Monthly Archives: May 2017

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    Customize Bike and Motorcycle Helmets with Custom Helmet Stickers

    National Bike Month is a Great Time to Think About Custom Helmet Stickers

    There's no wrong time to think about creating custom stickers or labels for bike and motorcycle helmets. Indeed, this protective equipment is essential for any rider to remember at any time of the year. However, May has a special place on the calendar: It's National Bike Month. If you sell or manufacture bike helmets or other accessories, you can take this moment to refresh your branding, release decals for helmets or even create bumper stickers for consumers that spread awareness of bike safety.

    The possibilities are endless, and with Lightning Labels on your side, you can commit to custom helmet stickers and labels in a remarkably short time.

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  • It's Wedding Season! Personalize Wedding Favors with Custom Labels

    Add Flair to the Ceremony by Customizing Labels On Wedding Favors

    As spring gives way to summer, this year's wedding season is officially underway. Every ceremony is unique, representing the unique interests of the individuals tying the knot. On top of their importance to the couples getting married, weddings are also memorable events for everyone who attends. These events bring family and friends together to share the joy and celebration.

    If you're planning a wedding, you're likely looking for little elements that will help the day stand out. If so, graphic design innovations for personalized wedding favors such as custom bottle labels for water or champagne could be the right choice.

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  • Food Safety Product Labeling Must Have Allergens in Mind

    Careful Food Safety Product Labeling a Must

    When you're launching a new food or beverage product, listing possible allergens is one of the most important steps on your to-do list. Unless you take this process extremely seriously, you may be forced to issue a costly recall. Producers of food and beverage products can ill afford to make a mistake or oversight in their lists of potential allergens. This is what makes food safety product labeling an absolute must for food and beverage producers.

    Relevant Rules

    A recent JD Supra article by product liability advocacy law firm Wilson Elser offered a reminder that not only are allergen mislabeling problems serious for companies, they're happening at a worrying rate.

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  • Product Labels: Legal Action Remains Common

    Challenges Go to Court

    Choosing your words carefully is essential when designing product labels, as when customers feel deceived by a package, they don't just stop buying - they sue. There are reputation and financial effects to claims that don't match consumers' perceptions, and letting these matters go to court can prove time-consuming and costly.

    Complying with all relevant labeling laws and restrictions is a starting point for companies, rather than the maximum diligence brands should show. Using phrases that have not been legally ruled on in the past, but are taken as deceptive by customers, could lead to your organization becoming cited as a future precedent, spending a lot of money on settlements before the dust settles.

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  • Spice it Up! Update Your BBQ Sauce Labels for National Barbeque Month

    BBQ Sauce Labels Provide A Bold New Look

    When you produce barbecue sauce, marinade and hot sauce products, you add the spice to your customers' meals. But if the BBQ sauce bottle labels for those items are bland or unmemorable, it harms your ability to convince shoppers to give your brand a try. There's no better time than National Barbecue Month to take a look at your sauce line and determine whether an exciting new look could be just what it needs to win people over.

    Adding New Elements

    There isn't just one way to improve BBQ sauce labels. In fact, just about every element of the graphic design can be tuned up and improved dramatically if you focus.

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  • Customize Memorial Day Celebrations with Custom Stickers and Labels

    Hosting an Event? Use Custom Stickers and Labels for Visual Flash

    Memorial Day has two different personalities - it's a solemn remembrance of military members who have given their lives for their country and a time for friends and family to spend a fun spring weekend together. When you plan a party for Memorial Day weekend, whether for a large family group, town or company, you can fuse the themes of fun and patriotism with custom American flag stickers and labels.

    Different Types of Gatherings

    There's more than one way to spend Memorial Day, and a great weekend event can be organized by a town, sponsored by a company or simply set up for a reunion or family gathering.

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  • Front-of-Package Food Label Calorie Counts Get a Surprising Ally

    Should You List More Information on Food Labels?

    Some food labeling priorities aren't optional - they're required by law. The new look of the Nutrition Facts label falls into this category. On the other hand, there are elements of food product labels that you can either include or leave out based on what you think will resonate most with your customer base. Putting a large amount of nutritional information on the front of a food label is one of these choices. Will consumers appreciate your honesty? This approach has recently receive a boost from an unlikely source.

    Hershey's = Healthy?

    Candy giant Hershey Co.

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  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

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  • Natural Claims on Food Labels: Sometimes Confusing, Always Important

    Food Labels: What Do Consumers Want to Know?

    Any food product could be described, accurately, in dozens of different ways. Knowing which types of claims are most interesting to your consumers, and allowed by government regulations, could transform your labeling strategy for the better. A preoccupation with healthy eating and nutrition is one of the major shopping trends animating present-day consumers, and when it's time for a label refresh, you can implement these elements to improve your offerings.

    Stating the Obvious?

    The power of perception and phrasing when it comes to food product labeling became clear in University of Illinois research, according to Agri News.

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  • Lightning Labels Marks 15 Years of High-Quality Custom Labels

    There's Never Been a Better Time to Revise Your Labeling Strategy

    Whether people interact with your products on store shelves or browse through pictures of them online, the custom labels you employ will set those consumers' expectations. Packaging gives your brand a face and enables you to set your items apart from competitors' offerings. If you're looking for a third party to help your products look their best, Lightning Labels is on your side. This month is the company's 15th anniversary, and it's made it this far by embracing technology and customer service. When you design new labels for printing, Lightning Labels should be the first name you think of.

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