Monthly Archives: October 2016

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    Prepare for Holiday Celebrations with Custom Wine and Champagne Labels

    Festive Times Call for Custom Wine Labels

    When the holiday season rolls around, it's time for people to meet up with friends and family, and many of these gatherings involve a drink. If you own a wine or champagne brand, you should distinguish your products with packaging to ensure they have maximum appeal and seem like good selections to bring to parties or give as gifts. New Year's Eve parties typically conclude with a champagne toast - are you doing enough to ensure that your brand is the one people bring with them?

    Stand Out from the Pack

    When shoppers go to stores en masse to purchase items for the holiday season, they often leave the house with no fixed idea of what brand to buy. Your wine and champagne offerings can therefore win over customers simply by standing out visually. Each brand has a unique identity, and your labeling strategy should play into yours. Are you going for a rustic, classy look? Is your image sleek and modern? Do you want to use customized wine labels that actively mention the holiday season, or simply effective designs that will look good even afterwards?

    Once you square away these questions about brand identity, it's time to purchase wine labels custom-matched to your specifications. It's important to ensure that in addition to on-point branding, the labels are of sufficient quality to impress potential buyers. High-resolution printing is a must, because even the best design can be undermined by ugly or low-quality production techniques.

    There are plenty of events coming up that you can directly market toward, if you decide to go with a seasonable strategy for your wine labels. Openly suggesting that your champagne is great for consumption at New Year's Eve parties is one approach, as it tying the brand in with winter or holiday imagery. However, bottles given as gifts often linger on shelves for a long time before being opened. If this is the kind of market you're aiming at, it's probably best to stick to season-neutral pictures and messages - but a visually compelling redesign is likely worth pursuing, even if you aren't eager to promote a particular holiday.

    Get Started Now

    One question about holiday promotions remains - is it too late to get these initiatives underway and have them matter before the holiday season? The answer is that it's not too late, provided you work with a fast and effective labeling partner. Lightning Labels can deliver batches of custom wine labels in a hurry, due to its domestic production facilities and all-digital processes. The choice of digital printing also means its possible to receive affordable rates on smaller orders, a key point if you want holiday messages on a limited number of bottles.

    There are shoppers heading out to stores now wondering what kind of wines and champagnes they'll buy as gifts and bring to parties. This is your target audience for the remainder of the year, and you want to serve them the most visually appealing and impactful message possible. Custom labels are a key ingredient in this kind of strategy.

  • Prepare for the Winter Now with Weatherproof Labels

    Tough Labels Will Survive Harsh Weather

    When it's time to design labels for your products, you have to think about how those items will be used. If they're going to be out in the elements for any extended amount of time, it's vital to ensure they're made of a tough material. This is extra-important now, as winter approaches. Luckily, there are plenty of great options out there. Work with a third-party partner such as Lightning Labels and you can have weather resistant labels and stickers ready to go before winter's chill comes to town.

    The Toughest Materials

    When you're designing cold weather proof labels, it pays to work with white flexible vinyl, a material that will survive even when exposed to the elements for a long time. If you anticipate your products are likely to be used outside this winter, it's time to invest in such a substance, or else you risk losing the visibility granted by labels that stay in place. Even once spring comes around, white flexible vinyl remains a good choice if durability in outdoor conditions is something you require.

    In addition to products' packaging labels, it's possible to add a little additional information by applying cold weather stickers. The same thinking applies here as to labels: If you want these stickers to survive for long periods of time in outdoor situations this winter, it's best to pick a tough material and a printing partner such as Lightning Labels that can ensure your order looks great.

    Ideal Designs

    Once you've picked a material that won't peel off or fade, even when enduring tough weather, it's time to ensure your chosen imagery and text are compelling and will catch customers' eyes. All-digital printers such as Lightning Labels can produce bright, high-quality designs that look great, even on tough materials such as white flexible vinyl, which frees you up to work with whatever imagery you think best expresses your brand's value proposition.

    When it comes to cold weather labels, it may be best to use tough, outdoors-centric imagery that matches the strong materials you've used to make the labels themselves. People will realize at once that your products will see them through the winter when you use this type of message, especially if it's printed on a label that doesn't peel or fade even as the snow piles up outside. Your product labels and stickers are the face of your brand, and doing a good job keeping them vibrant through the tough winter can make a powerful impression on potential buyers.

    There's Still Time to Order

    Winter is almost upon us. Does that mean you'll have to wait until next year to deploy your cold-weather labels? Not if you work with Lightning Labels. The nature of Lightning Labels' all-digital processes and U.S.-based facilities enables fast turnaround times that get orders into buyers' hands in a matter of days instead of weeks or months. If you want to ensure you get tougher labels or stickers onto your products this year instead of next, there's still time. No matter what Mother Nature unleashes this year, you want your products' branding to stay strong.

  • Use Custom Labels and Stickers to Prepare for Small Business Saturday

    Make Your Small Business Stand Out This Year

    Small Business Saturday falls on November 26 this year. How are you getting ready? It's important to get the word out and not let this marvelous marketing opportunity pass you by. People will be actively looking for local companies to support, and it's up to you to ensure that they pick yours.

    Turning curious browsing shoppers into repeat customers is a multi-step process, and this year, custom labels and stickers can help you at every stop along the way. You can use custom stickers to promote your brand and small businesses in general in the run-up to Small Business Saturday, then hand them out to customers to keep eyes on your company for much longer. There's still time to make these preparations if you act now.

    Refresh Labels and Stickers Now

    It's always a good time to refresh your product branding, but Small Business Saturday is an especially opportune moment. People will be out and about considering which brands to buy from. If you use a new labeling strategy that plays up your local roots and small company bona fides, it will make shoppers feel better about making a purchase. Once they've bought something once, they'll ideally come back often. The window to make that first sale may be very narrow, so it's good to ensure your customized labels look great this Small Business Saturday.

    What kind of imagery makes a good custom label? That will vary widely depending on what type of products you sell. A few general principles ring true all the time, however. You may want to use pictures that play up your local roots, with regional landmarks or recognizable symbols. You can also use text to tell your story, provided you work with a label provider that can deliver attractive, high-quality products. No matter which visual look you go with, its impact will decrease if the actual printing is substandard.

    Hand Out Stickers

    Small Business Saturday gives you another avenue to turn browsing shoppers into longtime advocates for your brand. If you hand out attractive bumper stickers adorned with local imagery or pro-small-business messages, you may convince consumers to spread your company's name far and wide on their cars, computers or anything else that will serve as a good canvas for stickers. As long as you order bumper stickers from an effective print partner with access to tough materials, they can last for a long time. Make the designs aesthetically pleasing, and you'll make the choice to apply the stickers easy for your customers.

    Time To Order Now It's almost Small Business Saturday - November 26 is fast approaching. This is no problem, though, because you have access to Lightning Labels' services. Lightning Labels, true to its name, is a lightning-fast partner that can get you an order in a matter or days, not weeks or months. Through all-digital processes and by using domestic facilities instead of outsourcing, Lightning Labels has made quick turnaround times a point of pride. Add in the high-quality printing possible on its printers, and it's clear that Lightning Labels is the partner you need this Small Business Saturday.

  • Designing Beauty Product Labels Customers Will Notice

    Catching the Eye with Custom Labels

    When it comes to marketing your beauty products, packaging is one of the major ways to reach an audience. Marketing and other forms of customer outreach are important, but when it comes down to a shopper in a store making a choice about what to buy, it's your label design that will sway the buyer one way or another. If you've gone several years without refreshing your product labels, now may be the time to change. Working with third-party printers is an easy way to add new flair to your entire line of offerings, enabling quick and effective changes of branding.

    What Works in Beauty Package Design?

    When creating new imagery for cosmetics and other beauty needs, it pays to focus on proven concepts that customers naturally react to. Cosmetics Design recently spoke with brand strategy firm CEO Terri Goldstein about what shoppers are looking for when they search for beauty products. Before sharing her expertise, Goldstein reiterated that it is truly important to create a good visual impression, because more than three-fourths of purchase decisions regarding these types of products are made while customers browse, rather than in advance.

    The strategist told the source that when it comes to designing a package for a beauty product, color is the most important element. The color of an item is the first thing a consumer will recall when thinking of that product, so it's worth working on compelling hues to spice up custom labels and other parts of the visual presentation. Since shoppers typically spend only 5 seconds looking at a single item on a store shelf, complex branding elements aren't as important as picking a distinctive, memorable color.

    Further down the memory hierarchy is text - but that doesn't mean this isn't an important part of branding. Goldstein went on to note that when the words on a box are friendly and conversational in tone, the package becomes its own salesperson. The emotional reaction to a well-phrased statement on a beauty product label can be compelling, adding one more element that makes the item memorable. Any given shelf will have dozens of beauty products, and anything you can do to ensure yours stand out is worth a try.

    Making Smart Visual Choices

    There are dozens of little decisions that go into designing a great new visual identity for beauty products. Packaging Digest delved into a few more of these ideas, explaining the differences between different sub-categories of items and the divergent reactions customers have. For instance, some products receive a bigger boost from having promised results printed on the label. The source indicated 94 percent of skin-care item purchasers are influenced by listed benefits. That percentage is slightly lower for cosmetics and personal grooming products, 80 and 79 percent respectively.

    Benchmarking Co. managing partner Denise Herich, writing for Packaging Digest, explained that it pays to think like a customer when deciding what to print on a beauty product label. If you were about to select one of these items, what would you want to know before leaving the store. While text is sometimes considered a secondary consideration when it comes to labeling, it is your big chance to make a pitch to the audience and let people know what your brand promises and stands for.

    Brand storytelling may be the key theme when it comes to creating a compelling label design. Herich explained that you are creating a narrative when you create a package, carrying over from the themes expressed on your website and other branded locations. People who have seen your brand in other contexts will want continuity and the carry-over of elements they recognize. Those who are discovering your products for the first time in that store will want a capsule summary of why your offerings are great.

    Time for a Line Refresh

    Of course, you may believe that you can't afford or handle a rebranding effort or new labeling strategy at the moment. This is a natural reaction, considering that there is pressure to make the new look as strong as possible. However, in the era of digital label printing, it's just not true. Buying a new batch of product labels is now a quick and affordable process, no matter how many or few you need. The items purchased from providers such as Lightning Labels are sharp and colorful, bringing a high-quality look to your items that can draw customer eyes.

    With so many people browsing stores without having decided on which brand of beauty product to purchase, you can't afford to have a nondescript packaging strategy. There's no sense in passing up the last-minute interest of shoppers and losing out on their business. It's up to you to decide on a strategy that brings your consistent and strong branding out onto store shelves, then work with a trusted labeling partner to bring that vision to colorful life.

  • Promote Fun New Flavors During National Popcorn Poppin' Month

    Get New Eyes on Your Popcorn Brand

    If you sell popcorn, October is a great time to make an extra push for your products - it's National Popcorn Poppin' Month! The summer is a big season for popcorn as the snack of choice at blockbuster movies and sports games. Now, as winter approaches, this theme month gives you an added chance to draw attention. Time to celebrate with colorful and eye-catching popcorn stickers.

    Debut a Flavor or Share a Recipe

    There are many ways to celebrate the event. Maybe a fun recipe or new flavor could encourage shoppers to put your brand of popcorn in their carts. This is where popcorn stickers come in - attach these to your items and they'll stand out from competitors that don't do anything special for October. Bold and colorful flavor stickers ensure that browsing consumers won't pass your popcorn by - introducing a new type of seasoning is a great chance to reach out to new customers and draw previous buyers back into the fold.

    You can also give shoppers an idea for a new way to prepare your classic popcorn with recipe labels. These add a little extra incentive to buy your brand. If customers want to take the recipe home and try it for themselves, they'll pick the brand with the instructions printed on the label. National Popcorn Poppin' Month is a great reason to introduce this feature to your packaging, and it can become a lasting element, with recipes rotating by season.

    Imagine all the great popcorn-based snacks you can suggest as the holiday season approaches. You can even go with more than one at a time. For benefits that go well beyond October, you can also change up the graphic design of your food labels altogether. If your brand's packages are more than a few years old, they may be in line for a refresh, one that incorporates the latest digital printing techniques to ensure they're packed with great imagery and sharp, easy-to-read text.

    Another consideration is the changing nutrition facts label. In the years ahead, the values printed on these back panels will have to change to paint a more accurate picture. Best to establish a strong relationship with a labeling provider now, rather than ending up unprepared when it's legally required to make changes to your packaging.

    Ready to Go

    While October is already underway, you can still get a new look for your brand in record time when dealing with a digital-native, domestically located printing partner such as Lightning Labels. When order times are measured in days rather than weeks or months, quick pivots are possible. Furthermore, all-digital printing keeps costs down even when order sizes are small.

    Promoting a special event such as National Popcorn Poppin' Month can mean changing a brand's popcorn labels or adding stickers to packages that celebrate the month. Each of these strategies can be repeated many times throughout the year as the seasons change and new recipes or venues for popcorn consumption become relevant. Be ready for the winter holidays, for the opening day of next baseball season and more as the months pass.

  • October is National Cookie Month

    Custom Stickers and Labels are Perfect for Cookies

    If there's one thing in this world that doesn't need extra oomph to sell, it's delicious, fresh-baked cookies, right? Maybe - but October is National Cookie Month, and people will have a lot of choices regarding which treats to sample. If you want your baked goods to stand out in a crowded field, it's time to step up and adorn them with cookie labels or stickers.

    This month is a great time to celebrate and get the word out about your cookies whether you sell to supermarkets, run your own walk-in bakery, sell at farmers' markets or just give out batches to friends and family. Breaking down strategies by the scale of your operation shows just how many uses there are for cookie stickers.

    Manufacturers

    If you produce cookies as part of a line of foods to be sold at supermarkets and other major retail outlets, custom food labels designed with National Cookie Month in mind can convince curious shoppers to make a purchase. They might not have decided what to buy when they enter the store, and bright, high-quality labels can convince them to celebrate National Cookie Month. Ideally, they'll come back for more even when October is done.

    Bakeries

    Even if you mostly sell cookies on your own premises, there's plenty of room to improve the distinctive look of your product lineup with food labels that celebrate National Cookie Month. As you're likely baking up a fresh batch of cookies every day, it's easy to change out the labels and stickers you wrap them in based on the month. National Cookie Month, Halloween, Thanksgiving and on to the winter holidays - each season's imagery can make your products more exciting to the eye.

    Farmers' Market Sellers

    When you set up a stall at a farmers' market, there's plenty of competition from other vendors. People can browse the aisles without having a solid idea of what they're there for, so draw their eyes to your table with colorful and bold cookie labels and stickers that tell them this is National Cookie Month. Make your baked good seem exciting and it won't be hard to drum up business at this autumn's markets.

    Hobbyist Bakers

    Even if you're just baking for friends and family, cookie stickers are a great way to reach out. Use personalized stickers to let people know you're thinking of them. Or perhaps you could use homemade goods to promote an event at a child's school or a business in a field other than food. All-digital printers such as Lightning Labels don't charge huge amounts for short print runs of stickers, and allow extreme customization - so professionally made stickers are in your budget.

    Now's the time to move on National Cookie Month stickers - October has already begun. Luckily, the natural appeal of fresh-baked cookies will do a lot of the promotional work for you. It's time to add just a bit more flair with custom stickers to let everyone know that you're celebrating a special time of year. With Lightning Labels' quick turnaround times, it's not too late.

  • Companies, Consumers Parsing GMO Food Labeling Laws

    Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary. Fortunately, the last part of that process is easy - having a new set of custom food labels printed has become a quicker and more efficient process in the age of all-digital printers.

    Customers, Companies, Congress Weigh In

    The Wall Street Journal recently captured the corporate reaction to the current GMO labeling standards. Many organizations today insist that their customers want these ingredients to be noted with specialized labels, and therefore they are taking this approach. This is beyond what is federally mandated, and it's worth stepping back to remember what the current status of law is regarding GMO alerts.

    The source explained that the nationwide GMO law signed by President Obama in July only requires companies to create a way for consumers to reach the business and access GMO data. Labels may contain a web address or hotline number, rather than a list of ingredients that have been genetically modified. Organizations have two to three years to commit to changing their labels to meet the requirement. That nationwide regulation comes as an answer to and replacement for a Vermont statute which was causing consternation, due to the fact that for companies that wanted to sell in Vermont in addition to other places, it essentially was a global labeling law.

    The older, state-level law was more strict, asking for full labeling of GMOs. So, are companies happy that they now just have to place a link on their labels? Maybe not. The Wall Street Journal contained quotes from several corporate higher-ups noting that what the public wants is clear and accurate GMO notation, so that's what they'll provide. Campbell Soup is voluntarily placing such information on its goods, and has voiced support of a nationwide regulation. Panera Bread has publicly stated that it doesn't want to take a stance for GMO labeling that others will have to follow - but it is highlighting any such ingredients in its own food.

    That response, however, doesn't contain the full spectrum of corporate opinions collected by the news source. Wal-Mart Vice President of Food Safety Frank Yiannas believes that any labeling debate is premature, and the focus should be on determining for certain whether there are any ill effects of eating GMO-containing food. He, in contrast to the other corporate executives, puts GMO disclosure further down shoppers' lists of priorities, and stated that buyers are more interested in the prices and relative quality of the foods they buy.

    A Stable Regulation

    While there may not be universal agreement on whether it's a good idea to print limited GMO information on food packaging, at least the law is standardized across the country. Packaging Digest contributor George Misko pointed out that before the national rule went into effect, more states were stepping up with their own labeling laws.

    Vermont, as mentioned above, actually passed its version. Laws were accepted provisionally in Maine and Connecticut and rejected in California, Illinois and New York, with the potential for more states to get involved. That's over now, as Misko specified that provisions within the federal version of the regulation make it clear that states can't introduce their own competing laws.

    The battle over GMO disclosure may not be over, of course, as those in favor of both less and more information are still out there. The author noted that the legal struggle and series of challenges has spanned more than two decades. Now that the national version of a labeling standard is in place, you can relax somewhat, especially regarding possible patchwork rules that affect states where you do business. As for whether the rules established will change, it's impossible to say for sure, and it pays to keep monitoring the rules and stay compliant.

    Time for a Food Product Label Shake-up

    GMO disclosure isn't the only rule relating to food labeling practices set to change over the next few years, but it's as good a reason as any to step back and observe your food product labeling strategy. High-quality, custom food labels in compliance with all current laws could transform your offerings in multiple ways, keeping your brand ahead of the curve from a legal perspective and giving you a chance to either add a new visual identity or sharpen your products' classic look. Changes in labeling law can be an opportunity for reinvention your products with customized food labels rather than an imposition.

  • How are FDA Regulations Affecting Vape Labels?

    An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

    The Latest Regulations

    The FDA recently extended its reach into the e-cigarette space. The organization explained that this is due to a desire to prevent teens and children from e-cigarette use. Namely, between 2011 and 2015, as the technology took off, high-school-age use of vape products rose 900 percent. This means new regulations are coming for vape equipment and e-juice producers. If this is your field, it's time to seriously look at the regulations just taking effect and how this impacts vape product labels.

    From a vape labeling perspective, there will be a difference depending on whether the product in question contains nicotine or not. As of 2018, the e-juice labels and ads for any items containing the chemical will have to say so. Tobacco-derived products without nicotine will have to bear a different disclosure.

    Reacting to the Rules

    A recent report by Washington-based paper The News Tribune sought out retailer opinions on both vape FDA regulations and rules put in place by the state government. The business owners contacted by the source attested to being more worried about the cost of reacting to the FDA rules than the local laws. With laws previously restricted to traditional tobacco products set to expand to e-juice, there are worries the process of getting direct approval for each item could be costly.

    The FDA replied, with The News Tribune stating that the group sees the cost of compliance as lower than vape manufacturers project. This is on top of the group's insistence that close inspection of new products is an essential security precaution. In such a new industry, there are still many unknowns.

    Keeping Vape Labels Accurate and Compliant

    While it's unclear what form e-juice regulations will take in the years ahead or what the long-term effects of regulating vape products like other tobacco derivatives will be, one step of the process is easy - whether producers are independent businesses or larger companies, it's possible to get attractive and compliant vape labels for e-liquid bottles.

    Working with an all-digital printer such as Lightning Labels ensures that your company won't have to face long turnaround times. Even faced with a quick change in vape labeling laws, it's possible to get a new batch of labels delivered in a matter of days, not weeks or months. These high-quality and colorful vape labels can help your brand stake its place, even in an industry dominated by bold imagery. Keeping an eye on regulations as the FDA ramps up its involvement in the vape space is important, but the right labeling ally can help.

  • Promote Awareness of your Favorite Causes with Custom Stickers and Labels

    A Month to Boost Perception

    There's perhaps no charity awareness symbol more recognized around the world than the pink ribbon that reminds people to look for the signs of breast cancer - potentially saving lives. Those ribbons appear every October, and it's no coincidence - this is awareness month, a time for individuals, nonprofits and businesses alike to promote their most passionately supported charitable causes.

    You can take many approaches to getting your message out, but one visual medium in particular can reach people in every walk of life, both during October and for months afterwards - awareness stickers and labels. These bright reminders to support charitable causes can have a real impact, and it's not too late to order some and make a difference before October is over.

    Awareness is Important

    Depending on the cause, increasing awareness of an important issue can literally save lives. The campaign to educate people about breast cancer risk is an example of such an effort. The ubiquitous pink ribbon is a reminder for more individuals to receive screenings for cancer. If you want to become part of this campaign, breast cancer awareness stickers can take many forms. Bumper stickers are a great choice - they can last longer than the month, and go on many other surfaces in addition to cars.

    Labels on products, too, can be changed up to support a good cause. Think of the impact bright pink breast cancer awareness labels on just about any sort of package can have. They draw the eye and remind viewers of an important issue. Brands can throw their promotional weight behind their favorite causes by committing some space on their products, and reach their audiences. And this change in branding doesn't appear likely to harm those items' appeal - if anything, shoppers will be glad the companies have turned their attention to important issues.

    Time to Launch Campaigns

    October is already underway, but that doesn't mean it's too late to support the causes you are most enthusiastic about promoting. Working with an all-digital printing partner such as Lightning Labels is a fast and painless process, and you can have your cause labels and stickers in hand in a matter of days, rather than weeks or months. Furthermore, digital printing processes don't necessitate the creation of plates. Cutting out that step means that smaller batch sizes are available for reasonable prices. Even if your organization is small - or you're launching an awareness campaign as an individual - you can find an order amount that works for you.

    It's time to reach out to the world and promote the ideas that matter most to you. Awareness of issues such as diseases to be fought can make a real difference, and stickers and labels can help those messages reach a wider audience. When you see your stickers still being displayed in November and beyond, you'll know you made the right choice of medium, and Lightning Labels' tough and high-resolution offerings are the perfect match for any such campaign. October has already commenced, so don't let another day tick away.

  • Glam Up Your Health and Beauty Products for the Holidays with Vibrant, Full Color Labels

    A Big Season for Beauty and Skin Care

    The beauty products market is active year-round, but you can always count on the holiday season to send this industry into high gear. From perfume to nail polish to creams and lotions for soft skin, a plethora of products can benefit from either special winter releases or simply an appropriate labeling campaign.

    If this is your field, it's time to think about your plans for this holiday season. It's certain that some of your competitors will spruce up their product lines in the months ahead, so it's up to you to respond in kind. Holiday product labels, presenting a fun seasonal message in bright and vibrant color, may be just what you need to reach your audience.

    A World of Possibilities

    Just about any health or beauty requisite can be transformed visually via a well-chosen holiday labeling strategy. This means that no matter what your niche is within the space, it's time to think about November, December and the new year. All you have to do is find a seasonal angle that fits your branding and the product itself, and this may be easier than it sounds.

    Perfume: Popular gift items may be due for specialized outer packaging or a sticker reminding shoppers that recipients will love the product in question. Beyond the seasonal branding, the holiday buying season is a great time to check and ensure the look of the bottles and any accompanying packaging is suitably luxurious and appealing.

    Nail Polish: Any season is a great excuse to roll out new nail polish colors, and the winter holidays certainly qualify. Full-color labels with a lot of festive elements can turn such an item into a must-have for shoppers who want to keep a look on-theme at parties, work celebrations and more as the holidays approach.

    Skin cream: The winter holidays aren't all fun and games. The season comes with cold weather that can seriously damage skin. This means it's time to use colorful and compelling health product labels to draw eyes to moisturizing creams and lotions. Shoppers who are looking for family presents may end up going home with skin treatments to keep their hands soft amid strong winds.

    Time to Order

    The holiday season is already here for retailers, as between Black Friday and the new year, there likely won't be enough time to recalibrate or add to product strategies. Now is the last chance to get set up for the brisk months ahead. That means it's the right moment to order beauty product labels and stickers from Lightning Labels.

    As an all-digital printer, Lightning Labels can turn orders around in times measured in days instead of weeks and months. This means less time waiting for the labels to arrive and more time actually getting products on shelves for the holiday rush. Another advantage of digital printing is the ability to order smaller batches of labels without experiencing crushing mark-ups. No matter how big or small your brand's product lineup is, you can transform it this holiday season and put a bold, colorful face on your brand.

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