Monthly Archives: October 2017

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    Election Day is November 7th! Get Ready with Custom Stickers and Bumper Stickers

    In presidential election years, every American knows when election day is approaching - it's hard to avoid. In years when there is neither a presidential campaign nor mid-term Congressional election ongoing, however, the date can sneak up. It's almost November 7, and if you're helping a candidate in a regional election or running a polling station, this is your last chance to stock up on bumper stickers and other custom decals that can get people into the patriotic spirit.

    Helping a Candidate

    Election day stickers supporting a party or candidate can take a few different forms. Window decals and bumper stickers are great ways to help voters broadcast their preferenc

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  • Good Product Label Design Can Be Easy & Effective If You Follow This Simple Advice [Infographic]

    You want your products to stand out from the competition, you need to capture your potential customer’s attention, you’ve got seconds to accomplish both. We’ve put together 5 best practices of good label design to help you accomplish those goals.

     

    Request your FREE instant quote today.

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  • Custom Wine Bottle Label Tips To Improve Holiday Wine Sales

    Custom wine bottle labels are a great way to put your vineyard's personality in front of prospective buyers. Whether you hope to evoke a chic, modern feeling or lay claim to a long and illustrious lineage, custom wine labels can get that message across. Now, with the holiday season coming up, it's time to consider strategies going into the end of the year. A new set of custom bottle labels could help your vineyard finish the year on a strong note.

    Celebrating with Chilled Wines

    If you sell wines that are best served chilled, especially Champagne-style varieties, festivities around the holiday season in general provide a great sales and marketing opportunit

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  • Sweet Adelaide Raises Spirits of Consumers in 18 States

    Sweet and sassy Carr Spirits is marketing a variety of eclectic spirits—the flagship Adelaide’s® Dreamsicle™ brand, Fuegón® The Original Red-licorice Liqueur™, and Hog Master® Herbal Liquor.

    Tom Carr, chairman, founder and CEO notes that, “The launch of the Adelaide’s Dreamsicle brand brings an important cream liqueur family to the market. These flavors are blended in the USA…The family currently includes Orange Wine Cream, Caramel Mocha Mojo Liqueur and Coconut Liqueur with new unique flavor extensions in both the liqueur and wine cream categories coming throughout 2017.

    Starting with Adelaide’s only in Colorado, Nebraska-based Carr Spirits is now in 18 states, chiefly as a result of marketing to both independent and chain retailer

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  • Has Your Business Outgrown Its Sheeted Labels?

    Every company is unique in scope and offerings, and therefore labeling solutions will vary widely. Businesses need to ensure they buy the right type, scale and quantity of labels for their particular products, and that may mean moving from sheet labels to roll labels. The former is a good option for companies that are just starting out, but when production volumes go up, internal requirements change.

    Investigating the differences between these two delivery methods can demonstrate which is most useful for any given business. Companies can manage many details of their custom labels, from material and finish to the exact content of those labels.

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  • The Holidays are Approaching: Are Your Product Labels Ready?

    The holiday shopping season is a great time to build up your brand's image with revised product labels. Whether you're debuting limited-time items that will only be on the shelves for a few months or just want to add festive cheer to your primary offerings, there's a way to make holiday product labels work for your business.

    Now is the time to think about getting ready for the holiday season. While top-quality partners such as Lightning Labels can turn orders around in a matter of days, there's no need to handle Black Friday preparation at the last minute. Taking a considered, strategic look at the way custom product labels can elevate your brand in the years ahead can yield valuable results

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  • Matte vs. High-Gloss: Which Laminate is Right for Your Labels?

    There is no insignificant decision when it comes to designing custom labels for your brand. From graphics and font selection to the kinds of sizes, shapes and materials you pick, you're making an impact on the way consumers will perceive and interact with your brand. There is real value in creating a harmonized image that furthers a comprehensible and appealing image.

    This extends to the laminate you use to finish the labels. The choice between matte labels and high-gloss labels will determine how your products feel in potential buyers' hands. While it's possible to overlook the laminate selection step, making a good decision at this point can put the finishing touches on a harmonized design and help you make sales.

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  • How to Use Custom Stickers to Promote Your Business

    A company's brand - signified by its logo, name and color scheme - should resonate with customers, offering a reminder of that business and hopefully drawing the eyes of curious consumers. If you're looking for easy but effective marketing ideas, custom stickers can serve as an ideal way to get your logo, web address or other messaging out into the world.

    Stickers are a flexible and low-overhead kind of promotional material. Whether stuck to products' packages, given to customers with a purchase or passed out for free, these items have value.

    Stick Them Anywhere

    One of the great things about using customized stickers to promote your company is the fact that consumers can use them wherever they want to.

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