Monthly Archives: August 2014

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    Informative Product LabelsCustom Labels  Help Explain New Products to Customers

    Whenever a new product comes to market, it is likely there will be some consumer confusion - custom labels can help brand manufacturers educate potential customers on what the product actually does. It is crucial that labels are informative, or else buyers may walk away without knowing how they can use particular products. Innovation plays an important role in today's business world, with some of the most successful companies across the globe being the ones that continually come out with products that change customers' lives. According to research from McKinsey, more than 70% of senior executives say that innovation will be one of their top drivers of growth over the next three to five years, which illustrates how important this factor is to many companies.

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  • Custom Labels for Drugs Must be Updated
    Medicine is an always evolving field, and if a recent court case tells drug makers anything, it is that their custom labels must also change in tandem with prescriptions. recently reported on the Weeks v. Wyeth case, which reaffirmed that patients are allowed to sue drug manufacturers if their medicine labels mislead doctors.

    All prescriptions must have labels that list the dangers and side effects of taking certain pharmaceuticals - this is pretty straight forward. It gets more complex when researchers discover new risks associated with the drug, as the label must be continually updated.

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  • Capitalizing on Regionalism with Custom Labels
    People like to buy foods and other goods from local vendors, which is why many look at custom labels to try to identify the point of origin of the product in question. Some people are even willing to pay a premium price for such items. Unfortunately, this leads some companies to try to misrepresent where commodities are from.

    Maggie Beer, an Australian entrepreneur, was recently found guilty of doing this by the Australian Competition and Consumer Commission. Her products, which range from ice cream to aged red wine vinegar, did not claim to be from a specific area, but they did list particular areas in their names.

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  • People Demand Custom Labels
    People are growing more concerned about the ingredients in their foods. For this reason, custom labels are a must for any food and drink product.

    A recent article from The New Yorker makes it clear just how big the paranoia is among buyers. Columnist Michael Specter recalled a recent visit to a local farmers market, at which one customer grilled the owner of the stand. She asked whether the apples for sale were grown with genetically modified organisms and when the seller told her no, she asked how he could be sure when there were no labels on the fruit.

    According to the source, genetically modified apples do not exist, but this clearly illustrates just how important labels are.

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  • Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

    Not too long ago, it would have been difficult to find food product labels marked "gluten-free" in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products. This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

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  • Take a peek inside our facilities to see how we process and print your custom label and sticker orders! You’ll learn about our digital printing presses and some of our top products.

    Thank you to the team at CNTV for showcasing Lightning Labels. We were so happy to be featured in the CNTV exclusive.

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  • Personalized Wine LabelsPersonalized Labels in High Demand for Upcoming Weddings

    Engaged couples spend a lot of time and effort planning the perfect wedding, so why not dedicate the same amount of attention to creating personalized labels for wine bottles? This is a question many engaged couples may ask themselves over the next few months. According to statistics published by Sound Vision, August, September and October are three of the most popular months of the year to get married, so many soon-to-be-married couples will have their minds on wedding preparations. More than $72 billion is spent annually on weddings, with the average budget cresting the $20,000 mark

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  • Custom Beverage Labels & StickersWhat Makes for a Memorable Beer Label?

    When event organizers look to create a memorable theme, sometimes custom wine labels are just what the doctor ordered. Whether planners are holding a wine tasting event, music concert, business conference or anything in between, a special label is perfect for tying everything together under a single, unique theme. Branding is important for any organization, and a branded wine label is just another way for firms to generate additional exposure for their companies and products.

    Taking a Look at Top Custom Labels

    Bottle labels are effective branding tools because everyone can see them clearly.

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  • Custom Labels Help Customers Use Products More Effectively
    When people use protective sprays, whether to block harmful UV rays or prevent bugs from biting them, it is often difficult to determine when to reapply the product. There often aren't many telltale signs, besides noticing more bugs or similar indicators. This can lead to overuse of these products, which can be harmful in itself.

    Informative Labels Take Out Guess Work
    The Environmental Protection Agency hopes to prevent overuse of sprays and repellent by forcing manufacturers to include informative labels. Sprays will now have to say how many hours of protection people can expect from a single application.

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  • Custom Beer LabelsWhat Makes for a Memorable Beer Label?

    There are thousands of different beer brands across the globe, which makes the beer label an important tool for differentiating one product from another. Between people making their own brews at home and the top beer manufacturers in the world, people have a wide array of options. With the right label, however, brewers can improve their ability to stand out from the crowd.

    While brewers may use secret recipes to craft their own beers, there is no magic formula for designing the ideal label. Every company has its own approach, which makes label design vital to success.

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