Monthly Archives: March 2014

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    Choose Lightning Labels When You Need Labels for Wet Conditions

    labels for wet conditions from Lightning Labels Bath and body products often require labels for wet conditions.

    When you create bath and body products, you should consider labels for wet conditions. Consumers have certain expectations for lotion and shampoo labels. Shoppers want these items to be usable in watery places like bathtubs and showers. It can be aggravating when labels shred or peel off after exposure to moisture. Products certainly look less attractive this way, but there are often important details on labels that consumers may want to maintain for reference.

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  • Brands Need to Be Careful With Using "All Natural" On Product Stickers
    Several companies have recently faced lawsuits after claiming their products were "all natural" on product stickers. Naked Juice recently removed the phrase from its printed labels and stickers after settling a class-action lawsuit. The company, which is owned by PepsiCo, admitted its products contain genetically modified ingredients, as well as components made from formaldehyde, local news source ABC FOX Montana reported. The American Academy of Environmental Medicine has indicated genes inserted into soy may be linked with cancer

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  • Harmon's Grocery Store Introduces Dietitians Choice Logo On Custom Food Labels A Utah-based grocery store created its own custom food labels to help consumers make healthy choices. Reading nutrition labels can often be difficult and time-consuming. The Dietitians Choice designation calls attention to items that are more nutritious, according to the Harmon's Grocery website. The guidelines are based on criteria determined by Harmon's dietitians, and are based on the U.S. Department of Agriculture Dietary Guidelines for Americans 2010, which is the most recent data available. Creating the guidelines for the printed labels took the dieticians more than a year, according to local news source The Salt Lake Tribune.

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  • Prepaid Debit Cards Should Have Warning Product Stickers, Advocates Say
    Federal regulators proposed that certain banking cards should have warning product stickers similar to nutrition facts, Marketwatch reported. About 10 million U.S. households lack checking accounts, and prepaid cards offer a more accessible alternative. However, these cards often come with monthly fees that accumulate over time. A 2013 report from Cardhub found that annual fees can add up to $360 every year, and prepaid cards have an average of 10 different fees. Custom labels and stickers that contain a warning may inform customers before they be go into debt.

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  • Less May Be More for Custom Food Labels That Sell Consumers are often attracted to custom food labels with fewer ingredients listed on them. The "clean label" trend is catching on, according to Food Dive, a food and beverage news source. This term refers to products that are less processed and contain more natural ingredients. As shoppers increasingly want components that are recognizable and easy to pronounce, brands should consider printing product stickers that either eliminate these ingredients or describe what they are to assuage the fears of consumers. Similarly, brands that don't use genetically modified ingredients should include this information on product packaging

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  • Know the Right Materials for Creating Labels That Last

    durable labels that last from Lightning Labels Some products require durable labels that last.

    Creating labels that last requires durable materials. In many cases, your products are going to be in situations where they will be exposed to water, kitchen messes or even outdoor elements. You want to make sure your branding information shows through no matter what environment your product is in. Materials like vinyl or BOPP labels are usually the right choice for products that need to stand up to hard conditions or excessive handling. Regardless of where the item needs to go, the packaging should remain pristine.

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  • Custom Beer Labels May Soon Bear the 'Fresh From Florida' Seal
    Made popular by Florida orange juice, the "Fresh From Florida" seal could be applied to custom beer labels from local breweries. According to local news source Naples News, Florida Agriculture Commissioner Adam Putnam said craft brewers want to print beer labels using the slogan as a marketing tool. However, an informal advisory previously issued within the agricultural department indicates that items can't use the label unless 51 percent of ingredients were produced in Florida. Since many beer ingredients, like hops and malts, are grown out of state, this could cause difficultie

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  • Printing Flashy Labels Gets Consumer Attention

    printing flashy labels from Lightning Labels Printing flashy labels can remind consumers of awards and medals.

    Printing flashy labels is a good way to catch the shopper's eye. Using silver or gold labels is a sure-fire way to break the monotony of the store shelf. When you're introducing a new product, design or recipe, a metallic shine is a great way to let shoppers know that something is different. For instance, if you have introduced new easy-to-recycle packaging, a silver sticker is a great way to communicate this to shoppers. Especially in the food aisle, most shoppers won't be expecting to see shimmering packaging.

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  • Tennessee Whiskey-Makers May Have to Change Custom Beverage Labels
    A year-old law is preventing certain whiskey-makers from referring to their product as Tennessee whiskey on custom beverage labels. Unless companies use a specific recipe that includes 51 percent corn, and the product is aged in previously unused, charred oak barrels, they aren't legally allowed to print labels that indicate they make Tennessee Whiskey, reported The Wall Street Journal. The law was initiated by Brown-Forman Corp., creators of Jack Daniel's, the top-selling U.S.-made whiskey. However, state representatives in a House committee are looking to revise the law to be slightly less strict.

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  • Use Hot Sauce Labeling Design Tips to Aim Products at Consumer Groups

    hot sauce labeling design tips from Lightning Labels You can target gourmets or casual eaters by considering hot sauce labeling design tips.

    Different hot sauce labeling design tips may appeal to varied sections of the market. Marketers may be able to tap into recent food trends to come up with ideas for printable food labels. For instance, consumers that consider themselves "foodies" are on the rise. Some of these individuals like to cook gourmet meals for themselves, others enjoy dining out at the hottest new spot and trying new places frequently. On the one hand, many of the most popular restaurants are beginning to incorporate street food into their menus by adding ingredients you may not usually find in these homegrown favorites.

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