labels Used To Educate
    Chevy isn't just innovating QR sticker labels uses in marketing, but also in consumer education. The auto industry giant's more recognizable Volt series of electric cars is also part of the QR marketing campaign.

    Chevy has sent out kits to Volt owners with instruction on placing window stickers bearing a QR code to their own cars to help others learn more about the vehicle. When scanned, the code brings the user to a creative YouTube video explaining all the benefits and features of the Volt.

  • Ensure Nutraceutical Labels Give Consumers The Right Info

    Eco-Friendly Labels On The Rise

    As consumers portray more health- and ingredient-conscious shopping habits, a recent study found the number of eco-labels in the food industry is expected to increase in 2013.

    Currently, there are more than 200 seals and logos on the global market that represent an ecological or ethical ingredient or sustainability attribute, according to the Organic Monitor. The research entity stated that "mushrooming" eco-labels has resulted in a $75 billion industry. More than 84 countries have introduced national standards for organic products, and most have organic logos. Whether for meeting fair trade standards or using organic ingredients, the makers of seafood, coffee and other food products are striving to meet global and local standards.

    As consumers become more aware of the discussion surrounding genetically modified foods, non-GMO labeling is the fastest-growing eco-label in the U.S. food industry, according to the study.

    Variety Of Certification Stickers and Labels Confuses Consumers Because advances in globalization make importing and exporting products easier and cheaper every year, U.S. consumers are exposed to to a variety of goods with labels boasting organic, natural and fair-trade ingredients. The variety of certifications and the lack of harmonization between the buzzwords could make it harder for consumers to distinguish what each term really means. This leads many shoppers to ignore certification labels or develop a skeptical attitude toward them.

    Let Your Packaging And​ Nutraceutical Labels Give Consumers The Information They Need As certifications on nutraceutical labels threaten to lose their ability to reach consumers, the study suggests the importance of making your products' packaging clear and unique. Choosing a digital printing service can make the process of designing and ordering spiffed-up labels easy and affordable. Here are a three tips to make sure your nutraceutical labels are conveying the right information and not confusing health-conscious consumers:

    1. Make Important Info Visible While certification logos help consumers understand the quality of products and the environmentally conscious decisions made during manufacturing, many shoppers may overlook these claims and avert their attention directly to nutritional content. Make shoppers' choices easy by providing clear information and highlighting the most important words.

    Natural and organic ingredients should be in bold font to catch consumers' attention. In addition, because many eco-shoppers seek products that are healthy, it's a good idea to highlight fiber, protein, vitamin and mineral values.

    2. Design Packaging That Reflects Your Product If your product falls into other ecological categories, don't limit the information on your nutraceutical labels. Consider using green, earthy hues and incorporating images of the plants or produce used to make your product into labels. You can also direct shoppers to nutraceutical information by including a phrase like, "All natural, just check the back!" on the front of the packaging.

    To attract attention from even more eco-minded consumers, consider printing this information on eco-friendly labels, which are created from recycled, biodegradable and compostable materials, including BioStone, recycled kraft, vellum and EarthFirstPLA. What better way to show prospects that a business is focused on sustainability than using Earth-friendly label materials?

    3. Educate Consumers Words and phrases like fair trade, organic, sustainable, eco-friendly and natural can seem like fluff to consumers who are fed up with unorganized certifications in the food, drink and supplement market. To help them understand what these terms mean, explain them on your packaging with visual components. For example, if eggs are labeled as free-range, the brand may consider adding an image of chickens in a open green space and a short sentence about the benefits of cage-free farming.

    If you decide to include extra text, remember to avoid crowding your label, and use sentences that are brief, interesting and intriguing.

  • Full-Wrap Labels Pose Recycling Problems

    Panel Meets To Make Labels Better

    Full-wrap labels have been a key development in recent product marketing. Shrink-wrap bottle labels that cover nearly every space on the product's packaging have given marketers more room than ever to build their brand and display health claims.

    But it's also posed a bit of a problem when recycling those bottles. Around 80 percent of all polyethylene terephthalate (PET) - which is the most recycled plastic - bottles have full-wrap labels, but some challenges have been met in the recycling process. In order to find solutions on how to better label and improve the recycling processes, a 30-member panel recently met to brainstorm on the idea.

    Multiple Solutions For Removal Of Labels
    The industry group sat down to discuss how to revamp labels to better mesh with current recycling procedures, while still preserving the marketing value of full-wrap labels. Some of the proposals include floatable labels, perforated labels to aid in removal at reclaimer's facilities, increasing the availability of delabeling equipment at recycling plants, and even having consumers remove the label before putting it in the blue bin.

     

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