Monthly Archives: August 2013

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    Tail-wagging Tips to Enhance Custom Product Labels for Pet Goods

    How Custom Product Labels Can Help Pet Goods Stand Out

    custom product labels for pet goods from Lightning Labels Custom product labels flaunt the qualities of your pet goods.
    In a competitive market, custom product labels for your pet goods can play a vital role in the health of your marketing strategy. It's no secret that the pet product market is a competitive one, and your brand can stand out from others with the right packaging. Even in uncertain economic conditions, consumers are devoted to their furry friends and want to ensure they're buying the best products for them. As the economy picks up steam, people are likely to be even more willing to spend on their pets, suggesting they're looking for the best items out there. And when they're shopping, there's one place consumers are sure to look first when inspecting a product: the label. While price may influence buying habits, many pet product consumers have a specific set of requirements products must meet to be considered for purchase. Custom product labels inform shoppers of how your brand doesn't just meet their expectations, but exceeds them as well.

    Product Label Printing Creates Packaging that Speaks to Consumers

    By partnering with a product label printing provider, you can incorporate tons of valuable information onto your labels. However, you have to know what consumers are looking for. Based on findings from marketing agency IMC, here are 3 ways to capture the attention and business of pet owners: 1. Use Labels to Demonstrate Nutrition: Fewer shoppers are settling for any old can of mushy pet food. More people want items with high-nutrient ingredients, and vegetables in particular. It seems the growing trend of shoppers reading nutrition labels has affected their pet product purchases. In addition to providing an ingredient list on your products' custom labels, you can also incorporate images to portray their quality. Lightning Labels uses digital printing to place high-resolution images on your labels and stickers to guarantee they're attractive and unique. 2. Boast Health Benefits: People's concern for their pets' well-being extends beyond the day-to-day life of their cat, dog or other animal. With more consumers interested in health insurance and medication for their pets, they're looking for products that promote long-term health. This type of information can be incorporated into product labels with distinctive fonts. Lightning Labels offers a variety of fonts to choose from and can print text in a variety of sizes to ensure you get your message across to consumers. 3. Flaunt Your Products' Portability: Because pets are members of their owners' families, they often tag along for outings and vacations. With more than half of IMC's survey participants saying they travel with their pets, many are looking for products that make it easier to do so. In fact, a significant portion expressed interest in practical water dispensing gadgets, car seat additions and cleaning products that would make journeys with their pets more enjoyable. Consider demonstrating how your products meet the needs of traveling pet owners with highly informative and attractive labels. With an incredible selection of colors to choose from, you can create eye-catching labels that don't just command attention, but are informative as well!

    Creating Labels for Products is As Easy as a Game of Catch

    As the tips above demonstrate, there are many angles you can choose from when deciding which direction to go with your labels for products. While the choice may be overwhelming, the experts at Lightning Labels can make the whole process easy and enjoyable. In addition, Lightning Labels' great rates make orders of any size affordable. You can even order a small test batch to ensure you love your product labels before committing to a design. With Lightning Labels, you're sure to find the purr-fect fit for your pet products. Right now, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

  • Planning Custom Packaging Ideas for the Holiday Rush: Seasonal Savvy

    It's Not Too Early to Think About Custom Packaging Ideas for the Holidays

    custom packaging ideas for the holidays from Lightning Labels It's not too early to start thinking about custom packaging ideas for the holiday season.
    Lightning Labels, custom label and sticker printing leader, is encouraging brands to start thinking about custom packaging ideas for the coming holiday season. With temperatures still at summertime highs, it's hard to imagine the winter holidays coming any time soon. However, much like the back-to-school shopping season was seemingly upon brands just days after classes let out for summer, end-of-year holiday marketing is just around the corner. Manufacturers can prepare by coming up with unique packaging designs early. "Holiday marketing starts earlier every year," said Julie Mcculley, Lightning Labels Production Manager. "As with any promotional effort, planning early is key. That's why considering ideas for product packaging for Christmas, New Years and other holidays now is extremely important."

    Ideas for Packaging to Celebrate the Holiday Season

    As marketers begin brainstorming how they'll promote their products this fall and winter, here are two ideas for packaging to consider: Design gift-ready packaging: No matter how early consumers start shopping for the holidays, the season remains a busy one. Between traveling, welcoming guests and planning family gatherings, wrapping presents can be a time-consuming nuisance. Gift-ready products allow them to avoid this bothersome task and can give brands a competitive advantage during the holiday shopping season. Test out special-edition packaging: Consumer buying can be triggered by urgency, and special edition packaging may help boost sales, especially during the holidays. Consider venturing away from the typical red-and-green holiday mold and try something different. For example, Thanksgiving and the second night of Hanukkah fall on the same day this year, which opens the door to a slew of packaging ideas.

    Lightning Labels Brings Product Packaging Ideas to Life

    While it may seem like brands have quite a bit of time to hash out their product packaging ideas for the holidays, the competition makes it important to start early. Lightning Labels offers a variety of materials for custom labels and stickers that lend themselves to holiday-oriented and special edition runs. Incorporating attractive and informative stickers and labels on products can create gifts with all the packaging they need. For those ready to bring their product packaging ideas to life, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions. About Lightning Labels: Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn.

  • Planning Custom Packaging Ideas for the Holiday Rush: Seasonal Savvy

    It's Not Too Early to Think About Custom Packaging Ideas for the Holidays

    Denver, CO, (August 27, 2013) - Lightning Labels, custom label and sticker printing leader, is encouraging brands to start thinking about custom packaging ideas for the coming holiday season. With temperatures still at summertime highs, it's hard to imagine the winter holidays coming any time soon. However, much like the back-to-school shopping season was seemingly upon brands just days after classes let out for summer, end-of-year holiday marketing is just around the corner. Manufacturers can prepare by coming up with unique packaging designs early.

    "Holiday marketing starts earlier every year," said Julie Mcculley, Lightning Labels Production Manager. "As with any promotional effort, planning early is key. That's why considering ideas for product packaging for Christmas, New Years and other holidays now is extremely important."

    Ideas for Packaging to Celebrate the Holiday Season
    As marketers begin brainstorming how they'll promote their products this fall and winter, here are two ideas for packaging to consider:

    1. Design gift-ready packaging: No matter how early consumers start shopping for the holidays, the season remains a busy one. Between traveling, welcoming guests and planning family gatherings, wrapping presents can be a time-consuming nuisance. Gift-ready products allow them to avoid this bothersome task and can give brands a competitive advantage during the holiday shopping season.
    2. Test out special-edition packaging: Consumer buying can be triggered by urgency, and special edition packaging may help boost sales, especially during the holidays. Consider venturing away from the typical red-and-green holiday mold and try something different. For example, Thanksgiving and the second night of Hanukkah fall on the same day this year, which opens the door to a slew of packaging ideas.

    Lightning Labels Brings Product Packaging Ideas to Life
    While it may seem like brands have quite a bit of time to hash out their product packaging ideas for the holidays, the competition makes it important to start early. Lightning Labels offers a variety of materials for custom labels and stickers that lend themselves to holiday-oriented and special edition runs. Incorporating attractive and informative stickers and labels on products can create gifts with all the packaging they need.

    For those ready to bring their product packaging ideas to life, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information.

    About Lightning Labels:

    Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn.

  • Going Gluten Free and Getting Noticed: Guidance for Custom Food Labels

    Custom Food Labels for Gluten-Free Products Have New Rules to Follow

    gluten-free food product labels Wheat is among the ingredients that cannot be featured on gluten-free food product labels.
    Many businesses that sell gluten-free products may want to reconsider the information they place on custom food labels. Earlier this month, the U.S. Food and Drug Administration released new guidelines outlining what products can be labeled gluten-free. Manufacturers must now bring their product packaging into compliance with the final rule by Aug. 5, 2014, one year after it was published. According to the FDA, for items to be labeled "gluten-free," "free of gluten," "without gluten," "no gluten" or with any similar message, they must not contain any type of wheat, rye, barley or crossbreeds of these grains. Products also cannot contain any ingredients derived from these grains that haven't been processed to remove gluten components. Additionally, products must contain less than 20 gluten parts per million.

    Food Label Printing Facilitates Compliance

    Whether your products already meet the FDA's guidelines or need to be tweaked slightly, food label printing can help you design product packaging that is equally attractive as it is informative. Only about 5 percent of foods labeled gluten-free currently on the market contain 20 or more parts per million of gluten, according to the FDA. If your products make the cut, there's no reason not to flaunt it! In fact, revamping your product labels now may give you a competitive advantage over other brands. With about 3 million people in the United States reportedly having celiac disease, the amount of gluten found in food products across the country is of interest to many. The FDA's announcement may have led a large number of shoppers to reconsider the foods they're consuming and question whether labels are truthful. Even though the rules don't come into effect for about one year, you can inform consumers your products are already compliant by stating so on your product labels. This will lead shoppers to view your brand as trustworthy and reliable.

    Design Food Product Labels that Deliver the Right Message

    When it comes to designing food product labels that feature important information but not too much text, partnering with the right label printer is a must. Lightning Labels' digital printing can incorporate varying sizes of legible, aesthetically pleasing fonts onto product labels. In addition, brands can choose from a variety of colors, whether they want popping ones that catch eyes or softer ones to depict product ingredients. Finally, with Lightning Labels, adding images to your labels is easy and effective. Right now Lightning Labels is offering 15% off new label orders through September 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

  • Seattle Police Distribute Doritos with Product Stickers at Hempfest

    Cops Hand Out Doritos With Product Stickers to Increase Safe Marijuana Use Awareness

    At Hempfest, a Seattle festival that celebrates the legalization of marijuana, local police reportedly handed out bags of Doritos with product stickers explaining rules and restrictions that govern cannabis use in the city.

    Under Initiative 502, which was enacted in December, adults over the age of 21 can carry up to 1 ounce of marijuana for personal use, the Seattle Police Department blog stated. 

    The department recently launched "#OperationOrangeFinger," a campaign aimed at increasing awareness of local marijuana legislation. As part of the initiative, police handed out 1,000 Doritos bags featuring stickers that outline what is and isn't permitted under I-502.

    Police Get Creative with Custom Stickers on Snack Bags
    Police Sgt. Sean Whitcomb told CNN the department chose the custom stickers because officials believed they'd be an effective choice for getting the message across.

    "We knew if we did leaflets, it would turn into litter," Whitcomb said. "We wanted people to be able to access the information. It's actually fun to read. We wanted to do it in a way that is deliberately ironic."

    The stickers included the do's and don'ts of using marijuana. They warned against driving under the influence or selling the drug to anyone under 21. The do's included listening to "Dark Side of the Moon" at a reasonable volume.

  • EPA Releases Pesticide Custom Product Label to Protect Bees

    New EPA Custom Product Label Places Limits on Pesticide Use to Protect Honey Bees

    Last week, the Environmental Protection Agency unveiled a new pesticide custom product label aimed at curbing the damage certain chemicals pose to honey populations.

    "Multiple factors play a role in bee colony declines, including pesticides," said Jim Jones, assistant administrator for the Office of Chemical Safety and Pollution Prevention. "The Environmental Protection Agency is taking action to protect bees from pesticide exposure, and these label changes will further our efforts."

    Products containing the neonicotinoids midacloprid, dinotefuran, clothianidin and thiamethoxam will soon have to display the EPA's label.

    Labels for Products Containing Neonicotinoids Warn Against Endangering Pollinators
    The new labels for products made with chemicals known to be harmful to honey bees feature an image of a bee as well as detailed application restrictions.

    The label announcement comes a few months after the EPA released a scientific report on honey bees, explaining the links between neonicotinoid exposure and population declines, parasites and disease and loss of habitat, among other factors.

    The labels include an extensive amount of information outlining the restrictions on pesticide application. For example, the chemicals must be applied after sunset, when temperatures are below 55 degrees and only if the process meets state laws and if beekeepers are notified at least two days prior.

  • Stickers Raise Awareness, Honor Hit-and-Run Victim

    Memorial Stickers Commemorate Local Resident

    In the month following the death of Kelly Boyce Hulbert, a 29-year-old who was killed in a hit-and-run accident while biking, friends and family in Traverse City, Mich., have sold more than 1,000 stickers and wristbands to honor her memory, according to Up North Live, the local NBC affiliate.

    The initiative is aimed at raising awareness about the tragedy and keeping the accident at the top of residents' minds, as police investigations have not yet determined who was driving the vehicle that struck Boyce Hulbert. Shortly after her death, friends and family began selling wristbands, which sold out. In addition to creating more wristbands, those close to Boyce Hulbert began selling stickers as well.

    Custom Sticker Proceeds Will Go Toward Community
    Mike Moran, a friend of Boyce Hulbert's family, told Up North Live the proceeds of the custom sticker and wristband sales will go toward community initiatives, including children's programs and a local recreation and alternative transportation nonprofit called TART Trails.

    "Everybody likes the stickers," said Joe Lorenz, a personal training manager at a local gym selling the stickers. "They're a good design, so that helps. You can slap them all over the place, so that's nice. A lot of people have been putting them on bikes, cars, everything."

  • App Scans Wine Bottle Labels To Provide Product Details and More

    Drync App Scans Wine Bottle Labels to Facilitate Learning About, Purchasing Wine

    The iOS smartphone app Drync allows users to scan wine bottle labels, billboards or magazine images to learn more about a specific wine, keep track of searches and order bottles online.

    Once a user scans a label or image, the app searches its database of about 1.7 billion wines and identifies the bottle by its variety, region and price, Clickz explained. If consumers want to purchase a new bottle of whatever they're scanning, they can have the product shipped to their address via a supplier. Drync employs GPS technology to locate vendors near the user.

    If the wine is not available for purchase, the app suggests a similar one.

    Print Wine Label-Scanning App Makes Wine Discovery, Purchasing Easy
    TechCrunch, which referred to the wine label-scanning app as "Shazam for booze," recently interviewed one of Drync's founders, Brad Rosen.

    "We are focused on mobile wine commerce, enabling people to buy the wines they like at the moment they try them with their iPhone," Rosen said.

    The company reportedly launched the revamped app after receiving a $900,000 investment from various stakeholders.

  • Turkey Requires Alcohol Warning Labels for Bottles

    Turkey Mandates Alcohol Warnings on Labels for Bottles

    The Turkish government recently introduced labels for bottles warning consumers of the dangers of unhealthy alcohol consumption. According to local newspaper Hüriyett Daily News, companies have 10 months to comply with the requirement to place these labels on bottles of alcohol sold in stores.

    The warning statement, which was created by Turkey's Tobacco and Alcohol Market Regulatory Authority, includes three graphic messages. The first addresses underage drinking; the legal alcohol consumption age in Turkey is 18. The second warning is against drinking during pregnancy and the third confronts drunk driving. The stickers also feature the wording "Alcohol is not your friend," the newspaper reported.

    Labels Reinforce Recent Alcohol Legislation
    The labels mandate is part of legislation recently passed by the Turkish government restricting the sales and advertisement of alcohol. The law forbids the sale of alcohol between the hours of 10 p.m. and 6 a.m.

    The labels will not be permitted to be covered or removed in stores, and they will have to abide by certain font sizing and other design requirements, Hüriyett Daily News reported. The message is printed in black over a white background and is bordered by a red frame.

  • Maximizing the Gluten-free Advantage on Custom Food Labels

    New Gluten-Free Packaging Requirements Call for Custom Food Labels

    build-essential-oil-labels-online.jpg
    Consumers are scrutinizing gluten-free custom food labels
    Lightning Labels, custom label and sticker printing leader, is urging gluten-free product makers to examine how the new rules from the U.S. Food and Drug Administration may affect their custom food labels. On Aug. 5, the FDA published rules governing whether products can be labeled "gluten-free," "free of gluten" and "no gluten." Under the terms of the rules, foods must have no more than 20 gluten parts per million, which the federal agency stated is consistent with the maximums set by other countries and international organizations. Faced with these new rules, many food brands are likely evaluating their ingredients to ensure their products make the cut. In addition, the regulations shed light on the increasing importance of gluten-free products in U.S. consumer markets. According to the FDA, as many as 3 million people in the states have celiac disease, making them gluten-intolerant. Packaged Facts, a food and beverage research provider, estimated the gluten-free industry is worth more than $4.2 billion. Whether brands already produce gluten-free products or are considering entering the playing field, it's clear that the right custom food labels are necessary to compete in the expanding market.

    The Right Food Label Printing Gives Brands a Competitive Edge

    Relying on the best food label printing service provider is crucial to maintaining a competitive edge in the gluten-free business. Increased regulations and a growing number of brands offering gluten-free products means manufacturers have to jump​-start their marketing efforts to maintain a loyal customer following. "Custom food labels can be the most effective marketing tools for brands that sell gluten-free products," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "Once an extremely niche market, gluten-free consumers have grown in numbers. In addition to the spread of knowledge about celiac disease, many now tout the health benefits of a gluten-free diet. By using food label printing services like those provided by Lightning Labels, brands can create informative and attractive product labels that pull consumers in."

    More Gluten-Free Shoppers Scrutinize Food Product Labels

    As many people seek out gluten-free goods, they're paying more attention to food product labels. The best packaging not only attracts shoppers, but also keeps them interested by providing the right information. Lightning Labels offers brands labeling solutions that include an incredible variety of color and text options, as well as the freedom to take their label design in any direction they choose. This ensures brands have the creative license to effectively take advantage of the gluten-free market. For those ready to update their custom food labels, Lightning Labels is offering 15% off new label orders through September 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information. About Lightning Labels: Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

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