Monthly Archives: June 2013

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    3 Hot Tips For Customized Cosmetic Labels This Summer

    Keep up With Summer Skin Care Trends With Customized Cosmetic Labels

    Summer's here, and manufacturers in the personal care industry can take advantage of the spike in beauty product sales in the coming weeks by revamping their marketing strategy with customized cosmetic labels. The change in temperatures means shoppers across the country are altering their personal care routine by adding products that will keep their skin healthy and boost their appearance this summer. To guarantee your items become part of consumers' everyday primping, catch their attention with attractive, unique cosmetic product labels.

    Labels for Cosmetics Can Give Your Brand a Summer Makeover Based on industry research trends, here are three tips to boost your brand's visibility this summer by investing in high-quality labels for cosmetics.

    1. Flaunt Summer Colors With Hot Product Labels: Online retailer Amazon recently revealed its top-selling summer beauty products to Racked. According to the retail and shopping news source, hot-selling makeup items are those that complement a summer glow and add a vibrant hue to consumers' cheeks, eyelids and nails. Let your products command attention in stores and online by embellishing them with the bold colors summer shoppers want. Custom printing options grant manufacturers a vast array of tones and tints to choose from and create vibrant, classy designs.
    2. Cosmetic Label Printing Can Get the Right Info on Your Labels: With digital cosmetic label printing, you don't have to worry about fitting product information onto packaging. The high-quality printing technique can place small, yet legible print and recognizable images on labels. This is especially important for products that protects users from UV rays: many of Amazon's best-sellers were skin care products. Today, more people than ever before are aware of the skin damage sun can cause. In fact, a recent study conducted in Australia that found wearing sunscreen every day can significantly reduce skin aging has received a ton of media attention. As consumers shop for skin care products this season, you can reassure them your products will keep them safe and healthy by including the information on your packaging.
    3. Let Your Labels Reach Different Consumer Groups: While effective branding involves catering to a very specific audience, manufacturers shouldn't glance over consumers who may not fit into their cookie-cutter target demographic but could become loyal customers if marketed to effectively. According to Houston-area broadcast station CW39's News Fix, a once-unlikely group of consumers is responsible for a hefty portion of cosmetic sales: men. Last year, men spent $5 billion on moisturizers, concealers, powders, bronzers and other beauty products, the source reported.

    To make sure your brand resonates with male and female consumers, you can test out different product labels. Choose a custom label printer that will give you a good deal on orders of all sizes.

  • All Natural? Consumers Scrutinize Pre-Packaged Food Product Labels

    Food Product Labels on Processed Goods Misrepresent Items

    A new marketing trend for pre-packaged food product labels promotes the items as all natural, when they may be no different than other processed goods. According to Massachusetts-based news station WWLP, the advertising strategy is the latest way for food manufacturers to depict their food as organic to entice sales.

    However, the news station reported that many of the items under consumer scrutiny contain the same levels of sodium and sugar as their non-organic counterparts. 

    According to Self Magazine, pre-packaged foods often contain hidden calories, ingredients and chemicals. But marketers may be in their right to stick an all-natural label on the items because of slack regulations on labeling by the U.S. Food and Drug Administration.

    Lax FDA Regulations Allow Inaccurate Labels for Food Products
    WWLP reported the term "all natural" on the labels for food products does not fit within the terms of current FDA labeling requirements. Since natural is a loose term that can be interpreted numerous ways, marketers can use it freely on packaged goods. 

  • Summer Skin Care: Tips to Make Customized Cosmetic Labels Hot

    Customized Cosmetic Labels Can Help Brands Beat the Heat of Competition This Summer

    Denver, CO, (June 25, 2013) - Lightning Labels, custom label and sticker printing leader, is excited to announce summer is here, and now's the perfect time to glam up products with customized cosmetic labels. Personal care and beauty manufacturers can expect a surge in sales as consumers gear up with items for the season.

    The warmer months are a busy time of year for these businesses. Whether shoppers are looking to protect themselves from the sun or glam up their appearance for summer events and vacations, manufacturers have to be on their game if they want to take advantage of the incredible sales opportunity that summer has to offer. Brands looking to boost marketing endeavors can give their products the makeover they need with customized cosmetic labels from Lightning Labels that are both attractive and durable too.

    "Summer is an exciting season for consumers and the beauty and personal care industries," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "As brands come out with new skin-protection and cosmetic products, the right packaging can ensure these hot items stay fresh in consumers' minds. Meanwhile, existing products often need a reboot as well to remain relevant to shoppers. Lightning Labels' cosmetic label printing can give items the summer look they need to generate sales."

    2 Design Tips for Designing Labels for Cosmetics Summer marketing can be an exciting activity for consumer brands of all kinds, especially for makers of personal beauty care and bath and body products that invest in high-quality labels for cosmetics. When designing stickers and labels, consider the following two tips:

    1. Opt For Color in Cosmetic Label Printing: Long gone are the cold dreary days of grays, browns and black of cold weather. As temperatures rise, consumers opt for colorful products and are looking for bold brands that can match their enthusiasm for the season. Lightning Labels' digital cosmetic label printing offers manufactures a seemingly infinite supply of hues and tones to choose from to make products stand out on store shelves and online.
    2. Make Custom Cosmetic Labels Timely: Nothing spurs demand for products quite like urgency. Take advantage of the seasonal marketing opportunity to offer limited-time items created especially for summer months. Manufacturers don't even need to create new products; they can turn their tried-and-true best-sellers into collectibles easily by investing in variable image label printing. Lightning Labels' variable printing creates unique stickers and labels using text and graphics. Every product is packaged with a label that is unlike any other, creating fun, original items for shoppers.

    As manufacturers reboot branding with customized cosmetic labels this summer, Lightning Labels' solutions are available to meet orders quickly and offer affordable rates.

    About Lightning Labels: Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

  • Counting Coffee Calories? Starbucks Introduces Labels on Food Products

    Coffee Giant Launches Calorie Labels on Food Products Nationwide

    Health-conscious consumers can now know exactly how many calories are in their favorite Starbucks items, thanks to customized labels on food products. The corporation decided to place calorie counts on all of its goods across the U.S. to create more nutritional visibility for its customers. 

    Mary Wagner, senior vice president of global research and development for the Starbucks Coffee Company, said the nutritional facts on product labels and menu boards display the company's dedication to consumer health and wellness.

    "Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range," Wagner said in a recent company press release. 

    Food Products Labels Cause Media Stir for Starbucks 
    According to The Chicago Tribune, the inclusion of calories on all of Starbucks food products labels is due to numerous local health regulations. The company voluntarily decided to make the move nationwide ahead of federal requirements to prevent having to do so in the future.

  • NIH Launches Database for Labels of Food Products

    New Database Provides Information about Labels of Food Products

    The U.S. National Institutes of Health recently launched a database for consumers, researchers and medical professionals to search and organize labels of food products. According to NIH, the Dietary Supplement Label Database allows individuals to look up approximately 17,000 dietary supplements, such as vitamins, herbs and minerals. The database lists product contents as well as additional information about proper supplement use. 

    The database is a result of consumer demand for increased visibility about dietary supplements. However, according to Food Navigator, many customers report there is often too much information on product labels. While finding relevant information about nutrition on an item label can be difficult, the new database offers consumers another resource to boost their healthy eating.

    NIH Creates Resource for Food Sticker Labels 
    The Dietary Supplement Label Database allows consumers and healthcare providers to understand food sticker labels and ensure their proper use through a free and comprehensive resource. The database includes the various forms of supplements as well as research into the product and health-related claims.

  • Staten Island Residents Take Safety Into their Own Hands with Custom Round Stickers

    New York Citizens Institute Custom Round Stickers For Protection

    Staten Island homeowners saw an increase in residential burglaries after Hurricane Sandy, but launched a new measure to divide residents from tourists - color-coded custom round stickers for cars. According to NBC New York, many neighborhoods developed a program to separate residents from tourists after concerns were voiced about home thefts from non-residents.

    After the number of reported burglaries rose in the aftermath of Hurricane Sandy, homeowners decided to band together and create an initiative to identify local residents from out-of-town vehicles or those who relocated to the neighborhood. Some of the thefts included appliances, copper piping and contractor's tools.

    Due to the increase in criminal activity, police presence rose to protect local residents, but homeowners felt they could help authorities recognize who lived in the area by developing the round stickers. According to SI Live, a local news source, police patrol the areas where homes are still vacant and plan to continue strategizing their efforts.

    Stickers for Car Windows Segment Locals from Tourists 
    NBC New York reports homeowners instituted colored stickers for car windows to show they belong in the community and to display solidarity against residential thefts. Because of the sudden influx of people in the neighborhoods due to relocation efforts, the residents felt they were in their rights to divide themselves from those who were not part of the community.

  • Create Eye-Catching Hot Sauce Labels in Time for Barbecue Season

    Crank up the Heat at Summer Barbecues and Events with Custom Hot Sauce Labels

    hot sauce labels from Lightning Labels Custom hot sauce labels can heat up sales numbers this summer.
    Is is time you revamped your hot sauce labels with a packaging makeover? As temperatures rise, consumers across the country are celebrating the summer season with festive cookouts and barbecues. They're looking for fun, new products to complement their favorite dishes and if your hot sauce products are packaged with custom labels that draw attention, you're sure to see sales spike in the coming months. According to Bloomberg Businessweek, hot sauce is among the top-selling condiments in the United States. Long gone are the days when ketchup and mustard were enough to satisfy the American palate. Global markets have brought foods from around the world to grocery store shelves and restaurants and consumers today are exposed to a variety of ingredients and flavors every day. Hot sauce has grown into a staple at lunch and dinner for many. With so many varieties of these sauces out there, how can manufacturers snag a healthy portion of the market share? By attracting shoppers in-stores and online with high-quality, unique and fun hot sauce labels.

    3 Ways Hot Sauce Label Printing Can Spice up Your Marketing Strategy

    The first step to creating packaging that commands attention is choosing a hot sauce label printing option that will deliver piping hot results at a mild cost. Here are three ways digital label printing can help you design the perfect look for your products:

    1. Choose Durable, Attractive Labels for Hot Sauce: No matter how great your logo and label design look on the bottle, if your packaging isn't water- or heat-resistant, the print will fade quickly and leave your product looking drab - especially in humid summer weather. Instead, opt for waterproof labels for hot sauce that keep your design intact and ensure your products are recognizable on store shelves and online, as well as in consumers' kitchens and on restaurant tables.
    2. Use Digital Label Printing to Include Small Print: Is your product eco-friendly, natural or organic? Let shoppers know by flaunting the details on your labels! Digital printing allows manufacturers to place small, yet legible text on custom labels and stickers. Consider including a recipe on your product packaging that features your hot sauce as the star ingredient.
    3. Test Out a New Logo or Design: One of the many major benefits of ordering digitally printed labels for hot sauce is the ability to make orders of any size - all at an affordable cost. That means you can test a new design without having to commit to purchasing thousands of labels.

    Take advantage of lightning-quick production and delivery and order your hot sauce labels today at a discount! Lightning Labels is currently offering 10 percent off label orders through June 26, 2013, using promo code SUMMER13 at checkout. The maximum discount is $1,000. Adding to these hot summer savings, all those who order will be automatically entered to win $1,000 in free gas. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit LightningLabels.com for details.

  • Custom Personalized Wedding Water Bottle Labels | Lightning Labels

    Wedding Water Bottle Labels from Lightning Labels

    Product Description

    Weddings are an exciting time for many couples, their friends and family members, and wedding water bottle labels are a budget-friendly addition to the day’s festivities. Do-it-yourself projects are all the rage in the wedding world because they add memorable touches that tell the couple’s story, but most turn out to be costly endeavors and take precious time to pull off. What bride or groom needs the added stress? Thankfully, one-of-a-kind wedding water bottle labels won’t break the bank and are completely customizable, perfect for even the most unique weddings and special events.

    Custom beverage labels don’t just have to be a consideration in warm weather months during typical wedding season. Guests cutting a rug at the reception will certainly welcome such a refreshing wedding favor, and the water bottles can be taken from the event to cool attendees off after the event has ended. These wedding water bottle labels can also be a great addition to the maps and lists of local attractions in welcome bags given to out-of-towners at the hotel.

    Water Bottle Labels for Wedding Festivities Add Personality

    There are other qualities that make Lightning Labels and wedding water bottle labels a match made in heaven. Lightning Labels delivers unmatched benefits and value, including:

    • Free ground shipping in the U.S. and Canada*
    • 24-48 hour turnaround**
    • No set-up fees, no plate fees, and no added fees for unlimited color!
    • Free printed press proofs*** for all custom labels and sticker orders, in addition to PDF files
    • 100% satisfaction guaranteed!

    A common goal for couples planning weddings is that the event is as personalized as possible, from color selection to cake flavors and beautifully written vows. Another way to guarantee the ceremony and reception are totally unique to the couple and their relationship is to order water bottle labels for weddings from Lightning Labels.

    Not only could the high-quality wedding water bottle labels include engagement photos, custom text – perhaps a story of how the couple met and a nod to their pet or favorite sports team – or an eye-catching monogram in the couple’s wedding colors, but it’s fast and affordable. Lightning Labels’ design flexibility and reasonable prices make it easier than ever to plan a wedding on a budget.

    Contact Lightning Labels to Order Personalized Wedding Water Bottle Labels Today!

    Planning a wedding is never easy, even for the most laid-back couple. Take one more item off your wedding checklist and let Lightning Labels handle the favors by ordering personalized wedding water bottle labels.

    You'll get to choose from a wide variety of shapes and sizes including:

    • Square
    • Oval
    • Rectangular
    • And more!

    Work with Lightning Labels and have some fun designing personalized wedding water bottle labels today!

    Free Stickers and Labels Sample Pack

    Lightning Labels offers full-color digital printing. Check out our custom label samples and sticker proofs for quality assurance and design ideas.

    Click here to request your free sample

    Lightning Labels has been servicing the printing needs of our customers for more than 10 years. We are extremely proud of our BBB rating (A+) and guarantee your experience with us will be a positive one.

    Call us at 888-907-3004 today to place your personalized wedding water bottle labels order. Your guests will thank you!

    *on regular priced orders **following proof approval ***shipping charges apply

  • Bottled Water Labels | Custom Personalized Water Bottle Labels

    Bottled water labels from Lightning Labels

    Product Description

    Bottled water labels can adhere to beverage labels and contain just about anything you want – a company logo, organization mission statement, even a custom monogram during wedding season – and, thanks to the experienced team at Lightning Labels, are 100% customizable. These labels may affixed to water bottles of all shapes and sizes and be used by businesses, individuals, organizations, schools and clubs as part of fundraising efforts, favors or a marketing push to bring the organization to the forefront of people’s minds and turn up brand or cause awareness.

    It goes without saying that the top priorities for most businesses are to increase attention and sales, which can be done with the help of custom bottled water labels or other custom beverage labels. The custom labels are high-quality, meaning that vibrant graphics and logos and crisp, easy-to-read copy won’t be impossible to read after sitting in a cooler on a hot day at your next corporate picnic or outdoor family reunion.

    How Custom Bottled Water Labels from Lightning Labels Make a Difference

    Lightning Labels delivers unmatched benefits and value, including:

    • Free ground shipping in the U.S. and Canada*
    • 24-48 hour turnaround**
    • No set-up fees, no plate fees, and no added fees for unlimited color!
    • Free printed press proofs*** for all custom labels and sticker orders, in addition to PDF files
    • 100% satisfaction guaranteed!

    There are few things in life that all people need or want, and because water is one of them, businesses and individuals alike can benefit from designing custom bottled water labels. It’s important for cash-strapped organizations and people to stretch their budgets as much as possible without sacrificing quality, and ordering personalized water bottle labels is both easy on the wallet and effective.

    Whether you’re looking to outfit water bottles for a baby shower, nonprofit fundraiser or an easy addition to current business marketing strategies, the experienced printing professionals at Lightning Labels can make your ideas pop.

    Call Lightning Labels to Design Personalized Water Bottle Labels Today!

    Lightning Labels’ custom bottled water labels can be made using a variety of high-quality materials, including:

    • White, clear and silver BOPP (a Polypropylene material)
    • Earth-friendly PLA
    • Textured and squeeze-friendly materials
    • And more!

    In addition, further customization may include variety of finishes, sizes and shapes, including rectangle, square, oval and circle.

    Free Stickers and Labels Sample Pack

    Lightning Labels offers full-color digital printing. Check out our custom label samples and sticker proofs for quality assurance and design ideas.

    Click here to request your free sample

    Lightning Labels has been servicing the printing needs of our customers for more than 10 years. We are extremely proud of our BBB rating (A+) and guarantee your experience with us will be a positive one.

    Call us at 888-907-3004 today to place your custom water bottle label order and watch sales skyrocket!

    *on regular priced orders **following proof approval ***shipping charges apply

  • Bakery Labels

    Bakery Labels from Lightning Labels Bakery Labels

    Product Description

    Whether you’re an award-winning pastry chef, a recreational baker or someone who just enjoys buying, gifting – and yes, eating – baked goods, custom bakery labels from Lightning Labels offers plenty of great options for your treats and sweets.

    Small bakeries, large food product manufacturers and individuals looking for a bit of customization for the baked goods they made with love can all benefit from custom bakery labels. What better way to display your message, product type and health or ingredient information than on attractive, eye-catching labels that look as good as the food they are affixed to?

    What Adhesive Backed Labels Can Do For Your Baked Goods

    But the value and benefits of labels for your baked goods don’t end with the products! Lightning Labels delivers even more value to its customers, including:

    • Free ground shipping in the U.S. and Canada*
    • 24-48 hour turnaround**
    • No set-up fees, no plate fees, and no added fees for unlimited color!
    • Free printed press proofs*** for all custom labels and sticker orders, in addition to PDF files
    • 100% satisfaction guaranteed!

    Many consumers have eyes bigger than their stomachs and may be tempted to buy or consume the first baked goods they see. If you make the best breads and cupcakes and want the world to know, you absolutely must design and print packaging that attracts hungry consumers. Consider addressing the nature of the bakery or ingredients – sustainable, organic and family-made are tried-and-true buzzwords for many – while also staying true to the bakery’s current branding scheme to remain memorable.

    But professional bakers and bakeries aren’t the only ones to benefit from adhesive backed labels on baked goods. Aspiring pastry chefs and people who are trying their hand at Pinterest food projects can make their treats and eats gift-ready by printing attractive, high-quality labels that won’t smudge, smear or fade.

    Call Lightning Labels to Design Bakery Labels Today!

    Lightning Labels’ bakery labels and stickers can be made using a variety of high-quality materials, including:

    • White, clear and silver BOPP (a Polypropylene material)
    • Earth-friendly PLA
    • Textured and squeeze-friendly materials
    • And more!

    In addition, further customization may include variety of finishes, sizes and shapes, including rectangle, square, oval and circle. You can browse our existing templates online to create the perfect bakery labels for whatever you whip up in the kitchen.

    Free Stickers and Labels Sample Pack

    Lightning Labels offers full-color digital printing. Check out our custom label samples and sticker proofs for quality assurance and design ideas.

    Click here to request your free sample

    Lightning Labels has been servicing the printing needs of our customers for more than 10 years. We are extremely proud of our BBB rating (A+) and guarantee your experience with us will be a positive one. Call us at 888-907-3004 today to place your bakery label order today!

    *on regular priced orders **following proof approval ***shipping charges apply

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