Monthly Archives: September 2014

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    New Product Labels Carry More Information
    It has been decades since the universal product code (UPC) was introduced to product labels, and this has since changed the way many retailers operate. These label codes allow merchants to simply scan items to ring them up in the register and can also be used to aid other functions, such as inventory management and tracking.

    Now, product labels are slated to get a makeover. The National Retail Federation recently reported that digital watermarking allows manufacturers to include additional information on product labels that is completely invisible to the human eye.

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  • Halloween-Candy-Labels-and-StickersHalloween Labels Help Brand Reach Candy Buyers

    Now is the time for candy manufacturers to start planning their Halloween labels! With the end of September quickly approaching, there is still plenty of time to come up with a spooky, festive product label for your various sugary treats. Halloween is to confectioners what Christmas is to retailers. Although Valentines Day and other holidays are particularly popular times to give out chocolates and candies, few can match Halloween. According to the National Retail Federation, more than 113 million people will hand out candy this year, with the average person spending $23 on such goods.

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  • Recalls Are Often Caused by Inaccurate Product Labels
    Product recalls can be costly, both in the sense that it requires brands to redesign their product labels and because it can lead to public relations issues if goods are improperly used. However, companies still print inaccurate labels all the time, which presents a huge problem for their end goals.

    Jerky by Art, a New Mexico-based jerky producer, is one of the latest companies forced to recall products. The U.S. department of Agriculture's Food Safety and Inspection Service found Jerky by Art's jerky contained wheat and anchovies, which are known allergens that were not noted on its product labels

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  • Window StickersWindow Stickers Let Students and Parents Show off School Spirit

    School is now in session, meaning students such as kindergartners and college seniors are hitting the books. With everyone just returning to school, that likely means school spirit is at its highest, and window stickers may be the perfect solution to help people celebrate. Window stickers can be affixed to car or dorm windows and allow people to show their school pride, whether they are supporting a sports team, an extracurricular club or simply the institution itself. These stickers can be sold at school stores or fundraising events, and can be a great way to get some extra funding for clubs and teams

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  • Brand LabelsMaking Optimal First Impressions with Printed Labels

    It is easy to forget about printed labels when delivering a new product to the market. Companies may spend thousands, or even millions, of dollars on comprehensive research and design, advertising campaigns, engineers and other costs just to come up with an innovative new product. It is easy to think that customers should already be familiar with a brand before the product even hits shelves. Yet, the product label is often the first impression brands get to make on consumers. If people are casually shopping in stores and come across an item they have never heard of, it is up to the label to seize their attention and make them look twi

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  • Lip Balm LabelsLip Balm Labels Set the Tone

    Lip balm is a very versatile product, and it is crucial that lip balm labels match the occasion. Many enterprises produce chap stick because it is so easy to make. The product is perfect for personal use, commercial distribution or as a promotional item or gift. Anyone can make lip balm at little cost, and much like brewing beer or other home projects, creating lip balm has become a favorite hobby for many. Whether people want to sell their lip balm commercially, up the ante with a hobby or give their lip balm products away as a gift, the label is a key part of the packaging

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  • A New Design May Help Customers Make More Informed Decisions
    People rely heavily on product labels to make knowledgeable purchases, referencing the information on packages to receive information. Thus, it is crucial that labels present all the necessary data to ensure people can buy the right products for themselves.

    The U.S. Environmental Protection Agency's Design for the Environment Safer Product Label is a common emblem that product manufacturers incorporate onto their labels to show potential buyers that all ingredients have been evaluated to ensure goods are safe to use or consume. However, the EPA has grown concerned that customers do not understand the significance of the emblem, and is looking to redesign the logo moving forward, Government Security News reported.

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  • Current Product Labels Look 'Cheap,' Says Grocer
    Grocery company Tops will be retooling the product labels and packaging for its own brand-name food items in response to criticisms that suggested its existing labels make the products appear "cheap," Buffalo News reports.

    The end goal is to create packaging and labels that appear attractive to customers and portray the Tops food brand as a high-quality alternative to more popular food brands.The current labels are not living up to that standard, according to Tops spokeswoman Katie McKenna. The grocer worked with private label partners to assess customers' perception of the products, and the results came up negative.

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  • Some Chemicals Not Listed on Product Labels Should personal care product manufacturers mention the presence of parabens and phthalates on product labels? Washington Post contributor Jill Adams thinks so, if only for transparency's sake.

    According to Adams, chemicals such as phthalates and parabens can interfere with reproductive hormones in the body, which could lead to chronic diseases and cancers. These chemicals are often used in personal care products such as hairspray and makeup to improve the consistency of the solution. Because the Food and Drug Administration has found no evidence that exposure to these chemicals is hazardous to one's health, personal care brands are legally obligated to mention these chemicals on product labels.

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  • Custom Beer Labels_NaturalTell Customers About Local Grown Ingredients Through Beer Labels

    People are actively looking to support local companies, so one of the best ways brewers can attract regional customers is by flaunting their origins on beer labels. Buying local has grown more popular over the years as people grow more cognizant of the fact that nearby businesses actively contribute to domestic economies. As Sustainable Connections noted, there are a few reasons why people like to buy local, including:

    • Reduced environmental impact: Local products require less transportation, which means there is less sprawl, habitat loss and pollution.
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