Monthly Archives: July 2014

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    Differentiate Your Pet Products - Custom Stickers & Labels

    Custom Pet LabelsPackaging Pet Products is a Big Challenge

    With people spending more money on their animals, packaging pet products can be a huge obstacle for manufacturers to overcome. As is the case with any other lucrative industry, the more consumers are spending in this category, the greater the level of competition will be. If pet goods producers want people to purchase their offerings over those of their competitors, they need to take another look at their labels and packaging. A recent study conducted by the American Pet Products Association clearly illustrated the large jump in animal-related budgets. For example, dog owners in 2012 spent nearly $364 on their pets, which is three times the $121 spent in 2008. Even during recessionary times, the average person was estimated to spend at least $11,000 annually on their pets over the course of their animal's lifetime. That's a big opportunity for pet goods manufacturers.

    Custom Stickers are a Great Place to Start

    Product manufacturers can look first at custom stickers as a means to differentiate their products. Stickers can be placed on any item, ranging from a bag of food to toys. Vibrant stickers with eye-catching imagery enable product manufacturers to stand out among competitors on store shelves. At the same time, customers must be able to easily identify custom stickers. Unless people are shopping at pet specialty stores, it's likely they'll be walking down a crowded pet aisle in a grocery store that has a wide variety of products. Identifiable stickers help customers quickly find what they are looking for. For example, if shoppers wanted to purchase flea drops for their pets, simply depicting a flea or featuring only the words "flea drops" may create confusion because people don't immediately know what type of pet it's for. However, if it has a picture of a dog on it, they can quickly differentiate the product from the rest.

    Custom Label Printing for Pet Products

    Because labels and stickers are so important for pet products, it's crucial that manufacturers produce high-quality, attention-grabbing labels. One of the best ways to do this is through custom label printing. By working with the right printer, product manufacturers can quickly and seamlessly produce a broad array of labels for a number of different products.

  • Food Labels Need More Changes

    Health Advocates Rally for Better Custom Labels on Food
    Although information such as ingredient lists and nutrient levels gives customers some indication of whether edibles are healthy, public health advocates are arguing that custom labels need to go further. ABC News reported that advocates believe food labels should tell customers outright whether food is good for them and which ingredients are unhealthy.

    The Food and Drug Administration is in the process of overhauling food labels to promote transparency, public health experts claim that being more straight forward could go a long way for promoting healthier lifestyles.

    Ways of Improving Nutrition Labels
    The FDA is currently looking at five steps to improve food labels:

    • Indicate overall nutrition value
    • Make ingredient lists clearer
    • Create a daily value for sugar
    • Put labels on the front of packaging
    • Give labels more context

    By making those five changes, the FDA hopes to come up with food labels that are not only concise and informative, but easy to understand and take action on. Many people look at nutrition labels but don't always understand what they are reading, which can make it harder to lead a healthy lifestyle.

  • Follow Pet Food Labeling Requirements to Keep Animals Healthy

    Pet Food LabelsNutrition Facts are Necessary Components of Pet Product Labels

    As is the case with food items for humans, nutrition facts are necessary parts of pet product labels. As Hill's Pet Nutrition noted, a pet food label is a legal document that must be attached to packaging and is regulated by the Association of American Feed Control Officials (AAFCO). It's often the prime means of communication between the pet food manufacturers and pet owners. Understanding pet food products is important, particularly for new owners. If they want to make their new pet feel at home and help them acclimate to their living conditions, providing them with healthy, nutritious edibles can play a large role in that process. If people aren't feeding their pets well, animals won't be able to get comfortable in the home.

    Making Nutrition Labels

    For the average customer, pet nutrition labels can be difficult to understand. Many people still have difficulty coming to terms with nutrition labels on the food they eat every day, let alone goods designed for animals. In order to comply with regulations set forth by the AAFCO, all animal food product nutrition labels need to contain the following information:

    • Ingredients: Much like any food label, ingredients must be listed in an understandable manner. Ingredients should be listed in descending order by weight. Generally speaking, this means high water content (such as chicken) will come before dry grains and vitamins.
    • Guaranteed analysis: This section indicates the minimum and maximum levels of nutrients, such as protein, fat, fiber and moisture. Generally speaking, it does not provide exact levels but provides effective ballpark numbers.
    • Nutritional adequacy statement: This is a legally required statement that verifies the testing methods that producers leverage in order to ensure the nutritional adequacy of the product being sold, according to the news source.
    • A toll-free number: Finally, all packages should include numbers for customers to call with any questions or complaints. This enables manufacturers to improve the quality of their products as well as execute any necessary recalls.

    Pet Safety Starts with the Label

    If owners want to guarantee pet safety, it starts with the label. This allows buyers to make the best purchase decisions. As such, it's pivotal that manufacturers produce labels with all the requisite data points to inform their customers.

  • 4 Tips for Uncorking a Stand-Out Wine Label Design

    Wine Label DesignWine Label Design is an Important Part of the Overall Package

    If a picture's worth 1,000 words, it's important the wine label design is up to snuff. Crafting the perfect wine is a detail-rich task, as subtle flavors and smells can make or break a fine wine. The same can be said about bottle labels - every detail and color used on labels should be there for a specific purpose. This can elevate the brand and establish the wine as being a product enthusiasts really want to consume. Conversely, a bland wine label can send the wrong message to customers or may even lose the vintner precious sales. A subdued label may not be optimal for a refreshing summer wine. At the same time, an elegant label on a value-priced wine bottle may cause consumers to overlook it. Simply being over-generic hinders winemakers' ability to stand out on store shelves. There are numerous ways vintners can go wrong. However, there are a few steps winemakers can take to craft the ideal wine bottle:

    1. Understand Current Wine Bottle Labels

    What message do current wine bottle labels send to customers? As Practical Winery noted, few vintners actually consider how customers interpret their labels. They know the message, but their customers may see something differently, which could lead to suboptimal results. If vintners think eloquent but customers think generic, there is a big problem with the label.

    2. What Should Wine Bottle Labels Say?

    Once winemakers understand the message they are sending to customers through their wine bottle labels, they need to think of what they want to say with their labels. Just as a fine wine complements good food, the label should support the wine it's promoting. Is the wine something customers should bring to their friends' house for a party? Or is it something that should only be consumed at special occasions? Is it something that consumers should give as a gift? These are all important considerations.

    3. Design Multiple Labels and Pick the One that Best Suits the Intended Direction

    Focus testing is an important part of creating a representative label. Winemakers should design a variety of different labels and ask what others think of them. The key here is finding the right label that matches what vintners are trying to convey with their wines - the more designs they have, the more likely they are to find one that fits the intended message.

    4. Get the Label Printed Up

    Once winemakers have decided on their final label, they need to get it printed. This is where custom label and sticker printing companies, such as Lightning Labels, come in handy - theycan provide vintners with a proof and other options to ensure their final labels look just as good as they envisioned. The printing process can be a daunting one, since the final image can vary slightly depending on the paper material and adhesive used, which is why it's important to work with a company that can provide winemakers with proofs.

  • Label Designations that People Look for on Chocolate Labels

    Custom Labels for Chocolate Products Should Feature a Few Specific Designations
    Everyone loves chocolate, but many people are becoming increasingly aware of some of the abuses behind the production of this sweet commodity. For example, some farmers use highly toxic pesticides to protect their crops. In some countries, forced child labor may be used to farm the cocoa.

    As such, custom labels with the appropriate designations can be used to help producers ease any concerns people may have when buying the end product.

    Three Labels to Utilize
    The first designation that should be featured on labels is the USDA Certified Organic label, which conveys that farmers are utilizing renewable resources and moderate the use soil and water to be more eco-friendly. As Care 2 noted, this label also assures consumers that the crops weren't exposed to synthetic fertilizers or troublesome pesticides either.

    Fair Trade Certified labels inform customers that farmers are being compensated adequately for their crops and there aren't any abusive practices occurring behind the scenes.

    Finally, the Rainforest Alliance label conveys that chocolate stems from crops grown with integrated pest management systems that don't harm the environment or the product being grown.

    By utilizing these three designations on custom product labels for chocolate, manufacturers can convey to potential customers that no harmful practices went into making the end product.

  • Protect Ice Cream & Frozen Products - Weather Resistant Labels

    Frozen Products Weather Resistant Labels

    Ice Cream Labels Must Withstand the Cold

    Everyone loves ice cream, but no one likes a mystery, which is what people may get if ice cream labels sustain damage and become unreadable because they aren't designed to withstand cold temperatures.

    Temperature Resistant Labels for the Customer's Sake

    Labels that are resistant to cold are a necessity for any ice cream producer if they want to best serve the customer, whether it's an ice cream shop or the people eating the frozen treats. For ice cream shops, they need to be able to quickly find cartons of ice cream in the back. When the heat is on and people are piling through the doors of their local ice cream parlors, speed of service is key. If one carton of ice cream runs out, it needs to be replaced quickly and effectively. Failure to do so creates longer longs, which may affect customer loyalty and sales. In fact, Retail Customer Experience reported that half of customers will avoid a brand in the future if they have to wait longer than five minutes in line, while one-third will abandon the purchase. If labels aren't designed to withstand wintry freezer conditions, they may suffer frost damage. This can make procuring the right carton more time-consuming, which in turn leads to longer lines. Ice cream producers need to ensure their labels can withstand cold conditions or else they may cause operational backups at ice cream shops. If ice cream producers are selling straight to the end customer, labels are still important. These labels often contain nutrition information and ingredient lists, which may influence whether people purchase a product as well as how they consume it. Labels that aren't designed for cold conditions may wind up obscured and difficult to read.

    Custom Labels for Ice Cream Producers

    A lot of thought should go into the creation of any product label, but custom labels for ice cream are particularly important simply because of the adverse conditions in which the product is stored. Temperature resistant labels can go a long way in ensuring the lable remains intact, regardless of how long it's stored in a freezer. Lightning Labels offers labels with adhesive that will remain effective down to minus 20 degrees Fahrenheit and can even be applied to products at 23 degrees.

  • Egg Product Labels Confuse Customers

    Customers Can't Make Heads or Tails of Egg Product Label
    Environmentally conscious customers consistently look at product labels to determine how the goods are made, and these labels can play a critical role in purchase decisions. At the same time, some of the language featured on cartons and packaging may mislead customers.

    For example, Guardian Liberty Voice recently reported that customers want the benefits of pasture-raised eggs, but are confused by terms such as "free-range" and "cage-free," which sound as if they mean the same thing.

    "The only way consumers can be confident they are getting genuine pasture-raised eggs is to look for the Certified Humane label," Adele Douglass, executive director of Humane Farm Animal Care (HFAC), told the news source.

    Flaunting Claims on Product Labels
    For producers of food items such as eggs, it's important they make their claims clear. Customers are often willing to pay more money for organic goods. However, if claims are confusing or difficult to understand, people may end up buying the wrong product by accident.

  • Custom Labels Help Promote Ice Cream 'Flavor of the Month'

    Custom Ice Cream LabelsProduct Labels Give 'Flavors of the Month' Their Own Unique Spin

    Product labels can help customers differentiate between unique products. A unique label can help catch the customer's attention and allow the product in question to stand out among its counterparts. For ice cream producers, unique product labels can help them advertise fun and unique flavors. Several famous ice cream brands periodically create new flavors in light of different holidays or to observe current events. For example, Baskin-Robbins recently rolled out a special Oreo and Cake Batter flavor for National Ice Cream month. A specially designed product label can help the company promote the brand in grocery store freezers. If people see they can only get one flavor for a specific time, they may be more willing to try it now since they know they only have a limited time to get it. Labels promoting limited-time offers may also prompt more repeat purchases over a specific time frame.

    Print Ice Cream Labels Quickly and For Any Occasion

    Of course, if ice cream producers are going to release special flavors in monthly promotional events, it is important they leverage ice cream labels quickly and efficiently. After all, there is not much point in promoting "flavors of the month" if producers fail to get their labels in time for promotions. By utilizing a custom label printing company such as Lightning Labels, ice cream producers and sellers can get their labels printed quickly. This ensures they always have their labels in time, regardless of whether they are selling a monthly flavor or creating a flavor for specific holidays and events, such as Independence Day.

    Cold Proof Labels Preserve Designs

    The frigid depths of freezers may not be friendly to many product labels, but cold proof labels can help prevent much of the damage these adverse conditions could cause. This is paramount for ice cream sold in stores - customers want to know what flavors they are buying, but if they can't read the label, they may not make the purchase. These labels may also improve productivity at ice cream shops - people won't be left searching in the backroom for the right flavor because they can't discern one from the other. "Flavor of the month" promotions are an effective way to boost sales and offer customers a special treat, the right labels will help ice cream producers present these special flavors in an entertaining way.

  • Beverage Labels May Become More Honest

    Custom Labels for Beverages Should be More Honest
    Following a recent court case, beverage makers may want to consider exercising transparency through their custom labels. The Supreme Court recently decided that POM Wonderful can sue Coca-Cola for a drink that's labeled as as a "pomegranate-blueberry" juice, even though it contains only 0.3 percent pomegranate juice.

    "This is a really good decision for consumers - and for honest businesses," Steve Gardner, litigation director at the Center for Science in the Public Interest, an activist consumer group, told USA Today. "This encourages honest competition."

    The change may not be seen immediately, but it gives beverage manufacturers a reason to be more honest. Trying to slip label claims past consumers may result in a lawsuit, now that POM Wonderful has set the bar for others to follow suit.

    Honesty is Beneficial for Customers and Brands
    The case could be beneficial for all. On the manufacturer side, it encourages companies to really think as they design their beverages. If they want to claim it's made using specific ingredients, the product needs to actually contain them. For customers, they can rest assured they are getting what the label says they are buying.

  • Consumer Group Pushes for Warning Labels on Energy Drinks

    Energy Drink Product Labels May Warn Buyers of Health Risks
    A consumer group is pushing the Food and Drug Administration to require warnings on energy drink product labels, WTSP reports. The organization, called the Center for Science in the Public Interest, claim labels would help increase awareness about the fact that energy drinks may contain high levels of caffeine, which could lead to heart attacks and elevated blood pressure.

    The CSPI said that some popular energy drinks have been linked to 17 deaths since 2012. CSPI executive director Michael Jacobson blames the combination of high levels of caffeine and untested herbal and chemical ingredients. He hopes the use of labels would keep customers better informed about their purchases.

    Product Labels Help Customers Make Informed Decisions
    People rely on product labels to deliver all the necessary information needed to make a conclusive purchase decision. Warnings, nutrition facts, ingredient lists, usage instructions and other important bits of information should all be included on product labels. Transparency is critical for food and drink makers or else they may run the risk of customers being unhappy with their purchases, which can translate to negative brand sentiment.

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