Monthly Archives: August 2017

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    Consecutive Numbered Labels - An Inventory Control Advantage

    Visibility of products is an important part of running an efficient company today, and it's not just a practice for large organizations. Anyone with inventory on hand can benefit from improving those products' traceability. This process can be helped along by the addition of consecutive numbered labels. These are an easy way to tell identical items apart, and help business owners take inventory or track batches of goods as they move along the supply chain.

    Visibility Means Efficiency

    "Companies at any link of the supply chain can reduce logistics headaches."

    Time-consuming tasks involving the supply chain are great candidates for simplification.

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  • Head Back to School with Custom Stickers and Bumper Stickers

    August is the gateway to a new school year, and if you work for a school district or serve on a parents' committee, you may be looking for exciting ways to stoke school spirit. This is one possible use for custom stickers: Bumper stickers or window decals bearing a colors, name and logo can look great on cars, local business windows, or just about any other flat surface.

    Putting a School's Best Foot Forward

    There are plenty of specific teams and clubs within schools that may benefit from having their own back to school stickers. Fall sports are starting up, and players and parents are no doubt looking for ways to show their excitement and support.

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  • Wine Harvest Season is Approaching: Use Custom Wine Labels to Enhance Your Packaging

    Vineyards Can Give Their Products a Special Look

    Wine brands are judged on sight by consumers looking for interesting new vintages to try. Now, with the season for harvesting grapes for wine production approaching, it's time to think about how to label the bottles and ensure that audiences get a good idea of the vineyard's unique appeal.

    Every vintner is looking to project a slightly different appearance for consumers. Some brands are best served by classic, old-fashioned appearances. Others are more suited to sleek, modern designs. In all cases, the material and finish chosen for these custom paper labels can play into perceptions and help determine how consumers feel about certain vintages.

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  • Belly Up to Cannabis Barcode Labels

    In an increasingly hostile marijuana environment championed by Attorney General, Jeff Sessions, tracking of marijuana from “seed to sale” is more critical than ever. All other threats aside, if you can’t document it, you’re in trouble.

    And, that’s not just at a federal level. In an effort to document total compliance and control of this rapidly-growing industry, states have taken it upon themselves to require comprehensive due diligence from all cannabis purveyors.

    Forbes magazine addresses this in a recent article entitled, “Tracking America’s Cannabis Industry Through Big Data.” Citing Colorado, the article states in part, “This harnessing of an information technology to track the cannabis market is key to Colorado’s forceful march towards creating a thriving legal marijuana

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  • Canning Offers Flexibility for Smaller Breweries

    Craft Brewers Can Count on Cans

    The craft beer industry has historically been associated with bottles. But are these the best choice for your brewery? Consider the humble beer can, which can present an economical and convenient approach to production and labeling, helping you get your brew out to the masses. Add some custom beer can labels and aluminum cans become a perfect vessel for a beer brand. In fact, the preference for bottling may be behind the times - many breweries have been choosing canning.

    Preferences Evolving

    A recent News Journal article about craft breweries offering cans for their flagship products highlighted the perception changes that have led to aluminum's resurgence.

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  • Cause Marketing: Is Your Brand Ready?

    Show Support Through Design

    Alliances between charitable causes and companies of all sizes are becoming common and mutually beneficial. If your organization has the right promotional products, you can easily draw a connection between your brand and a charitable effort that is near to your heart. With consumers valuing organizations that show their commitment to doing good in the community, your reputation may benefit from the use of charity labels and other signs of allegiance.

    Many Causes to Care About

    Perhaps the most popular example of alignment between brands and charities is the wave of pink products that roll out every year during Breast Cancer Awareness Month.

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  • BOPP Labels: The Top Custom Vape Label

    Few places have such a colorful and alluring selection of products as a vape shop. If you look on the shelves of your local vape shop, you’ll see countless varieties of e-liquid for customers to choose from. If you want your product to stand out from the pack in such a competitive field, you’ll need a label that is guaranteed to catch a customer’s eye.

    Many brands focus on the purely visual aspects of their labels such as artwork and logo. However, one of the most critical yet overlooked aspects of label design is the material the label is made of.

    A high quality label tells the customer that the product is of equal or greater quality and shows that that it was made by people who take pride in what they produce.

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  • Guide To Custom Jar Labeling

    Jars for jams, preserves and jellies leave plenty of room for creative branding, whether it's on a full-size label wrapping around the jar or a more limited label on the lid. Whether canning is your hobby or your company's source of income, there is space to create informative and visually stimulating works of art on your labels.

    Depending on your product and its intended audience, you can try one of several different approaches to creating custom jar labels. The information printed on these labels is the major source of connection between you and the people who will take your products home.

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  • Custom Holiday Health and Beauty Labels

    The holiday season is far from shoppers' minds right now, with the summer sun beating down, but as a small-business owner, you need to be thinking one step ahead. If you want to prepare your health and beauty products to impress buyers this November and December, now's a great time to set your plans in motion.

    When thinking about adding glamor and flash to your items' custom labels, you can go beyond the imagery and text printed on the labels: Consider employing naturally shiny and elegant materials and finishes to make your bath and body products into standouts on the shelves during this year's holiday rush.

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