Monthly Archives: April 2013

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    Hershey's Kisses Confusing Custom Food Labels Goodbye

    Company Will Roll Out Front-of-Packaging Custom Food Labels On U.S. Products

    Considering how vital nutritional custom food labels are to making healthy diet choices, it's a serious concern when consumers find such labeling to be confusing. In a bid to help ease the burden of reading labels, Hershey's recently became the latest producer to overhaul its food labeling policies.

    The beloved company behind iconic chocolate confections recently announced it would begin labeling calories, saturated fats, sodium and sugar on the front of product packaging - an initiative that consumers can expect to see in their local grocery aisles by the second half of 2013.

    Front-of-Pack Food Product Labels Introduced to Benefit Consumers
    Hershey's joins a range of other food producers and the Grocery Manufacturers Alliance (GMA) that have voluntarily started displaying front-of-packaging food product labels. Those that have done so say it is the right thing to do by consumers and builds toward greater labeling consistency.

    "We are doing this because we believe that front-of-pack labeling provides consumers with straightforward information that empowers them to make informed food and beverage choices when shopping," said Jeff Beckman, Hershey's spokesman, according to Candy and Snack Today.

  • Pork Chops a Thing of the Past With New Meat Industry Custom Food Label Standards

    Beef, Pork Will Sport New Names on Custom Food Labels

    Consumers have seen the words "pork chop" on custom food labels since who knows when. But that won't be the case anymore after modifications to the Uniform Retail Meat Identification Standards ditched traditional names in favor of more descriptive ones.

    For instance, the next time consumers peruse their local grocery aisle, they won't see pork cuts labeled as pork chops, but rather "ribeye chops," "porterhouse chops" or "New York chops." The same goes for beef labels. No longer will products bear cumbersome labels like "beef loin top sirloin steak, boneless," instead, packaging will display simpler labels like "flatiron steak."

    Meat Food Labels for Products Changed to Attract More Customers
    Officials for meat industry organizations said the food labels for products were tweaked after two years of research on how consumers react to labels.

    "One of our biggest challenges has been the general belief among consumers that a pork chop is a pork chop," Patrick Fleming, director of retail marketing at the National Pork Board, told Reuters. "But not all pork chops are equal, and not all pork chops are priced equally."

  • Why Did the Chicken Cross the Road? To Check out that Custom Bumper Sticker!

    Poultry Firm Uses Custom Bumper Stickers to Raise Awareness

    Some custom bumper stickers about poultry might be a laughing matter - "Cluck if You Like Chicken!" - but that's not the case for Delmarva Poultry Industry.

    The Delaware-based poultry trade association recently announced it would distribute some 10,000 multicolored bumper stickers to association members and the general public at a number of upcoming events, including the Delmarva Chicken Festival and the Delaware State Fair.

    Custom Car Bumper Stickers Used to Educate Consumers
    Officials said the theme of the custom car bumper sticker initiative is "Our Farms, Your Food," a message DPI hopes will resonate with chicken-eaters.

    "It's another effort to make the public more aware of the connection between farms and their food sources," Connie Parvis, the director of education and consumer information at DPI, told Delmarva Now. "We find today many people are so far removed from agriculture and don't make the connection of where their food comes from. This is set to remind people food comes from family farmers; it doesn't magically appear in the grocery store."

    DPI has previously used custom car bumper stickers in marketing campaigns, but according to the news source, brought back the bumper stickers after consumers called in asking for them.

  • Connecticut Lawmakers Want Packing Containing BPA to Display Warning Labels

    New Legislation Would Ban Packaging Without Warning Labels

    Connecticut lawmakers are once again on the hunt to require warning labels on food packaging. Previously, state legislators had been among the first to propose a GMO labeling bill; now, they are poised to vote on a measure that would ban food and drink products with packaging containing bisphenol A (BPA) unless such packaging has a clear warning label.

    The bill now moves on to The General Law Committee for further consideration. If passed, the bill would require that by January 1, 2014, food packaging containing BPA must "bear a label on the front of [the] package … in a clear, legible font of not less than twelve-point boldface type."

    Safety Warning Labels Would Add to Conn. BPA Restrictions
    If the bill mandating safety warning labels is approved, it would add onto to the already voluminous BPA regulations Connecticut currently maintains. An Associated Press report said state law bans the manufacture, sale or distribution of reusable food and beverage containers, cash receipt paper and plastic containers - among other products - that include BPA.

  • Canadians Call for Menu Label Stickers For Nutritional Values, Eh

    Public Health Officials Want Menu Label Stickers for Sodium

    With implementation of the Affordable Care Act of 2010, Americans will begin to see label stickers for nutritional values appear on the menus of restaurants they dine in. Now, it seems as if our neighbors to the north are contemplating the same requirement.

    Recently, several Canadian media outlets have reported public health officials in the country have called on lawmakers to adopt proposals that would mandate sodium and other nutritional aspects of food be listed on menu labels.

    Food Sticker Labels on Menus Needed to Fight Obesity
    David McKeown, medical officer of health for Toronto, said food sticker labels denoting sodium content on menus is essential to fighting the growing challenge of obesity. Recent research found 46 percent of Canadian adults are obese or overweight.

    "Toronto residents are eating out more, but studies show diners underestimate the calories and sodium in their restaurant meals," McKeown said. "Menu labelling will help people make more informed and healthier choices when they order their meals."

    The Toronto Star said the Centre for Science in the Public Interest had voiced its support for a bill currently being considered by Canadian lawmakers that would mandate sodium labeling on menus.

  • Southeast Toyota Recalls Thousands of Vehicles Due to Incorrect Weight Custom Labels

    Manufacturer's Custom Labels Misclassified Vehicle's Weight

    Southeast Toyota's inaccurate custom labels have caused the vehicle-maker to recall 19 models across the country. According to Automotive.com, the vehicles were mislabeled regarding their weight limits and could result in structural instability or tire failures. The stickers were found to be outside of the Federal Motor Vehicle Safety Standard (FMVSS) No. 110, which requires the labels be accurate within 1 percent of added weight.

    Inaccurate Car Stickers May Cause Injuries
    In total, 7,389 vehicles were recalled as a result of the misclassified car stickers. Customers who see the weight labels may believe they can add heavier loads to the vehicles, possibly overloading the stabilizing elements or tires. The company is recalling the vehicles based on concern for the consumers who purchased one of the models, as they may be involved in an accident due to the weight misclassification.

    Southeast Toyota is now obligated to include correct weight labels on all of the recalled vehicles and may need to develop additional methods for certain models, which might require more than just a new sticker. 

  • Marathons Support Boston by Having Custom Stickers Made

    Illinois Race Sports Custom Stickers Made by Radio Group

    The Boston Marathon bombing has caused marathons throughout the country to have custom stickers made in tribute to the victims. According to The News-Gazette, the Illini Radio Group already printed thousands of ribbon stickers for the upcoming Christie Clinic Illinois Marathon. The group will ask all marathon participants to sport the stickers at the race's two-day expo as well as at the starting line and at the State Farm victory bash.

    The group created the ribbon stickers to look like a shoelace with the word "Boston," and it plans to donate proceeds to The One Fund Boston. 

    Organizers of the Virginia Marathon Print Custom Stickers
    According to WSAV-TV, the Blue Ridge Marathon also decided to print custom stickers in support of Boston. The race organizers created the stickers to incorporate a blue and yellow ribbon against a white background, with the words "Running for Boston" on top and 26.2 on the side of the ribbon designating the length of the marathon.

    Both marathons hope their tribute to the Boston victims will help raise funds to assist with medical costs of those most affected by the bombings. 

  • FDA OKs New Bottle Labels For Opioid Medication

    Bottle Label Warning Used to Deter Substance Abuse

    The U.S. Food and Drug Administration has recently heard from physicians and others on the need for stronger warning language on opioid medication bottle labels. As it turns out, the FDA heard the call to action after it announced new labeling standards for a common opioid designed to ward off abuse of the drug.

    The FDA said it had approved new labeling policies for reformulated OxyContin, a new version of the drug that has a different formula than the original. The agency said the new bottle labels clearly alert users to the fact the new product features chemical properties that make it harder to abuse through injecting and snorting the drug.

    New Custom Labels Highlight Abuse-Resistant Features
    In addition to debuting the new custom label system, the FDA announced it had removed original OxyContin from circulation and sale, saying its risks now outweigh its potential benefits.

    The agency said that by highlighting the abuse-deterrent properties of the retooled formula, the new labels will help prevent some users from taking advantage of the drug. The FDA said the new OxyContin tablet is harder to crush, break or dissolve, and also forms a viscous hydrogel, making it more difficult to inject or snort.

  • How to Make Nutraceutical Labels that are Creative and Informative

    Redesign Nutraceutical Labels in Time for Bathing Suit Season

    Warm weather is quickly approaching, and consumers are looking to perfect their beach bodies by hitting the gym and eating healthier. As shoppers peruse food, drinks and supplements in store aisles and online, they're looking for products that will help them look and feel good this summer. With so many shoppers looking at product packaging this season, your nutraceutical labels will make or break your product's sales.

    Consumers want nutritional facts and ingredient information, and they're more likely to check out items that provide them in a clear, legible way. While it seems like any old nutraceutical label design will do, there are many factors that could turn shoppers away from a product, including print that is too small or unclear. By choosing to create nutraceutical labels using digital printing, however, you can easily fit information onto stickers and packaging in a clean, aesthetically pleasing way. In addition, you can create custom labels that are unique and eye-catching.

    3 Ideas for Informational and Creative Custom Labels for Nutraceuticals
    It may feel like federal regulations concerning what must and cannot go on custom labels for nutraceuticals limit creativity. However, there are several ways you can make your labels more attractive and informative while complying with merchandising laws. Here are three ways to spruce up nutraceutical labels:

    1. Jazz up Instructions
    If you sell a product that requires instructions, the first step to designing your nutraceutical labels is determine whether the wording is clear and concise. Keep directions as short as possible without withholding information. Consider using step-by-step lists to make information more understandable. Another way to make product information more appealing and understandable is by adding images. Think about including a simple illustration to demonstrate each step.

    2. A Little Color Will Go a Long Way
    Sure, nutrition charts have to be in a specific format, but who says they can't be pink? You can make your products more attractive simply by matching custom stickers and colors to those used on the rest of the product packaging. While this a small change, establishing uniformity or a central theme for your labels makes your brand more recognizable.

    3. Explain the Benefits of Ingredients and Nutritious Values
    While consumers are avid label readers, they may not fully understand what to look for. If your products contain natural or organic ingredients, explain their benefits. For example, perhaps they're good choices for consumers who want healthier skin or hair. 

    The same goes for nutrition facts. Explaining why the protein or fiber value of your food item contributes to a healthy diet is one way to do this.

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  • Feds Consolidate Fuel Economy Custom Car Stickers

    FTC Cedes Custom Car Sticker Power to EPA

    Vehicle owners often have to worry about custom car stickers like permit decals cluttering up their rear windshield. But car owners can take some solace in the fact that they'll have to deal with one less sticker used to denote fuel economy.

    Recently, the Federal Trade Commission announced it had updated its Alternative Fuels Rule. The tweaking of the rule phased out the FTC fuel economy sticker placed on alternative fuel vehicles (AFVs) in favor of one currently being used by the U.S. Environmental Protection Agency. 

    Single Car Window Sticker Helps Compliance
    The FTC said the decision to require that only one car window sticker be displayed to denote fuel economy on AFVs was made with manufacturers in mind. The agency said complying with two different stickers and regulators placed an unnecessary burden on car producers.

    The sticker itself is used for manufacturers to post vital vehicle statistics, such as driving range and fuel type, so consumers can easily compare AFVs, all of which will be displayed on the EPA sticker.

    The FTC said the EPA labels were more comprehensive and included information on both conventional and alternative fuel cars.

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