Monthly Archives: December 2014

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    Vegan Mayo Label Comes Under Fire

    Just Mayo, a vegan mayonnaise product, has run into some legal trouble in recent weeks. The New Jersey Law Journal reported that Unilever, owner of popular mayo brands such as Hellman's and Best Foods, filed a law suit against Just Mayo for false labeling. While Unilever quickly withdrew the suit against Hampton Creek, that does not mean Just Mayo is out of the woods yet.

    Hampton Creek founder and CEO Josh Petrick said the company will not be substantially changing the product's label or how it is advertised. However, the size of the word "just" may be increased to promote transparency.

    Unilever had numerous problems with Just Mayo's label, notably the claim of superior taste but also with the classification of the product. Because of the use of certain ingredients, Unilever claimed the spread could not be called "mayonnaise" at all and that doing so meant the company was engaging in false advertising in violation of the Lanham Act.

    Unilever withdrew the suit and applauded the Hampton Creek's quest for innovation, but the company was concerned about some of the labeling claims and urges Hampton Creek to label products more appropriately moving forward.

    Avoiding Litigation (and False Claims)
    While Hampton Creek ultimately suffered no losses from this lawsuit, it does show how easily companies can come under fire for false claims on custom labels. 

    Whether firms are relaunching an old product or rolling out a new item, it is crucial they go over their labels with a fine comb to ensure no mislabeled products come to market. They may wind up being targeted by lawsuits otherwise, which can be extremely costly in the long haul.

  • Personalized Water Bottle Labels will Make Your Next Event a Hit

    Custom Water Bottle LabelsCustom Stickers Bolster Brand Awareness at Conferences

    Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions. Trade​ shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing - such as digital channels that can be easily mixed and matched - trade​ shows are hard to replace.

    Custom Water Bottles: Brands' Secret Weapons

    While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles. Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers. Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.

    Personalized Labels Make Prospects Feel Special

    If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest's seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable. Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.

  • Fire Up your Brand with Customized Hot Sauce Labels

    Customized Hot Sauce LabelsCustom Labels Help Light Sales Charts Ablaze

    People are increasingly staring at custom hot sauce labels whenever they open their pantries. Over the past decade, hot sauce has gone from being a relatively niche condiment to by the far the most popular one in the United States. Quartz reported earlier this year that the United States hot sauce market has actually grown more than 150 percent since 2000, which is more than several other leading condiments combined. The big game-changer has been millennials' affinity toward spicy food, most notably (but not limited to) buffalo wings. They love a couple of dashes of hot sauce on whatever they eat. Matt Hudak, a U.S. food industry expert, also told the news source the increased diversity in American culture has also led to more hot sauce popularity - Latino and Asian dishes make heavy use of hot sauce. People love to try new things, and it seems spicy food is the flavor du jour.

    Capturing Customer Interest with Spicy Product Labels

    Whether a company has been producing hot sauces for decades or it's a new startup hoping to ride the popularity wave, unique product labels are key to standing out on store shelves. This is particularly the case when it comes to hot sauce, as these product labels tend to naturally be pigeon holed into certain design elements. Hot sauce labels tend to make use of fiery hues, notably red and orange. It is generally easy to recognize hot sauce on store shelves because of this - when there are a number of red labels on bottles containing red liquids, that likely means shoppers are walking by the hot sauce aisle. Additionally, many labels share specific visual cues, such as a picture of a fire, thermometers that are close to full or pepper imagery. On the one hand, it is always important that consumers can easily identify products on shelves - that is why many manufacturers use similar packaging for their products. However, there is always some room to play within these design elements to create a truly unique product label that helps catch consumers' attention. For example, many designers use complementary colors as a way to give their designs a striking look. In the case of hot sauce, that may mean using green on label edges or on the cap as a means of creating an interesting visual contrast. Simple touches like this can go a long way in getting people to do a double take as they walk by.

    Hot Sauce Labels Should Feature Warning as Well

    While most people understand what they are getting themselves into when they buy hot sauce, manufacturers should still consider warnings on hot sauce labels. This could help eliminate any potential misuse or avoid any lawsuits from people who improperly use hot sauce.

  • Highlighting Quality Ingredients on Bath and Body Product Labels

    Custom Bath and Body Product LabelsCustom Beauty Product Labels are the Perfect Place for Flaunting Quality Ingredients

    Many people are looking carefully at their custom beauty product labels before buying bath and body goods. They realize some of these items may contain hazardous chemicals and ingredients, such benzoyl peroxide and phthalates, and many popular web blogs and other sources have advised against using goods with these ingredients. At the same time, many bath and body products use high-quality ingredients that consumers are looking for. Our bodies absorb up to 60 percent of what we put on our skin, according to Mind Body Green, so while many customers are wary of hazardous additives, they are also looking for goods that make use of healthy ingredients as well. The news source reported in a different article that components such as Vitamin A and antioxidants are pivotal to maintaining healthy skin, and are crucial to getting our bodies (and skin) the nutrients we need. So in that regard, this all starts with the product label. People are increasingly aware of what to avoid and what to look for in bath and body care goods, and the packaging is the best means of communicating with prospective customers. Brands should boast about their high-quality ingredients on product labels if they are using them, as this may give companies a big edge when trying to appeal to customers. In a world of ingredients-savvy customers who know exactly what to look for in their products, the bath and body care companies that embrace transparency and make ingredient lists clear and understandable are best positioned to win.

    Staying Within the Letter of the Law for Custom Labels for Bath and Beauty Products

    That being said, designing labels for bath and beauty products is not as straightforward as it may seem initially - brands cannot just list ingredients and be done with them. The United States Food and Drug Administration has specific labeling regulations that govern everything from the prominence and conspicuousness of information on labels to the legal definition of terms. Ingredients are a major part of its cosmetics labeling guide, with 14 different sections pertaining to just that single area. The key thing to remember is that the declaration of ingredients must be in descending order of prominence, but this does not include flavor, fragrance and trade-secret ingredients. Failure to comply with label laws could lead to product recalls and other disciplinary action, so it is critical that all body, bath and cosmetics manufacturers keep regulations and requirements in mind.

    Lip Balm Labels Done Professionally

    While most major companies understand the packaging requirements of their goods, hobbyists and startups may not be as familiar with what needs to be included on lip balm labels. Many people enjoy making their own lip balm or cosmetics, and if they decide to sell them, improper labeling can leave them in a lot of trouble. By working with a professional label printing company, they can at least ensure that ingredient lists and other important information are readily available and legible on product labels.

  • Warning Labels are Pivotal for Toy Products

    Warning Labels Help Parents Keep Children Safe
    'Tis the season to be jolly, but if toy and game product manufacturers do not properly label their goods, the holiday season can turn sour quickly if injuries occur. While toys and games are designed for children, that does not always mean they are safe - they may feature small parts that can pose as choking hazards or otherwise jeopardize users. This is why it is crucial these items are labeled properly so parents can take the right course of action when supervising children.

    Many retailers are even taking a stand and not stocking toys and games that do not feature comprehensive safety warnings. Fox 6 Now recently reported that brands such as Cedarburg Toy Company want shoppers to be able to rest assured knowing the toys and games they buy do not come with any hidden hazards.

    "It's a place to come where they could walk in and not have to worry about checking the label," says Natasha Loos, one of the store's owners. "We are putting our kids in a guinea pig situation where we just don't know enough about it, and better to air on the side of safety versus it's a cheap item and we can get it at a good price."

    Transparency is King
    While product manufacturers may not want to make their goods seem like massive hazards, it is better to err on the side of caution in these situations. There is no PR situation worse than a news story about a brand's items injuring a child, so companies should try to be as transparent as possible when it comes to addressing potential safety hazards that could result in sickness or harm.

  • Top Wine Label Trends for Updating Your Look

    Top Wine Label TrendsWine Bottle Labels Make or Break Sales

    Packaging is crucial for any product, but there is no category of goods in which it is more important than wine bottle labels. Although people often say that one should not judge products superficially, many wine fans do just that when it comes to making purchases at liquor or grocery stores. However, crafting a wine label is a complex process - vintners cannot just make a label and be done with it. They need to carefully consider target audiences as well as the values and messages of their own brand. Here are a few wine label trends that brands should consider: 1. Location is crucial Every location produces a different type of wine. A bottle from Europe may be more attractive to some customers, while others may look for wine from the United States. This may be particularly important when selling wine abroad, as a foreign wine may attract more interest than a domestic bottle, regardless of market. "The U.S. is now the No. 1 market in the world, and it is a target for imports," Wines & Vines editor Jim Gordon told Wine Brands Blog. "This sets the stage for great packaging and labels. More impressive than the market growth is the growth of U.S. wineries, which took off after the Millennium, even faster than sales." Wineries should celebrate their heritage on their labels. Not only can location be a key selling point, it is an important piece of information to provide to customers. 2. Appeal to the right demographic Two of the top buyers of wine - millennials and baby boomers - could not be any more different, and as such, vintners need to take different approaches when engaging them. Younger buyers may respond to quirky labels that are fun and energetic. Interesting product names, quick-response codes, funny promotional blurbs, outrageous bottle design - these are all elements that appeal to millennial buyers, according to Wine Brands Blog. Baby boomers, on the other hand, may prefer a more traditional approach. Bold fonts and simple yet classy label designs may give a bottle a more upscale feeling, so if vintners are launching wine products for older crowds, a more classical approach may be necessary. Of course, location once again plays a pivotal role in the design of wine labels. The news source was quick to note the Chinese market, much like baby boomers, responds better to traditional labels, so that is worth bearing in mind. 3. Custom Labels for Homemade Wine If winemakers are just starting their own wine businesses in their homes, custom labels for homemade wines are ideal. Whether they are looking to sell their bottles or simply want to start making wine as a hobby, labels can add a lot of class to these projects. Labels are important for establishing a brand and are vital parts of the packaging - even the best wine will have trouble making sales without a great label.

    Working with a Custom Printing Company for Homemade Wine Labels

    While they may sound expensive, hobbyists and startups alike can work with custom label printing companies to get high-quality, professional labels for inexpensive prices. Moreover, this can help inexperienced winemakers overcome some easy mistakes that first-timers may make on their own if they try to produce their own labels. For instance, a seasoned label printing company will help winemakers craft labels that will not wrinkle or degrade due to cellar moisture.

  • 3 Steps for Creating an Outstanding Warning Label

    Outstanding Warning LabelsWarning Labels are Necessities on Many Household Products

    While most products are perfectly safe when used correctly, there is always the chance that someone could get hurt if they use certain items incorrectly. Perhaps the person is inexperienced in using the product or are children who do not know any better. Either way, it is critical that household products have noticeable warning labels to ensure proper usage and prevent people from accidentally harming or exposing themselves to dangerous chemicals or other hazards. However, as Visual Expert explained, the problem with many warning labels is that they do not always work the way they're supposed to. Perhaps they do not pop out on the label at all so people do not even see them, or maybe they catch users' attention but do not effectively explain the danger. Here are a few steps product manufacturers can take to make more effective label products: 1. Users Must Notice Warnings on Product Labels What is the point of issuing warnings on  product labels if customers do not even see them? A warning label must do more than simply be there - they must draw the attention of users even when people are not not looking specifically for them. This is especially the case when talking about products that may not seem harmful at first glance - for instance, consuming too many energy drinks in a day can be unhealthy, but how many people actually think about this? As the news source noted, warning labels must be positioned as such so customers notice the warning, regardless of whether they are looking for it. People may be more wary of products that are known to be hazardous if used incorrectly, such as medicine or cleaning chemicals, but a noticeable warning label is even more critical for products that may seem harmless. 2. Custom Labels Help Customers Understand Warnings Seeing warnings on custom labels is one thing, but how many customers actually understand the meaning? Conveying a warning that everyone will understand is a tall order. It is crucial to understand that not everyone has the same ability to interpret messages - a child may not comprehend complicated words, an older user may have declining cognitive abilities and a non-native speaker may not have the vocabulary to fully interpret the message. This is why many warning labels use symbols and graphics to convey messages - it is just another way for brands to send a message to users. For example, a skull and crossbones is commonly used to denote poison hazards. A circle with a cross over a child means the product is not designed for children. There are numerous ways in which product manufacturers can communicate warnings in addition to simple text, so it is critical they explore these options. 3. Encouraging users to heed warnings Once brands have gotten customers to notice warnings and understand them, they need to make a convincing argument as to why users should heed them. This sounds silly, but people are very willing to incorrectly use products if it is more convenient to do so. For example, if someone needs to go to work, they may wind up driving after taking medication that says they should not operate machinery. The goal here is making a strong case to comply with the warning. For instance, CNN reported that the Food & Drug Administration wanted to force cigarette manufacturers to include graphic images, to reinforce warnings about the dangers of cigarettes. Although the initiative failed, it is a good example of ways brands can reinforce warnings. The goal is to convey the importance of the warning and encourage people to use products safely and correctly.

  • State of New Jersey Bans Motor Oil Products for False Label Claims

    False Claims on Product Labels Lead to Statewide Ban
    The New Jersey Office of Weights and Measures recently announced a statewide ban of more than one dozen motor oil products after internal tests discovered each brand did not conform to the viscosity claimed on the label. These motor oils were often billed as being low-cost alternatives to more expensive oil products, but if used, they may wind up doing more harm than good to customers' motor vehicles, the Cliffview Pilot reported.

    The banned products cost between $3 and $4 per quart bottle, but retailers found selling them after the statewide ban will be fined for a $100 civil penalty per each bottle sold. This measure is designed to encourage retailers to stop selling the falsely labeled oil products, despite the fact that low-cost alternative may appeal to a wide array of prospective customers looking to purchase motor oil.

    "Motor oil viscosity grades such as 10W-40 are not subjective or arbitrary. They inform customers about the specific performance qualities of the products they are buying," Steve Lee, acting director of the organization's division of consumer affairs told the news source. "Manufacturers [that] label their motor oil products with misleading viscosity grades are not just deceiving their customers but potentially compromising the working life of their vehicles."

    Viscosity is a measure of a liquid's thickness and determines how smoothly they flow. Inaccurate viscosity measures may result in lower performance in automobiles that can decrease fuel efficiency and wear down engines.

    Maintaining Transparency on Custom Labels
    While in this instance, companies may have been intentionally misrepresenting their products, even honest businesses can run into trouble with accidental false claims on labels. It is crucial that all businesses double check their labels before selling their goods on the market.

  • Personalize Gift Giving with Custom Holiday Stickers

    Personalized Holiday StickersCustom Gift Stickers Make a One-of-a-Kind Present

    People always strive to be unique with their presents for others and custom gift stickers is one way they can do just that. Perhaps people are crafting a homemade gift or they just want to add a bit of flourish to a gift they bought at the store. Customized stickers, which can be attached to gifts in fun and creative ways, may feature personalized messages, unique images and other visual elements to really tie the gift together.

    Brainstorming Stickers for Christmas Presents

    If people have never made customized labels before, they may be drawing blanks trying to come up with stickers for Christmas presents. As is the case with any gift, the perfect present is something that needs to be tailored to the recipient. That being said, here are some ideas people could draw from:

    • Homemade beer: Brewing beer has quickly become a popular past time and what better way of sharing that hobby with others than crafting them a special brew? Custom stickers may feature the recipient's name as well as a holiday message from the gift giver.
    • Custom wine bottles: Many people save bottles of wine to celebrate special occasions - getting a promotion, finding a new job, getting married or birthdays, for example. People could give their friends a bottle of their favorite wine featuring a sticker with a custom message, perhaps remembering a past occasion or establishing conditions for drinking the bottle in the future.
    • Baked goods: The holidays are known for overindulgence and baked goods are some of many Americans' of the favorite treats. Baking special treats for family and friends can be a great gift in and of itself, particularly if it is a special recipe the recipient loves. Instead of handing over just a plastic bag with cookies or brownies, people could print custom stickers to give the package a bit more flair.

    Personalized Holiday Stickers

    The key is remembering that personalized holiday stickers have a number of uses. While the aforementioned ideas are some of the more common ones, there are a wide array of gift ideas that could be realized with the right custom sticker. The key is thinking carefully about the recipient and picking a gift and designing a sticker that really suits this person.

  • Label Design Tips for Launching New Products in 2015

    Informative Product LabelsCustom Product Labels are Perfect for a New Year

    A new look is perfect for a new year, and custom product labels are ideal for brands looking to turn the page on 2014 and open a new chapter. Whether brands want to launch new items or simply aim to refresh their image for 2015, packaging is often the best place to start as it helps companies make the optimal first impression.

    New Product Labels for Any Occasion

    There are numerous reasons brands may want to rethink their packaging and print up some new product labels. Here are a few common reasons companies take a look at their labels:

    • Product differentiation: If a product package does not jump off the store shelf and leave a mark on customers, brands may want to reconsider their labels. Standing out at retail is no easy task, but some of the most successful brands are those that manage to do so. Because people are visual by nature, a unique product package may be just what companies need to get customers to do a double take.
    • Reach a new audience: Product labeling is a great way to convey a brand's messages and ideals in a visual fashion. Even something simple, such as changing the colors on the label, may lead to increased interest among some prospective customers. The most obvious example of this is the color pink - by adding pick accents or changing the background of a label to pink, product manufacturers signal that a product may be intended for women, helping the company reach a new market.
    • Rebranding: Brands are not stagnant entities. Some of the most successful brands in the world are those that change with time and the advancements of their industry. At one point, Apple was a computer manufacturer, now its a consumer electronics and media giant that reaches well beyond computers. As such, it is important product packaging and labels change as well. This can help brands embody new personalities or simply liven an old package up.
    • Special events: With the new calendar year will come all sorts of special events and occasions, and new labels may be a necessity to help celebrate. For example, a chocolatier may want to roll out a special Valentine's Day label in February to capitalize on people buying treats for their significant others. Other popular holidays that may require special packaging include Fourth of July, Saint Patrick's Day, Halloween and Christmas.

    Labels for New Products Do Not Need to be Expensive

    As companies conceptualize their labels for new products, it is crucial to remember that redesigning their packaging does not have to be expensive. By working with a custom printing company, brands can roll out new labels periodically throughout the year at a relatively low cost, which is crucial for companies that want to do seasonal labels.

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