Monthly Archives: March 2015

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    candle-labels."Acknowledging the Importance of Heatproof Labels

    When it comes to packaging, some types of items come with pretty standard requirements - most food products, for example - whereas others have more specific needs, such as waterproof or heatproof labels.

    For instance, bath and body product labels need to be able to withstand contact with water and oils, while the stickers on candles must hold up to heat and be flame-resistant. As well as fulfilling practical concerns, custom labels and stickers need to be vibrant and high-quality in order to catch the attention of consumers.

    Strike a Balance with Custom Candle Labels

    As far as custom candle labels are concerned, enterprises that focus solely on the aesthetic aspect or safety considerations will likely miss the mark.

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  • branding-process-e-cig. For many organizations, branding and rebranding can be addressed in deliberate fashion over a period of months. But what happens when circumstances—such as unexpected passage of emergency legislation—force a very quick and unplanned turnaround? Just such an event is now happening in the electronic cigarette (e-cig) industry, where young children across the country have ingested the liquid nicotine used in e-cigs. In addition to repeated calls for child-proof packaging from a growing number of states, the federal government also is weighing in on the dilemma. The challenge doesn’t stop

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  • Our custom window stickers and labels will always stay in place and come off cleanly.Custom Car Stickers: Subtle, Yet Effective

    Hiring people to become walking billboards can be a great way to improve your brand's visibility, but what if it doesn't quite fit with your company's style or simply exceeds your budget? Custom car stickers are a more subtle - yet just as effective - approach to on-the-go marketing. No matter whether vehicles are on the move, parked somewhere public while their owners are out and about or sitting back home in motorists' driveways, the decals affixed to them promote your enterprise in a highly visible way. What's more, this type of promotion has the potential to reach a lot of people but comes at a fraction of the cost of other methods of doing so, such as paying for a billboard or chartering a blimp.

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  • Vitaminwater Facing Legal Action Over Labeling

    Lawsuits contesting claims made on labels are nothing out of the ordinary, but legal action that challenges the very name of a product is a little more unusual.

    A class action suit was recently filed against Vitaminwater by Madison, Connecticut-based watchdog group Truth in Advertising, based on the claim that the product's name is misleading to consumers.

    Despite its healthy-sounding name, Vitaminwater - which is manufactured and distributed by Energy Brands, a privately owned subsidiary of The Coca-Cola Company - contains approximately 30 grams of sugar per bottle, WTIC-TV reported.

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  • New product launch label design. The Importance of Label Design

    Launching a new product is a huge undertaking that involves everything from putting together a comprehensive marketing strategy to zeroing in on the perfect label design. Although there are a lot of different moving parts that must be synchronized to ensure a successful product launch, creating custom labels and stickers is arguably one of the most important components. At the end of the day, even though the old adage warns against judging a book by its cover, we all know that people tend to do this - and the same is true of consumers browsing products. With this in mind, it's critical for product labels to be the best they can be.

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  • Tightening Up Toxicity Warning Standards for Stickers and Labels
    Often, issues pertaining to the content of product labels involve companies presenting their products in a falsely positive light. For example, businesses may fail to include important information such as the presence of allergens or inaccurately represent their products by making unsubstantiated claims - for instance, asserting that the items offer health benefits that haven't been proven. Recently, however, a California assemblyman set out to address a situation that has resulted in some companies unnecessarily branding their products as toxic - in other words, casting their wares in a negative light when they shouldn't actually have to.

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  • Vibrant Spring Product Labels.Spring into Spring with Bright Labels

    After a long, cold winter, the first signs of spring come as a blessed reminder that the dreariness of the previous season won't last forever - and you can harness this sense of joy by revamping your product packaging with bright labels that rival the vibrancy of the newly budding flowers. But what if your part of the world is still experiencing the depths of winter? In this case, bright labels will act as a positive reminder of what's to come once the snow melts. Especially when it comes to this time of year, it's safe to assume that the brighter the label, the more attracted consumers will be to it.

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  • New laser cut labels.Turn Your Visions of Custom Labels Into Reality with Lightning Labels

    Sometimes, companies come up with big ideas involving custom labels, only to be met with the news that they have to adjust their lovingly crafted concepts due to practical considerations on the label-maker's end. This isn't the case with Lightning Labels, as our innovative laser die-cutting technology creates labels in custom shapes and sizes with impeccable precision - and without die charges. Labels can then be finished with or without lamination, on rolls or sheeted. Additionally, we offer plenty of material options, which practically guarantees we'll be able to meet your needs without requiring you to compromise your vision.

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  • Lax Controls Over Product Labels Threaten Famous Vermont Industry
    Without stronger product label enforcement by the United States Food and Drug Administration, maple syrup production in Vermont is becoming less sustainable. In fact, some people, including the state's senior U.S. Senator Patrick Leahy, have gone as far as to assert that the industry will be destroyed by impostors - products with packaging that falsely claims the presence of genuine maple syrup where there's none to be found.

    "Unless there is really strong action against some of these people, [the situation is] going to destroy something that's not only part of the culture of our state but is a very important industry in our state and one where some very, very hard-working people, through no fault of their own, are wiped out," asserted Leahy at a recent Senate Appropriations subcommittee hearing on the fiscal 2016 budget, as quoted by the Burlington Free Press.

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  • Lucky for beverage companies eager to incorporate a little St. Patrick's Day cheer into their wine and beer bottle labels, you don't have to be from the Emerald Isle to celebrate the holiday.Customize Your Wine and Beer Bottle Labels in Honor of St. Patrick's Day

    Lucky for beverage companies eager to incorporate a little St. Patrick's Day cheer into their wine and beer bottle labels, you don't have to be from the Emerald Isle to celebrate the holiday, despite the fact that it's rooted in Irish tradition. What's more, you don't even need to have so much as a drop of Irish blood running through your veins. In fact, a study by the National Retail Federation revealed that more than half (55.5 percent) of adults in the United States celebrated St. Patrick's Day in 2014. Celebrators spent an average of $35 per person last year, with much of this money no doubt going toward alcohol.

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