Monthly Archives: October 2014

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    New Labels Help Garden Cut Brand Appeal to Snackers 
    Indianapolis Fruit, owner of the Garden Cut brand, announced the company has redesigned the branding and product labels of its pre-cut, ready-to-serve products. The fruit products are designed to serve health-conscious customers looking for a quick snack without having to resort to less nutritious foods such as chips or candy bars.

    "We are responding to the growing business segment of fresh-cut, more convenient product," Mike Mascari, Indianapolis Fruit Co. owner, said in a press release. "By updating our brand labeling and packaging, we have made Garden Cut product easier to locate in a store's produce department and in more convenient portion sizes for consumer use.

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  • Product StickersSticker Printing Gives Products that Extra Oomph

    Although many brands use labels to mark their products, sticker printing can be equally effective. Whereas labels are generally used to help customers identify particular items, stickers are much more general in nature and have their own set of unique uses. For example, stickers could easily be affixed to any number of goods to amplify certain messages. If customers are looking at various hot sauces in the super market, a custom sticker with the word "fire" could signify this specific variety the hottest one available. Avid Southwestern food lovers may feel disappointed when they accidentally purchase a mild version of their favorite salsa because the labels of the hot and mild versions are only marginally differen

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  • Food and Beverage Companies Rethink Product Labels and Packaging Although the onus is ultimately on consumers to choose healthy alternatives, many food and beverage brands are rethinking their product labels and packaging to improve public perception. There is no denying that sugary, highly caloric or fat-laden foods and beverages are not a healthy part of a balanced diet, yet these products are also immensely popular among some consumers.

    Still, the producers of these goods cannot play innocent either. While unhealthy beverages and food products are legal, many brands still feel responsible for encouraging moderation.

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  • New-Market-LabelsPaper Material is Just as Important as Custom Label Design

    When brands sit down at the drawing board to create custom labels, they often tend to think about the design - imagery, iconography, text, promotional blurbs, ingredient lists and similar factors. However, paper material can also play a big role in helping companies engage potential customers, and it is not something that should merely be an after thought, particularly when bringing a new product to market. One thing many brands often forget about is the reason why brick-and-mortar shopping remains so popular: It's tactile in nature.

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  • Healthy Product LabelsHealthy Food Labels May Influence Purchase Decisions

    Healthy food labels are driving a new wave of mindful food purchasing decisions. A recent study conducted by the International Food Information Council (IFIC) found that as many as 71% of customers cited "healthfulness" as a top factor that impacted their food and beverage decisions. While healthy food still ranked lower than price and taste, the margin has been shrinking, with the number of consumers prioritizing nutritional value growing 10 percent since 2012.

    "While people's attitudes about healthfulness in their food and beverage purchases and consumption alone don't necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction," said Marianne Smith Edge, IFIC Foundation senior vice president for nutrition and food safety.

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  • A New Rule May Give Pharmaceutical Companies More Control over Product Labels
    Because of the pharmaceutical industry's rules and regulations, generic drug manufacturers have previously been forced to copy the labels of the name-brand goods their products are based on. While this promotes transparency, it also leads to other problems.

    For example, if a side effect is discovered, generics are forced to wait for the name-brand manufacturers to change their labels before the generic can. This leaves the generic drug maker open to lawsuits because their product labels fall out of date easily and do not warn customers of relevant side effects.

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  • In the Case of Outbreaks, Product Labels Become Pivotal
    Recently, First Coast News reported that St. John County, Florida residents may be at risk of contracting West Nile virus. The Florida Health Department of St. John County suggested humans are at high risk of contracting the virus. Education specialist Christopher Bibb found that some chickens have tested positive every month since June, which has put the state on high alert.

    So, what can residents due to protect themselves? Specific types of mosquito repellant are particularly useful for warding off mosquitos carrying the virus. Consumers will need to check product labels and use repellant that contains picaridin, oil of lemon eucalyptus, IR3535 and N,N-Diethyl-mtoluamide.

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  • Halloween Wine LabelsWine Bottle Labels for the Adults that Want to Celebrate Halloween

    Should vintners consider updating their wine bottle labels to celebrate Halloween? At first glance, it seems like a strange move. Halloween is often characterized as a holiday for children who want to dress up as monsters or famous characters and go trick or treating. It is often viewed as the one time a year when kids can get into mischief and have some fun after dark.

    However, the perception of Halloween has changed over recent years, particularly for Millennials, who feel Halloween is a holiday much like any other that should be celebrated by young and old alike.

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