Monthly Archives: March 2014

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    American Cheese-Makers May Have to Change Custom Food Labels
    The European Union may deny U.S cheese companies the ability to use European names for cheeses on custom food labels. During trade talks, the EU argued that U.S.-made cheese products are dissimilar to the originals and cut into European sales, The Associated Press reported. The change to food label printing could have a negative impact on U.S. dairy producers, which are part of a $4 billion cheese industry. So far, the EU has yet to elaborate on these proposed regulations, but European Commission spokesman Roger Waite said the issue was an important one for the EU

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  • Use Labels with Unique Shapes to Stand Out

    labels with unique shapes from Lightning Labels Making labels with unique shapes can alert shoppers to something new.

    Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine.

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  • Focus on Health Information Label Printing This March

    health information label printing from Lightning Labels Use health information label printing to promote nutritious choices.

    Food and nutraceutical brands can take advantage of National Nutrition Month to utilize health information label printing to provide consumers with insight about healthy lifestyle choices; for instance, helping shoppers interpret nutrition labels. Initiated by the Academy of Nutrition and Dietetics back in 1973, the month-long event is intended to educate consumers on healthy food choices. For brands that make food, supplement or nutraceutical products, March is the ideal time to promote items than can be integrated for a more nutritious diet.

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  • Canada Unhappy with US Requirements for Food Product Labels for Meat In February, President Barack Obama mandated that food product labels for meat items display country of origin information. According to Canada's International Trade Minister, Ed Fast, this new regulation is harmful for Canada's meat-producing industry. In a press conference, Fast said Ottawa will do "everything we can" to fight against the U.S. law. First introduced in 2008, the law requires meat producers to include where the animal was born, raised and slaughtered on custom product labels, Canadian Manufacturing reported.

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  • Mobile Apps Hone in on Custom Wine Labels For shoppers who love whites and reds, several companies have produced apps that can scan custom wine labels. A mobile app called Vivino allows wine enthusiasts to scan custom beverage labels to store the information for later, as well as gain additional details about the brand, according to Connecticut news source the New Haven Register. The app is useful for many different situations. For example, when consumers are at a party and taste a particularly delicious wine, they can scan the label and make it accessible later. They can also scan the label of a bottle that looks interesting on the shelf.

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  • Change Up Labeling Strategies for St. Patrick's Day Marketing

    St. Patrick's Day marketing for beer labels from Lightning Labels Use St. Patrick's Day marketing to increase brand awareness.

    With March 17 quickly approaching, craft beer makers should think about updating labels for St. Patrick's Day marketing. Designing personalized beer labels can increase your brand awareness this month. This mid-March holiday is a great opportunity for craft beer makers to draw attention to their products. As a celebration of Irish heritage, St. Patrick's day observers often turn to traditional Irish beverages to enhance their fun. While stouts, red ales and other Irish varieties of beer may have been the beverages of choice in the past, the increasing interest in craft beer means that any style can be targeted to these merry-makers.

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  • Learn How to Make Wine Labels That Stand Out From the Rest

    make wine labels that sell with Lightning Labels Learn how to make wine labels that sell your bottles.

    The wine market is constantly expanding, and knowing how to make wine labels that are unique, attractive and professional can put your brand ahead of its competitors. According to The Wine Institute, an organization that represents more than 1,000 wineries and affiliated businesses in California, total wine sales in the United States reached $34.6 billion in 2012, setting a new record of 360.1 million 9-liter cases sold. With wine sales rising and more winemakers entering the industry, vintners of all kinds must boost product marketing to keep up with the competition.

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  • Utah Company Leaves Allergen Off of Food Product Labels, Causing Recall
    Salt Lake City-based company Snax Inc. neglected to include an ingredient of its beef jerky on food product labels and was forced to recall 90,000 pounds of its product. The ingredient in question was soy lecithin, a soy oil extract that helps to create the desired texture of the jerky and a known allergen, Utah Public Radio reported. In an interview with the news source, Utah State University Meat Scientist Jerrad Legako said soy lecithin acts as an emulsifier. According to Snax CEO Kevin Howard, the food label printing mishap was a mistake and the recall was voluntary.

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  • Using Custom Stickers Attracts Customers to Farm Stand Products
    Many local farmers are discovering that using custom stickers can help increase consumer trust in market environments. Vendors at farmers markets and other direct sales environments can benefit from the use of customized stickers on homegrown fruits and vegetables. These small labels can be a valuable form of branding, making the name of a farm more memorable for consumers. An article from Michigan State University Extension suggests adding small stickers with a farm logo or Web address to entice shoppers. It can be hard keeping up with larger farming organizations, but the right promotional strategies can make the difference

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  • Roll Stickers Prevent Adults From Selling Alcohol to Minors
    Many businesses place roll stickers on beer and liquor to make adults reconsider before purchasing these items for underage teens. According to an article in local news source Big Country Homepage, local stores in Abilene, Texas are using yellow customized stickers on beer cases to remind consumers of the legal results of buying booze for minors. For instance, shoppers could be fined $4,000 for purchasing alcohol for underage drinkers. The stickers are sponsored by the Abilene Regional Council on Drug and Alcohol Abuse, which also created a survey that found 44 percent of students under 21 admit to drinkin

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