Monthly Archives: April 2015

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    Don't Judge A Product by Its Front Label It's fair to say that shoppers browsing the aisles at the grocery store often don't take the time to pick up individual products off the shelves, flip them around and read the nutritional information listed on the back.

    Instead, these individuals tend to base their purchasing decisions on the front of the packaging. This is one of the many reasons why it's so important for brands to use high-quality, professional-looking labels with crisp, easy-to-read text and vibrant colors.

    The Limitations of the 'Front Label' Approach However, as we noted in a recent article, some of the claims made on brands' front-facing labels confuse or mislead shoppers.

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  • History of Product LabelsAn America Without Product Labels

    Can you imagine what the browsing and purchasing process would be like in the United States if product weren't labeled? To experience such an existence firsthand, you would have to travel back in time to the 1800s.

    As print and design blog Impressions explained, labels made their American debut in the 19th century as a tool that served two purposes: identifying different types of pharmaceutical drugs and instructing patients how and when to take them. However, it wasn't until the mid-1800s that printers began to change their focus from simply creating labels that imparted important information to doing this in a way that set their labels apart from the rest.

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  • Happy Mother's DayAre Your Product Labels Ready for Mother's Day?

    Mother's Day is less than a month away, so if you sell candles, cosmetics and beauty items, now is the time to kick off the process of decking out your product labels ahead of the big day.

    More often than not, moms are the glue holding households together. They ferry their kids to school, play dates and sports games, hold down the fort at home and, as if this weren't a full-time job in its own right, many even have their own careers on top of all that. There's no doubt about it - moms are busy people. So, when Mother's Day rolls around this May 10, the best gift families can give their matriarchs is relaxation.

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  • Weather-Resistant LabelsDon't Forget Waterproof Packaging When Designing and Ordering Labels

    You might think that once you've locked down the information you want to include on a label and the format in which this will be presented, you're good to go - but if you forget to consider the importance of waterproof packaging, you could be in for a soggy, unpleasant surprise down the road.

    Especially at this time of year, the weather can be unpredictable, with the sun shining one day and the rain pouring down the next. After all, they're not called "April showers" for nothing. Failing to take this aspect into account when designing labels could lead to quality issues that don't exactly cast your company in a great light.

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  • Sustainable Stickers and LabelsCelebrate Earth Day With Recyclable Stickers

    Every year on April 22, people across the globe acknowledge Earth Day in a variety of ways, from planting trees to making sure the recyclable stickers affixed to the products they buy actually get recycled.

    United States Senator Gaylord Nelson founded Earth Day in 1970 with the goal of making environmental protection part of the national political agenda. As a result, the United States Environmental Protection Agency was created and two pivotal laws were passed: the Clean Air, Clean Water Act and the Endangered Species Act. Over the past four decades, the movement has grown and evolved, spreading across the globe and taking new forms every year.

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  • Do Sugary Drink Labels Encourage Misperceptions?
    Last month, we reported that the watchdog group Truth in Advertising had filed a class action suit against Vitaminwater, based on the claim that the company's name and labeling were misleading to consumers. Recent research conducted by the Rudd Center for Food Policy and Obesity at University of Connecticut and funded by the Robert Wood Johnson Foundation found that Vitaminwater isn't the only brand with product labels that confuse shoppers.

    The study, titled "Parents' beliefs about the healthfulness of sugary drink options: Opportunities to address misperceptions," revealed many parents buy flavored water, fruit drinks and sports beverages for their children with the belief that they are making healthy choices.

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  • Liquor Labeling TrendsGet the Word Out About Community Gardens Using Custom Stickers

    Community gardens are advantageous to neighborhoods in a whole host of ways, so why not promote them with custom stickers?

    According to the website for President Barack Obama's nationwide service initiative United We Serve, the benefits of community gardens are numerous, and include:

    • Providing a place for families and individuals without gardens of their own to grow plants, flowers and produce.
    • Facilitating local access to fresh and nutritionally rich foods.
    • Offering members a chance to give back to their communities by donating what they grow to soup kitchens and food banks.
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  • Soft Drink Warning Labels May Come to California, New York
    Shoppers in California and New York may soon see warning labels added to soft drinks - that is, if the efforts of the Golden State's Senate Majority Leader Bill Monning and Empire State Assemblyman Jeffrey Dinowitz are successful.

    In an interview with NPR's food blog The Salt, Monning underscored the importance of making sure members of the public are aware that drinking beverages with added sugar puts them at risk of obesity, diabetes and tooth decay.

    "We're just saying if we know about these health problems, it's also good for the consumer to know," Monning told the media outlet.

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  • Liquor Labeling TrendsDiageo Move Drives Industry-Wide Rethink of Packaging Content, Branding

    Consumers want transparency in their alcohol consumption, and we’re not talking about see-through bottles.

    Responding to growing demands to know nutritional content of both food and beverage, the world’s largest distiller, Diageo, will begin showing nutritional information on Guinness stout, Smirnoff vodka and Tanqueray gin packaging, according to a Bloomberg News article published on in March.

    That trend is likely to grow, putting beer, wine and hard liquor makers large and small on notice to ready themselves for packaging and labeling changes that will include nutritional content.

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  • Team StickersTrumpet Team Pride with Youth Sports Stickers

    For kids who are participating in spring sports this year (that is, assuming the snow finally melts in certain regions of the country), showing off their baseball, soccer and lacrosse team spirit with youth sports stickers is almost as important to them as actually being on the team in the first place. Not only do they tend to emblazon their lockers, folders, cork boards and pretty much as many belongings as they can with the proud declaration that they're part of the team, they'll likely do their best to persuade Mom, Dad, and even aunts, uncles and cousins to display the stickers on each and every car they own.

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