Monthly Archives: July 2014

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    Custom Stickers can Promote Green Behaviors
    Commissioners in Berkeley, California, are trying to promote environmental awareness by sticking cautionary custom stickers on gas pumps, The Daily Californian reported.

    The city's Community Environment Advisory Commission moved forward with the plan to place the labels at all Berkeley gas stations. The goal of the initiative is to raise awareness of the dangers of carbon dioxide, a greenhouse gas released by automobiles and linked to global warming and climate change.

    Encouraging People to Rethink their Ways with Custom Stickers
    According to Max Gomberg, chair of the commission, the labels are designed as gentle reminders that people's everyday actions may have a negative impact on the global environment.

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  • Confusing Product Labels May Negatively Affect Customers Satisfaction
    Happy customers are profitable customers, so companies should always do their best to satisfy the people purchasing their products, and that starts with product labels. Confusing labeling may affect customer satisfaction, as they may end up using products improperly if the labels aren't clear.

    For example, one recent public health and safety survey conducted by NSF International found that people have trouble and differentiating between common food terms. The most common points of confusion were "expiration dates," "best if used by dates" and "sell by dates," CBS News reported, citing the study.

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