Monthly Archives: March 2014

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    Creating Water Resistant Bath Product Labels For Wet Conditions

    Choose Lightning Labels When You Need Labels for Wet Conditions

    labels for wet conditions from Lightning Labels Bath and body products often require labels for wet conditions.

    When you create bath and body products, you should consider labels for wet conditions. Consumers have certain expectations for lotion and shampoo labels. Shoppers want these items to be usable in watery places like bathtubs and showers. It can be aggravating when labels shred or peel off after exposure to moisture. Products certainly look less attractive this way, but there are often important details on labels that consumers may want to maintain for reference. For instance, ingredients, directions and branding are included on labels. When these disintegrate, customers may be reluctant to choose your product again. Luckily, with Lightning Labels' array of water- and oil-proof materials, brands don't have to compromise on appearance when selecting a label for durability.

    Waterproof Shampoo Labels Inspire Consumer Trust

    Brands should use waterproof shampoo labels to ensure that shoppers keep choosing their products. Labels usually include some important information that customers would rather keep around. For example, if your product has specific directions for the amount of product to use during each wash, it's vital this information stays put. In addition, shampoo bottles generally list ingredients. When the label rubs off after entering the shower, there's no longer an easy way to access these details. This information is there for a reason, so you should take care to make sure it remains intact throughout the duration of the item. On top of that, your packaging reflects the overall integrity of your products. It simply will not reflect well on a brand if the packaging doesn't hold up. To avoid this issue, choose Lighting Labels' Polypropylene BOPP, an oil- and water-resistant material that will keep labels steadfast.

    Water Resistant Bath Product Labels Are A Necessity

    Generally, it's in a brand's best interest to print water resistant bath product labels. Since the label is an integral part of your branding strategy, you want to make sure it maintains a pristine appearance day in and day out. Custom shampoo bottle labels are usually stored in the shower, which means they should be able to stand up to handling, soaps and fluids without fading. When your products have a sturdy label, you can help ensure that customers are looking at your product every day and engaging with your brand in a favorable way. When combined with eye-catching design, a waterproof label can keep your company ahead of the competition.

  • Misleading Product Stickers Cause Controversy

    Brands Need to Be Careful With Using "All Natural" On Product Stickers
    Several companies have recently faced lawsuits after claiming their products were "all natural" on product stickers. Naked Juice recently removed the phrase from its printed labels and stickers after settling a class-action lawsuit. The company, which is owned by PepsiCo, admitted its products contain genetically modified ingredients, as well as components made from formaldehyde, local news source ABC FOX Montana reported. The American Academy of Environmental Medicine has indicated genes inserted into soy may be linked with cancer. The suit was filed in 2011 by plaintiffs who believed the packaging of Naked products had been misleading.

    Custom Labels and Stickers Cannot Make False Claims
    The chips brand PopChips also settled a class-action lawsuit and will be removing "all natural" from its custom labels and stickers. On top of that, it will no longer use phrases like "healthy" and "low fat," Washingtonian reported. The brand will continue to use phrases like "naturally delicious," and "natural flavors," however. Despite agreeing to the $2.4 million settlement, the company denies it did anything wrong in its labeling. Rather, the brand indicated it would pay the settlement to avoid further cost. Wesson Oils and Kashi were also recently sued for similar labeling issues.

  • Custom Food Labels Can Help Consumers Make Smart Choices

    Harmon's Grocery Store Introduces Dietitians Choice Logo On Custom Food Labels
    A Utah-based grocery store created its own custom food labels to help consumers make healthy choices. Reading nutrition labels can often be difficult and time-consuming. The Dietitians Choice designation calls attention to items that are more nutritious, according to the Harmon's Grocery website. The guidelines are based on criteria determined by Harmon's dietitians, and are based on the U.S. Department of Agriculture Dietary Guidelines for Americans 2010, which is the most recent data available. Creating the guidelines for the printed labels took the dieticians more than a year, according to local news source The Salt Lake Tribune.

    The Healthy Food Label Printing Initiative Will Educate Consumers
    Harmon's food label printing project will help shoppers more quickly ascertain which items are a smart and nutritious buy. Their system labels products that use more fruits, vegetables and whole grains and include less saturated fat, sodium and added sugar. Products must also avoid artificial sweeteners, high-fructose corn syrup and hydrogenated oils. Harmon's system differs slightly from some other similar guidelines. For instance, products that earn a check mark from the American Heart Association don't necessarily earn The Dieticians Choice. The real aim behind the labels is to cut through packaging claims to highlight real nutritional value.

  • Product Stickers Could Warn Consumers Against Making Poor Financial Choices

    Prepaid Debit Cards Should Have Warning Product Stickers, Advocates Say
    Federal regulators proposed that certain banking cards should have warning product stickers similar to nutrition facts, Marketwatch reported. About 10 million U.S. households lack checking accounts, and prepaid cards offer a more accessible alternative. However, these cards often come with monthly fees that accumulate over time. A 2013 report from Cardhub found that annual fees can add up to $360 every year, and prepaid cards have an average of 10 different fees. Custom labels and stickers that contain a warning may inform customers before they be go into debt. However, some advocates think even advisories may not be enough.

    Printed Labels and Stickers on Debit Cards Could Prevent Debt
    According to Ed Mierzwinski, consumer program director at the U.S. Public Interest Research Group, printed labels and stickers may not do enough to deter shoppers from making bad financial choices. Instead, he says that the government should ban excessive fees. However, stickers may be a step in the right direction. The Consumer Financial Bureau crowdsourced ideas for several labels that relate to activities most often associated with accumulating charges, for instance, making withdrawals, checking a balance at an ATM or calling an agent.

  • Cleaner Ingredients Are Growing Popular for Custom Food Labels

    Less May Be More for Custom Food Labels That Sell
    Consumers are often attracted to custom food labels with fewer ingredients listed on them. The "clean label" trend is catching on, according to Food Dive, a food and beverage news source. This term refers to products that are less processed and contain more natural ingredients. As shoppers increasingly want components that are recognizable and easy to pronounce, brands should consider printing product stickers that either eliminate these ingredients or describe what they are to assuage the fears of consumers. Similarly, brands that don't use genetically modified ingredients should include this information on product packaging. Noting when an item does not have added sugar is another way to gain the attention of health-conscious shoppers.  

    Food Label Printing Needs to Include the Right Information
    Figuring out what to include on food label printing can sometimes be a difficult decision. Shoppers value certain details over others, said Suley Muratoglu, Vice President of Marketing at Tetra Pak in U.S. and Canada, in Beverage Daily. For tea products, shoppers have lately been drawn to clean labels that don't have any unnecessary added ingredients like sugars or ascorbic acid. On the other hand, certain consumers, like millennials, are equally interested in cultural experiences. Describing tea rituals and origins on labels is an important selling point for this market.

  • Labeling For Longevity: Creating Heavy Duty Labels That Last

    Know the Right Materials for Creating Labels That Last

    durable labels that last from Lightning Labels Some products require durable labels that last.

    Creating labels that last requires durable materials. In many cases, your products are going to be in situations where they will be exposed to water, kitchen messes or even outdoor elements. You want to make sure your branding information shows through no matter what environment your product is in. Materials like vinyl or BOPP labels are usually the right choice for products that need to stand up to hard conditions or excessive handling. Regardless of where the item needs to go, the packaging should remain pristine. Having a label that stays put doesn't just benefit the brand, it also helps to ensure consumers will return to your products time after time.

    Use Heavy Duty Labels For Outdoor Applications

    If you make a product that will be stored or spend a significant amount of time outside, you need heavy duty labels. Vinyl labels are probably your best bet. Flexible vinyl labels can stand up to the elements and make sure your branding information, as well as any directions for use, don't fade away. Labeling is an essential part of your promotional strategy, so it's in your best interest that it remains intact. However, a fading or peeling label is also unattractive to consumers. Make the right labeling choice so you can avoid irritating your customer. To further protect labels from sun or weather damage, you may also want to consider a UV Outdoor Gloss laminate, which can help prevent your designs from fading in the sun. Stronger adhesives can also help product labels remain steadfast throughout the year.

    Lost Lasting Labels Inspire Consumer Trust

    No matter what kinds of products you create, long lasting labels can make the difference in whether a shopper will return to your product. Labels are part of the functionality of an item. Packaging that falls apart can be irritating for customers. Bath product labels, for instance, should be made with a material like polypropylene BOPP, which is oil- and water-resistant. To increase the longevity of BOPP labels, you can also add a laminate to further protect the product from whatever messes it's exposed to. BOPP pairs nicely with a High Gloss or Matte finish. High Gloss provides a shiny, sleek look, while matte allows you to handwrite on the surface. A durable label doesn't have to be unattractive, either. BOPP comes in several different colors and Lighting Labels offers a wide variety of options to ensure you find a label that reflects your brand.

  • Florida Breweries May Soon Use 'Fresh From Florida' Logo on Custom Beer Labels

    Custom Beer Labels May Soon Bear the 'Fresh From Florida' Seal
    Made popular by Florida orange juice, the "Fresh From Florida" seal could be applied to custom beer labels from local breweries. According to local news source Naples News, Florida Agriculture Commissioner Adam Putnam said craft brewers want to print beer labels using the slogan as a marketing tool. However, an informal advisory previously issued within the agricultural department indicates that items can't use the label unless 51 percent of ingredients were produced in Florida. Since many beer ingredients, like hops and malts, are grown out of state, this could cause difficulties.

    Custom Beer Bottle Labels Could Benefit From Official Design
    The Fresh From Florida website says that the program helps state food producers market their products, which means custom beer bottle labels using the logo could increase sales. Naples News reported data from Putnam's office, which indicated nine Florida companies that used the logo at an exposition in Boston made $25 million in sales. Officials are still determining how beer can more easily qualify for the label. John Cheek, president of Orlando Brewing suggested that using Florida's water sources could be enough to allow these beverages to qualify, since beer is between 95 to 97 percent water.

  • Gold Labels: Your Guide to Printing Flashy, Metal-Colored Labels

    Printing Flashy Labels Gets Consumer Attention

    printing flashy labels from Lightning Labels Printing flashy labels can remind consumers of awards and medals.

    Printing flashy labels is a good way to catch the shopper's eye. Using silver or gold labels is a sure-fire way to break the monotony of the store shelf. When you're introducing a new product, design or recipe, a metallic shine is a great way to let shoppers know that something is different. For instance, if you have introduced new easy-to-recycle packaging, a silver sticker is a great way to communicate this to shoppers. Especially in the food aisle, most shoppers won't be expecting to see shimmering packaging. In situations where consumers make decisions quickly, using a metallic finish can give products an edge simply by way of being eye-catching. Best of all, metallics, particularly silver, tend to look good with many different colors. This means you can integrate a little sparkle into your labeling strategy without having to overhaul your branding. You can also take advantage of the unique connotations that metallic finishes have when designing labels and stickers.

    Gold Labels Can be Used Strategically

    Using silver or gold labels makes items appear luxurious and valuable. When most people think of awards and accolades, they usually come with a metallic ribbon or statue. Gold, silver and bronze remind us of winners. Particularly, if your brand has won a taste test, or your company has received some other award, a metallic sticker can more successfully draw attention to this fact than a regular color might. It will also lend a bit more credibility to the claim of being award-winning. Metallics have other connotations as well. Traditionally, they are expensive. Kings and queens adorned themselves in silver and gold. This means adding a metallic sheen can be reminiscent of value and sophistication.

    Metal Colored Labels Make Products Look High-Tech

    Metal colored labels can be be integrated with other innovative packaging ideas. Metallics have other connotations in the digital age. While they can bring to mind old-school royalty, when implemented with a slightly different color scheme, they can seem tech-savvy. When used with black or gray, silver labels can make packaging take on a futuristic appearance, perfect for any brand that wants to appear ahead of the curve in their industry. Metallics are also a good way to make body product packaging more appealing for male shoppers. Silver and chrome are also reminiscent of speed and efficiency because they bring to mind cars, trains and airplanes.

    Use Metallic Labels Creatively

    On top of sending a message, metallics are simply attractive and often more interesting to look at than the average packaging material. They can be eye-catching, but they can also create unique labeling that brings greater attention to your brand's innovative perspective. You can print on top of a silver label in more subtle ways. For example, a refreshing drink company could use silver to portray a crisp lake or body of water on a label. This could also work for snowscapes, or images of cities. No matter what your labeling ideas, metallics can be integrated in refreshing ways.

  • Custom Beverage Labels for Whiskey Could Be Subject to Change

    Tennessee Whiskey-Makers May Have to Change Custom Beverage Labels
    A year-old law is preventing certain whiskey-makers from referring to their product as Tennessee whiskey on custom beverage labels. Unless companies use a specific recipe that includes 51 percent corn, and the product is aged in previously unused, charred oak barrels, they aren't legally allowed to print labels that indicate they make Tennessee Whiskey, reported The Wall Street Journal. The law was initiated by Brown-Forman Corp., creators of Jack Daniel's, the top-selling U.S.-made whiskey. However, state representatives in a House committee are looking to revise the law to be slightly less strict.

    Some Distilleries Are Having Problems With Custom Printed Beverage Labels
    Small distilleries that want to maintain the designation of Tennessee whiskey on custom printed beverage labels may have trouble keeping up with the requirements. While the law will remain in place, representatives are hoping to make it easier for companies to compete. For instance, they hope to allow whiskey makers to re-use barrels rather than buying new ones, The Associated Press reported. New barrels can cost up to $600 each, adding a considerable expense for some companies.

  • Target Your Market With Hot Sauce Labeling Design Tips

    Use Hot Sauce Labeling Design Tips to Aim Products at Consumer Groups

    hot sauce labeling design tips from Lightning Labels You can target gourmets or casual eaters by considering hot sauce labeling design tips.

    Different hot sauce labeling design tips may appeal to varied sections of the market. Marketers may be able to tap into recent food trends to come up with ideas for printable food labels. For instance, consumers that consider themselves "foodies" are on the rise. Some of these individuals like to cook gourmet meals for themselves, others enjoy dining out at the hottest new spot and trying new places frequently. On the one hand, many of the most popular restaurants are beginning to incorporate street food into their menus by adding ingredients you may not usually find in these homegrown favorites.

    This means hot sauce may well be capable of transcending the gap between the casual food consumer and self-proclaimed foodie. Feel free to be open and creative when designing hot sauce labels.

    Consider Targeted Markets for Hot Sauce Labeling

    Think about different targeted markets for hot sauce labeling. Is your product "haute sauce" or "hot sauce?" That is, who's buying your condiments - foodies, more general consumers or a little bit of both? While you may be able to aim your product somewhere between these groups, other brands may want to pick a side. Are foodies your main customers, or do broke college kids pick up your delicious hot sauce to make their bland dorm food more palatable? Depending which version sounds like your typical shopper, you may want to emphasize different aspects of the label. For college students and others looking to spice up a boring meal, the price point may be the best seller. For Epicureans, you may want to focus on unique ingredients and flavor profiles, as well as the best cuisine to accompany the sauce.

    Smart Hot Sauce Label Marketing Can Grow Sales

    Hot sauce label marketing is the best way to increase visibility with consumers. Once you've identified what kind of shopper you're targeting specifically, it will become a lot easier to design fun labels that are really appealing. For instance, a big part of foodie culture is social - not just the experience of dining, but sharing it via social media. Is your label design Instagram photo- or Facebook status-worthy? Make sure you indicate on the label if your company has a social media presence. It may even be smart to encourage people to use a specific hashtag when posting about your sauces. An attractive and interesting hot sauce label will sell itself, but don't forget to include the important information, like ingredients and branding.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.