Technology, Informed Buyers Drive Label Design Ideas
Precedents for what’s coming in the world of label design have been set by transformation from a chiefly print to technologically advanced digital world. Keywords-—other than being buzzwordy and trendy—-weren’t foremost in the lexicon of content development in a print world. However, with the advent of digital, keywords became instrumental to SEO—-and therefore to how content was written. Labeling for online sales suddenly became essential.
Labeling for Informed Consumers and Online Sales
Traditionally, labels have followed many of the same rules that applied in a print-dominated world: stand out, compel, and shock with strong graphics and copy.Continue reading