Monthly Archives: August 2016

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    From the Vine to Store Shelves

    From August to October, it's harvest time for vineyards in the Northern Hemisphere. That means it's time to think about putting those grapes on store shelves as wine. A refresh of label design could make the bottles more likely to appeal to customers, and there are plenty of great custom wine bottle labels out there for vintners interested in the market. If your find yourself in this situation, it's time to consider whether a new labeling strategy will breathe life into your wines' look and appeal.

    Win Shoppers' Eyes with Customized Wine Bottle Labels

    It's a great time to be a consumer of wine, as vineyards around the world are putting great products on shelves every year.

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  • Make a Bright Statement with Custom Vinyl Stickers

    No matter what message your brand, organization or club is trying to send, custom vinyl stickers are one possible answer. When you work with an industry-leading printing partner, your creativity can take over. Whether you want a bold, futuristic or elegant look that conjures up the past, there is an option available. Digital printing methods are extremely versatile, and imagery of all kinds looks great. Durable vinyl stickers can get a logo or message seen, and you can choose from a variety of ways to deploy them.

    Many Uses for Custom Made Stickers

    Stickers are good for internal or external purposes.

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  • American consumers are becoming more health-conscious by the day, effectively forcing food manufacturers to be diligent and descriptive in their labeling practices. What's more, the U.S. Food and Drug Administration has been highly active throughout 2016 in overhauling its regulations related to food labeling standards and provisions. Any company that produces food or beverages will need to remain agile in its labeling practices, and work to stay a step ahead of trends when it comes to meeting the demands of the modern consumer.

    Although the regulations that have been released in the past few months are not going to take effect for more than a year, they are meant to fit the expectations of customers today

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  • Spread Brand Messages through Vibrant Decals

    Your retail business should be as bright and compelling to look at as possible. People walking by should be immediately interested and want to see more. This means mastering signage and creating a great-looking facade. But there's one part of your storefront you may be missing - the windows. With high-quality window decals, you can show off your logo or send out other information. You can also purchase custom decals for automotive use - stick them to the windows of your vehicle fleet or hand them out to customers as an alternative to bumper stickers.

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  • Building Consumer Connections Through Customization

    Digital technologies have significantly transformed the way marketers reach, engage and connect with target audiences. The rapid proliferation of mobile devices, increased reliance on connectivity and prominent rise of the Internet of Things have made it so businesses are now presented with enormous amounts of data - information they can collect, organize and analyze to gain enhanced insight and information on their customers.

    This advanced visibility leads to sellers making more informed and strategic decisions about their products. They are able to fine-tune virtually all aspects of the production and selling process in a way that gives shoppers a better, more personalized experience.

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  • Now's the Time to Plan Ahead

    The air is still warm and in many places school isn't back in session - but it's still a great time to think ahead to the winter holidays. If you have products to sell, your holiday sales numbers can get a serious boost from creating a plan well beforehand, ensuring that the strategy is robust and complete rather than a last-minute afterthought. Packaging concerns are one possible element that can be squared away now. Getting your holiday labels printed well in advance ensures that the specially marked goods will be on the shelves for the entirety of the festive season.

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  • Utilizing Digital Technologies For Packaging and Labeling

    The use of QR, or quick response, codes in product labeling and packaging has gained significant traction over the years. There are many benefits to printing QR codes on labels. This scannable technology allows shoppers to use their smartphones and mobile devices to learn more about an item. The codes can also be leveraged as a promotional and/or marketing tool. For manufacturers and marketers, it offers a solution for minimizing the amount of information they print directly on the package while still providing consumers with the necessary information the brands either want or need to disclose.

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  • Stickers Can Raise Awareness of Vaccinations' Importance

    Modern medicine has eliminated many of the diseases that once ravaged the population. This is an astounding fact that may be a bit overlooked, due to the very fact that people no longer have to deal with sicknesses such as measles or polio and thus forget about them. Every August is set aside to recognize the role immunization plays in keeping the world healthy. National Immunization Awareness Month (NIAM) is a great time to offer up reminders of vaccines' role, and remind people who may be behind on their immunizations to go in.

    Custom Stickers Raise Vaccines' Profile

    Stickers and labels are highly effective ways to draw attention to a cause.

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  • Attract Customers to Your Sandwich Lineup with Bold Stickers

    The humble sandwich can go under the radar, despite surely being one of the most convenient and well-loved food categories. August is the time when this changes, and sandwiches of all types take center stage - it's National Sandwich Month. If you operate in the food manufacturing or retail sector, you can take advantage of this special event to add a new appeal to your sandwiches or ingredients. You can make a great impression and draw attention from customers by putting reminders about National Sandwich Month on custom food labels.

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  • Celebrating Clean Water in August

    August has been set aside to address the issue of water quality. The nation's rivers, lakes, streams and ponds are vital natural resources, and it's appropriate to have a time to celebrate keeping them clean. Your bottled water brand can, in turn, draw attention to National Clean Water Month through custom beverage labels that incorporate colorful imagery and pertinent details.

    Bottled Water Promotes Conservation

    August is a great time to align your product line with the noble cause of water conservation. The benefits of this decision flow both ways - with more awareness going to cleaning and protecting water sources, as well as a positive connection forming in consumers' minds, as they now associate the brand with environmental preservation.

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