Monthly Archives: April 2014

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    Green Vibes: Marketing to Eco-Conscious Consumers With Sustainable Labeling

    Eco-Friendly-LabelsUse the Right Materials When Marketing to Eco-Conscious Consumers

    When you're marketing to eco-conscious consumers, you have to make sure you use earth-friendly packaging materials, such as Lightning Labels' stone paper labels. Back up your commitment to green initiatives by using environmentally sound packaging, such as recyclable or post-consumer waste materials. Earth-conscious shoppers will be on the look out for products that have green packaging in addition to a product that is environmentally friendly. Lightning Labels provides a variety of different options for companies that wish to use more sustainable packaging.

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  • Barbecue Sauce Design Tips to Target Your Markets

    Grow Sales by Utilizing Barbecue Sauce Labeling Design Tips

    barbecue design tips from Lightning Labels Use barbecue design tips to grow sales.

    Lightning Labels' barbecue sauce labeling design tips can help brands target the right markets. Barbecue is an American staple, beloved by food professionals, gourmets and backyard grillers alike. If you live in the U.S., chances are you've had barbecue and will again once the weather begins to warm up. This means the consumer base for barbecue sauce is incredibly varied, stretching across states even into international markets, which have their own styles of barbecue. By targeting your barbeque sauce labels to a more specific group, you could see an increase in sales.

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