Do you know where your vape labels are in the mix?
By Mark Lusky
A while back we posted an article entitled, “Keep your branding process nimble…A hard lesson from the e-cig industry.” That article focused on two primary needs—being proactive with planning and organization to be able to move swiftly when needed; and considering multiple options to address various potential challenges.
For the vaping industry, it’s time to be nimble and swift. In early May, the FDA announced its intent to extend tobacco regulations to e-cigs, vape and other products. A CNN report notes, “Electronic cigarettes and hookahs will now be regulated like tobacco…Children will no longer be able to buy them; ingredients will be regulated; packages will carry warnings...The e-cigarette industry calls the final rule ‘a complete disaster’.”
That well may be true for e-cig and vape companies unprepared for multiple scenarios. The new regulations will extend to a variety of vape products such as vaporizers, vape pens, hookah pens, electronic cigarettes (E-Cigarettes), and e-pipes, all of which use liquid containing nicotine that is vaporized and inhaled.
When it comes to potential vape labeling changes/additions, now is the time (if you haven’t already) to assess with your custom vape label customer service rep about how best to maximize productivity while minimizing price and delivery times for any number of looming changes on the horizon. Among possible outcomes are:
• A second whammy closer to home combined with the FDA regulations, which could create compliance chaos. Companies trying to be compliant may face a maze of confusing and conflicting requirements about branding, claims, vape labeling, ingredients and more. Local outrage over continuing reports of children ingesting the liquid nicotine and its use reportedly leading to more young people smoking regular cigarettes can continue to lead to more immediate and drastic controls.
According to the CNN report, “Research has showed that e-cigarettes have become a problem for children. This year, the CDC found that e-cigarette use had tripled among teens in just one year, and recent research found that teens who used them were more than three times as likely to smoke traditional cigarettes a year later.”
• Delays due to FDA compliance windows and/or legal action, leaving the vaping industry in limbo about what to do when. Notes the CNN article, “The new rule will not go into effect immediately, since companies will need time to comply…Companies will probably file lawsuits that could delay implementation of parts of the law for decades.”
• Major vape product labeling changes, with or without other provisions in effect. CNN points out, “The new rules will also require companies to register with the FDA and put health warnings on their packages and in their ads. It gives the agency the authority to evaluate the potential health impact of these ingredients on users.”
As the world seems to turn ever faster, there’s no time like the present to make sure your company is turning with—or preferably even ahead—of it.