Monthly Archives: January 2014

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    Technology, Informed Buyers Drive Label Design Ideas

    Precedents for what’s coming in the world of label design have been set by transformation from a chiefly print to technologically advanced digital world. Keywords-—other than being buzzwordy and trendy—-weren’t foremost in the lexicon of content development in a print world. However, with the advent of digital, keywords became instrumental to SEO—-and therefore to how content was written. Labeling for online sales suddenly became essential.

    Labeling for Informed Consumers and Online Sales

    Traditionally, labels have followed many of the same rules that applied in a print-dominated world: stand out, compel, and shock with strong graphics and copy.

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  • Use Label Design Ideas for New Year's Resolutions to Increase Sales

    running with design ideas for New Year’s resolutions Help motivate consumers when coming up label design ideas for New Year’s resolutions.

    Take advantage of the spirit of self-renewal when thinking up label design ideas for New Year's resolutions. Because consumers are changing their habits, certain markets open up at the beginning of the year. This is a good time to create new custom product labels that help those with new resolutions take steps to reach their goals. With a savvy design scheme, you can use labels to attract new customers and strengthen your relationship with existing fans.

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  • Custom Beverage Labels Can Influence Perception of Coffee Taste

    Using the term "eco-friendly" on custom beverage labels for coffee may make it taste better to consumers. Researchers in Sweden discovered that consumers preferred the taste of coffee labeled "eco-friendly," and were willing to pay more for it. Volunteers were given two cups of coffee. One was described as being eco-friendly, while the other was not. When volunteers were aware of which cup was eco-friendly prior to tasting it, nearly three-quarters reported they liked the green coffee more, and said they would pay 25 percent more fo

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  • Be Truthful Regarding the Country of Origin When Labeling a Product 

    When businesses are labeling a product, using the words "Made in the U.S.A." often has a positive effect on purchasers. According to the Consumer Reports National Research Center, 78 percent of U.S. consumers would rather purchase a product made domestically than one made abroad. More than 60 percent reported they would pay about 10 percent more for products made in the U.S. A smaller number indicated they would pay 20 percent more.

    The Federal Trade Commission has strict guidelines for what claims promotional labels can make regarding their origins.

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