Monthly Archives: January 2015

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    Food LabelsLabels: A Key Product Marketing Component

    When it comes to product marketing, it's hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn't attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista

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  • Energy Savings Labels' Accuracy Depends on Location, Expert Finds When they're shopping for appliances, many consumers keep an eye out for the yellow EnergyGuide labels that are required to be attached to the products in accordance with federal law. As CBS explained, the tags provide two key pieces of information - they indicate how much energy each appliance uses and offer an estimate of annual operational costs. But how accurate is this data?

    According to Lucas Davis, an economics professor at Berkeley, the answer to that question depends on where people live.

    "They show information based on national average electricity prices," Davis said of the stickers, as quoted by the media outlet.

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  • Custom Labels are not Just for Products
    Most businesses are familiar with custom labels in that they're typically printed for product packaging, but that is not the only purpose they serve. Custom labels and stickers have a number of different uses, including for organizational purposes. These items allow enterprises to track equipment more effectively throughout the office.

    For example, numbered stickers could be attached to company hardware. When employees want to use equipment, they would need to sign them out with the number posted on the sticker. This helps improve accountability throughout the workplace and gives employees an extra incentive to return equipment.

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  • State Bill Proposes Inclusion of GMO Status on Food Labels An Arizona lawmaker is heading a push that would require manufacturers to include some foods' genetically modified status on their labels.

    State Representative Juan Mendez was the primary author of House Bill 2462, which he recently submitted to the Arizona legislature alongside five of his colleagues. If passed, the law would require raw agricultural foods to sport the label "Produced with genetic engineering," while processed foods containing products of genetic engineering would need to be labeled as "Partially produced with genetic engineering," "May be produced with genetic engineering" or "Produced with genetic engineering.

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  • Product LabelsHealthy Products Are A Central Part of Numerous New Year's Resolutions

    Every year, many people's New Year's resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year's top resolution, while staying fit and healthy came in at No. 5 on the list. Researchers found that although nearly half (45 percent) of Americans make New Year's resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

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  • WaterproofWaterproof Labels Relay Important Information Regardless of Weather

    With waterproof labels, the days of squinting at stickers that have been damaged by inclement weather are over. At this time of year, rain, snow and generally miserable conditions are the norm in many parts of the country. When everything's soggy from rain, covered in ice or buried under snow, it can be difficult to make out the contents of a product label. This could lead to reader confusion and possibly the eventual misuse of an item, which might cause damage to the product itself or, even more concerning, to the person using i

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  • Coca-Cola Drives Engagement With Personalized Labels
    After its launch in Australia in 2011, the "Share A Coke" campaign enjoyed great success in more than 50 countries across the globe before it finally landed in the United States last summer.

    Instead of going on autopilot and picking up 20-ounce bottles displaying the generic Coca-Cola, Diet Coke or Coke Zero logos, shoppers had the opportunity to look through personalized labels emblazoned with the 250 most popular first names of American teens and millennials until they found names that meant something to them. As an alternative, labels with generic terms such as "BFF," "Buddy" and "Bestie" were also available.

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  • Cosmetic LabelsWinter Cosmetic Labels Help Customers Take Care of their Skin in Wintry Weather

    If they do not already do so, customers looking to take care of their skin during the cold months of January and February need to pay particular attention to winter cosmetic labels. There are actually a number of different ways people can damage their skin, and but they can protect themselves more effectively by using the right cosmetics. For example, Everyday Health contributor Beth Orenstein noted all the different reasons people have trouble with seasonal dry skin. Here are just a couple:

    • Cold air has less moisture than warm or hot air, which can lead to dry skin (particularly lips, which need the moisture).
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  • Soap StickersSoap Labels May Help Revive Sales

    Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were "the suds of choice," as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

    However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double.

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  • Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

    When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend. For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives.

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