Monthly Archives: December 2013

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    Create Promotional Labels to Keep Customers After the Holidays

    Keep Customers After the Holidays Using an Interesting Label Design

    demonstrate the year-round appeal of products with promotional labels Keep customers after the holidays by demonstrating the year-round appeal of your products.

    Use an innovative label design to keep customers after the holidays are over. Once holiday shoppers have finished up their gift lists, sales can fall into a slump. However, with some creativity and thoughtful strategy, you can maintain interest in your products throughout the New Year using promotional labels.

    The transitional period after the holidays is a great time to introduce an interesting new design. Catch the attention of customers when they are expecting most brands will return from seasonal designs back to their traditional look. While sales may be slower following the holiday season, consumers are always on the lookout for interesting products. You can create labels that reel in shoppers and make them want to give themselves a post-holiday gift.

    Create Promotional Labels with Year-Round Appeal

    Another good way to beat the post-holiday slump is to create promotional labels that demonstrate your product is a necessity all year long. Customers don't just like to pamper themselves during the holiday season. From candles to food items, some products promote luxury throughout the year. When designing labels between holidays, avoid using imagery directly tied to the seasons. One way to do this is to make labels text-based with vibrant colors. Using streamlined sans-serif fonts can communicate that a brand is fresh and forward-thinking. Particularly for food products, the information about a product is often what sells. Present it on labels in an interesting way that sets your product apart from others next to it on store shelves. Sometimes negative space on a label can be very eye-catching. You can also change up the label shape to further attract attention.

    Incorporate January Promotions into Holiday Promotional Labels

    If you do decide to create holiday promotional labels, include a deal that customers can claim in January or February. There's no better way to encourage shoppers to buy than to offer them price incentives to do so. It's easy to get creative when developing promotions. Use an extended-content label that customers can peel off to reveal a coupon. Make the deal redeemable both in stores and online so that individuals have more avenues to make a purchase.

    Include Extra Information on Product Labels

    While a well-thought-out design is key, you can have fun with product labeling, too, even while adhering to labeling tips for businesses. Many companies include trivia or jokes on their packaging. These tidbits foster customer engagement and often encourage individuals to collect your products. If you create a food product, include a seasonal recipe on the label. Another way to get customers thinking about your product outside the holiday context is to provide a message that leads consumers to your website. For example, let them know you have more recipes or other pertinent information online.

  • Food Product Labels Incite Protest From Consumers

    Customer Protests Influence Brands' Food Product Labels

    Because consumers are increasingly interested in the ingredients they see on food product labels, businesses are starting to remove some of the more controversial ones from their products. While these companies still affirm that their old product recipes are safe, they want to make sure their popularity doesn't decrease as a result of information on printed labels.

    High fructose corn syrup has drawn negative publicity in past years, causing concerned consumers to ask that businesses remove it from their products. Certain dyes and other uncommon ingredients, like crushed bugs have attracted similar attention.

    Rather than abandoning brands that contain these ingredients, consumers have started campaigns for businesses to change. PepsiCo Inc., Starbucks and Kraft Foods are several examples of brands that changed the recipes of their products after backlash from consumers, according to The Boston Globe.

    Mars Pressured to Remove Dye From Candy and Custom Food Labels
    The ingredients listed on custom food labels reveal the presence of dyes in many products, from chicken tenders to yogurt. The colors that make M&M's candy a favorite among kids is attracting negative attention from parents. According to National Public Radio, dyes can induce hyperactivity in some children. In an interview with the news source, Renee Shutters, a mother from Jamestown, N.Y., observed noticeable changes in her 9-year-old son's behavior when she stopped feeding him products containing certain dyes. Following a petition sponsored by Shutters, Mars indicated it would consider using different ingredients. 

  • Five Seasonal Beer Label Design Ideas

    Use Seasonal Beer Label Design Ideas to Target Different Groups

    beer label design ideas from Lightning Labels Use winter memories to come up with seasonal beer label design ideas.

    When coming up with seasonal beer label design ideas, it can help to think back to your favorite winter recollections and traditions.

    The holidays are a time to make lasting memories, so consumers are more likely to gravitate toward products that inspire some sort of nostalgia.

    Make the most of this by utilizing seasonal imagery on labels to target different demographics. Different groups will be interested in different imagery.

    Use personalized beer bottle labels to get consumers from varying demographics excited about your products.

    1. Try Seasonal Beer Labels with Youthful Spirit

    Evoke excitement when making seasonal beer labels for energetic, vivacious drinkers. For this active demographic, the winter season brings the joy of extreme sports like snowboarding and skiing. Use pictures than emphasize the exhilaration of the great outdoors. Make a beer label they'll want to drink when they're warming up in the ski lodge.

    2. Include Traditional Imagery on Your Winter Beer Label

    Think of classic stories when creating a winter beer label for your brew. Older drinkers also have fond memories of the winter season, so this group may be more interested in classic winter imagery. Think of the visual elements addressed in classic seasonal tunes: sleigh rides, cozy fireplaces and window sills covered with fresh snow. Ice skating is a timeless activity that most people think of fondly. Customize your beer labels to capture the beauty of winter so consumers can experience it from the comfort of their living room or in a warm bar.

    3. Trigger Childhood Memories

    Many adults have fond memories of cavorting in the snow as a child. Think about the activities you enjoyed during winter as a kid. Did you like to go sledding down the hill in the back yard, or build snow forts? Perhaps you enjoyed a friendly snowball fight with the neighbors. These unforgettable memories awake the child within and can make for great inspiration for adults when creating your own beer labels.

    4. Design Labels for Craft Beer Drinkers

    You can include as much fun imagery as you want, but serious imbibers still want to know about what they're buying. Alongside your seasonal graphics, make sure you include important information about your beer. You can describe the style and tasting notes, and include what kind of hops or malts were used to make the beer. This group will also want to know exactly what style of beer they're buying. Integrating a hop leaf into the overall design can be a good way to get craft drinkers' attention.

    5. Make Bottle Labels with the Dinner Party Crowd in Mind

    Some of the fondest memories take place around the dinner table, where family and friends have congregated to enjoy the season together. Consider this when designing your beer label, and include information about possible food pairings emphasizing that your brew is the perfect beverage to go with a hearty meal. Make bottle labels that not only bring back memories, but create new ones as well.

  • Create Custom Champagne Labels for New Year's Eve

    Create Custom Champagne Labels for New Year's No One Will Forget

    custom champagne labels for new years from Lightning Labels Create custom champagne labels for New Year's that make an impression after the holiday is over.

    Create custom champagne labels for New Year's Eve that will make drinkers remember your brand's name for the remaining 364 days of the year. New Year's Eve celebrations set the tone for the rest of the year. While your consumers are busy coming up with the perfect resolution, you should be designing a champagne label to inspire them. Custom champagne labels can charm customers on a holiday that is all about spending time with friends and family. Especially on the one night of the year when nearly everyone drinks champagne, you need to make sure your bottles stand out. Make sure customers pick out your bottle of champagne, sparkling wine or cider to drink while watching the ball drop. Custom champagne labels communicate what your brand is all about, from traditional champagnes to beverages aimed directly at the party-going crowd.

    Use High-Quality Materials for New Year's Champagne Labels

    Made from the best materials, your New Year's champagne labels will impress consumers. Lightning Labels offers a variety of materials made especially for wine bottles, so labels will exude quality. For customers that enjoy luxury, paper stock with matte finish or a textured material is perfect. Drinkers won't just enjoy the beverage, they will also love the label itself. Our high-resolution printing process also ensures that your branding information is crystal clear. On New Year's Eve, things can get rowdy, but Lightning Labels provides you with strong adhesives that will stay put no matter what labels come in contact with. With durable printing materials, your label will last all night.

    Design Custom Champagne Labels for Events

    It's also a good idea to make custom champagne labels for events unrelated to the New Year. Champagne doesn't just get party-goers cheery enough to belt out Auld Lang Syne, it's also the go-to celebratory drink for any occasion, making it perfect for weddings and graduations. Customers may even pop a bottle open after landing a promotion they've been gunning for. When designing custom special event labels, you can make them for a variety of occasions. Use florals and whites for a label that newlyweds may enjoy. You can even use a matte finish to allow consumers to write notes of congratulations for loved ones. Being creative is one way to ensure that customers remember your brand or occasion all year long.

  • Man Accused of Counterfeiting Custom Wine Labels

    Counterfeiter Made Custom Wine Labels to Resemble Rare Vintages 

    Rudy Kurniawan allegedly used a laser printer, sealing wax, stamps, old bottles and corks to create fraudulent custom wine labels in his home. If charged with illegal wine label printing, he could face up to 20 years in prison. Witnesses of the trial include wine experts from France and William Koch, a billionaire industrialist who states he was conned into paying $30,000 for what he thought to be a 1947 Chateau Petrus from Bordeaux.

    Kurniawan Responsible for 75 Percent of Forged Printed Labels for Wine Discovered by Detective
    Kurniawan allegedly sold legitimate vintages alongside his own printed labels so that he could pass off the fake bottles as spoiled or aberrant. In the courtroom, wine detective Michael Egan demonstrated a watermark on a wine label made by Concord, a printer manufactured in Indonesia beginning in 1983, according to The New York Post.

    The newspaper stated Egan has tracked down 1,433 fake vintages of wine over the past seven years. Three-quarters, or 1,077, of the counterfeit beverages were created by Kurniawan. Wine experts say Kurniawan's alleged forgery could have affected prices worldwide, reported the Los Angeles Times. From 2002 to 2007, when Kurniawan sold his wares most frequently, the value of fine wine increased from $90 million to more than $300 million.

  • Get Personalized Labels for DIY Gifts

    Personalized Labels Give DIY Gifts a Unique Finishing Touch

    personalized labels for DIY gifts from Lightning Labels Customize baked goods and other items with personalized labels for DIY gifts.

    Send loved ones, friends and colleagues an extra special message this year with personalized labels for do-it-yourself (DIY) gifts. The holidays are approaching quickly, which means millions of people are working on their shopping lists.

    Instead of visiting stores during this busy season to purchase presents, many are choosing to make their own gifts. Hand-crafted presents adorned with personalized peel-off labels can really make an impact on gift recipients.

    Dress Up Your Goods with DIY Holiday Gift Labels

    DIY holiday gift labels placed on homemade candies, candles and other items can make your goods stand out from store-bought products.  A professional label from a trusted brand like Lightning Labels adds quality to your homemade touch. Whether you run a craft business or are creating great gifts for close friends and family, peel off labels for DIY gifts can make the difference between a present that looks like it was thrown together at the last minute and one exemplifies the work and care that went into it.

    3 Tips for Creating Custom Labels for DIY Gifts

    Make sure you make the most out of your custom labels for DIY gifts. Whether you're looking to generate more customers or just want to put a smile on someone's face, a thoughtfully designed label will help you maximize the effect you desire.

    1. Lay on the Holiday Cheer: With DIY sticker printing, you don't have to be cheesy to be festive, nor do you need to utilize a red and green motif. Gearing holiday labels toward seasonal colors creates an all-inclusive design that can be appreciated by everyone. Get into the winter spirit with snowy whites, light blues and silver tones, along with green and red hues. Lightning Labels ensures all the colors you include on your personalized labels appear vibrantly.

    2. Provide the Right Information: Make sure your labels contain information about the gift-giver. When friends and family receive the beautiful hand-knitted scarf you made, make sure they know who to thank. Additionally, if you're making cookies or other baked goods, list the ingredients used. With all of the imbibing and merry-making that takes place during the holiday season, your treats may get passed around. Avoid an unwanted allergic reaction by printing warnings clearly and legibly with the help of Lightning Labels.

    3. Choose a Label Printer that Understands Value: Homemade gifts are a smart way to save money without sacrificing quality. Lighting Labels uses this same approach for our label-printing processes. We print high-definition graphics and use durable materials that set your gifts apart without breaking your budget. You can make this holiday season a memorable one with personalized labels for DIY gifts.

  • Information on Food Product Labels Influences Shopping Decisions

    Consumers Want More Information on Food Product Labels
    In a recent study from Cornell, researchers found that shoppers will pay more if food product labels indicate they are "free of" certain things, like genetically modified ingredients.

    Studying 351 subjects, the researchers found that labels "free of" an ingredient made even more of an impact if negative information about that ingredient was provided on the label. Study participants were given $25 to bid on a snack food of their choice, according to a news release from Cornell. Some of the custom food labels also stated "contains," which seemed to negatively impact certain purchasers. Other labels said products were free of artificial dyes and included a note stating the ingredient sometimes caused behavioral changes in children diagnosed with attention deficit hyperactivity disorder.

    Food Label Printing Impacts Shoppers
    The findings suggest new ways food label printing can be used to influence shoppers. The researchers were surprised at the effect the additional information had on purchasing decisions. Harry Kaiser, a Dyson School professor at Cornell, said providing additional information about product ingredients could lessen negative impacts on demand. Giving consumers more information about the products they're purchasing makes them feel more confident, he added.

  • 3 Ways to Promote your Business with Holiday Labels and Stickers

    3 Ways to Promote Your Business with Holiday Labels

    holiday labels and stickers from Lightning Labels Promote your business with holiday labels on pre-wrapped gifts.

    It's easy to promote your business with holiday labels. The holidays are the busiest part of the year for many retailers, as well as the most important. This season provides countless opportunities to attract new customers. Millions of shoppers hit stores over Thanksgiving weekend, and that's only the beginning. According to the National Retail Federation, more than 140 million people shopped over the holiday weekend, up from 139 million in 2012. However, a lifestyle survey from DDB communications group determined the majority of shoppers prefer to buy gifts on nights and weekends between Thanksgiving and Christmas. Take advantage of the crowds by creating festive sticker and bag labels that really stand out.

    Here are a few ideas for custom holiday stickers:

    1. Incorporate Stickers into Your Holiday Marketing Plan

    Step away from your regular branding routine and design new labels as part of a holiday marketing initiative. If you're in the candy industry, why not create holiday-themed candy bag labels? Sweets are a quick go-to gift for everyone from co-workers to family members. With a holiday label, customers may not even feel the need to wrap the gift, making the whole process even easier for them and ensuring your products are even more desirable. Festive stickers and labels can be placed on all kinds of food and drink products, from baked goods to wine. Customers appreciate products that will make holiday shopping easier, especially if items allow them to avoid wrapping gifts. In addition, products packaged with gift-ready labels can lead consumers to continue thinking of your brand in the future when the holidays are over.

    2. Use Custom Holiday Stickers on Gift Bags

    Custom holiday stickers can give products the extra touch needed to be gift-ready right off the shelf. Try putting items in gift bags adorned with holiday labels so that customers can still identify your brand. Package products in an attractive way so that they are appealing as last-minute gifts. All shoppers appreciate convenience, especially during the often stressful holiday season. Gain new customers with innovative gift packaging that attracts attention from a whole new audience.

    3. Label Holiday Cards

    Labels have a variety of uses. In addition to placing them on products, try putting them on holiday greeting cards or thank-you notes. Expand the reach of your brand even during times when customers are less likely to be buying your products, such as just after the holiday rush. Reach out to past customers with a seasonal message or letter of thanks, and add a holiday sticker with brand information. Use the labels to provide a reminder about your online store or social media platforms. Best of all, when you design your own custom labels for holidays, an attractive card could end up on the fridge or countertop, giving customers a constant reminder of your brand or product.

  • Take Advantage of Our Lightning-Fast Label Printing To Get Last Minute Gift Labels

    Fast Label Printing for Last-Minute Holiday Labeling

    fast label printing for holiday gifts from Lightning Labels It's not too late to take advantage of fast label printing for holiday gifts.

    If you have yet to embellish your products with holiday-themed labels, partner with Lightning Labels for fast label-printing services to get your items shelf-ready in just days. Our advanced printing technology and rapid turnaround can help you get decorative labels in time for the peak of the holiday shopping season.

    While it may feel like the Christmas gift-buying season begins earlier every year, many people wait until the last minute to purchase items for their loved ones, friends and colleagues. In fact, according to the National Retail Federation, 16 percent of shoppers don't begin buying presents until the first two weeks of December. Many don't start shopping until the second half of the month.

    December can be a very profitable time for businesses large and small, especially ones that capitalize on the marketing opportunity with decorative labels that make their items stand out. Once you have a holiday design in mind for your product packaging, Lightning Labels' high-speed service can provide you professional, eye-catching labels to help your items sell this holiday season.

    3 Tips for Creating Labels for Christmas Gifts

    Lightning Labels is giving businesses the chance to make last-minute labels for Christmas gifts with fast label ordering and high-quality labeling solutions. To help you get started on your decorative labels, here are three design tips:

    1. Use Impactful Language on Gift Labels: Depending on who you're targeting, your product may perform best if your gift labels contain humorous language, like puns or plays on words. For more elegant products, craft product descriptions that are short and feature vivid language. Using different fonts and colors can also make the wording on your labels stand out. Lightning Labels' printing technology ensures all text on your labels, large or small, is clear and legible. Additionally, our four-color process produces any range of colors, from bright and bold tones to pale and soft ones.

    2. Don't Skimp On Quality: When you order gift labels from Lightning Labels, you don't have to sacrifice quality for speedy service and affordability. Our advanced printing and customizable labeling solutions ensure every aspect of your design is printed perfectly on distinctive label materials. No matter how quickly you're creating labels, make sure they look professional and attractive.

    3. Consider a Durable Label: When it comes to label materials, if you sell foods, beverages or body-care products, you may want to choose a material that is resistant to water and oil. Lightning Labels' durable materials can protect your label design from leaks, spills, water condensation and more, ensuring gift labels maintain their holiday cheer wherever your product is used.

  • Colorado Group Hopes to Mandate GMO Food Product Labels

    Colorado Businesses May Soon Need Food Product Labels to Identify GMO Ingredients 

    A group in Colorado hopes to make it mandatory to indicate GMO ingredients in food product labels. Called Right To Know, the organization filled out preliminary paperwork to put a measure on the November 2014 ballot requiring food companies to put custom food labels on GMO products. 

    State officials were set to review the language of the ballot question on Dec. 3, a necessary step before a petition drive may begin. Supporters of the bill will need more than 86,000 signatures to land a spot on the ballot, according to The Gazette, an Iowa-based newspaper.

    US Consumers Want Enforcement of Food Label Printing for Genetically Engineered Products 
    According to RT, a global television network previously known as Russian Times, various polls demonstrate that a growing number of people in the U.S. want food label printing to be mandated for GMO products. Colorado could soon became the third state to mandate GMO labeling, joining Connecticut and Maine. Several polls suggest an overwhelming majority favor similar rules, but initiatives across the country have failed.

    A New York Times poll released in July found 93 percent of respondents wanted foods with genetically modified ingredients to be identified. A separate user poll from The Washington Post indicated 94 percent said GMO products should be labeled. 

    Proponents of these measures believe they may have failed because corporate opponents like Kraft, Coca-Cola and others bought the outcome, reported RT. A number of businesses oppose labeling initiatives, claiming a lack of significant evidence that these ingredients pose any health risks. GMO ingredients have been included in certain products for many years, according to The Gazette. 

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