Monthly Archives: October 2013

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    How To Make Food Labels That Pop

    How to Make Food Labels Stand Out During National Popcorn Poppin' Month

    make labels for popcorn Learn how to make food labels for your popcorn this fall.

    October is National Popcorn Poppin' Month and, to celebrate, Lightning Labels is giving manufacturers a few tips on how to make food labels that command attention. Just like popcorn is a staple snack food across the United States, custom sticker labels are a prime ingredient for any effective branding campaign.

    According to The Popcorn Board, fall is the peak sales time for in-home popcorn consumption. With consumers upping their purchases of the tasty treat, snack-makers can capitalize on the opportunity to boost revenue by effectively marketing their products with attractive food labels and stickers that truly pop. After all, product packaging is one of the first aspects of your brand consumers will notice. Grab their attention with a unique and professional label. Popcorn manufacturers of all kinds - from national distributors to independent confectioners - can benefit from a marketing boost, and Lightning Labels' stickers and labels provide a strong addition to seasonal campaigns and long-term branding efforts.

    Popcorn-makers looking to turn the kernel ideas of their food label design into a reality should consider the following three tips on making food labels pop:

    1. Use Popcorn Labels to Flaunt the Snack's Health Benefits:

    While including nutritional information on popcorn labels is a must, there's no reason not to flaunt popcorn's health benefits beyond the nutrition fact chart. In addition to being a whole grain, popcorn is low in fat and calories, making it a smart choice for health-conscious consumers who don't want to sacrifice taste for nutrition. Manufacturers can communicate this information using high-quality images and graphics, which Lightning Labels' digital printing ensures appear cleanly on product labels.

    2. Include Fun Facts on Popcorn Stickers:

    If you're targeting a younger consumer group, add some fun and intrigue to your product by placing interesting facts on popcorn stickers. Did you know popcorn was used in 16th-century Aztec Indian ceremonies? Or that Americans consume 16 billion quarts of popcorn every year?  How about that popcorn can jump up to three feet in the air? These facts and more are available on The Popcorn Board's website and can help you design quirky, amusing packaging that gets shoppers interested in your brand.

    3. Add Colors to Make Food Stickers and Labels Stand Out this Season:

    Whether you want to market your brand's unique flavors or embrace Halloween and fall colors to boost seasonal sales, your color choice can make or break your product's success on store shelves. Lightning Labels offers a seemingly endless supply of hues and tones to choose from and our digital printing process creates bold, rich labels that are sure to catch eyes.

    There are a ton of directions popcorn-makers can take their product label designs in. No matter what packaging you use to sell your goods - from kernel containers to cardboard boxes to popcorn bags - Lightning Labels' diversity of sticker and label shapes, materials and sizes is sure to meet your marketing needs.

  • Police in Rhode Island Warn College Partiers with Orange Rectangle Stickers

    Providence Police Place Rectangle Stickers on Front Doors to Prevent Public Nuisance Violations

    With the aim of curbing excessive drinking and noisemaking in residential areas, police in Providence, R.I., recently placed orange rectangle stickers on the homes of college students that warn of the $500 fine associated with public nuisance violations. Police stuck the customized stickers on the front doors of houses they had visited in the past after receiving complaints about residents. The adhesives explain a return visit will result in penalties for property owners and tenants.

    Outdoor Stickers Inspired by Police Activity in Neighboring Town
    The outdoor stickers being placed on the homes rented by students of Providence College were inspired by a similar initiative in Narragansett. The Providence Journal explained the town, which is located roughly 30 miles south of Providence, enacted an ordinance in 2005 that allowed police to deem gatherings on public and private property that make unreasonable amounts of noise, exhibit public drunkenness or park unlawfully as nuisances. Police then affixed stickers to the properties they had visited as a result of residential complaints. The adhesives warned of penalties associated with activities constituting public nuisance.

    Providence Police Maj. Thomas Verdi told The Journal the stickers are intended to notify residents and property owners of potential violations and raise public awareness of such unlawful activity.

    "The goal is to have the landlord and tenants be more responsible," Verdi said. "We will enforce it strictly."

  • Lawsuit Alleges Deceptive Beer Labels on Beck's Bottles

    Anheuser-Busch Faces Accusations of Deceptive Beer Labels

    A Florida resident has accused Anheuser-Busch Companies of placing misleading beer labels on Beck's bottles. Francisco Rene Marty filed a federal lawsuit in the U.S. District Court in the Southern District of Florida earlier this month, claiming the custom beer labels on Beck's beer feature language that misinforms consumers and leads them to believe the beverage is made in Germany, while it's actually produced in the United States.

    The St. Louis Post-Dispatch explained that Beck's was founded in Germany, but after InBev purchased Anheuser-Busch in 2008, production of the beer moved to St. Louis.

    Lawsuit Claims Labels for Beer Contain Misleading Marketing Terms
    Even though Anheuser-Busch's labels for beer state Beck's is a "product of the USA,"  Marty's class-action lawsuit claims phrases like "Originated in Germany" and "Germany quality" are deceptive. The suit explained that Beck's beer is brewed with water from St. Louis, rather than from the Rotenburger Rinne in Germany.

    In its response, Anheuser-Busch called the lawsuit baseless and stated the quality of its product doesn't rely on the location of origin of its ingredients, but on how its production follows Germany's brewing standards, according to The Post-Dispatch.

    The lawsuit is seeking upwards of $5 million in damages.

  • Color-Coded Labels on Food Products May Encourage Healthy Choices

    Study Finds Color-Coded Labels on Food Products Promote Healthier Choices

    A recent study conducted in the cafeteria of Massachusetts General Hospital revealed color-coded labels on food products may encourage people to make healthier purchasing decisions. Harvard Gazette, a weekly newspaper published by the university's News Office, reported researchers surveyed cafeteria customers before and after implementing "traffic light" food product labels on items to communicate their nutritional value.

    The newspaper explained that while many restaurants and other eateries provide consumers with information pertaining to products' calorie, fat and sodium content, not everyone fully understands nutritional breakdowns. Researchers sought to establish a simpler way to communicate how healthy certain foods are by using green labels for fruits, vegetables and other healthy foods, yellow ones for less healthy items and red ones for items with little to no nutritional value.

    Custom Food Labels Educate Consumers About Healthy Foods
    In addition to placing custom food labels on products, researchers also placed signs around the cafeteria to encourage patrons to choose green-labeled options. A second phase involved placing healthier foods at eye level on refrigerated shelves. All of these changes boosted sales of green-labeled goods and decreased those of red items.

    Before the implementation of the labeling system, 46 percent of consumers surveyed stated they take nutrition into consideration when purchasing food. That portion increased to 61 percent after the labels were adopted.

  • Halloween Label Ideas So Good It's Scary

    3 Halloween Label Ideas to Treat, not Trick Sales

    Halloween label ideas from Lightning Labels Halloween label ideas can boost brand visibility this season.
    As the fall weather settles in, brands are seeking fun Halloween label ideas to give their products a marketing edge. The holiday is just weeks away, and as consumers across the country prepare for Halloween by shopping for costumes, decorations and candy, unique and attractive custom food labels are sure to catch their eyes. Whether you're a candy company looking to revamp your seasonal marketing strategy or a bakery aiming to launch Halloween products for the first time, you likely want labels that go beyond simply acknowledging the holiday. Product packaging that amplifies the spooky, festive nature of Halloween and adds to the celebration while also providing the right information will resonate with consumers and translate to increased sales. Here are three ways to create terrifyingly good labels for Halloween:

    1. Test New Colors, Images for Custom Food Labels:

    Simply adding a little orange and black to your custom food labels isn't going to make your product stand out on store shelves. Instead, try adding different hues of oranges, reds and browns to embrace the fall season. Additionally, with the help of a custom label printer, you can place unique images on your food labels. Because children are major candy consumers, you'll want to include graphics that appeal to them but don't turn other consumers away because they're too cutesy.

    2. Maintain Accuracy and Transparency on Candy Labels:

    Halloween is nothing without candy, and there's no doubt children are the target audience for sweets makers this time of year. However, kids aren't the ones paying for goods in stores, meaning any brand selling to children needs to sell to parents as well. One of the best ways to do this is by ensuring candy labels contain all the information moms and dads are looking for, like ingredient listings, allergen information and nutritional value. All marketing claims on product packaging should be truthful and consistent with the brand image. Partnering with a digital label printer that can place small, but clean and legible print on labels is a smart way to make you can get your message across without crowding your product packaging.

    3. Boast Your Products' Attributes on Halloween Labels:

    Even though your product label design may revolve around Halloween, that doesn't mean you can't include information about your products' high quality. With consumers increasingly seeking out products that are eco-friendly, fair trade and exotic, it's a good idea to flaunt ingredients, production methods and any other details that prove your goods are worthwhile purchases any time of year.

  • NY Fire Department Bumper Stickers Warn Against Texting and Driving

    Bumper Stickers Help NY Fire Department Fight Texting While Driving

    The Southampton Fire Department, located roughly 100 miles west of New York City, is using bumper stickers to discourage drivers from texting while driving. The department created red customized stickers that feature the wording, "Your Friends at Southampton Fire Dept. want you to stop texting while driving!"

    The Southampton Patch reported the campaign to fight cellphone use at the wheel was launched recently after a 29-year-old woman was killed in a vehicle accident on a local county road. The victim was allegedly using her cellphone when she swerved into oncoming traffic and crashed into a bus.

    Stickers for Cars Aimed at Fighting Dangerous Trend
    The department has reportedly created 2,500 stickers for cars and will hand them out to students at fire prevention training sessions held in schools and an open-house event next month. Fire Chief Dennis Roy told Southampton Patch that if the stickers prove popular, the department will order more.

    Roy stated he often sees drivers on their cellphones, either reading or typing a text message.

    "Some statistics say it's worse than drinking and driving," he said.

  • China Proposes New Rule on Nutraceutical Labels for Supplements

    China Drafts New Rules for Nutraceutical Labels and Inserts for Dietary Supplements

    In late September, the China Food and Drug Administration published "Rules on Health Food Inserts on Labels," which would require certain information be provided on nutraceutical labels and inserts for dietary supplements. According to a Lexology post from law firm Sydney Austin, the new draft rules for nutraceutical product labels are the third version released since 2010.

    The firm stated the proposed regulations differ significantly from those in other countries. While dietary supplements are often regarded and regulated as health foods, the CFDA views them as pharmaceutical and medical products.

    Proposed Rules for Product Labels on Supplements List Information Inclusion Requirements
    The CFDA's newly proposed regulations for natural supplements outline the specific information that must be listed on product labels and inserts. According to Sydney Austin, raw materials, manufacturing date, batch number, manufacturer information and target demographic are among the data that would have to be included.

    The draft states manufacturers would be primarily responsible for ensuring compliance, rather than distributors and other members of the supply chain. They'd also have to place warnings on supplements and would be forbidden from including misleading information or trademarks on labels.

  • Package Design Contests Go Global

    Package Design Contests: Heineken Uses Crowdsourcing For 60+ Appeal

    Product package design contests are now appealing to a worldwide audience. Packaging World magazine detailed a design contest sponsored by Heineken to find innovative beer bottle labels and other ways to appeal to the sixty-plus crowd, a rapidly growing segment of the population: “[Heineken] is using a dedicated Web site called to leverage crowdsourcing in its approach to innovation generally and to package design in particular…[According to Mark van Iterson, head of the Heineken Brand Design and Concept team], ‘We’ve been crowdsourcing for more than 10 years now. What’s different about is that we bring a highly formalized and structured approach to it. We get input from design professionals, packaging materials experts, and industrial designers. Not to mention the fact that it has produced some package designs that have gone into commercial production and been distributed worldwide.’”

    Heineken beer bottles Photo: Heineken beer bottles, by Raido Kaldma Source: Flickr Creative Commons
    In case you didn’t already know, Merriam-Webster defines “crowdsourcing” as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” Basically, Heineken’s approach is product design on steroids. Heineken has been busy on other form-and-function crowdsourcing fronts, including label creation contests tied to its “Ignite” bottle. In the Packaging World article, Van Iterson notes that the Ignite concept features, “a glass bottle with LEDs, micro-sensors, and wireless networking…It flashes lights in time with music or in response to the motions of the person holding it…just recently announced the winner of the 2013 version…involves a technical innovation in the inks that are used. They have a temperature-sensing capability that will alert the consumer when the beer needs to be chilled. It’s a good example of how crowdsourcing helps us learn about new materials that can be used in packaging. We plan to launch it in 2014.’”

    Label and Packaging Design Takeaways

    There are valuable takeaways for label and packaging design challenges from the Heineken innovations. Among them are: 1. If you’re willing to devote the energy and resources, consider conducting your own crowdsourcing contest to design a new look for any or all buyer groups.  If so inclined, you can include contest categories that address sustainability issues; 2. This provides a natural, efficient way to “test out” label and packaging designs before making a final commitment. Showcase finalists on your website and enlist your marketplace(s) to vote for their favorites. In addition to providing valuable general market research, this effort likely will reveal preferences among various age groups and other demographics; 3. Label functions are expanding thanks to technology. With the advent of such label innovations as Heineken’s temperature-sensing label that tells the consumer when the beer needs to be chilled, a whole new frontier is open for exploration. These types of enhancements can add many levels of label appeal, along with competitive edge and, yes, major expense. While your product labeling may not yet warrant this type of technological leap, it’s definitely something to pursue as opportunities permit—before your competition does.

    Labels Are Getting Sexier And More Sophisticated

    Interested in giving your labels more pizzazz? When you’re ready to move forward, we’re ready to help. Visit Lightning Labels' Learning Center for information on labeling a product and find out more about product labeling or access printing and packaging resources.

  • Washington Considers GMO Labels on Food Products

    New Initiative Calls for Labels on Food Products Listing GMO Ingredients

    New legislation in Washington state would require items containing genetically engineered ingredients to be packaged with special labels for food products. Initiative 522, which will be voted upon on Nov. 5, would require the use of custom food labels for products containing ingredients that proponents say may be harmful.

    In an interview with USA Today, Elizabeth Larter, the communications director for the Yes on 522 campaign, said Washington residents have a right to know what is in their food.

    "This campaign is not about whether GMOs (genetically modified organisms) are good or bad; this is really just providing more information for consumers," Larter said.

    Food Product Labels Initiative Sparks Debate
    While advocates of Initiative 522 claim the requirement to place GMO information on food product labels would provide Washington residents more transparency, opponents state the mandate would mislead consumers to believe genetically engineered foods are unhealthy or unsafe, which science hasn't proven. 

    According to USA Today, five major groups, including the Grocery Manufacturers Association, are supporting efforts to defeat the measure and have already raised $17.2 million to do so.

  • DIY Product Labels Are an Easy, Fun Project

    DIY labels from Lightning Labels Make custom DIY product labels with help from Lightning Labels experts.
    While relying on a digital label printing expert is a sound choice for the packaging needs of businesses and event planners, you can take the process into your own hands for smaller projects with Do It Yourself, or DIY product labels. Whether you want to envelope homemade goodies in attractive packaging, categorize pantry items or create tags for everyday household products, making these labels by hand can be a fun hobby for you and your family.

    DIY Labels Boost Brand Awareness

    Thanks to Pinterest and other similar social media photo-sharing sites, crafting has become a popular pastime for people across the country. Whether individuals have their minds set on creating home-made DIY labels or are just looking for a DIY journey to embark on, they can scope out Pinterest for tons of ideas from bloggers across the Internet. It's worth noting that DIY labels can also be a great addition to family gatherings and parties, and you're likely to find tons of other ways to celebrate these get-togethers online.

    Plan Accordingly for DIY Labels and Tags 

    Depending on what your using DIY labels and tags for, you'll want to make the right preparations. Many people jump online, look up labeling ideas that feature photos and barely skim the instructions before committing. However, especially for those who've never done a DIY project before, it's extremely important to look before you leap. Some project ingredients require supplies you wouldn't necessarily have around the house and can become costly. If you're new to the game, opt for DIY labels and tags that are made from materials you can use for other purposes, like more DIY projects. Here are few other tips to consider when creating DIY Labels and Tags:

    • Make a Plan: Once you've decided on a project, print out the instructions to ensure you aren't putting your computer, tablet or smartphone in a compromising situation near liquids or sharp objects. Arrange your tools and supplies so you can transition from step to step easily. It's also a good idea to take the time to sketch out your label or tag design before starting.
    • Conduct a Test Run: If you're printing text or images or plan to write out or sew a phrase or pattern, test your design a couple times to avoid making mistakes on the actual label or tag.
    • Don't give Up: Even if you do make a mistake, it's not the end of the world. Don't cast your project aside if your first tag doesn't come out as expected. Picking up your tools and trying again will make your final project more rewarding, and you'll be even prouder to flaunt your creation.

    For more information or to place an order, visit our decorative labels page. Or simply visit our Custom Label Quote page for an instant online quote! Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

1-10 of 16