Monthly Archives: October 2016

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    Festive Times Call for Custom Wine Labels

    When the holiday season rolls around, it's time for people to meet up with friends and family, and many of these gatherings involve a drink. If you own a wine or champagne brand, you should distinguish your products with packaging to ensure they have maximum appeal and seem like good selections to bring to parties or give as gifts. New Year's Eve parties typically conclude with a champagne toast - are you doing enough to ensure that your brand is the one people bring with them?

    Stand Out from the Pack

    When shoppers go to stores en masse to purchase items for the holiday season, they often leave the house with no fixed idea of what brand to buy.

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  • Tough Labels Will Survive Harsh Weather

    When it's time to design labels for your products, you have to think about how those items will be used. If they're going to be out in the elements for any extended amount of time, it's vital to ensure they're made of a tough material. This is extra-important now, as winter approaches. Luckily, there are plenty of great options out there. Work with a third-party partner such as Lightning Labels and you can have weather resistant labels and stickers ready to go before winter's chill comes to town.

    The Toughest Materials

    When you're designing cold weather proof labels, it pays to work with white flexible vinyl, a material that will survive even when exposed to the elements for a long time.

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  • Make Your Small Business Stand Out This Year

    Small Business Saturday falls on November 26 this year. How are you getting ready? It's important to get the word out and not let this marvelous marketing opportunity pass you by. People will be actively looking for local companies to support, and it's up to you to ensure that they pick yours.

    Turning curious browsing shoppers into repeat customers is a multi-step process, and this year, custom labels and stickers can help you at every stop along the way. You can use custom stickers to promote your brand and small businesses in general in the run-up to Small Business Saturday, then hand them out to customers to keep eyes on your company for much longer.

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  • Catching the Eye with Custom Labels

    When it comes to marketing your beauty products, packaging is one of the major ways to reach an audience. Marketing and other forms of customer outreach are important, but when it comes down to a shopper in a store making a choice about what to buy, it's your label design that will sway the buyer one way or another. If you've gone several years without refreshing your product labels, now may be the time to change. Working with third-party printers is an easy way to add new flair to your entire line of offerings, enabling quick and effective changes of branding.

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  • Get New Eyes on Your Popcorn Brand

    If you sell popcorn, October is a great time to make an extra push for your products - it's National Popcorn Poppin' Month! The summer is a big season for popcorn as the snack of choice at blockbuster movies and sports games. Now, as winter approaches, this theme month gives you an added chance to draw attention. Time to celebrate with colorful and eye-catching popcorn stickers.

    Debut a Flavor or Share a Recipe

    There are many ways to celebrate the event. Maybe a fun recipe or new flavor could encourage shoppers to put your brand of popcorn in their carts.

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  • Custom Stickers and Labels are Perfect for Cookies

    If there's one thing in this world that doesn't need extra oomph to sell, it's delicious, fresh-baked cookies, right? Maybe - but October is National Cookie Month, and people will have a lot of choices regarding which treats to sample. If you want your baked goods to stand out in a crowded field, it's time to step up and adorn them with cookie labels or stickers.

    This month is a great time to celebrate and get the word out about your cookies whether you sell to supermarkets, run your own walk-in bakery, sell at farmers' markets or just give out batches to friends and family.

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  • Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary.

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  • An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

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  • A Month to Boost Perception

    There's perhaps no charity awareness symbol more recognized around the world than the pink ribbon that reminds people to look for the signs of breast cancer - potentially saving lives. Those ribbons appear every October, and it's no coincidence - this is awareness month, a time for individuals, nonprofits and businesses alike to promote their most passionately supported charitable causes.

    You can take many approaches to getting your message out, but one visual medium in particular can reach people in every walk of life, both during October and for months afterwards - awareness stickers and labels.

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  • A Big Season for Beauty and Skin Care

    The beauty products market is active year-round, but you can always count on the holiday season to send this industry into high gear. From perfume to nail polish to creams and lotions for soft skin, a plethora of products can benefit from either special winter releases or simply an appropriate labeling campaign.

    If this is your field, it's time to think about your plans for this holiday season. It's certain that some of your competitors will spruce up their product lines in the months ahead, so it's up to you to respond in kind. Holiday product labels, presenting a fun seasonal message in bright and vibrant color, may be just what you need to reach your audience.

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