Monthly Archives: April 2015

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    Few products are as ubiquitous as lip balm.Offer Chapped Lip Relief and Promote Your Brand with Lip Balm Labels

    Few products are as ubiquitous as lip balm, and this means companies that use lip balm labels as a promotional vehicle have the opportunity to reach a wide and varied audience. Think about it: Regardless of age, gender and other demographic factors, almost everybody can say they experience the annoyance of chapped lips once in a while. So, when they reach for the lip balm in their pockets, purses or desk drawers, why not deploy some well-crafted packaging to remind them that your company is out there and ready to serve their needs - just like that lip balm?

    Custom Lip Balm Labels Clearly Deliver Your Message

    If you've ever found a tube of lip balm in a crevice of your couch, the pocket of a rarely worn jacket or the center console of your car, you know that this small but important product can turn up virtually anywhere - and this means custom lip balm labels need to be sufficiently durable to hold up to wear and tear.

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  • CNBC Competition Draws Attention to Beverage Labels
    If you ever doubted the importance of labels in branding, CNBC's Most Loved Label contest - the labels in question being those affixed to beer bottles - will likely go a long way toward changing your mind.

    The competition, which kicked off in March, divided competitors according to region and pitted smaller breweries against industry heavyweights. Some of the results were reminiscent of David and Goliath, making this year's continuing contest into anyone's game.

    Spooky vs. Bovine
    In the Central and Mountain region, Kansas-based Tallgrass Brewing Company's 8-Bit Pale Ale label features an eye-catching blast-from-the-past design based on 8-bit color graphics reminiscent of early video games.

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  • If designed effectively, branded labels should serve several purposes.Product Labels: A Central Part of Your Brand

    When it comes down to it, there are two main reasons behind adding product labels to items - to help shoppers identify goods and to impart important information about ingredients. That being said, this is by no means labels' only use. In a sense, they act as mini billboards for a brand, whether they're wrapped around beer and wine bottles, emblazoned across nutraceutical product packaging or stuck on bars of soap. Beginning to think of stickers and labels as a promotional tool as well as a way to get across details of what products contain can change the entire perspective of a company.

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  • seasonal-candy-and-chocolate-labelsWhy Jazz Up Food Labels for Easter?

    For many Americans, Easter Sunday simply wouldn't be complete without the candy and chocolate that have become a well-loved part of the holiday, which represents a stellar opportunity for confectionery companies to revamp their food labels - and, indeed, their products themselves. Whether your enterprise is planning to replace its regular candy and chocolate with bunny-, chick- and egg-shaped equivalents or is simply looking to position its offerings as the perfect Easter egg stuffer, product labels are crucial at this time of year. Many of your competitors will be switching up their packaging for Easter, so if you stick to the same old design, your wares will likely get overlooked.

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  • Nutritional, Serving Size Information Coming to Alcoholic Beverage Labels
    Have you ever heard of Diageo? While the name of the company itself may not ring any bells, there's a fairly good chance that some of Diageo's products will sound more familiar: Johnnie Walker Scotch whiskey, Smirnoff vodka and Guinness beer, to name but a few. In fact, United Kingdom-based Diageo is the world's biggest alcoholic beverage company - and it has been lobbying for more than a decade to add important nutritional and serving size facts to its product labels, a campaign that has finally proven fruitful.

    As CNN Money explained, the strict nutrition labeling requirements mandated by the United States Food and Drug Administration don't apply to alcoholic beverages because alcohol isn't regulated by the FDA.

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