Consumers Claim Health-Related Labels Are Misleading The consumers who make up today's market appreciate healthy products. People are more informed on the impact diet has on overall well-being. In addition, individuals are becoming more socially and environmentally responsible, so they look for goods manufactured by companies that align with these values. Marketers know this, which is why so many organizations have used labels and packaging to position themselves as being the better, safer choice.
Another trend that can be attributed to the growing interest consumers have in making smarter lifestyle decisions is the rising popularity of coconut oil.Continue reading