Monthly Archives: January 2017

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    High Quality Custom Labels for Cannabis Products - The Importance of Branding

    A New Market Appears

    Some thought they'd never see it in their lifetimes, others said it was only a matter of time, and now it's come to pass. Cannabis products are becoming legal for recreational use and sale in more states, and it's time to step into this new market. It's rare to have a previously unavailable type of product appear on the market, but that's what legal cannabis represents. It's important not to lose sight of the importance of branding and creating a memorable image. Long-term success could be in the cards for companies that are quick off the blocks and stand out in the early stages of legalization.

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  • Case Study: Truly You Skincare

    TrulyYouSkincare

    Founded by 13-year-old Nicole Ayoub in February 2016, Truly You Skincare faces the challenge inherent with most new product companies: Produce a high-quality product with professional- grade packaging on a do-it-yourself budget.

    Nicole, with the support of her mom Michele who provides oversight and guidance, formulated and manufactured the skincare products themselves, but found the labels lacking. “At first, the labels weren’t oil-resistant and waterproof. They were falling off and looked bad, which made us look bad to buyers and retailers,” says Nicole. The company needed to engage a custom label printer partner that would deliver consistently professional results, while keeping costs low and staying nimble to fast-changing circ

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