Monthly Archives: October 2013

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    How to Make Food Labels Stand Out During National Popcorn Poppin' Month

    make labels for popcorn Learn how to make food labels for your popcorn this fall.

    October is National Popcorn Poppin' Month and, to celebrate, Lightning Labels is giving manufacturers a few tips on how to make food labels that command attention. Just like popcorn is a staple snack food across the United States, custom sticker labels are a prime ingredient for any effective branding campaign.

    According to The Popcorn Board, fall is the peak sales time for in-home popcorn consumption. With consumers upping their purchases of the tasty treat, snack-makers can capitalize on the opportunity to boost revenue by effectively marketing their products with attractive food labels and stickers that truly pop.

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  • Providence Police Place Rectangle Stickers on Front Doors to Prevent Public Nuisance Violations

    With the aim of curbing excessive drinking and noisemaking in residential areas, police in Providence, R.I., recently placed orange rectangle stickers on the homes of college students that warn of the $500 fine associated with public nuisance violations. Police stuck the customized stickers on the front doors of houses they had visited in the past after receiving complaints about residents. The adhesives explain a return visit will result in penalties for property owners and tenants.

    Outdoor Stickers Inspired by Police Activity in Neighboring Town
    The outdoor stickers being placed on the homes rented by students of Providence College were inspired by a similar initiative in Narragansett

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  • Anheuser-Busch Faces Accusations of Deceptive Beer Labels

    A Florida resident has accused Anheuser-Busch Companies of placing misleading beer labels on Beck's bottles. Francisco Rene Marty filed a federal lawsuit in the U.S. District Court in the Southern District of Florida earlier this month, claiming the custom beer labels on Beck's beer feature language that misinforms consumers and leads them to believe the beverage is made in Germany, while it's actually produced in the United States.

    The St. Louis Post-Dispatch explained that Beck's was founded in Germany, but after InBev purchased Anheuser-Busch in 2008, production of the beer moved to St

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  • Study Finds Color-Coded Labels on Food Products Promote Healthier Choices

    A recent study conducted in the cafeteria of Massachusetts General Hospital revealed color-coded labels on food products may encourage people to make healthier purchasing decisions. Harvard Gazette, a weekly newspaper published by the university's News Office, reported researchers surveyed cafeteria customers before and after implementing "traffic light" food product labels on items to communicate their nutritional value.

    The newspaper explained that while many restaurants and other eateries provide consumers with information pertaining to products' calorie, fat and sodium content, not everyone fully understands nutritional breakdowns.

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  • 3 Halloween Label Ideas to Treat, not Trick Sales

    Halloween label ideas from Lightning Labels Halloween label ideas can boost brand visibility this season.
    As the fall weather settles in, brands are seeking fun Halloween label ideas to give their products a marketing edge. The holiday is just weeks away, and as consumers across the country prepare for Halloween by shopping for costumes, decorations and candy, unique and attractive custom food labels are sure to catch their eyes. Whether you're a candy company looking to revamp your seasonal marketing strategy or a bakery aiming to launch Halloween products for the first time, you likely want labels that go beyond simply acknowledging the holiday. Continue reading >
  • Bumper Stickers Help NY Fire Department Fight Texting While Driving

    The Southampton Fire Department, located roughly 100 miles west of New York City, is using bumper stickers to discourage drivers from texting while driving. The department created red customized stickers that feature the wording, "Your Friends at Southampton Fire Dept. want you to stop texting while driving!"

    The Southampton Patch reported the campaign to fight cellphone use at the wheel was launched recently after a 29-year-old woman was killed in a vehicle accident on a local county road. The victim was allegedly using her cellphone when she swerved into oncoming traffic and crashed into a bus.

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  • China Drafts New Rules for Nutraceutical Labels and Inserts for Dietary Supplements

    In late September, the China Food and Drug Administration published "Rules on Health Food Inserts on Labels," which would require certain information be provided on nutraceutical labels and inserts for dietary supplements. According to a Lexology post from law firm Sydney Austin, the new draft rules for nutraceutical product labels are the third version released since 2010.

    The firm stated the proposed regulations differ significantly from those in other countries. While dietary supplements are often regarded and regulated as health foods, the CFDA views them as pharmaceutical and medical products

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  • Package Design Contests: Heineken Uses Crowdsourcing For 60+ Appeal

    Product package design contests are now appealing to a worldwide audience. Packaging World magazine detailed a design contest sponsored by Heineken to find innovative beer bottle labels and other ways to appeal to the sixty-plus crowd, a rapidly growing segment of the population: “[Heineken] is using a dedicated Web site called to leverage crowdsourcing in its approach to innovation generally and to package design in particular…[According to Mark van Iterson, head of the Heineken Brand Design and Concept team], ‘We’ve been crowdsourcing for more than 10 ye

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  • New Initiative Calls for Labels on Food Products Listing GMO Ingredients

    New legislation in Washington state would require items containing genetically engineered ingredients to be packaged with special labels for food products. Initiative 522, which will be voted upon on Nov. 5, would require the use of custom food labels for products containing ingredients that proponents say may be harmful.

    In an interview with USA Today, Elizabeth Larter, the communications director for the Yes on 522 campaign, said Washington residents have a right to know what is in their food.

    "This campaign is not about whether GMOs (genetically modified organisms) are good or bad; this is really just providing more information for consumers," Larter said.

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  • DIY labels from Lightning Labels Make custom DIY product labels with help from Lightning Labels experts.
    While relying on a digital label printing expert is a sound choice for the packaging needs of businesses and event planners, you can take the process into your own hands for smaller projects with Do It Yourself, or DIY product labels. Whether you want to envelope homemade goodies in attractive packaging, categorize pantry items or create tags for everyday household products, making these labels by hand can be a fun hobby for you and your family.

    DIY Labels Boost Brand Awareness

    Thanks to Pinterest and other similar social media photo-sharing sites, crafting has become a popular pastime for people across the countr

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