Monthly Archives: May 2013

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    QR Codes May Save Lives: Mercedes-Benz Launches Custom Car Stickers

    Custom Car Stickers May Help First Responders

    Mercedes-Benz recently developed custom car stickers with a digital element to make it easier for emergency workers to understand vehicle features in case of an accident. The automobile manufacturer created QR codes with the vehicle's information to aid first responders in rescuing individuals from the car.

    The QR codes include car elements that can help emergency workers determine the best plan of action. Mercedes-Benz reports the QR codes contain the location of the battery, gas tanks and electric cables, as well as others.

    Emergency Workers Can Receive Information From Small Custom Stickers 
    According to BBC News, the small custom stickers can significantly decrease the amount of time between first responders arriving at a crash site and rescuing individuals from their damaged vehicles.

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  • Taipei Ensures Product Safety with Heart Labels on Food Products

    Vendors Put Safety Labels on Food Products After Inspection

    The Taipei city government recently issued safety labels on food products to increase consumer awareness about a common food additive. According to The Taipei Times, the city government has started to investigate food and beverage vendors in food courts to ensure their goods are free of an industrial food additive. The vendors are now required to pass an inspection that ensures their products do not contain maleic anhydride-modified industrial starch, which is a chemical often added to food as a preservative and flavor enhancer.

    Taipei City's Department of Health examined 465 vendors who sell the eight types of starch goods where the industrial starch is commonly found.

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  • Budweiser Bowtie Packaging Design Puts a Crimp In the Competition

    Sometimes Packaging Is the Creative Design

    Budweiser New Design

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    When marketing your product, a key challenge always is to make your brand memorable—particularly in crowded marketplaces that can obscure all but the most outstanding looks. Budweiser has scored a bullseye with its latest packaging design—which is really more engineering than anything else. The iconic bowtie logo, used since 1956, has been memorialized into a crimped can that bows in the middle. It won’t take a rocket scientist to figure out that the new package ties to the Budweiser brand. It’s a stroke of genius in an advertising industry that too often creates expensive, elaborate messaging that few associate with the pr Continue reading
  • A Female Perspective? Women Read Labels of Food Products More Than Men

    Study Finds Men May Not Read Labels of Food Products

    Many customers have begun to look at the labels of food products to understand what they are consuming. However, there may be a difference between how women and men read nutrition labels. A recent study by the University of Alabama asked 573 males and 809 females between the ages of 19 and 70 about how frequently they read food labels. The study reported women utilize food ingredient stickers to make healthier decisions more often than men. 

    The study was published in the Journal of the Academy of Nutrition and Dietetics and the May issue of the Journal of Nutrition & Food Sciences.

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  • 'Ethical Choice' Custom Stickers Found to be Not so Ethical

    Dole Pulls Product with Custom Stickers

    Custom stickers on food that say products were made in ethical conditions have increased across the globe due to consumer demand. According to The New Zealand Herald, Dole has decided to remove its "ethical choice" stickers on bananas after a report commissioned by awareness group Oxfam New Zealand brought worker conditions on banana plantations into question. 

    Food Sticker Labels Removed After Research Surfaces 
    The news source reported that while Dole said it found errors in the report, the company has stopped placing "ethical choice" food sticker labels on bananas.

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  • Get Custom Window Stickers Ready for Warm Weather

    People More Likely to Spot Custom Window Stickers in Summer Months

    Denver, CO, (May 28, 2013) - Lightning Labels, a custom label and sticker printing leader, encourages manufacturers and individuals to take advantage of the weather this spring and summer by printing custom window stickers that will boost marketing efforts. Now that the winter's chill and snow are distant memories, people are coming out of cold weather hibernation and spending more time outside - walking, running, driving and biking around town. What better and more cost-effective way to promote a business or organization's message than on custom window stickers?

    Custom Window Decals Turn Vehicles into Traveling Billboards It can be expensive to kick off an advertising campaign that promotes a message or cause, so why not turn the organization's truck or car into a roving billboard that attracts attention everywhere it goes? Schools, nonprofits and small businesses with tight budgets can stretch their dollars even further by selling or offering custom window decals to loyal customers and supporters - possibly as part of a fundraiser - to create a promotional fleet that beachcombers, bikers, community residents and other drivers on the road will see all over this summer.

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  • Manufacturers Propose 'Made in California' Custom Labels for Products Created in State

    Custom Labels for Products Made in California Might be on Horizon

    The success of the "Made in America" custom labels for products manufactured within the country helped drive companies to come home to meet consumer demand for American-made products. Now some Californian manufacturers are urging the state legislature to adopt a "Made in California" bill to promote state-made projects. According to The Los Angeles Times, Democratic State Sen. Ellen Corbett proposed legislation that requires the governor's business development office to create a plan to promote the state's environmentally friendly policies, one of which is the new sticker

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  • Connecticut Passes Measure for GMO Labels on Food Products

    State Senate Mandates Special GMO Labels on Food Products

    Connecticut's state Senate recently passed legislation requiring genetically modified ingredients to clearly be part of specifically designated labels on food products. Food Safety News reports Connecticut is the second state to have part of its legislature to vote in favor of GMO labeling. The first state was Vermont; the state's House recently passed the measure, but the state Senate will not vote on the bill until next year.

    However, the legislation was drafted to not take effect until at least an additional three states passed similar GMO labeling bills, according to Food Safety News.

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  • Anti-Smoking Product Stickers Drive Jakarta Citizens Away From Tobacco

    City Institutes Anti-Smoking Product Stickers on Transit

    Jakarta, the capital city of Indonesia, recently saw thousands of anti-smoking product stickers stuck on public transportation vehicles and bus stations. According to The Jakarta Post, representatives from the Coalition for a Smoke-Free Jakarta placed 13,000 anti-smoking stickers on public transit. The newspaper reports the Jakarta Transportation Agency and the public health faculty from the University of Indonesia support the measure.

    Anti-smoking advocacy has been on the rise throughout the country in recent years, resulting in a protest against a tobacco bill that sought to protect the nation's tobacco industry just last year.

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  • Custom Product Stickers Get Upgraded Down Under

    Company Infuses NFC Technology Into Custom Product Stickers
    Near-field communication technology is on the rise among mobile devices, but one company is integrating the innovation into custom product stickers. TapNShow, an NFC marketing specialist, displayed NFC stickers at the Sydney Royal Easter Show, according to NFC World. 

    The stickers allow NFC-enabled devices to tap the stickers for custom web content and information. The stickers are infused with an NFC chip that companies can personalize as well as track how often consumers engage in the sticker's content.

    Small Customized Stickers By TapNShow Wow at Show 
    NFC World reports more than 50 exhibitors at the show utilized the small customized stickers to inform attendees about their company's offerings.

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