Monthly Archives: January 2017

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    Fresh, Heart-healthy Foods Deserve Fresh Labels

    February is American Heart Month

    If your food products are good for heart health, it's a great idea to tell your customers this - they'll be happy to add these nutritious items to their diets. There is no better time to revise your custom food labels than February, which is American Heart Month. Whether the changes are a temporary tie-in with the event or part of a long-term labeling strategy, rolling them out during this month is a great way to draw attention.

    A History of Heart Health

    It has been over 50 years since the first American Heart Month was observed. As the American Heart Association noted, the event was designated by President Lyndon B.

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  • New Nutrition Facts Labels: What's Coming, and What Could be Next

    Gradual Changes on the Way

    With the new FDA-mandated nutrition facts label on the way, it may seem too soon to project what will eventually replace the recently unveiled design. However, it's important to remember that there will likely be another style on the way in a few years, with yet another to follow. So when you work with a labeling partner to change your food products' backs and get in compliance with the latest FDA style, be sure to stay in touch with that company. You never know when another new design requirement may come down the pipeline.

    Imagining Possible Next Steps

    One hint that further evolution may be in store for the nutrition facts label is that the current round of changes isn't truly that drastic.

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  • Craft Beer Brewers Turn to Die Cut Labels to Make Their Beer Labels Stand Out

    Stake Your Place in The Craft Beer Boom

    If you run a brewery, the current consumer market is full of opportunities and challenges alike. While trying interesting brews has become a cultural fixation, allowing you to reach a new audience, there are plenty of rival companies entering the market to challenge you. This is the field you have to compete on, and there are benefits to staking out a unique and interesting look for your brand. This is where custom beer labels come in, acting as a way to present your personality to the world, standing out on crowded shelves of liquor stores.

    Stories and "Weirdness"

    When you're creating a unique design for your craft beer labels, you should ensure your brand's identity is ably represented.

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  • Use Recycled Kraft Paper Labels for an Environmentally Friendly Product Label Option

    Earth-friendliness Promotes your Products

    People have more choices than ever today when it's time to buy a product. This means you'll have to find an edge, something that makes your items stand out from the pack. Eco-consciousness could be that advantage, and environmentally friendly product labels are the perfect way to promote this approach. If you wrap a nominally green product in a highly synthetic label, it could create dissonance and undermine your main objective. Fortunately, there are plenty of materials you can use to create a 100-percent eco-conscious presentation. For example, recycled Kraft paper labels are versatile and useful while having a low impact on the environment.

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  • New USDA Rules Coming for Food Product Labeling

    Obeying Food Labeling Rules

    Companies that produce foods and beverages face unique product packaging demands, with a host of regulations to oblige before they even get around to aesthetic decisions. If your business operates in this area, you've already navigated the rules and gotten into compliance. However, in the years ahead, important changes are on the way. The latest announcements come from the U.S. Department of Agriculture, and have to do with the "sell by" or "use by" label - which has a new name, as well as the compliance dates for meat and poultry regulations.

    Cutting Down on Food Waste

    Food Processing explained that the USDA's recommendation - to implement a new "best if used by" label across the food production world - is designed to prevent waste.

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  • Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy.

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  • Create Fun, Vibrant Custom Stickers for the Super Bowl and Valentine's Day!

    Upcoming Events are Great Promo Opportunities

    Is your company ready to celebrate Valentine's Day? What about the Super Bowl? These are huge cultural events, and between the two of them, they cover a huge variety of target demographics. Custom stickers to place on your products - or just improve the look of your stores or offices - can draw the eye and get people interested in shopping with you and making purchases.

    There's still time to get Super Bowl or Valentine's Day stickers and have them in time for the big days. These are even more flexible than using full-scale product labels, as you can stick them onto items as they go onto the shelves, then peel off the ones that are still there after Valentine's Day and the Super Bowl.

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  • Add a Touch of Glam to Beauty Product Labels with Gold Poly Material

    Stand Out in the Beauty Aisle

    Whether you're responsible for one health and beauty product or a complete line, having a distinct and attractive look for the packaging will help your offerings catch on with customers. Items in the beauty category vie with dozens of similar products in the aisles, and since people won't be grabbing products off the shelf and trying them out, packaging is how you differentiate a particular brand. You can implement numerous visual features to make your beauty product labels excel, from your chosen imagery to your logo treatment, up to and including the material you pick.

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  • 2017 Begins with New FDA Labeling Requirements

    Keep an Eye on New FDA Labeling Requirements

    When you produce food or beverages, there's never a good time to tune out or stop paying attention to labeling laws and regulations. Regulators make sure to give you time to adjust your labels and comply with the rules, but you should still be as prompt as possible at identifying and responding to relevant moves by the major bodies in charge of packaging.

    The early days of 2017 have borne out the need for vigilance, with the the U.S. Food and Drug Administration already rolling out some announcements regarding upcoming adjustments to the laws.

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  • Stay Ahead of the Vape/E-cig FDA Guidelines with Lightning Labels

    Regulations Keep Shifting

    When a product's packaging requirements are codified by law, it's not that challenging to get into compliance - but when those rules keep changing, that can cause problems. It can be tricky to efficiently and affordably package an item when it's subject to shifting requirements: Print too many labels in the old style and they go to waste. Work with a slow printing partner and you'll have to suffer long wait times when you change designs to comply with the latest rules and regulations.

    E-cigarettes and other vaping products are great examples of items with changing labeling rules.

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