Monthly Archives: July 2015

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    Ahead of National Chili Dog Day, Order Custom Labels

    Ahead of National Chili Dog Day, Order Custom Labels. Get Your Product Labels Ready for National Chili Dog Day

    Every year, July 30 is set aside to celebrate the humble chili dog, a particularly spicy and delicious breed of hot dog. If you're in the homemade chili business, there's no time like the present to get your product labels and stickers ready for National Chili Dog Day. According to the National Hot Dog and Sausage Council, consumers in the United States purchase approximately 9 billion hot dogs at retail stores every year. However, the total number of hot dogs consumed by Americans every year is more than double this figure - a whopping 20 billion - thanks to the food's staple presence at sporting events, concerts, festivals and other public events, many of which are held during the summer months. In fact, you could say that summer is the season of the hot dog, although July 30 belongs to the chili dog and the chili dog alone.

    Why Invest in Chili Dog Packaging?

    National Chili Dog Day may be a momentous occasion, but ultimately, it's just one 24-hour period. With this in mind, is it really worth it to invest in special chili dog packaging in the run-up to the event, particularly when a lot of people don't even know it's happening? Simply put, yes. Custom labels created especially for the big day come with several advantages:

    • Boosting awareness among shoppers who would have no idea the holiday was approaching if they hadn't seen your food labels, but once they know, they quickly make plans to celebrate.
    • Making your brand seem plugged into the latest gastronomic trends and related happenings.
    • Encouraging consumers to associate your homemade chili with National Chili Dog Day, thereby making your product their first choice when they go shopping for buns, hot dogs, chili and other ingredients they need to observe the holiday.

    With Food Labels, Quality Matters

    The labels affixed to everything from shovels to shampoo give shoppers a sense of the product's standards, but it could be said that the quality of food labels is especially important. After all, people won't just be using edible items - they'll be consuming them. In the rush to capitalize upon the big day, some chili sellers may think they need to sacrifice quality for speed when creating custom stickers and labels for this year's National Chili Dog Day, but with Lightning Labels, there's no need to choose. Following press approval, we can turn your order around in 48 to 72 hours, which will leave you with plenty of time to package your products for the occasion. Our high-quality labels feature vivid colors and crisp lines that will make your wares indistinguishable from those being sold by the big guys. While they may look just as professional as the stickers used by multinational food corporations, they're available at considerably lower minimums that are much more in line with your budget, which means there's no excuse not to promote National Chili Dog Day on your packaging.

  • Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging

    Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging.When Building Brand Awareness, Don't Overlook Labels and Packaging

    A lot goes into building brand awareness. Partnering with other brands, working to develop comprehensive physical and online marketing strategies, expanding the company's social media presence, attending industry events, producing unique content (such as infographics) and hosting contests and giveaways are all viable tactics that businesses can - and do - use. However, you shouldn't put so much time and energy into these tactics that you forget about the extremely simple but effective method of printing your brand name and logo on custom labels and packing tape.

    Why Use Branded Packing Tape?

    Branded packing tape is a low-cost, high-impact way to differentiate the packages your company delivers from the rest that pile up on consumers' doorsteps. Think about it: The majority of businesses default to using standard, plain tape, which means enterprises that deviate from the norm are going to get noticed. Choosing to up your game by incorporating branded packing tape is not only a great way to let recipients know that their order has arrived without requiring them to get close enough to the package to read the return address, but it's also a powerful tactic for reinforcing your status as an established, professional company. This is particularly the case if the tape is robust and high-quality, with crisp lettering and vivid colors. Have you ever received a box in the mail from Amazon? The corporation is a big user of branded tape, shipping out thousands of packages a day that are all held together by tamper-proof tape that features the Amazon logo. This move is at once functional (protecting the package from coming to harm) and promotional (allowing for instant brand recognition). If you're interested in taking a page out of Amazon's playbook but your company doesn't have quite as large a budget as the largest online retailer in the country, never fear: Lightning Labels' low minimum quantities mean you can order tape according to your color, size and length specifications without breaking the bank.

    How Do Custom Labels Fit In?

    If deployed correctly, custom labels can act as a powerful supplement to branded packing tape, as well as an effective tool to boost brand awareness in their own right. If you're shipping an order using multiple layers of packaging, why not seal the inside layer with a custom label? Alternatively, to boost brand recognition even further, you could place a custom label on the external packaging in conjunction with the branded packing tape. When designing your custom labels, keep the uses outlined above in mind. You want to go for something simple but recognizable, with a color scheme or other motif that's unique. Coca-Cola, a company that surely must be among those corporations with the highest brand awareness in the world, was so confident in its cans' recognition factor that it removed all the text-based elements as part of a marketing campaign launched in the Middle East in conjunction with the Muslim holiday of Ramadan. As CNN recently reported, the company replaced its distinctive logo with the phrase "Labels are for cans, not people" - but the red cans with a silver ribbon-like focal point are so well-known that shoppers have still been able to recognize the products as Coke. You may not be able to drum up the same level of recognition for your wares on a global scale, but doing so in your local area is a goal that's much more in reach.

  • It's UV Safety Month - How Can Labels Help?

    It's UV Safety Month - How Can Labels Help? Use Safety Labels to Raise Awareness About the Dangers of UV Rays

    Most people know that staying out in the sun too long, not wearing sunscreen and engaging in other behaviors that can lead to sunburn should be avoided. However, they may not understand the full gravity of the situation - and that's where safety labels come in. For instance, did you know that more than 1.2 million new skin cancer cases are diagnosed in the United States every year? How about the fact that one bad sunburn during childhood can double a person's risk of developing skin cancer at some point in his or her lifetime? And it may sound strange, but it's actually possible to get a sunburn even when it's cloudy. These are just three of the sobering statistics detailed by the Sun Safety Alliance. To draw attention to the dangers of UV radiation from the sun's rays, the United States Department of Health and Human Services named July UV Safety Month. As part of UV Safety Month, companies that sell summer necessities like lip balm, sunglasses and sunscreen can incorporate warning labels into their products' packaging to help ensure consumers enjoy the good weather in a responsible way.

    With Labels, Knowledge is the Best Weapon

    As the adage goes, knowledge is power. With that in mind, including facts on product labels like the three outlined above is a positive step that enterprises can take toward educating people about the dangers associated with UV overexposure. However, highlighting the problem is only half of the equation. It's unrealistic to expect people to never go out in the sun again once they find out about the associated risks, so the labels also need to present tips, tricks and best practices to encourage safe behavior. For instance, both the SSA and the DHHS' Federal Occupational Health websites recommend using - and frequently reapplying - sunscreen products with an SPF of 15 or higher that offer what's known as "broad spectrum protection" against both UVA and UVB rays.

    Fight Off the Elements with Weather-Resistant Labels

    The intense heat and light that come with exposure to the sun can have an adverse effect on labels as well as human beings, so using weather-resistant labels is key. As well as ensuring their product labels are able to hold up in hot, bright conditions, companies should also ascertain that they are using water-resistant labels. Think about it: Relaxing in the sunshine often comes with a side of water, whether this takes the form of ocean spray at the beach, splashes from the pool or droplets from sprinklers and hoses in the backyard. At the end of the day, it doesn't matter how helpful and informative a label is if it's too compromised by the elements for people to read its contents. At Lightning Labels, we have a range of materials and laminates available to make your summer product labels and stickers durable even at the height of summer.

  • Organize Your Summer Vacation Luggage with Custom Stickers and Labels

    Organize Your Summer Vacation Luggage with Custom Stickers and Labels. Stuck for Summer Traveling Ideas? These Statistics May Help!

    Nearly half (45 percent) of Americans take a summer vacation, according to a TripAdvisor study conducted in partnership with Equation Research, Harris Interactive and Money Crashers, and detailed by Statistic Brain. This translates to approximately 657 million long-distance summer trips being taken between Memorial Day at the end of May and Labor Day at the beginning of September. So, what summer traveling ideas do people have, where do they ultimately decide to go, how do they get there and - perhaps most importantly - what do they do when they arrive? The top three destinations listed as part of TripAdvisor's Summer Vacation Value Report were all domestic (Las Vegas, Myrtle Beach in South Carolina and Orlando, Florida), followed by Mexico's Cancun and Punta Cana in the Dominican Republic. More far-flung destinations appeared further down the list, including Paris at No. 6, London at No. 8 and Rome at No. 10. As The New York Times' travel correspondent Stephanie Rosenbloom noted, Mexico is the most popular international summer vacation destination for residents of the United States - particularly individuals located in California and other border states, according to Euromonitor. Canada is also frequently visited by American travelers for similar proximity-related reasons. In terms of modes of transportation, TripAdvisor found that personal vehicles were by far the most popular choice at 91 percent, as cited by Statistic Brain. Air travel accounted for 7 percent of trips, while the remaining 2 percent were made by bus or train. Shopping emerged as the most popular summer vacation activity, with more than half (54 percent) of survey participants indulging in retail therapy while on holiday. Checking out historical sites and enjoying swimming and other water sports were tied as the second most popular activities, at 49 percent each, followed by visiting parks and taking sightseeing tours (both 46 percent).

    Jumping the First Hurdle: Vacation Packing

    Before travelers can head off on their summer adventures, they need to clear the preliminary hurdle of vacation packing, an undertaking that many individuals dread. Should they pack outfits for every conceivable occasion and risk being fined for overweight luggage at the airport (or, if they're driving, face the struggle of fitting their bags into the trunk or back seat)? Conversely, would they be better off leaving the cocktail dress at home and crossing their fingers that no opportunities come up to attend black-tie events? Whether vacationers choose to travel light or decide to pack everything but the kitchen sink, they'll likely find custom labels and stickers extremely helpful. After all, it's safe to say that no matter where they go or what they do when they get there, nobody wants to haul the wrong black suitcase off the carousel at the airport or spend 20 minutes rummaging through the vast assortment of various family members' luggage before finally locating the bag they need.

    Prepare for Any Eventuality with Waterproof Labels

    Sometimes, bottles of water, perfume, lotion or the like open inside bags, resulting in the substances seeping through to ruin labels on the outside. Regulations set by the Transportation Security Administration require liquids, creams, gels, pastes and similar products to be placed in plastic bags, and it's not a bad idea to follow this protocol even if you're traveling to your destination by a means of transportation other than flying. To make sure you're prepared if something bursts, drips or leaks, use waterproof labels from Lightning Labels. That way, even if disaster strikes, you'll still be able to discern your bag from the rest.

  • Custom Stickers Can Help Your Move Go Smoothly

    Custom Stickers Can Help Your Move Go Smoothly. Ahead of the Summer Relocation Boom, Let Lightning Labels Provide Moving Help

    The summer is known as peak moving season for Americans looking to relocate. This year, let Lightning Labels offer moving help with custom labels and stickers. According to a My Moving Reviews infographic, 13.53 percent of 2014 moves occurred in June, making the sixth month of the year the busiest in terms of relocation. July and August followed close behind with 12.93 percent and 12.75 percent of moves, respectively, with the busiest moving day of the year being August 1. On the other end of the scale, winter proved to be the least desirable season in which to move. December was dead last with 3.2 percent of moves, while January saw 6.03 percent and February saw 5.67 percent. Interstate moves made up six in 10 relocations (63.5 percent), while local moves composed more than one-third (36.5 percent), according to the infographic. In terms of local moves, California topped the chart, with Texas, Florida, New York and New Jersey rounding out the top five. Meanwhile, the busiest routes for interstate moves were California to Texas, Florida to New York, California to New York, California to Florida and California to Massachusetts. If you moved to Seattle, Denver, Houston, Austin or Dallas last year, you were far from alone, as these cities attracted more relocating Americans than any others in the country, the infographic detailed. Conversely, if you migrated away from New York City, Washington, D.C., Chicago, Philadelphia or Kansas City, you were also in good company, as these five cities lost more residents than they gained last year.

    Facilitate the Relocation Process With Custom Stickers for Moving

    When it comes down to it, whether you're moving across town or all the way to the other side of the country, custom stickers for moving can make the whole process a lot easier. After all, there's nothing worse than trying to relax after a long day of moving and realizing you can't find the box that contains the microwave, Keurig or kettle. So much for your aspirations of popcorn, hot chocolate or tea before bed. However, it doesn't have to be that way. Lightning Labels can print a wide range of custom labels, from food and bath product stickers to decals and moving labels.

    Lightning Labels Can Eliminate Moving Packaging Stress

    One of the best things about turning to Lightning Labels to meet your moving packaging needs is the ease of use associated with pre-printed labels. The last thing you want to worry about on moving day is filling out labels by hand. Inevitably, your trusted marker will run out of ink at precisely the worst time, or you'll discover the friends you roped into helping you move have the most unintelligible handwriting on the planet. Not only do stickers from Lightning Labels feature easy-to-read text, but you can select from a range of durable materials that keep the labels in tip-top shape for the duration of the big move.

  • The Importance of Design in Product Label Creation

    The Importance of Design in Product Label Creation. Standout Labels Offer Much More Than Just Information

    When you get right down to it, stickers and labels exist to serve a function: making shoppers aware of what product lies inside a box, bottle, carton or other container, as well as imparting other important information about the item, such as its place of origin, the company that produced it, the ingredients and processes used to make it, and anything else consumers should know. That being said, just because labels are necessary, this doesn't mean they should be boring. In fact, standout labels can have a significant positive effect on sales simply due to the fact that they demand shoppers' attention.

    What Makes Unique Labels… Well, Unique?

    When every product has a label, companies must focus on making their packaging stand out from that of their competitors. Design is what makes unique labels truly different from the rest, but uniqueness can cut both ways. Just as a design that's superior to the other offerings on the shelf can make an item seem particularly appealing to consumers, one that misses the mark can be a real turnoff. The latter will still separate products from the pack, just not in a positive way. There are many aspects of design that businesses can use to set their packaging apart, including:

    • Color
    • Label shape and size
    • Label texture and finish
    • Typeface
    • Size and placement of product name and company logo
    • Information about attractive attributes ("Fat-free!" or "Made in the USA," for instance)

    How Can Custom Printing From Lightning Labels Help?

    The first step toward making a particular company's products seem more compelling than those being sold by its rivals is to come up with an eye-catching design to attract shoppers. However, even after a product has consumers' attention, there's still another hurdle to jump. This is where the quality of the label comes into play. A cheap-looking label with low-quality printed images, washed-out colors and illegible text - especially the small font sizes often used for nutritional information and ingredient panels - doesn't exactly reflect well on a company. Custom printing from Lightning Labels will head off any negative associations at the pass, delivering professional-grade labels that are vibrant, durable and easy to read, all while still being affordable. Smaller enterprises may not have the budgets of multinational corporations, but shoppers shouldn't be able to tell that from their labels. For businesses that use Lightning Labels, such differences will be indistinguishable to consumers' discerning eyes.

    Don't Wait to Get Custom Labels and Stickers

    Some companies make their customers wait weeks for custom labels, but Lightning Labels will turn your custom stickers order around in 48 to 72 hours. Speed is frequently associated with paying through the nose, but that's far from the case with Lightning Labels. In fact, Lightning Labels offers free ground shipping for online orders in the United States and Canada, plus no plate fees, setup fees or added fees for unlimited color. Make your labels stand out with Lightning Labels today!

  • Celebrate National Blueberry Month by Jazzing Up Produce Labels

    July is National Blueberry Month. As Blueberry Harvest Season Peaks, Update Produce Labels

    According to the United States Highbush Blueberry Council, an agricultural promotional group composed of farmers, importers and processors, the North American blueberry harvest kicks off in April and draws to a close in September. With the peak of the season falling right around Independence Day, it's no wonder July is National Blueberry Month in the U.S., representing the perfect time for blueberry and other fruit-sellers to update their produce labels for summer. This month, people in and around certain areas across the nation - Bethlehem, Pennsylvania; Portland, Oregon; Chincoteague, Virginia; and Ely, Minnesota, to name just four - will be heading to their local blueberry festivals. With blueberries everywhere attendees look, producers need a way to differentiate their offerings from the pack, which is where custom labels truly come in handy.

    Labels for Canned Goods Make Produce Stand Out from the Crowd

    Of course, the benefits of using standout labels for canned goods aren't only limited to blueberry festivals. The summer is also peak season for farmers markets, where sellers come from far and wide to showcase everything from handmade arts and crafts to baked goods and fresh produce. Whether your specialty is blueberry jams, pies, preserves or simple, unadulterated cartons of blueberries, using crisp, vibrant, professional-quality labels is a great way to attract shoppers' attention and present your brand in a positive light. That being said, labels that score highly on aesthetic appeal but not so well on functionality could end up inadvertently giving your business a bad reputation. Given that so many people are in the habit of washing fruit before they eat it, it's vitally important for carton labels to be durable enough to stand up to a soaking. Moreover, unless you're dealing with a true blueberry fiend who downs every single berry in one sitting, it's safe to say that your offerings are destined for the fridge and maybe even the freezer, so your labels also need to hold up to cold temperatures.

    What Makes Good Fruit Product Labels?

    There's no one-size-fits-all approach to crafting great fruit product labels, but generally speaking, fruit stickers and labels should be both eye-catching and informative. While blueberries come in cartons and are much too small to feature individual labels, stickers that adhere directly to the product are an option for larger fruits - and taking this approach can also save on packaging costs. Meanwhile, fruits that must be packed into boxes are traditionally showcased in clear containers, so see-through labels can be helpful to maximize visibility for this kind of produce. Everyone knows fruit is healthy, but different kinds have different benefits, and blueberries are no exception. According to Medical Daily, blueberries are low-fat and low-calorie, high in fiber, manganese and Vitamin C, great for improving heart health and brain functioning, and a powerful weapon in the fight against cancer. Why not put some of these attributes right on the label?

  • Announcing the New Lightning Labels Website

    Announcing New Lightning Labels Website. Changes Come to the Lightning Labels Website

    With the goal of making it even easier for customers to order stickers and labels online, Lightning Labels has revamped its website to deliver a more user-friendly experience. Your custom labels and stickers will be the same great quality as always, but now it's possible to place orders with minimal time and effort. Once you access the site, you can head straight to the new and improved account management dashboard. There, you'll be able to duplicate previous orders, reorder specific items, update quantities and make use of our improved order history search options, which allow you to input a date range, order number or P.O. number to find what you're looking for quickly and easily.

    Faster Quotes for Custom Stickers

    If you're looking to get a quote for custom stickers or place a brand new order, that process is simpler and faster than before as well. Our quote calculator, which is conveniently located on the home page, will give you a number after you complete a five-step process that's simple and fast. First of all, select a label shape. Then, move on to size, material and laminate type. Finally, take a moment to specify the quantity and number of different versions you need. After that, you're good to go - it's really that easy. The never-before-seen features on our new site aren't just restricted to account management. The whole site now offers an optimized browsing experience, with a brighter, less cluttered layout to boot. Read customer testimonials, learn about the different label and sticker materials we offer and browse the list of our wide range of offerings, from household product labels to food and beverage packaging. If you want to find out more about the ordering process, learn about the artwork specifications that are a crucial part of the label-making process or consult our Frequently Asked Questions page before reaching out to us personally, head to the Resource Center.

    Scaling Up to Meet Your Needs for Custom Labels

    The website redesign isn't the only change we've made. We also increased the number of operations staff at the Lightning Labels facility in Denver, CO and upgraded our workflow automation for a more streamlined process when it comes to delivering your custom labels. What's more, we are installing a state of the art digital press so we can turn around your orders even more quickly and truly live up to the "lightning" part of our name.

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