Monthly Archives: August 2015

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    Support the Little League Baseball World Series with Custom LabelsLittle League World Series Kicks Off in Pennsylvania

    Unlike the Major League Baseball World Series, which only includes teams from North America (the American League and the National League), the Little League World Series actually includes teams from countries across the globe - Japan, Uganda and Venezuela among them. Of course, given that baseball is considered to be America's pastime, there's no shortage of U.S. teams involved in the competition either. This year, the eight American teams participating hail from California, Kentucky, Missouri, Oregon, Pennsylvania, Rhode Island, South Carolina and Texas.

    Continue reading >
  • Judging A Book By Its Cover
    Labeling has long been one of the more important aspects of brand management, as it essentially works as the most consistent form of communication between a company and customers purchasing items off shelves. Even when a business does not have great name recognition, it can make waves and push revenues higher through the use of customized and engaging labeling strategies for its products and services, standing out in the crowd of competitors at major retail locations. 

    This is one of the many reasons why firms continue to invest in top-of-the-line labeling products, as competition among goods suppliers is certainly beginning to heat up amid the economic recovery.

    Continue reading >
  • The Times They Are A-Changin' Although many of the recent national headlines regarding labels have been reserved for the food and agriculture industries, other sectors are beginning to take different approaches to these types of matters. No matter which industry one might be investigating, the demands, expectations and preferences of clientele are shifting rapidly, and businesses that do not transform alongside their customers will likely fail to remain relevant over time.

    From a younger generation stepping up as the biggest piece of the puzzle in terms of workforce and consumer landscapes to the much broader line of communication channels that have connected so many individuals, the times are changing.

    Continue reading >
  • Our Exclusive Gold Poly Material Will Give Your Labels A Premium LookUse Premium Labels to Go for the Gold

    Whether you're eager to infuse a sense of luxury into your line of custom bath and body products or simply want to make your wine bottles stand out from the others sharing the shelf, adding a little extra elegance with premium labels can go a long way. Even a small splash of gold adds a touch of class and an innate sense of quality that will quickly make your offerings seem more appealing to consumers, especially in light of the fact that gold comes with such positive associations.

    Gold Poly Labels Present A Golden Opportunity

    Gold is synonymous with concepts like royalty, opulence and prosperity, so it makes sense that gold poly labels would invite the same mental connections on the part of the customer.

    Continue reading >
  • August is National Water Quality Month.Are Your Water Labels Optimized for August?

    What do water labels have to do with August? According to Holiday Insights, as well as being National Golf Month (time to perfect your swing!), National Picnic Month (watch out for ants), Family Fun Month (make the most of those last few precious days before the kids go back to school) and Peach Month (because, quite simply, yum), August is also National Water Quality Month.

    Why Use A Water Quality Label?

    If you sell bottled water from an untainted source, there's no time like the present to proudly declare that fact by way of a vibrant and professional-looking water quality label.

    Continue reading >
  • It's Not Too Early to Start Thinking About Custom Holiday Labels Now is the Time to Prepare Winter Holiday Labels and More

    The sun is up, the sky is blue and the winter shopping season is the last thing many people think about at this time of year - unless they celebrate the unofficial Christmas in July holiday, of course. However, at least as far as retailers are concerned, now is the perfect time to start thinking about everything from winter advertising campaigns to holiday labels.

    According to the National Retail Federation, more than half of retailers surveyed in conjunction with the creation of the organization's 2015 Retail Holiday Planning Playbook said they began planning for the 2014 winter holidays in June of last year or before.

    Continue reading >
  • Controversy Surrounds Labeling Laws In what has become one of the more spoken about topics on Capitol Hill in the past year, the Safe and Accurate Food Labeling Act has continued to fan the flames among opponents. At the same time, though, big names in Hollywood and beyond are beginning to advocate for the standards that were passed not so long ago - although it is not yet clear which side is the right one for individuals who are fighting for the people.

    Perhaps because of how novel of an idea this legislation has been, given the fact that the U.S. Food and Drug Administration has long kept to itself when it comes to labeling, the law itself is being questioned by those who are still very much supportive of the general concepts.

    Continue reading >
  • Facebook Voters Crown Label Contest's Top 5

    Back in May, we announced the kickoff of our fourth annual label contest and invited our customers to show off the product labels and stickers they printed with Lightning Labels. Once the submission period closed, fans of Lightning Labels on Facebook were encouraged to vote for their favorite product photos.

    With each entry more compelling than the last, there was some stiff competition, but voters were ultimately able to whittle down the options to five winners.

    Scentsational Soaps Claims Grand Prize in Image Contest

    Scentsational Soaps of California came out on top in our image contest and took home the grand prize - a Canon EOS Rebel camera.

    Continue reading >
  • Don't Forget Back-to-School Labels This Shopping Season Don't Forget Back-to-School Labels This Shopping Season

    This time of year seemed so far away at the beginning of the summer, but for many families, school is already right around the corner. According to research by the National Retail Federation, back-to-school spending has increased by 42 percent over the past decade, and consumers' willingness to spend at this time of year has the potential to affect purchases of small things, such as back-to-school labels and stickers, to laptops, tablets and other big-ticket items. In fact, according to the NRF's Back-to-School Spending Survey, the average family with kids in grades K-12 will spend $630.

    Continue reading >
  • Use Custom Packing Tape to Personalize Shipments, Reinforce Branding. Customized Packing Tape Can Make Your Packages Pop

    If you're eager to make your company's shipments distinctive without laying down a huge investment, you should consider using customized packing tape. Tape may be necessary to protect shipments, but that doesn't mean it has to be boring! Thanks to customized packing tape, your customers will no longer have to squint at the return address on a package to figure out where it's from. Instead, they'll be able to easily determine what's inside based on your brand's one-of-a-kind logo, color scheme, name, slogan or another such identifier.

    Get Ahead of the Game With Custom Shipments

    Enterprises that don't prioritize custom shipments distribute goods to people's houses in default packaging that's either plain brown or features the logo of the shipping company, such as FedEx, UPS or USPS.

    Continue reading >
1-10 of 13