Monthly Archives: May 2015

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    Custom Barbecue LabelsUse Standout Sauce Labels to Herald the Start of Barbecue Season

    National Barbecue Month - a.k.a. May - is here, and that means it's more important than ever for your products to boast sauce labels that truly stand out to consumers and give you an edge over your competitors.

    With the weather slowly but surely heating up in most parts of the country, cookouts are on the minds of more and more Americans - but why exactly do we love barbecuing so much? The results of the Hearth, Patio and & Barbecue Association's National Barbecue Month Poll shed some light.

    First off, there's no dress code for a cookout, a fact that 57 percent of the 1,000 respondents said they appreciated.

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  • Cinco de Mayo Product LabelsWelcome the Summer with Seasonal Events and Party Favors

    It was a long and arduous winter in many regions of the country, with some areas even experiencing record-breaking levels of snowfall, but the weather is finally beginning to brighten up - and that means summer events and party favors are in many people's not-too-distant futures.

    When it comes to deciding on favors, party planners - be they professionals or amateurs - almost have too many options. Should they go with functional gifts that recipients can put to good use or select decorative trinkets that guests will be able to proudly display in their homes? Would attendees prefer to take home a bottle of wine with a customized label or slip some lip balm into their purses and pockets for those dry summer days? There are no definitive answers to these questions, as what's best for one occasion might not be a good fit for another.

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  • Bud Light Taps Into Bottle Labels to Strengthen Brand Message
    After debuting its new "Up for Whatever" slogan in a pricey Super Bowl ad spot last year, Bud Light introduced a new twist in 2015 by putting more than 140 different phrases on its bottles, all related to the central "Up for Whatever" message.

    The goal, as Advertising Age explained, is for consumers to associate Bud Light with spontaneity and independence through the branding of the beverage as "the perfect beer for whatever happens." Examples of some of the many phrases on the bottle labels include "the perfect beer for singing loud, even when you don't know the words," "the perfect beer for when you're eating breakfast meats outside of breakfast hours" and "the perfect beer for forming a one-person conga line.

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  • Cinco de Mayo Product LabelsIt's Time to Prepare Holiday Labels for the First Week of May

    As the end of April draws near, companies should be turning their attention to what next month has in store - and planning holiday labels accordingly. The first week of May includes two holidays: "Star Wars" Day on the 4th (based on the pun "May the 4th be with you") and Cinco de Mayo on the 5th.

    It would be tricky to incorporate "Star Wars" into your product labels without falling afoul of licensing laws, but Cinco de Mayo has no such restrictions. The holiday, which is celebrated in the United States and Mexico, commemorates the Mexican army's victory at the Battle of Puebla - a face-off that the French were widely expected to win.

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