Monthly Archives: May 2014

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    Prepare for Farmers' Market Season with Custom Bakery Labels

    Custom Bakery LabelsCustom Bakery Labels Help Bakers Stand Out in a Crowd

    Thanks to Cottage Food Laws, individuals are allowed to operate bakeries from their homes and sell  products to others, and custom bakery labels are crucial to improving sales. Whether people want to hit farmers' markets, sell goods straight from their homes or head online to reach a national audience, custom bakery labels can help brands achieve the professional look they need to really catch the eye of prospective customers. Farmers' markets are the perfect place for young bakeries to start looking for buyers. They allow bakers to get in-tune with the local community and interact with people face-to-face. Additionally, farmers' markets allow  bakers to go straight to the source - they don't need to rely on marketing and advertising to get people to a local bakery shop. However, given the growth of farmers' markets over the past two decades, competition will be fierce. Even though people sell a variety of different food at these locations, bakers will still likely encounter others selling baked goods. This is why they'll need an appealing presentation, complete with ingredient information.

    Labels for Baked Goods Have Specific Requirements

    Crafting the perfect labels for baked goods isn't just about making a standout package - Cottage Food Laws also have specific requirements that will result in fines and other action if labels don't disclose particular points of information. While these laws vary from state to state, some common label requirements, according to the California Department of Public Health, include:

    • Special notification that baked goods were made in a home kitchen.
    • The registration or permit number of cottage food operation.
    • Ingredients used in the creation of the product in descending order of prominence by weight.
    • Net quantity of the food product in English and metric units.
    • A declaration of the use of any major food allergens, including but not limited to milk, eggs, fish, shellfish, tree nuts, wheat, peanuts and soybeans.
    • The common or descriptive name of the product being sold.
    • The name, city and ZIP code of where the baked good was produced.

    Additionally, baked goods must also comply with requirements set forth by the Federal Food and Drug Administration. The FDA governs the usage of terms such as "fat free" and "low sodium," so posting these words on a label improperly can result in significant fines. Nutritional information doesn't always have to be included, but if a health claim is being made, nutrition information including calories, total fat, cholesterol, protein and other specifics must be present on the label.

    Personalized Food Labels Can Help Differentiate Products

    If bakers are producing a wide variety of baked goods, they may want to consider personalized food labels. This will help them note differences between different types of baked goods they are selling. For example, the label for chocolate chip muffins needs to be different than blueberry muffins - not only does this avoid confusion to customers, it also makes organization easier for the baker. With the summer months quickly coming, farmers' markets will be booming. Bakers looking to get a foothold in the local market should consider selling their products, complete with customized labels, at these events.

  • Flaunt Artisan and Homemade Products with Custom Jar Labels

    Custom Jar Labels Make Turn Homemade Goods into Professional Products
    If people want to take their homemade products to the next level, custom jar labels are the perfect way to do it. Americans are getting increasingly crafty, growing their own vegetables, making their own food, brewing their own beer and otherwise producing homemade goods. Not only is this a fun activity that friends and family members can do together, it can also be an inexpensive way to get food items, drinks and other products you'd otherwise have to purchase.

    Several studies conducted by food groups have noted the surge in popularity associated with homemade good production. For example, the American Homebrewers Association found that more than 1 million Americans brew their own beer nowadays, with special interest groups growing nearly fivefold from over the past decade.

    So, how can enthusiastic producers take their hobbies one step further? Custom jar labels may be the answer to that question, giving their goods an extra level of professionalism.

    Personalized Food Labels Allow People to Own Their Goods
    Anyone who gets really invested into producing their own products wants complete ownership  of it, and personalized food labels enable them to do that.

    For example, say you wanted to give your products to a friend or family member as a gift. Giving someone an unlabeled jar of jam makes the gift look like a last-minute present that was thrown together. With personalized food labels, you can improve the presentation of your goods significantly, making these items meaningful gifts that people will cherish.

    Not only that, but personalized food labels can prevent confusion in the household. Unlabeled products and drinks can leave people not knowing what a particular item is or how old it is. This can lead to some problems, particularly with artisan foods and drinks that have specific pairings or items that have short shelf lives.

    DIY Food Labels Ensure the Success of Specialty Food Products
    Regardless of the food or drink items people make, whether it's beer, sauces, jams, baked goods or anything else, DIY food labels can help people bring their homemade items to the next level. Not only will they display better on shelves or in pantries, they also contain pertinent information, such as contents and expiration dates.

    With the right labels, people can get professional-looking stickers for any type of food product, made of reliable materials that won't get washed out or damaged and obscure text and images if they get wet. At the end of the day, this is critical to maximize the enjoyment of these goods.

    Whether people want to give away their homemade goods as gifts, use them personally or even want to consider selling them at some point, the personalized labels can go a long way in improving the production value of these items and making them more presentable to others. After investing time and effort in your food or drink, a DIY food label enhances the professional image.

  • USDA's Inspections Called into Question Regarding Label Claims

    It's no secret that people have become more attentive to how the food they eat is made, grown, processed and otherwise produced. In that regard, they want clear labels that make all the information about the product in question apparent so they can improve their purchasing decisions.

    As such, food manufacturers and growers have begun to promote various facts about their food on labels, such as making "humane" and "sustainable" claims on meat packages. Although these statements are supposed to be regulated to curb and dishonesty or inaccuracy, a new report conducted by the Animal Welfare Institute found the U.S. Department of Agriculture isn't doing a good enough job monitoring the claims made by butchers and other meat producers.

    AWI has researched the USDA approval process for a number of years now, focusing primarily on claims that aren't certified by third parties. Some of the companies observed include Applegate Farms, Crescent Foods and Empire Kosher. According to AWI, the USDA only substantiated two of the claims through anything more than a brief claim from the producer. As many as 80 percent of label claims lacked any sort of factual backing.

    The lack of insight is bad for both animals and customers purchasing these items. Not only does the lack of substantiation give producers free rein to treat animals how they please, it also deceives customers and may lead them into purchasing from brands they wouldn't want to support otherwise. Failure to research label assertions also hurts the producers who do follow all the rules to gain the right to make those claims.

    "Based on the records provided by the department itself, it appears that USDA is merely rubber-stamping applications for these claims," said Dena Jones, AWI's farm animal program manager and author of the report. "There seems to be no requirement whatsoever for substantiation of the claims."

    The Importance of Transparency
    For many Americans, the food label is growing increasingly important, not only for supporting sustainability and humane practices but also for gleaning information such as nutritional facts. Transparency is important on labels and can be a big factor that sways customers' decision to purchase one product over another.

    Producers need to be as straightforward as possible with the creation of their food labels, or else they may damage the trust people have in their brand.

  • Expiration Dates On Custom Food Labels Cause Confusion

    Expiration Dates On Custom Food Labels May Be Misleading
    There is consistent controversy over whether consumers should abide by the expiration or "best by" dates on custom food labels. According to Time Magazine, U.S. consumers throw out 25 percent of the food that enters homes. Out of fear of illness, many Americans will toss products that have passed the date on food product labels, but this may not be necessary. European countries are presenting a paper that will address the issue of wasted food as result of date labeling, Reuters reported. The paper asks the European Commission to debate whether products with long shelf lives should include a "best before" date at all.

    Better Education About Product Stickers May Be Necessary 
    In Europe, the "use by" and "best before" designations on product stickers have different meanings, according to Time. Items that have a "use by" date may pose a certain health risk if consumed after this time. In contrast "best before" dates merely indicate the window of highest quality. The shelf life on these products could be very long. However, the confusion between these two often results in wasted food. In Europe, 30 to 50 percent of food in supermarkets gets thrown out, according to Reuters.

  • Kraft Makes Custom Foods Labels Mistake

    Kraft Custom Food Labels Blunder Causes Mass Recall
    Kraft Food Group's custom food labels did not accurately reflect the product inside. As a result, the company had to recall about 96,000 pounds of Oscar Mayer Classic Wieners, according to Chicago Tribune. Rather than containing the Classic Wieners, as the food product labels indicated, the packages consisted of Classic Cheese Dogs, which are made with milk. Since the ingredient is a known allergen, the company had to take measures to prevent consumers from getting sick.

    Custom Labels and Stickers Must Indicate Known Allergens
    The custom labels and stickers issue was discovered by a consumer in mid-April, Tech Times reported. So far, no adverse reactions have been reported as a result of the mistake. However, when companies make products with known allergens, they are required to list them on product labels. There are two different Kraft products under recall, including individual packages of Classic Wieners Made with Turkey and Chicken, Pork Added," and "Classic Cheese Dogs Made with Turkey and Chicken, Pork Added, and Pasteurized Cheese Product." Consumers are advised to note products that contained "Est. 537H" as the establishment number.

  • Craft Brewery Joins with HBO to Print Beer Labels

    Ommegang Decides to Print Beer Labels with Names from Game of Thrones 
    HBO and New York-based Ommegang brewery have teamed up to print beer labels that have names inspired by the popular television show. The most recent custom beer labels came as a result of a Facebook poll on Brewery Ommegang's wall. The poll also determined what type of beer the next collaboration would be, Brewbound reported. Customers chose an Abbey Dubbel, which is a classic Belgian style. The central imagery on the label will be a double-headed coin, which represents a token given to one of the characters in the show. The beer will bear the name Valar Morghulis, according to ComicBook.com

    Customers Pitch in for Custom Beer Bottle Labels
    The phrase "Valar Morghulis," which will adorn Ommegang's custom beer bottle labels, represents a central theme in Game of Thrones' fourth season. In the poll that selected the winner, this option gained nearly half of the total votes. The beer is the fourth of the collaborations between the brewery and the television company, with one being introduced with each new season. The first and second beverages were made in limited quantities and sold out quickly. While the third was produced in significantly larger amounts, it is also flying off the shelves. It's likely the trend will continue with the fourth beer in the lineup.

  • "Gluten Free" Starting to Show Up On Bath and Body Product Labels

    Could Gluten-Free Bath and Body Product Labels Be the Next Trend?
    While gluten-free food is taking off in the U.S., some companies should consider putting this designation on bath and body product labels as well. While Celiac disease is relatively common phenomenon at this point, there are some people who aren't comfortable applying gluten products topically either. Skin care ingredient product stickers often list gluten ingredients, but they have names like "hydrolyzed wheat protein or Sodium Lauroyl Oat Amino Acids, according to The International Dermal Institute. As the trend takes off, companies may start making more skincare products that are gluten free. 

    Use Custom Labels and Stickers to Communicate Gluten-Free Items
    More body products are removing gluten ingredients from recipes and custom labels and stickers. Some experts still dispute whether gluten applied to the skin can activate Celiac disease, The Los Angeles Times reported. The Celiac Society says that gluten molecules are too large to be absorbed through the skin, but consumers often disagree. In addition, Dermatologist Jenny Kim, associate professor of clinical medicine at UCLA said that people with less healthy skin may have a problem with molecules getting through. The problem will need to be studied more before scientists know for certain.

  • DIY Sauce Labels to Spice Up National Barbecue Month

    National BBQ MonthMake DIY Food Labels for National Barbecue Month

    May is National Barbecue Month and brands can benefit from DIY food labels. Even without the designation of being the official month for barbecues, May is the perfect month to emphasize outdoor eating. In mid-spring, the weather is finally warm enough that consumers can make cookout plans without worrying it will be too chilly. Best of all, Americans love grilling. A survey from the Hearth, Patio and Barbecue Association found that 81 percent of Americans find it to be easier than making a typical meal, from cooking to cleaning up. From barbecue sauce to veggie burgers, the right DIY food labels can make shoppers more likely to pick up your products before heading out to the neighborhood barbecue. Don't miss out on the chance to grow sales!

    Custom Food Labels Enhance Summer Fun

    Encourage consumers to eat your products with custom food labels. While there are a lot of different foods that work on the grill, the perennial favorites are burgers, hot dogs and other meats. Veggie kabobs and corn can also be thrown on a grill easily with great results. Consider what products you make and think about whether you could market them for grilling. Encourage consumers to be creative with their grilling choices. You can even use nutrition as a selling point. The HPBA survey found that 70 percent of Americans think eating outdoors gets them into a healthier routine, from dietary choices to the increased activity that comes from being outside.

    To Grow Warm Weather Sales, Make Personalized Food Labels

    It's clear that Americans love their barbecues, but how do you make personalized food labels that will appeal to this crowd? Well, the main goal will be to emphasize that your products are perfect for the great outdoors. You can even keep the labeling consistent, but add a new colorful or metallic sticker that encourages shoppers to pick up your sauce or food item for their next cookout. If you have a larger package, you may even have room to include some recipe tips for how to cook your items for a more unique experience. The HPBA survey also indicated that many consumers use barbecues as a replacement for dining out. Almost 60 percent of adults surveyed replied that grilling was more fun and relaxing than going out to dinner. Keep this in mind and promote certain items for a fancy backyard dinner.

  • Make Hot BBQ Sauce Labels for Summer Sales

    BBQ Sauce LabelsBBQ Sauce Labels Are the Finishing Touch on Packaging

    When it comes to the cookout, the sauce is the most important thing to many consumers, which is why you need to put extra effort into BBQ sauce labels. Americans don't need a whole lot of convincing to head outdoors as soon as the weather is appropriate. They've got the meat, vegetables, grill and sunshine. Now all shoppers need is the right barbecue sauce to make the experience just right. If you've been to the grocery store lately and taken a look at the shelves, you know there's often a lot of competition where BBQ sauce is concerned. If you don't stand out, they may pass right by your products and on to a competitor's. To keep up with the competition, you could try something new with BBQ sauce labels, like using a metallic label or other bright colors.

    Target Different Markets Using Custom Labels for Bottles

    Since so many people will be grilling out this month, it may be useful to consider different markets when designing custom labels for bottles. Some consumers are interested in unique flavor profiles and a more artisanal approach to cooking. These shoppers will want to try new things, so let your creativity run wild. Come up with clever or unique labeling techniques that are different from surrounding items. Include recipe ideas and fun copy that demonstrates the culture of your brand. Other consumers will prefer the classic types of barbecue sauces that are more along the lines of honey, chipotle or different regional flavor profiles. While this doesn't need to limit your creativity, keeping branding consistent and making the flavor types more obvious may be a good bet for this crowd. Make sure your brand design is quickly identifiable and that it's easy for shoppers to determine what flavor they're buying.

    Use the Right Materials for Custom Sauce Labels

    When it comes to ineffective custom sauce labels, all consumers can get frustrated. Make sure you're using labels that stand up to frequent use. To prevent shoppers from ditching your product based on packaging alone, make sure you use materials that are waterproof to avoid mess. Spills are inevitable if you're in any environment and sauce can dry into a sticky mess. Alleviate this issue with Lighting Labels' BOPP material, which prevents the damage from oil and water.

  • Uproot's Custom Wine Labels Target a New Type of Wine Drinker

    Wineries Can Benefit From Creative Custom Wine Labels
    A new wine company in Napa is making headlines with its custom wine labels. Rather than a traditional design that states varietal, vin​eyard location and brand, the labels simply have what the company is calling a "flavor palette," U.K. beverage industry magazine Harpers reported. Uproot's personalized wine bottles use infographic-like blocks to express the flavor profiles of each bottle of wine. The size of the block demonstrates the prominence of the flavor, while the color denotes what type of flavor it is.  For instance, the Sauvignon Blanc has a large light green block that represents melon notes and a smaller dark green segment to portray hints of fresh cut grass.

    Wine Bottle Label Printing Doesn't Have to Be Dull
    According to design blog PSFK, Uproot came up with the idea for wine bottle label printing as a way to communicate tasting notes in a visual way. In an interview with Harpers, Jason Levy, co-founder of Uproot Wines, said the new labels target wine drinkers who are bored of traditional wine labels. The labels are aimed at a new generation of wine drinkers - to find out exactly what the graphics mean, shoppers need to look them up on printouts that are provided or find the information on the company's website.

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