Monthly Archives: July 2013

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    Sacramento Group Arouses Debate After Placing Eco-Friendly Custom Stickers on Buildings

    Eco-Friendly Custom Stickers Used in Grass-Roots Cleanup Campaign

    One group in California has created a local controversy after members of the organization placed eco-friendly custom stickers on derelict properties. According to The Sacramento Bee, WTF Sacramento decided to create a grass-roots campaign to urge city officials to clean up blighted buildings. However, after placing a few stickers with the group's logo on some properties, the newspaper reported city residents and officials have asked the organization not to move forward with their plans.

    The movement began to get city hall's attention, according to local Fox-affiliate KTXL. The news source reported the group's members said they first research the building before placing a sticker. 

    Group Sparks Controversy After Distributing Custom Stickers
    The Sacramento Bee reported that the custom stickers have caused debate regarding whether it is a sensible way to get citizens involved in cleaning up the city.

    Dion Dwyer, director of community services for the Downtown Sacramento Partnership, said that while the stickers are a good idea in theory, they are not an appropriate way to spark interest.

    "Defacing someone else's property is not something we recommend," Dwyer said. "We love the idea of engagement, but this is not the right medium."

  • Don't Choke: Doctors Ask for Hazard Labels on Food Products

    Labels on Food Products May Stop Children from Choking

    Choking incidents among children have decreased in recent decades due to warning signs on toys, but some doctors are urging for choking warning labels on food products as well. According to CNN, a recent study from researchers at The Ohio State University College of Medicine found safety labels on food may prevent injuries. The study examined emergency room visits involving choking incidents among children from 2001 to 2009, noting that an average of 34 children under the age of 15 were treated each day for food-related choking. 

    Some Food Products May Receive Hazard Warning Labels
    Dr. Gary Smith, co-author of the study and professor of pediatrics, told CNN that while there are regulations in place for toys to receive hazard warning labels, there are no rules in place for food, despite the prevalence of non-fatal incidents involving consumable products. Smith said certain hard foods were found to cause choking more often than others and sometimes required hospitalization. 

    "That's because hot dogs, nuts and seeds are hard to chew," Smith said. "The hot dog is the perfect size to block the airways in a young child, so that's why those are much more dangerous foods to give to a child."

  • Digital Bananas? Ecuador Uses Custom Product Stickers to Attract Tourists

    Country Employs Custom Product Stickers To Drive Tourism

    To generate additional revenue, Ecuador's tourism ministry has developed custom product stickers with digital codes that will be put on bananas as an advertising strategy for the nation. According to Fox News Latino, the South American country decided to take advantage of being the world's leading banana producer by employing a unique marketing campaign using the popular fruit.

    Ecuador created digital stickers with QR codes that tourists will be able to scan with their smartphones to gain insights into popular vacation spots.  

    Digital Custom Printed Food Stickers on Bananas Promote Vacation Spots
    Fox News Latino reported the custom printed food stickers will be placed on all of the country's banana exports. According to the news source, Ecuador is not the first country to employ advertising on consumable goods to promote tourism. 

    Max Gutierrez, CEO of McCann Peru, said Peru decided to utilize a similar advertising strategy to generate tourism, according to Fox News Latino.

    "It's not about just making a National Geographic-type spot, but rather a lifestyle," Gutierrez said on a Peru website regarding the country's investment in culinary advertising, "I do not think that people travel to eat, a small group maybe, but not a mass audience, you need something more, food is a plus."

  • Beer Bottle Labels Receive Animated Enhancements Online

    Beer Bottle Labels Become GIFs on Tumblr

    Beer bottle labels from numerous alcohol manufacturers have received a special treatment online - they've been animated. According to Gizmodo, a gadget review and news site, media editor Trevor Carmick has created a blog called "Beer Labels in Motion," where he takes existing labels and brings them to life online.

    Orlando Weekly reported that the collection of animated images look real. Popular brewers like Dogfish Head, Miller Genuine Draft,  Yeti and Bitter American have received the treatment, and Carmick has promised more companies will have their beer labels become GIFs online. Dogfish's famous dogfish mascot swims around the bottle; the gargoyle on Stone's Ruination IPA has its wings move from side to side; and the monkey in space label for Bitter American looks like he's bouncing around in low gravity.

    Online World Buzzes with Unique Beer Labels
    Gizmodo reported the blog featuring the unique beer labels is only getting started, and with the independent craft beer making industry coming into prominence across the country, less-known brewers may receive the animated label treatment later on.

  • Freshen Up Custom Labels and Stickers for Fertilizer Packaging: The Power of Listing Organic Materials

    Attract Consumers To Fertilizer Products with Printed Labels and Stickers

    Denver, CO, (July 30, 2013) - Lightning Labels, custom label and sticker printing leader, is encouraging fertilizer manufacturers to give their marketing tactics a reboot this summer with printed labels and stickers. The warmest season is a popular one for expert gardeners and novice home-growers alike, and fertilizer producers can take advantage of the trend by jumpstarting their branding campaigns with hot new product packaging.

    Because summer is the prime season for so many delicious fruits and vegetables, people across the gardening-experience spectrum are pushing up their sleeves and getting down and dirty in their yards. Meanwhile, farmers - who are working hard to meet the season's increased demand for produce - are likely bulking up production, as are professional gardeners and landscapers, who may see a spike in business during the warm months. Many different groups are therefore in need of fertilizer, and with the right printed labels and stickers, manufacturers can guarantee their products are commanding attention.

    "Summer is a great time for gardening and planting, both for business and pleasure," said Julie Mcculley, Lightning Labels Production Manager. "With fertilizer playing a critical role in home gardens and farms, manufacturers have the opportunity to increase sales and boost brand awareness this season. When they're looking to improve their marketing tactics, fertilizer producers should consider how their labels affect their products' performance in stores and online. Lightning Labels can help manufacturers create attractive, durable printed labels and stickers that deliver the results businesses need."

    Product Labels Are More Important Than Ever Before
    While more people may be looking for fertilizer this season, they certainly aren't settling for any old product they see on store shelves or on the Internet. Consumers have become extremely ingredient-conscious in recent years, and many only purchase items they're sure are entirely or partially made of natural or organic components - and this extends beyond the purchases of food products. As such, when consumers and businesses shop for fertilizer, they're likely inspecting product labels and looking for those key ingredients.

    Even though goods made with artificial additives and preservatives promise a longer shelf life and are common in many U.S. households, research suggesting some of these components may be harmful or unhealthy has dissuaded many shoppers from buying such items. An increased focus on the benefits of organic fertilizer - better nutrient release and enhanced soil, for example - has turned many into avid fans. That's why Lightning Labels' printing experts recommend featuring a product's organic ingredients on its custom labels.

    Custom Labels and Stickers Help Flaunt Product Ingredients
    With the right sticker and labeling solutions, manufacturers will find it is easy to design packaging for their fertilizer products that is both attractive and informative. Lightning Labels' custom labels and stickers can meet the needs of distributors of all sizes. Manufacturers looking for versatile, high-quality and affordable packaging for their products can rely on digital printing technology to create full-color labels and stickers for any product size and shape. In addition, Lightning Labels can incorporate text and images into custom packaging. Fertilizer makers can choose to list out their products' organic ingredients in a variety of ways, and even include images to get their point across.

    Another major benefit of partnering with Lightning Labels is incredibly fast turnaround. Orders can be shipped within 48 hours of a design receiving its final press approval. Manufacturers can rest easy knowing their newly adorned products will be available for purchase within days of creating a label template that attracts ingredient-focused consumers.

    Lightning Labels is offering 10% off ordering labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. See rules for details.

    About Lightning Labels:
    Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn.

  • The Body as a Billboard? Skin Used as Advertising Space in Japan with Custom Stickers

    Women Paid to Place Custom Stickers on Legs

    Advertisers use custom stickers every day for their marketing campaigns, but one company in Tokyo has asked young consumers to sell their skin as ad space. According to Codewit World News, thousands of young adults have enrolled their legs as advertising space in Japan since November 2012. Every day, the participants are each given a sticker to place on their limbs or face and must take a picture to put on social media to encourage the advertisement to spread online. 

    Cheap Custom Stickers Become a Fashion Statement 
    Codewit World News reported that "skinvertisement" with cheap custom stickers is more affordable for Japanese companies than traditional marketing methods and is quickly becoming a fashion in the country. While it is more popular among women, young men are also participating in registering their forehead, arms and legs as ad space. 

    One participant told the news source that it is just another trend.

    "It's like a new sort of fashion, and I never found it off-putting in the least," she said.

  • Advocates for Farm Workers Recommend Bilingual Product Warning Labels on Pesticides

    Bilingual Warning Labels May Reduce Harmful Pesticide Exposure

    Being able to read product warning labels may improve farmworker conditions and workplace safety, according to a recent study. California-based news source KQED reported a new study from Farmworker Justice identified the need to alter current pesticide labeling standards to include hazardous chemical information in Spanish. With farmworkers receiving less education about workplace safety, advocates stated that if pesticides carried warning labels, employees would be able to better protect themselves.

    Advocates Suggest Breaking the Language Barrier with Custom Product Labels 
    KQED reported bilingual custom product labels will allow workers to understand how to safely handle pesticides. Advocates like the Equitable Food Initiative are urging lawmakers to understand that not all workers understand English, but should still be protected. 

    Peter O'Driscoll, project manager for the Equitable Food Initiative, told the news source that proposed regulations at the federal level will take too long to come into effect, and workers need a solution now.

    "The whole point is to get the team on-site to own this obligation," O'Driscoll said.

  • Calorie Count Food Product Labels Do Not Curb Appetite, Study Finds

    Research Shows Menu Food Product Labels Have No Benefits

    A recent study published in the American Journal of Public Health revealed food product labels on restaurant menus do not encourage healthy eating. According to CBS News, the research found transparency about product calories and nutrition did not prevent consumers from making unhealthy food choices. 

    The researchers provided 1,094 consumers over the age of 18 with McDonald's nutritional information, finding that while many consumers are concerned about what is in restaurant products, when the information is provided they still choose calorie-laden foods.

    Custom Food Labels in Restaurants Do Not Stop Overeating 
    CBS News reported the study highlighted the growing discrepancy between consumers asking for custom food labels regarding menu items and what actually happens at the checkout.

    Julie Downs, study author and an associate research professor of social and decision sciences at Carnegie Mellon University, told HealthDay the disconnect may be from consumers not understanding how to use the nutritional information provided by restaurants.

    "The general inability of calorie labeling to result in an overall reduction in the number of calories consumed has already been pretty widely shown," Downs said. "But in the face of that, there has been the growing thought that perhaps the problem is that people don't know how to use the information without some framework, some guidance."

  • NYC Creates Custom Stickers for Voters

    Voters Ask for Custom Stickers in NYC

    New York City is one of the only places in the U.S. where voters do not receive an "I Voted!" sticker, but a new initiative promises to start handing out post-voting custom stickers. According to The New York Times, city residents are unable to receive the traditional "I Voted!" sticker because the local Board of Elections does not distribute them at the polls. With the sticker being a mark of pride for many American voters, some NYC citizens came forward after the last election asking for the sticker.

    To counteract this, the city is instituting a sticker campaign among the five boroughs to create custom post-voting stickers. 

    Yet, NYC voters are not alone. In Washington state, residents of Pierce County do not receive the "I Voted!" stickers due to local budget cuts. According to the Washington-based News Tribune, the stickers cost approximately $20,000 for each election in the county. However, The New York Times reported the city's campaign finance board will hand out custom post-voting marks to make up for the lack of the traditional stickers. 

    City Prepares New Post-Voting Round Stickers
    According to The New York Times, the campaign finance board hopes New Yorkers will submit designs for the new "NYC Votes" round stickers so the city can distribute them by the next election. 

  • Embrace the Essence of Summer with Expert Essential Oil Labels

    Stay on Top of Summer Marketing Opportunities with Essential Oil Labels

    Denver, CO, (July 23, 2013) - Lightning Labels, custom label and sticker printing leader, is reaching out to manufacturers in beauty, wellness and health industries with the opportunity to jumpstart their brand marketing with essential oil labels. Essential oils are known to alleviate stress and help users relax, which is exactly what summer is all about. The warm weather encourages many to get outside and take on healthier habits. By updating essential oil labels, manufacturers can show consumers how their products embrace the essence of summer and contribute to a relaxed, healthy lifestyle.

    "Essential oils are so versatile and are used for a variety of purposes, including bath and beauty products, aromatherapy, stress relief and herbal medicine," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "With the right product packaging, oil-makers have the opportunity to reach diverse consumer groups. Lightning Labels can create durable and attractive essential oil labels that stand out from competitors' products and reel in shoppers."

    Experts Make it Easy and Affordable to Build Essential Oil Labels Online
    Manufacturers looking to build essential oil labels online can use the tools provided by Lightning Labels to ensure they get high-quality labels at a great rate. Digital sticker and label printing gives businesses an incredible variety of colors to choose from. Whether oil producers are looking for soft tones to accentuate the floral ingredients of their products or bold hues to portray items' aphrodisiac qualities, they're sure to find the colors they need.

    While having aesthetically pleasing labels is as essential as the oils themselves, manufacturers are also likely looking for packaging that doesn't deteriorate over time. Lightning Labels' waterproof materials ensure a design is protected from water and oil damage. Throughout the product's useful life, labels remain as attractive as they were the day they were placed on containers.

    Ordering essential oil labels online is a cinch; once a design receives final approval, manufacturers can expect to see their labels arrive within 48 hours. Because packaging materials are digitally printed, oil producers are guaranteed a great price on any order. While digitally printed labels for essential oils are a strong investment any time of year, manufacturers can take advantage of summer marketing opportunities by ordering their labels today.

    Lightning Labels is offering 10% off ordering labels through August 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. See rules for details.

    About Lightning Labels:

    Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google + and LinkedIn.

1-10 of 30