Monthly Archives: June 2017

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    Top Ways to Promote Your Business with Stickers

    Stickers: An Eye-catching Form of Branding

    When you want your brand's logo and message to reach a wide audience, custom stickers may be the medium you're looking for. Stickers can take many forms - bumper stickers, window stickers, small stickers to attach to your products on the shelves - but the concept is always the same. These are a way to bring your company's visual identity out into the world and catch people's eyes.

    Pick What’s Right For You

    "Quick turnaround times and low minimum order amounts mean you can experiment with different sticker types."

    There's no wrong way to promote your company through stickers, but the following are a few particularly likely ways to make your campaign successful.

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  • Warning Labels and Stickers: Conveying Vital Information

    Deck Your Products and Equipment Out in Safety-Conscious Stickers

    There's no such thing as being too safe. During National Safety Month, it's time for every business, even those that have a great record of product and employee safety, to consider what extra steps they could be taking. Custom warning labels and stickers are a good way to give shoppers and workers a heads-up about any potential dangers. Your business should already be in compliance with all labeling laws and workplace regulations - but there's still plenty of room to order new safety labels. You can go above and beyond what the rules call for, marking your company as conscientious and attentive.

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  • Custom Window Decals Add a Personal Touch to a Car

    Promote Your Organization with Window Decals and Bumper Stickers

    Stickers designed for the windows or bumpers of cars are an ideal way to get a name or logo out there, and they work for just about any kind of organization you can imagine. Small businesses, large companies, schools, sports teams, nonprofits - the list goes on. It's time to consider whether decals for auto use fit your promotional plans for this year.

    Decals That Look Great

    There's something about decals for cars that makes them different from other forms of advertising. First and foremost, people stick these to their cars because they're happy about how they look.

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  • Custom Spirit Sheets Soar at Sterling High School

    CHALLENGE

    Sterling High School in Sterling, Colorado sought to enhance fundraising and more strongly brand its sports teams in the community. They wanted to emulate the success they’ve had with their baseball team statewide over the years, and custom spirit sheets (a.k.a. removable branded sticker sheets) were chosen to fit the bill. They used them for the first time starting March 2017.

    SOLUTION – CUSTOM SPIRIT SHEETS

    The customized spirit sheets promoted the Sterling Tigers baseball team, and then some. Notes Athletic Director and baseball team Head Coach Jeff Squier, “We achieved our fundraising objective with the spirit sheet

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  • From Afghanistan to D.C., Custom Coffee Labels Keep Compass Coffee Pointed in the Right Direction

    Michael Haft and Harrison Suarez became friends and coffee drinkers while at Basic School in Quantico, VA. The two young Marine lieutenants wound up commanding platoons in Afghanistan, where coffee became an important ritual and reminder of home.

    So, it’s no wonder that the duo started Compass Coffee in Washington, D.C. upon returning stateside. Featuring nine light to dark roast blends from primary growing regions of East Asia, Africa and the Americas, Compass is packaged in recyclable and refillable 12-ounce tins “which look great on the shelf at our local Whole Foods,” notes Michael.

    With four locations in the D.

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  • Which Lamination is Best for My Product Labels?

    Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels.

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  • June is National Fresh Fruit and Vegetables Month

    Summer Means Produce

    A whole host of different fruit and vegetable varieties are becoming ripe as spring gives way to summer. If you can and preserve produce, you can save this freshness all year round. Those canned goods are also great to give away or sell, provided you can give them the proper pizzazz.

    "It's time to think about harvesting, preserving and canning your goods."

    When you're ready to turn your green thumb into a small business, launching your own line of food products, you'll want eye-catching labels and stickers to mark the products. Preserves and canned foods made from your own fruits and veggies are great to give away to family and friends or, if you have enough on hand, they can be a big hit at farmers' markets and local stores.

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  • Check Out Lightning Labels' 6th Annual Photo Contest!

    Impressive Label Designs and Great Photos

    For the past five years, Lightning Labels has held an annual photo contest, showing off its customers' creative label designs in their natural habitat. Between now and July 1, Lightning Labels will be accepting applications for the sixth iteration of the contest. If your products use Lightning Labels, you can enter via Facebook — the entry form is here.

    This is an especially important year to hold a custom label and sticker contest, as it's Lightning Labels' 15th anniversary. No company makes it to the decade-and-a-half mark without a great customer base, and this is no exception.

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  • Make Your Logo or Message Stand Out with Custom Laser Cut Labels

    Make Your Designs Really Stand Out

    A compelling product label isn't just defined by what's printed on it. Other elements, such as the material and finish employed for that label, can determine whether it creates an interesting and consistent feeling or not. Another trait may be even more overlooked: shape. When you work with a brand that offers custom laser-cut labels, you gain the ability to increase the focus on your distinctive brand logo, no matter what it may consist of. Laser cutting can also deliver custom logo stickers to hand out to your customers.

    The following are a few valuable use cases for each kind of laser-cut logo design.

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  • How Custom Cannabis Product Labels Help Sell Cannabis Products

    A Promising New Market

    The slow rollout of legal recreational cannabis sales across individual states and Canadian provinces represents an opportunity for companies. If you're planning on wading into this market, you should take two steps: compliance and branding.

    There's a need to get in line with all relevant laws and ensure your firm isn't undone by regulatory action. This process goes hand in hand with your selection of bold and exciting branding that will encourage shoppers to pick your brand in this new market. The recreational cannabis market comes with no history to speak of, meaning you can carve out a new niche for your items - your cannabis product labels have a big role to play in this process.

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