The New Year Approaches
Starting fresh can go a long way in business when the new year arrives, and one of the more straightforward ways to do so is to launch a new packaging and product labeling strategy. Leaders should be asking themselves if their products need a new look for 2016 and, if the answer is yes, look into fresh materials, colors and design schemes for their labels. Although it might not seem like a lot, a novel brand management strategy can go a long way toward pushing revenues higher in the coming months.
This is not to say that the wheel should be entirely reinvented, as every brand needs to sustain some level of continuity over time, but rather that smaller changes can keep the company relevant and interesting among target markets.Continue reading